Original and Powerful Ideas

Troy Hiduke Campbell
  • 5.0 (4)
  • SOCIETY & CULTURE
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A podcast living up to its name, one idea at a time. Each episode presents one original and powerful idea at the intersections of design, art, story, business, psychology, and culture. The series is hosted by Troy Hiduke Campbell, a behavioral science PhD and former Walt Disney Imagineer and professor that uses a “scientific mind, artistic heart” approach to help people learn and make amazing things.

  1. The Psychology of Now

    12/11/2025

    The Psychology of Now

    This episode investigates our psychology of now through original lyrics with commentary from psychological science, social theories, and some of my own perspectives.  This Psychology of Now EP contains four “tracks.”  1. Blank Blues - lyrics about a modern melancholy that has a distinctive dissociative blankness to it 2. A Little Happily Ever After - lyrics about creating a life together during difficult times 3. Into My Head - lyrics about escaping into imaginary worlds 4. The Pendulum - lyrics about our oscillating meta modern minds All the lyrics, details and the extensive 50+ item science and theory guide can be found at  ⁠hidukehouse.com/feelingnow⁠  I am a psychology researcher and designer, and I believe in the power of deeply understanding the ever-evolving psychology of now and in the unique power of lyrics to do so.  My AI Statement |  “Real Lyrics, Artificial Music” : I use AI song drafts as a vehicle for sharing the ideas the original non-AI lyrics are meant to capture. I do not consider my AI-transformed song drafts to be full "real songs."   Contact > ⁠troy@hidukehouse.com⁠ Website > ⁠hidukehouse.com⁠ Cover Art for the Psychology of Now EP by ⁠Brett Cuviello

    52 min

  2. 07/10/2025

    No Points | Story About

    No Points is an original story about how sometimes it can be valuable to just do something that doesn't have any point.  It specifically explores this through the worlds of academia, activism, and intellectualism.  The story tells the tale of an intellectual main character who has a revelation about having more happiness and he gets a painting commission to celebrate just enjoying happy things which he hangs the painting in his house. He then confidently decides to throw a casual party to encourage his intellectual friends to have the same happiness. Things do not go as planned. Links Read and Listen to More Stories About: www.hidukehouse.com/stories  Storytelling Trainings and Services: www.hidukehouse.com/storytelling  Storytelling Theory: www.hidukehouse.com/books  Values to Action with OYF: https://www.oyf.com/values-to-action   Related Episode: Every Shade of Blue, Episode 03 of this Podcast  Science Related to Commentary Understanding Flourishing - https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2024.1458946/full  Dangers of Rumination - https://pmc.ncbi.nlm.nih.gov/articles/PMC2832862/  The Positive of Being Outside - https://pubmed.ncbi.nlm.nih.gov/26124129/  Benefits of Taking a Break - https://doi.org/10.1037/a0014212 Savoring the Moment - https://pmc.ncbi.nlm.nih.gov/articles/PMC8978832/  Notes “No Points” is a story written and read by Troy Hiduke Campbell  The conference, hotel, and characters describe in the story are all fictional.   Stories About are ideas captured in original, short fiction. ​These stories are meant to be a bit whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.

    27 min

  3. 06/26/2025

    Where They Build Prisons | Lyrics About

    This is a set of lyrics about cultural and mental prisons, and how they are everywhere.  It stems a lot from my desire to show the universal cognitive and social psychology across what are largely considered very different places: rural and urban America. The lyrics describe both as places where they build prisons we need to escape from. Links Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehouse.com/lyrics About Lyrics About + Song Exercises + Professional Services: https://www.hidukehouse.com/lyricsabout Contact: troy@hidukehouse.com  Referenced Links System Justification Theory - ⁠https://psycnet.apa.org/record/2011-21802-017  System Justification and Inescapability - https://psycnet.apa.org/record/2011-28626-004  Passion Exploitation - https://psycnet.apa.org/record/2019-21488-001  Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art. I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

    18 min

  4. 06/18/2025

    Warm Phrases | Story About

    Warm Phrases is an original story about phrases like “you can be anything you want to be.”  These are the types of phrases that we cherish, that make us feel comfortable, happy, and metaphorically warm, but we don't always live by. This story explores how these phrases can bring inspiration and comfort, motivation and fantasy, and action and satiation in ways that can lead to hypocrisy, happiness, joy, clarity, confusion, and much more. Links Read and Listen to More Stories About: https://www.hidukehouse.com/stories   Storytelling Trainings and Services: https://www.hidukehouse.com/storytelling Storytelling Theory: https://www.hidukehouse.com/books Values to Action with OYF: https://www.oyf.com/values-to-action  Recommendation: Listen to Every Shade of Blue, episode 03 of this podcast    Science Referenced in Warm Phrases Commentary Attitude Behavior Gap - https://doi.org/10.1016/0749-5978(91)90020-T Positive Emotions and Resiliency - https://doi.org/10.1037/0003-066X.56.3.218 Fantasy Psychology - https://www.sciencedirect.com/science/article/abs/pii/S002210311100031X?via%3Dihub  Zeal Appeal - https://www.tandfonline.com/doi/abs/10.1207/s15324834basp2804_7 Diminishing Returns and Set Points (with some additional ideas) - https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.61.4.305 Social Connections and Happiness - https://ccare.stanford.edu/press_posts/good-social-relationships-are-the-most-consistent-predictor-of-a-happy-life/ Notes “Warm Phrases” is a story written and read by Troy Hiduke Campbell  All characters and buildings in the story are fictional. Stories About are ideas captured in original, short fiction. ​These stories are meant to be whimsical and entertaining, but most importantly, they are meant to use the power of narrative to capture and share an idea.

    28 min

  5. 06/12/2025

    Familiar Faces | Lyrics About

    There’s this phrase many musical artists often say on stage, “I see some familiar faces,” and a deeper meaning behind that line, around what an audience can mean to a performer, especially a long-time performer.  These are lyrics about that phrase and that relationship between a performer or artist or teacher, or leader and their audience, written as an indie rock song from the perspective of a veteran rocker. Links Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehouse.com/lyrics About Lyrics About + Song Exercises + Professional Services: https://www.hidukehouse.com/lyricsabout Contact: troy@hidukehouse.com  Links Referenced social psychology - ⁠https://www.simplypsychology.org/social-facilitation.html⁠  Referenced consumer psychology - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=412081  Referenced artist Andrew McMahon talking about songwriting - https://somethinginthewilderness.libsyn.com/53-lying-on-the-hood-of-your-car-w-andrew-mcmahon Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art. I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

    19 min

  6. 06/05/2025

    Song For Another Time | Lyrics About

    Song For Another Time is a song or idea that can seem quite simple or useless to a person in one moment, and then can at “another time” can become very important and useful to that person. These are lyrics about the power of those types of simple songs and ideas and people’s psychological biases against them, written by personifying a song that knows this pattern better than the listener. Links Full Lyrics + commentaries, EPs + and streamable Song Drafts: www.hidukehouse.com/lyrics  About Lyrics About + Song Exercises + Professional Services: www.hidukehouse.com/lyricsabout Contact: troy@hidukehouse.com  Referenced Science Classic “Hot Cold” Empathy Gap Theory - https://www.andrew.cmu.edu/user/gl20/GeorgeLoewenstein/Papers_files/pdf/hotColdEmpathyGaps.pdf  Classic Affecting Forecasting Paper - https://journals.sagepub.com/doi/abs/10.1111/j.0963-7214.2005.00355.x  Paper by Troy Hiduke Campbell and colleagues - https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=fb49a68fa532633526b716a3f9dcb9f3f76262b2  Lyrics About are ideas captured in original lyrics that are written for purposes beyond creating immediate polished art. I write original lyrics about ideas and share them in text, song drafts, pods, and talks, as well as work with artists, leaders, and everyone to use the power of the lyrics about approach.

    17 min

  7. 12/05/2024

    The Fundamentals Problem | Bookworthy Idea

    This episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals.  We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society.   If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have just forgotten.  After this episode, you’ll never look at modern problems the same again. White Paper + Summary Slides > hidukehouse.com/books Contact > troy@hidukehouse.com Instagram > @hidukehouse.com Website > hidukehouse.com On Your Feet > oyf.com

    23 min

  8. 05/03/2024

    The Destiny Narrative | Bookworthy Idea

    This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be.  This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling. Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, identity, motivation, and authenticity. IDEA  In the most famous stories characters change, but it is a specific type of change; it is change with a strong hint of destiny, as the characters become more of something they always have been. Much of the Destiny Narrative’s power comes from resolving the conflict between two major human motivations: the motives to change and stay the same.  APPLICATIONS + Mythic Stories - where great heroes fulfill their destiny by transforming into an improved true self.  + Product Commercials - that tell people to let out their inner adventurous, nerdy, or party side by buying a product. + Personal Growth Narratives - that show people unleashing their deep potential.  + Makeup Ads - that tell people to reveal their true, natural beauty.  + Pop Songs - about being “meant for each other” or “born this way.”  + Pride Campaigns - that champion the idea of coming out to be one’s real self. KEY POINTS ~ To persuade others to change their behavior, tell people they already are the people you want them to be. ~  The Destiny Narrative in its most cliche form may be a bit out of vogue in modern entertainment, but it is still the firm foundation through new forms such as Double Destiny. LINKS White Paper + Science > ⁠www.hidukehouse.com/books  Contact > troy@hidukehouse.com Website >⁠ www.hidukehouse.com⁠  Instagram > @hidukehouse

    28 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

A podcast living up to its name, one idea at a time. Each episode presents one original and powerful idea at the intersections of design, art, story, business, psychology, and culture. The series is hosted by Troy Hiduke Campbell, a behavioral science PhD and former Walt Disney Imagineer and professor that uses a “scientific mind, artistic heart” approach to help people learn and make amazing things.

Information

  • Creator
    Troy Hiduke Campbell
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Explicit
  • Copyright
    © Troy Hiduke Campbell
  • Show Website
    Original and Powerful Ideas