PPC with YRV Dynamics

CEO and Founder of YRV Dynamics, Yousaf Yunes
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

  1. Sep 10

    CAC Explained: What Does It Really Cost to Acquire a New Customer?

    In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down Customer Acquisition Cost, or CAC, and why it’s one of the most important numbers in performance marketing. CAC sounds simple: take your marketing spend and divide it by the number of first-time customers. But the real challenge is figuring out who those new customers actually are and which marketing channel deserves credit for bringing them in. Yousaf explains the difference between CAC and CPA, along with blended CAC, channel CAC and campaign CAC. He also discusses why Shopify, your CRM or another first-party source should be your source of truth instead of blindly trusting what Google Ads or Meta reports. The episode also gets into one of the biggest attribution problems in digital marketing: first-click CAC vs. last-click CAC. A customer might discover your brand through Meta, leave the site, search for your company on Google days later and purchase through a Google ad. Google may have captured the sale, but Meta may have created the demand in the first place. That’s why understanding the complete customer journey — and properly using UTMs — can give you a much clearer picture of what your advertising is actually doing. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #CustomerAcquisitionCost #CAC #FirstClickCAC #LastClickCAC #BlendedCAC #ChannelCAC #CampaignCAC #CPA #ROAS #AOV #PerformanceMarketing #DigitalMarketing #PaidMedia #GoogleAds #MetaAds #FacebookAds #PPC #PPCExpert #PPCMarketing #PaidSearch #EcommerceMarketing #Ecommerce #MarketingAttribution #Attribution #UTMTracking #Shopify #CustomerJourney #MarketingAnalytics #yousafyunes #YRVDynamics

  2. Sep 7

    15 Conversions Might Be Enough: Google Ads Learning Explained

    In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down one of the most common questions in Google Ads: how many conversions does a campaign really need before you can trust automated bidding? The old-school rule was 30 conversions in 30 days. Yousaf explains why he no longer treats that as a hard requirement and why 15–20 primary conversions over 30 days can still be a strong starting point for a newer campaign. He also covers why purchases and qualified leads matter more than simply generating add-to-carts or initiated checkouts, how to identify where a funnel is choking, and when it makes sense to move from Max Clicks into Max Conversions. Yousaf also shares a real example where a campaign was generating plenty of add-to-carts but struggling to produce sales. The problem wasn’t necessarily Google Ads — expensive shipping and a three-week delivery window were killing the conversion rate. Other topics include account-level conversion history, Smart Bidding, Max Clicks, Max Conversions, conversion tracking, Enhanced Conversions, Shopify tracking, GA4, GTM, CPA, ROAS, and why Yousaf Yunes checks conversion tracking before, during, and after a campaign launch. PPC with YRV Dynamics is hosted by Yousaf Yunes, founder of YRV Dynamics, covering Google Ads, PPC, paid media, performance marketing, ecommerce and real-world campaign management.   Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/     #GoogleAds #GoogleAds2026 #PPC #PPCExpert #YousafYunes #PPCwithYRV #YRVDynamics #PaidSearch #GoogleAdsTips #GoogleAdsStrategy #GoogleAdvertising #DigitalMarketing #PerformanceMarketing #MediaBuying #SmartBidding #MaxConversions #MaxClicks #ConversionTracking #ConversionOptimization #ConversionRateOptimization #ROAS #CPA #EcommerceMarketing #EcommerceAds #ShopifyMarketing #EnhancedConversions #GoogleTagManager #GA4 #PaidMedia #PPCMarketing

  3. Sep 7

    Before You Pay $1,000 for a Meta Ads Course, Yousaf Has Some Advice

    There are more people than ever trying to break into paid advertising — and plenty of courses promising to get you there fast. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down a program promising to help people land their first paid Meta Ads client in just four weeks. The problem? Much of the training appears to focus on video editing and creative production rather than actually learning how to manage paid media. Yousaf discusses the difference between creating ads and actually knowing how to buy media, including campaign structure, audiences, acquisition, remarketing, retargeting, optimization, and understanding why campaigns perform the way they do. He also looks at some of the bigger promises being made to beginners, the contradictions that can show up in marketing these programs, and why learning paid ads isn't something you should expect to master overnight. If you're trying to get into PPC, Meta Ads, media buying, or performance marketing, this episode is a reminder to understand exactly what you're paying to learn — and whether it actually prepares you to manage a client's advertising budget. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #PPCMarketing #PaidAds #PaidAdvertising #MetaAds #FacebookAds #InstagramAds #MediaBuying #MediaBuyer #PerformanceMarketing #DigitalMarketing #DigitalAdvertising #Marketing #MarketingAgency #AgencyOwner #PPCAgency #Advertising #AdCreative #CreativeStrategy #MetaAdvertising #FacebookAdvertising #MarketingEducation #LearnPPC #PaidMedia #EcommerceMarketing #MarketingPodcast #PPCWithYRVDynamics

  4. Sep 6

    Breaking Down Someone’s Performance Marketing Interview with Yousaf Yunes

    In this episode of PPC with YRV Dynamics, Yousaf Yunes discusses questions from someone’s performance marketing interview and shares how he would approach answering them based on practical experience. The interview covered a range of important topics, including campaign management, conversion tracking, funnel analysis, creative testing, audience targeting and performance optimization. Yousaf Yunes breaks down the questions and explains why performance marketing involves more than simply launching campaigns and monitoring metrics such as clicks, CTR and CPC. A strong performance marketer also needs to understand what happens after the click, including whether conversions are being tracked correctly, where users are dropping out of the funnel and which parts of the customer journey may be affecting results. The discussion also covers metrics such as add-to-cart, initiate checkout, CPA, ROAS and conversion rate, along with the importance of reviewing landing pages, product feeds, offers, shipping costs and creative assets. Yousaf Yunes also compares the signals available in Google Ads and Meta Ads, discusses how to approach campaign scaling and explains why testing is important before moving new creative into evergreen campaigns. Overall, this episode provides a practical breakdown of the performance marketing interview questions someone was asked and highlights the broader skills required to manage campaigns effectively. TOPICS COVERED Questions from a performance marketing interview Breaking down someone’s interview answers with Yousaf Yunes Performance marketing interview preparation Media buying vs performance marketing Conversion tracking GA4 and GTM testing Add-to-cart and checkout metrics Funnel drop-offs Landing page optimization Product feed optimization Google Merchant Center Creative testing Audience and location exclusions ROAS CPA Conversion rate optimization Google Ads vs Meta Ads signals Scaling campaigns Testing before moving creative into evergreen campaigns   Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #PerformanceMarketing #MediaBuying #GoogleAds #MetaAds #PaidMedia #DigitalMarketing #PPCMarketing #PPCStrategy #GoogleAdsExpert #ConversionOptimization #ConversionRateOptimization #CRO #ROAS #CPA #EcommerceMarketing #MarketingStrategy #PaidSearch #PaidSocial #PerformanceMarketer #MarketingAnalytics #ConversionTracking #GA4 #GoogleTagManager #PerformanceMax #DigitalAdvertising #PPCWithYRV

  5. Sep 4

    Buying a $2M Agency in 2026: What I’d Check First

    In this episode of PPC with YRV Dynamics, I break down a question that a lot of agency owners and buyers are going to be asking in 2026: Is buying a digital marketing agency still a smart investment with AI changing SEO and marketing so quickly? The agency in question generates roughly $2 million in revenue, with about 85% coming from recurring retainers, serving mostly local SMBs, home service companies, contractors, and real estate businesses. A major concern is that roughly half of the agency's revenue comes from SEO retainers. I discuss why traditional SEO is changing rather than disappearing, including the move toward AEO and GEO, local authority, community involvement, PR, reviews, and becoming the business that AI engines actually recommend. I also look at what I would personally examine before buying an agency: client longevity, recurring revenue, year-over-year performance, margins, pricing, churn, and whether the agency's biggest clients are likely to stay after ownership changes. The bigger takeaway: AI is a tool, not a replacement for experienced marketers. The agencies that combine human expertise with AI instead of trying to replace expertise with AI may actually become more valuable. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #PPCWithYRV #DigitalMarketing #MarketingAgency #AgencyOwner #AgencyLife #AgencyGrowth #AgencyAcquisition #BuyingABusiness #BusinessAcquisition #Entrepreneurship #SmallBusiness #SEO #LocalSEO #AEO #GEO #GenerativeEngineOptimization #ArtificialIntelligence #AIMarketing #MarketingStrategy #DigitalAgency #RecurringRevenue #AgencyBusiness #BusinessGrowth #LocalMarketing #PerformanceMarketing #MarketingPodcast #GoogleAds

  6. Sep 3

    Google Ads ROAS Dropped? 10 Things to Check Before You Panic

    When Google Ads ROAS suddenly drops, the worst thing you can do is start changing everything without knowing what actually caused it. In this episode of PPC with YRV Dynamics, Yousaf Yunes breaks down the key areas he checks when performance starts slipping — from conversion tracking and revenue reporting to CPCs, search terms, conversion rates, AOV, margins, product mix, and recent campaign changes. Yousaf also explains why search term reporting is becoming more important as match types continue to broaden, why a great ROAS can still hide bad margins, and why product images, headlines, and descriptions can have a bigger impact than advertisers realize. Most importantly, sometimes the right optimization is not making another change. Give the data enough time to tell you whether you have a real problem or simply a bad week before pulling another lever. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/   #GoogleAds #ROAS #PPC #PPCExpert #YousafYunes #YRVDynamics #PaidSearch #PerformanceMarketing #DigitalMarketing #GoogleAdvertising #PMax #PerformanceMax #SearchAds #Ecommerce #Shopify #ConversionTracking #ConversionRate #AOV #GoogleShopping #SearchTerms #CPC #AdStrategy #PaidMedia #MediaBuying #MarketingStrategy #EcommerceMarketing #PPCStrategy #GoogleAdsTips #ROASOptimization #DigitalAdvertising

  7. Aug 30

    Shopify Optimizations for Google Ads: Part Duex

    Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases? In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion funnel and explains why advertisers need to look beyond the usual: Product View → Add to Cart → Begin Checkout → Purchase There are important steps in between that can tell you exactly where customers are getting stuck. Yousaf breaks down why you should also pay attention to: Payment method activity — are people reaching the payment stage and then abandoning? Shipping information — are customers disappearing once they see shipping costs or delivery times? Product photography — stop relying on boring supplier-style photos. Show the product being used and make people actually want it. Product headlines and descriptions — your product page needs to sell the product just like your ad creative does. Reviews and social proof — people need to trust the store before they hand over their money. Shipping costs — free shipping may feel normal now, but unexpected or expensive shipping can still destroy conversion rates. Delivery speed — a great price means a lot less if the customer has to wait two weeks for the product. Guest checkout and payment options — make it easy to buy with options like PayPal, Apple Pay, and guest checkout. Yousaf also explains why Shopify, Merchant Center, and Google Ads need to work together. Your product images, titles, descriptions, pricing, and product data start in Shopify, feed into Google Merchant Center, and eventually become part of what Google Ads uses to sell your products. If the foundation is weak in Shopify, you can’t expect Google Ads to magically fix it. The big takeaway: Don’t just track Add to Cart, Begin Checkout, and Purchase. Look at the entire customer journey and figure out exactly where the friction starts. Sometimes the campaign isn’t the problem. Sometimes the customer wanted to buy — and your Shopify store gave them a reason not to. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #Shopify #ShopifyMarketing #ShopifyAds #Ecommerce #EcommerceMarketing #ConversionRateOptimization #CRO #GoogleShopping #MerchantCenter #GoogleMerchantCenter #ConversionTracking #ShopifyConversion #ShopifyGrowth #EcommerceGrowth #AddToCart #CheckoutOptimization #CheckoutAbandonment #CartAbandonment #ConversionOptimization #PaidSearch #PaidMedia #ROAS #PerformanceMarketing #DigitalMarketing #PPCPodcast

  8. Aug 29

    Google Ads Getting Clicks but No Sales? Check These 5 Shopify Funnel Problems

    Getting traffic from Google Ads but not seeing enough Shopify sales? Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad. In this episode, Yousaf Yunes of YRV Dynamics breaks down five common Shopify conversion funnel scenarios and what each one can tell you about where the real problem is. We cover: Good traffic but low product views — check landing page speed, mobile experience, redirects, pop-ups, and whether the ad actually matches the page. Good product views but low Add to Cart — look at pricing, your offer, reviews, social proof, product descriptions, shipping, returns, inventory, and why someone should buy from you instead of a competitor. Good Add to Cart but low checkout starts — investigate unexpected shipping costs, delivery times, taxes, cart distractions, free-shipping thresholds, express checkout, and mobile usability. Good checkout starts but low purchases — check payment failures, missing PayPal or Apple Pay, guest checkout, discount-code issues, shipping surprises, delivery estimates, and trust messaging. Good purchase volume but weak revenue — look beyond ROAS and analyze AOV, margins, COGS, upsells, cross-sells, bundles, product mix, and new versus returning customers. The main takeaway: more traffic will not fix a broken conversion funnel. If 100 people start checkout and very few purchase, buying another 1,000 clicks probably isn't the answer. Diagnose where customers are dropping out, fix that stage of the funnel, and then use Google Ads to send more traffic into something that's actually built to convert. LinkedIn Post mentioned in today's episode- click here Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #Shopify #ShopifyMarketing #ShopifyAds #Ecommerce #EcommerceMarketing #ConversionRateOptimization #CRO #GoogleShopping #PerformanceMax #PMax #PaidSearch #PaidMedia #DigitalMarketing #PPCMarketing #GoogleAdsExpert #ShopifyGrowth #EcommerceGrowth #ConversionTracking #ConversionOptimization #MarketingStrategy #ROAS #AverageOrderValue #OnlineAdvertising #PerformanceMarketing #PPCPodcast

See All (208)

About

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

Information

  • Creator
    CEO and Founder of YRV Dynamics, Yousaf Yunes
  • Years Active
    2024 - 2026
  • Episodes
    208
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 All Rights Reserved
  • Show Website
    PPC with YRV Dynamics