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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

  1. Women Who Lead | Building inclusive agencies

    -5 ДН.

    Women Who Lead | Building inclusive agencies

    In this episode of Marketing Connected's "Women Who Lead", released in conjunction with International Women's Day 2026, Naiyen Wang, managing director for Southeast Asia at We Are Social, reflects on stepping into leadership while raising young twins, and why giving others opportunities matters more than ever.

    14 мин.
  2. Women Who Lead | Rewriting women's health through entrepreneurship

    19 ФЕВР.

    Women Who Lead | Rewriting women's health through entrepreneurship

    In this episode of Marketing Connected's "Women Who Lead", Anna Haotanto shares her journey as a serial entrepreneur and investor, diving into the realities of building businesses across Asia while championing women’s health.  She discusses breaking taboos, scaling purpose driven ventures, and why empowering women through better health access is both a mission and a market opportunity.

    34 мин.
  3. Women Who Lead | Embracing leadership despite self doubt

    12 ФЕВР.

    Women Who Lead | Embracing leadership despite self doubt

    In this episode of Women Who Lead, we sit down with Lina Marican, regional managing director of Mutant Communications, for an honest conversation on leadership, self-doubt, and growth.  She reflects on navigating imposter syndrome, stepping into leadership before feeling “ready”, and how she learned to back herself along the way.

    28 мин.
  4. We've launched our inaugural Content360 Awards!

    29 ЯНВ.

    We've launched our inaugural Content360 Awards!

    Happening on 22 April 2026, on day one of our two-day Content360 Conference, MARKETING-INTERACTIVE's inaugural Content360 Awards kicks off with 10 categories for content marketing.  Find out what Content360 Awards is all about from Soren Beaulieu, regional content and strategy director, MARKETING-INTERACTIVE.  Enter your submissions before the 27 February 2026 deadline at https://conferences.marketing-interactive.com/content360-sg

    5 мин.
  5. Loyalty marketing gets cute with plushie strategy

    27 ЯНВ.

    Loyalty marketing gets cute with plushie strategy

    As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies not just to spark joy, but to shape behaviour, reward loyalty and drive retention. Such dual-tier campaigns demonstrate how brands are increasingly designing collectibles to appeal to two distinct customer segments at once. MARKETING-INTERACTIVE speaks with industry players to find out the link between collectibles, loyalty marketing, and meaningful engagement.

    8 мин.
  6. PR Asia SG: Turning a crisis into a 'money can't buy' reach

    6 ЯНВ.

    PR Asia SG: Turning a crisis into a 'money can't buy' reach

    In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.”  From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.

    20 мин.
  7. How marketers can score in the zero-click search era

    15.12.2025

    How marketers can score in the zero-click search era

    AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.

    7 мин.
  8. PR Asia SG: Straits Times' strategic shift towards new media

    11.12.2025

    PR Asia SG: Straits Times' strategic shift towards new media

    In this snippet from our PR Asia Singapore conference, Jaime Ho, editor at ST, shares insights on the organisation’s evolution as it celebrates its 180th anniversary. He delves into SPH’s strategic shift towards new media and community journalism, exploring how the company balances public service, commercial success, and audience engagement. Jaime also discusses how editorial culture is adapting across platforms and generations, and why respect and understanding remain vital in shaping meaningful discourse in today’s media landscape.

    19 мин.
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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

Информация

  • Автор
    Marketing Interactive
  • Годы выхода
    2020 - 2026
  • Выпуски
    132
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2026 Marketing Connected
  • Сайт подкаста
    Marketing Connected