Pioneer Mindset

Garrett Ruskamp

Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business. For more conviction through clarity, follow Garrett Ruskamp on Instagram (@garrettruskamp) or Facebook (Garrett Ruskamp).

  1. 2d ago

    E126 | Truck Tires, Target Boxes and the Scarcity Trap

    Episode Summary The truck needs tires again. You just got done taking the sprayer to the shop. The wife wants to go on vacation. Five Target boxes showed up. And somehow it all hits at once. Those little things have a way of compounding fast. And when they do, it's easy to get sucked into a spiral that's a lot harder to climb out of than it was to fall into. In this episode, I get into the scarcity mindset, what it actually is, what it steals from you, and why it tends to hit the hardest right when you're already the most vulnerable. I also talk about the patterns we don't recognize until we're already at the bottom of the wave, why we never give ourselves enough credit for the seasons we've already made it through, and what it actually takes to break the cycle and get back to abundance. In this week's episode on scarcity: Scarcity steals two things above everything else: peace and progress It always hits hardest when you're already vulnerable Comparing yourself to others while you're already in a scarcity spiral makes it worse Pattern recognition is the key to not staying trapped at the bottom of the wave Action kills scarcity: even one small thing moves the needle Define what success actually looks like for you, or you'll never feel like you have enough Your thoughts dictate the results you get, if you don't like the results, change the thoughts Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    36 min
  2. Jun 30

    E125 | The #1 Question in Your Marketing Plan

    Episode Summary You pull up the marketing app and there it is again, corn down another six cents. Fifty cents off the highs in just a couple of weeks. That sinking feeling sets in and all the coulda shoulda woulda stories start running through your head. This episode came straight from a text I got from a client: "Corn really took a hit. It makes it a really big challenge to create new crop sales." I felt that one. So instead of trying to give him an answer I don't have, I started asking questions. The same ones I had to ask myself. Have you sold any? Why or why not? And the big one we always come back to with our marketing advisor: what scares you more, locking it in and missing the top or not selling and staying exposed to the bottom? This episode isn't about predicting where corn is headed. It's about understanding how you make decisions in the first place so you can make better ones when the next opportunity comes around. Because there's no universal right answer here, just the one that fits your risk tolerance, your operation and the decision that's actually going to let you sleep at night. In this week's episode on making marketing decisions: Ask yourself the real reason why you haven't sold? What scares you more: missing the top, or being exposed to the bottom? There's no right or wrong risk tolerance, just the one that's actually yours Better decisions come from understanding how you decide, not from predicting the market Removing emotion is the first step to building a real marketing plan Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    20 min
  3. Jun 23

    E124 | Should You Tell Your Banker You're Shopping Around?

    Episode Summary Are you treating your cost of money like every other input on your farm? Because that's the question I had to ask myself recently. We're in the middle of a land deal and I had to decide whether or not to tell our banker we were shopping around with FSA and Farm Credit for a better rate. Sounds simple but it wasn't. All the usual stories ran through my head, what if he takes it personally, what if it damages the relationship, what if there's repercussions down the road? In this episode, I walk through it.The resistance I felt, the conversation I actually had with my banker, and what happened when I just told him the truth. I also get into why most farmers never shop around for interest, even though we'll spend hours chasing a better deal on seed or fertilizer. The short answer: it's uncomfortable, and we feel powerless to the bank. But here's the reframe: interest is deductible, just like every other input. And your banker is a salesman. The bank sells loans. If you don't treat your cost of money the way you treat every other expense on your operation, you're leaving real dollars on the table. In this week's episode on interest rates: Interest is just another input, treat it like seed, fertilizer, or equipment Most farmers settle for "take what we can get" instead of asking what's actually possible Feeling powerless to the bank is common but it's not the full picture Being honest about shopping around didn't damage the relationship, it led to a better deal Good business owners keep their financial info organized so opportunities are easy to act on Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    26 min
  4. Jun 16

    E123 | The Hard Truth About Bringing the Next Generation Back to the Operation

    Episode Summary Coming from the son of the father who tried to get his son back to the operation, it's a tough thing to wrap your head around that if it wasn't for me, the farm would not have had to endure such hardships. But also, if it wasn't for me, the farm would not have survived. In this episode, I take you back through the full story of our operation.Where we were before I came back to the farm, the expansion that changed everything, the debt that piled up, and the rooms I sat in that I never want to sit in again. The attorney. The banker. The farm crisis hotline. My wife. My parents. All of us trying to figure out if the Ruskamp legacy was going to make it to the fifth generation. I'm not sharing this to point fingers or earn sympathy. I'm sharing it because somebody listening to this right now is in the same room I was in. And they need to hear that no one is coming to save them and that's actually okay. Because life happens for you, not to you. Key points from this week's episode: Know your numbers before you bring the next generation back, not after The workload conversation and the financial conversation are not the same thing Expanding too fast without the right structure can snowball in ways you don't see coming No one is coming to save you. Ownership is what turns things around. Life happens for you, not to you. That mindset shift changes everything. The hardships are what make you, don't waste them Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    35 min
  5. Jun 9

    E122 | How Much Equipment Do You Actually Need?

    Episode Summary Here's a question most farmers never stop to ask: how much equipment do you actually need? If you can reduce your overhead, you're giving yourself a raise. So why do we keep signing up for the opposite? This episode is a direct challenge to one of the most deeply ingrained habits in agriculture, the automatic reinvestment of profits back into equipment. I dive into why we do it, how we justify it and what it's actually costing us. Not just in payments, but in the capital we could be putting to work somewhere else. I share some honest thoughts from our own operation, including a tractor we bought with cash that may not have been the best use of capital, a ranch out west that looked rough on the surface but was one of the best-run operations around and the phrase that's been on repeat in my head: those that win are able to figure out what they can do without. This isn't anti-equipment. It's pro-business. And there's a difference. In this week's episode: Reducing overhead is the closest thing to a guaranteed raise in farming We're often reinvesting into assets that depreciate and calling it building equity The justification game is one farmers always win but we're asking the wrong question Better question: is this the best use of capital? It's hard to look around in lean times and not see the cost of past good times Take off the farmer hat and put on the business owner hat Those that win figure out what they can do without Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    37 min
  6. Jun 2

    E121 | Should Farmers Share Equipment? My Honest Hot Take

    Episode Summary I was in the sprayer the other day and a thought hit me: should farmers actually be sharing equipment? So I took the question to social media and the responses came flying in. Some people swore by it. Some said it had blown up in their faces. Others said it depends entirely on who you're doing it with. In this episode, I dive into that question head on and talk about the real economics behind equipment ownership and why the math doesn't always work the way we want it to. We get into the different ways sharing can actually look on a farm, the struggles that almost always come up and what it actually takes to make it work long term. I also share our own experience co-owning a sprayer: the good, the hard, and what changed when the dynamic shifted. Because here's the honest truth: sharing equipment works until it doesn't. And knowing the difference ahead of time is everything. This one is practical and worth a listen if you've ever thought about whether there's a smarter way to manage your equipment costs without giving up control of your operation. Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    37 min
  7. May 26

    E120 | The Freedoms We Take for Granted: A Memorial Day Conversation with Tyler Sharp

    Episode Summary Happy Memorial Day and what better way to honor it than by sitting down with someone who actually lived it. This week I brought on my good friend Tyler Sharp, Southwest Kansas native, former private security contractor, 22-year fire department veteran, and owner of Sharp Shooting Supply. In this episode, Tyler opens up about going overseas to Kandahar, Afghanistan as a precision overwatch contractor in his early twenties, the firefight that sent him home and the long road back to faith and purpose. He also talks about what he's built since, a thriving gun store, a deep commitment to his community, and a perspective on gratitude that stops you in your tracks. This one is raw, real, and a reminder that the freedoms we enjoy on a holiday weekend came at a cost most of us will never fully understand. In this week's Memorial Day episode with Tyler Sharp: Sacrifice looks different for everyone and it deserves our respect Asking for help isn't weakness, bottling it up doesn't work The change that pulls you out of a dark place often comes through the people closest to you Faith, community, and purpose are powerful tools for putting the pieces back together Building a business on relationships and customer service will always stand apart Gratitude for the sunrise is a practice, not a feeling Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Tyler: Follow Tyler on Facebook Follow Tyler on YouTube Sharps Shooting Supply Website  Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    57 min
  8. May 19

    E119 | Don't Let the Farm Win at the Expense of Everything Else

    Episode Summary This is part three of our series on the real stressors of the busy season. We talked about the weight of the workload. We talked about keeping the business from falling apart. Now we're getting into the one thing most farmers won't admit is suffering until it's already broken: the work and family life balance. In this episode, I get honest about the realities of trying to be a good farmer, a good husband, and a good father all at the same time. I talk about why we work the way we do, where that comes from, and why "we'll do it later" is one of the most dangerous things we can say to the people we love most. I also share a different way to think about balance, not as a scale that needs to be perfectly even, but as a checking account. Are you making more deposits than withdrawals? Because the busy season has a way of draining that account fast, and most of us don't notice until we're already in the red. At the end of the day, we say this is all for our kids and our family. But if we're never around to build something they actually want to be a part of, what's it really all for? Key Takeaways: Balance isn't a scale, think of it like a checking account Make deposits before the busy season starts making withdrawals It's the change in your presence that hits hardest, not the absence itself Be aware, communicate, and build your non-negotiables as a family Allow yourself to quit, the work will always be there None of it gets better by accident, it takes intention Resources & Links: To learn more about how I can help you achieve financial clarity and confidence through essential tools and systems, check out my free training here! Connect with Garrett: Follow on Instagram - @garrettruskamp Follow on Facebook - Garrett Ruskamp Follow on TikTok - @garrettruskamp Learn more about Pioneer Farmer here! Make sure to hit follow/subscribe so you never miss an episode!

    40 min

Ratings & Reviews

5
out of 5
7 Ratings

About

Welcome to Pioneer Mindset! A podcast for rural ag business owners who want to challenge their mindset and address the discomfort in their business and personal lives by finding clarity resulting in bold conviction. Your host, Garrett Ruskamp, is a 5th generation farmer, husband and father from rural Nebraska. In the last 10 years of farming, he has experienced many challenges that business owners face on a day to day basis that stem from disorganization and being financially unaware. He understands the weight of uncertainty that comes from operating in a state of mind triggered by these struggles. Join Garrett as he shares his journey of the struggles he's faced in agriculture as a farmer and family man. He will dive into honest conversations to tackle the mindsets surrounding these issues, that will ultimately help you gain control leading to a profitable and sustainable business. For more conviction through clarity, follow Garrett Ruskamp on Instagram (@garrettruskamp) or Facebook (Garrett Ruskamp).

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