33 episodes

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts and Head of Brand, Ellen Jenkinson.

Pretty Hard Erika Geraerts & Ellen Jenkinson

    • Arts

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts and Head of Brand, Ellen Jenkinson.

    Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.

    Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.

    @lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the idea of 'acting' your age and other labels that are put on women, including terms like pro-age and anti-aging, and what these really mean for ...

    • 59 min
    Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty

    Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty

    "You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a bi-racial woman growing up in Australia, her journey through pre and post natal depression, and her learnings from hundreds of conversations with other parents, including the tension for some mothers to find their ’sexy’ or to feel good in their ‘new' body aft...

    • 42 min
    Episode 29: Protective. Erin Deering's Updated Relationship to Beauty

    Episode 29: Protective. Erin Deering's Updated Relationship to Beauty

    We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread."My face looks like mine again."We discuss how the last year's events have impacted how she feels about herself and her internal vs external identity, and how she's balancing her growing following with family life and business ambitions. Find Erin via @erinkdeering.

    • 47 min
    Episode 31: Evolving. Sam Wood's Relationship to Beauty

    Episode 31: Evolving. Sam Wood's Relationship to Beauty

    Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health.This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of 4 daughters, and finally his relationship with his wife and their responsibility in the public eye.Find Sam via @28bysamwood, @thewoodshed_ @thewood...

    • 52 min
    Episode 30: Fraught. Jessica Defino's Relationship to Beauty

    Episode 30: Fraught. Jessica Defino's Relationship to Beauty

    Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more.Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mechanisms, the pressure consumers are under being perceived constantly, and the moral obligation of brands to deal with such."If we want to deal w...

    • 1 hr 17 min
    Episode 28: Catching up

    Episode 28: Catching up

    Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.

    • 46 min

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