Original and Powerful Ideas

Troy Hiduke Campbell

A podcast living up to its name, one idea at a time. Each episode presents one original and powerful idea at the intersections of design, art, story, business, psychology, and culture. The series is hosted by Troy Hiduke Campbell, a behavioral science PhD and former Walt Disney Imagineer and professor that uses a “scientific mind, artistic heart” approach to help people learn and make amazing things.

  1. 07/10/2025

    No Points | Story About

    No Points is an original story about how sometimes it can be valuable to just do something that doesn't have any point.  It specifically explores this through the worlds of academia, activism, and intellectualism.  The story tells the tale of an intellectual main character who has a revelation about having more happiness and he gets a painting commission to celebrate just enjoying happy things which he hangs the painting in his house. He then confidently decides to throw a casual party to encourage his intellectual friends to have the same happiness. Things do not go as planned. Links Read and Listen to More Stories About: www.hidukehouse.com/stories  Storytelling Trainings and Services: www.hidukehouse.com/storytelling  Storytelling Theory: www.hidukehouse.com/books  Values to Action with OYF: https://www.oyf.com/values-to-action   Related Episode: Every Shade of Blue, Episode 03 of this Podcast  Science Related to Commentary Understanding Flourishing - https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1458946/full  Dangers of Rumination - https://pmc.ncbi.nlm.nih.gov/articles/PMC2832862/  The Positive of Being Outside - https://pubmed.ncbi.nlm.nih.gov/26124129/  Benefits of Taking a Break - https://doi.org/10.1037/a0014212 Savoring the Moment - https://pmc.ncbi.nlm.nih.gov/articles/PMC8978832/  Notes “No Points” is a story written and read by Troy Hiduke Campbell  The conference, hotel, and characters describe in the story are all fictional.   Stories About are ideas captured in original, short fiction. ​These stories are meant to be a bit whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.

    27 min
  2. 06/18/2025

    Warm Phrases | Story About

    Warm Phrases is an original story about phrases like “you can be anything you want to be.”  These are the types of phrases that we cherish, that make us feel comfortable, happy, and metaphorically warm, but we don't always live by. This story explores how these phrases can bring inspiration and comfort, motivation and fantasy, and action and satiation in ways that can lead to hypocrisy, happiness, joy, clarity, confusion, and much more. Links Read and Listen to More Stories About: https://www.hidukehouse.com/stories   Storytelling Trainings and Services: https://www.hidukehouse.com/storytelling Storytelling Theory: https://www.hidukehouse.com/books Values to Action with OYF: https://www.oyf.com/values-to-action  Recommendation: Listen to Every Shade of Blue, episode 03 of this podcast    Science Referenced in Warm Phrases Commentary Attitude Behavior Gap - https://doi.org/10.1016/0749-5978(91)90020-T Positive Emotions and Resiliency - https://doi.org/10.1037/0003-066X.56.3.218 Fantasy Psychology - https://www.sciencedirect.com/science/article/abs/pii/S002210311100031X?via%3Dihub  Zeal Appeal - https://www.tandfonline.com/doi/abs/10.1207/s15324834basp2804_7 Diminishing Returns and Set Points (with some additional ideas) - https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.61.4.305 Social Connections and Happiness - https://ccare.stanford.edu/press_posts/good-social-relationships-are-the-most-consistent-predictor-of-a-happy-life/ Notes “Warm Phrases” is a story written and read by Troy Hiduke Campbell  All characters and buildings in the story are fictional. Stories About are ideas captured in original, short fiction. ​These stories are meant to be whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.

    28 min
  3. 05/03/2024

    The Destiny Narrative | Bookworthy Idea

    This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be.  This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling. Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity. IDEA  In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been. Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same.  APPLICATIONS + Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self.  + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product. + Personal Growth Narratives - that show people unleashing their deep potential.  + Makeup Ads - that tell people to reveal their true, natural beauty.  + Pop Songs - about being “meant for each other” or “born this way.”  + Pride Campaigns - that champion the idea of coming out to be one’s real self. KEY POINTS ~ To persuade others to change their behavior, tell people they already are the people you want them to be. ~  The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny. LINKS White Paper + Science > ⁠www.hidukehouse.com/books  Contact > troy@hidukehouse.com Website >⁠ www.hidukehouse.com⁠  Instagram > @hidukehouse

    28 min

Ratings & Reviews

5
out of 5
4 Ratings

About

A podcast living up to its name, one idea at a time. Each episode presents one original and powerful idea at the intersections of design, art, story, business, psychology, and culture. The series is hosted by Troy Hiduke Campbell, a behavioral science PhD and former Walt Disney Imagineer and professor that uses a “scientific mind, artistic heart” approach to help people learn and make amazing things.