744 episodes

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield Amy Porterfield

    • Business
    • 4.9 • 4.4K Ratings

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

    #697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business

    #697: Roadblocks and Rewards: How Setbacks Can Actually Grow Your Business

    Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through!  

    Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through!  
    If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle.
    Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others. 

    Today, I talk about:  

    (3:23) Understanding that running a business means you have to be willing to take massive risks 


    (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship 


    (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks 


    (11:38) The importance of investing in your mindset just as much as you invest in your business 



    Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost! 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 17 min
    #696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier

    #696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier

    Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier.

    I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend! 
    Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don't particularly like, but I also see the many benefits it brings to my business. So, today's conversation was both uncomfortable and super eye-opening for me! 
    Kate is an entrepreneur and the CEO of an online business called "Success With Soul," where she helps women become entrepreneurs without the burnout. And today, she's here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it's the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media. 
    You became an entrepreneur because you wanted to live life on your terms. So, if you've ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed! 

    In this episode, you’ll learn: 

    (5:17) Why Kate decided to completely quit social media 


    (10:27) Strategies for growing your email list without social and the importance of SEO


    (20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself


    (28:25) The incredible creative opportunities with marketing off of social 


    (31:56) The common misconceptions about social media and tips for using it amongst other parts of your business


    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 45 min
    #695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps

    #695: Create Your 9-to-5 Exit Strategy in 5 Simple Steps

    My top 5 tips to successfully leave your corporate job and start your dream business today.

    You've finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what's next? Well – the very first step is to listen to this episode! I’m not lying when I say that today's episode is one I wish I had when I left my corporate job and started my own business 15 years ago. 
    I'm lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren't just for newbies. Even if you're a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps!
    My sweet friend, you'll hear all the details about why I'm so grateful I started to build a thriving email list early on, how I've learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business. 

    Today, I talk about: 

    (3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!) 

    (5:41) The best ways to connect and learn from your audience 


    (8:07) Why it’s so important to grow and nurture your email list 


    (10:17) How to connect with a community of other entrepreneurs 


    (13:29) Where to reinvest your profit back into your business 



    Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW. 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 19 min
    #694: What Your Customer Wants and Can't Tell You with Melina Palmer

    #694: What Your Customer Wants and Can't Tell You with Melina Palmer

    Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.

    Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you! 
    In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart! 
    Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!
    From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold! 

    Today, you’ll learn: 

    (3:20) What an applied behavioral economist does 

    (8:26) Actionable strategies you can use to better understand your customers and actually convert


    (13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer 

    (19:55) Applying human behavior directly to your marketing


    (29:23) The truth about scarcity, “VIP” offers, and luxury branding 


    (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing 


    (42:49) Melina’s top advice to immediately improve how you're connecting with your audience 



    Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute. 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 52 min
    #693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals

    #693: The Mid-Year Reset to Help You Hit Your 2024 Revenue Goals

    Feeling behind? Here are 3 quick ways to boost your revenue and get back on track toward your annual goals.

    Can you believe it? We're already halfway through the year! Time is absolutely flying my friend, and if you're feeling those Sunday Scaries about meeting your annual goals, know that you're not alone. But the good news is you can turn your anxiety into action and start to close the gap between your goals and your actual numbers TODAY!
    If you're feeling a bit behind in reaching your annual goals – don't worry, I've got you covered. In this episode, we're gearing up for the ultimate mid-year business reset! I'm lifting the curtain on three of my favorite tried and true "low-lift" strategies to quickly boost your revenue and get you right back on track toward your goals. 
    Whether you're way more behind than you had anticipated or just need a little nudge, these tips are designed to help you finish the year out strong.
    Plus, I reveal my secret go-to tool that keeps me super organized and incredibly focused on my goals all year long. Just imagine ringing in 2025 with a massive sense of accomplishment (and relief!), knowing you've hit your target and then some! 

    Today, I discuss: 

    (3:35) Why you need to be paying attention to your numbers 


    (8:33) Leveraging your pre-existing skills to craft a special low-cost offer 


    (10:30) How to design a simple and quick yet high-converting workshop course 


    (13:42) Tips for using affiliate marketing to boost your revenue 

    (17:21) The best way to stay organized and plan for your long-term goals



    Listen in and remember that whether you're behind your goal or not, it doesn't determine your worth! There is still a ton of opportunity to make 2024 your best year yet. 

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 23 min
    #692: How To Create Your First Website (& Upgrade Later)

    #692: How To Create Your First Website (& Upgrade Later)

    A behind-the-scenes look at the tools and strategies my team used for our beautiful website refresh.

    When you're building your online business, can you really only rely on social media to scale? The quick answer – NO! While social media is excellent for outreach, you just aren't going to get the same stability, control, and conversion rates as a website. 

    But, I know what you're thinking: Amy, how do I even start to build an entire website?! I totally understand how nerve-racking it can be when you’re launching your first website. Mine only had a gray header, my name in black with a shadow, and super cheesy graphics. My friend, we all have to start somewhere! But lucky for you, creating a functional and beautiful website now is actually a whole lot easier and faster than you might think. 

    Today, I share the practical tools, tips, and strategies my team used in our recent website remodel. That's right – you're getting a behind-the-scenes look at how we refreshed our website and a step-by-step walkthrough of the entire redesign process.

    Whether you're building a website for the first time or want to uplevel your current one, this episode will help you make a great first impression with your visitors and avoid the mistakes I made early on. Plus, I talk about my favorite platform for website building and how to make your website incredibly engaging and high-converting. 

    In this episode, you’ll learn: 

    (5:28) Website function vs. website beauty and designing effectively and efficiency 


    (10:47) The main goals I had in mind for my website redesign 

    (13:36) Why website expert Jen Olmstead believes website templates can completely transform your online presence

    (19:22) Understanding the three essential pages for your website: homepage, about page, and blog page


    (24:45) How a User Experience Specialist and an SEO Expert can take your website to the next level

    (28:40) Everything you need to know about adding images to your website 


    (30:23) Tips for starting small and scaling later 



    Listen in and get started on creating a website that not only looks amazing but also aligns with your business goals!

    Rate, Review, & Follow on Apple Podcasts 
    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    • 38 min

Customer Reviews

4.9 out of 5
4.4K Ratings

4.4K Ratings

Meganxmama ,

Digital Marketing Masterclasses!

Love this podcast! It is a game-changer for anyone looking to master digital marketing. Each episode is packed with actionable insights and practical strategies. Amy's warm, engaging style makes learning enjoyable and accessible. This podcast is a must-listen for anyone who has an online business!

RSTrotter ,

Realistic Actionable Effective Strategies

Amy’s no fuss, down to earth teaching style is incredible. She breaks down marketing strategies in easy to follow steps which are actionable and effective. I’m grateful for such incredible content That Works!

America's Love Queen ,

Amy is the most giving person in her field, PURE GOLD

Thanks Amy for everything you do for us. Every single episode is filled with pure gold. You are sooo generous! I can feel the love thru your content. You made learning Easy (that I feel Im cheating...lol), really, you made it easy, fun, simple, possible. You truly speak our language, I have no enough words to tell you how grateful I am for you and how much I love you. Thanks again, life as an entrepreneur is much better with you in it! America's Love Queen

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