RealTrending

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

  1. 1d ago

    Realty of America’s Eddie Garcia on why rev share and no debt are reshaping brokerage

    On this episode of RealTrending, Tracey Velt sits down with Eddie Garcia, founder of Realty of America, a brokerage that stormed onto the Real Trends Verified rankings in its very first full year of business — landing at number 45 by transaction sides, 63 by volume, and 24 among private independents. Eddie shares how growing up in poverty, with parents who were once homeless, fueled his ambition to build his own version of the American dream and ultimately a fast-growing national brokerage. Eddie breaks down Realty of America’s cloud-based but culture-focused model, anchored by a 27,000-square-foot national headquarters in Chicago and powered by more than 3,500 agents across 24 states plus Puerto Rico. Unlike many legacy structures, the company is built on revenue share and agent ownership, with hundreds of thousands of dollars in RevShare paid out monthly—money that, in the traditional model, would have gone to the broker-owner. He stresses that the firm was intentionally designed to be profitable without mortgage, title, or insurance, operating with no debt and no outside investors. We also explore how a 7-partner leadership team — collectively bringing 170 years of experience and $17 billion in closed production — creates a different kind of value proposition. All of them still run teams, so every decision is made through the lens of a producing agent, not just a corporate executive. Eddie credits the firm’s rapid growth to attracting top producers and mega teams, which then draw in agents who want to plug into that productivity and culture. Looking ahead, Eddie shares his views on where the brokerage landscape is headed: continued consolidation into a handful of mega brokers, rising relevance of RevShare models, and increasing pressure on smaller boutiques to compete with national brands. Even in a challenging market marked by affordability issues and rate uncertainty, he believes life events will continue to drive demand—and that disciplined growth, smart leverage (or lack of it), and technology investment will separate the brokerages that thrive from those that simply survive. Here’s a glimpse of what you’ll learn: Eddie Garcia’s Realty of America debuted on the Real Trends Verified rankings in its first full year, hitting number 45 by sides, 63 by volume, and 24 among private independents. Garcia’s journey from poverty and humble beginnings fuels his mission to create opportunity and a modern path to the American dream through real estate. Realty of America runs a cloud-based model anchored by a physical 27,000-square-foot Chicago headquarters, emphasizing culture, collaboration, and centralized support. The brokerage is built on revenue share and agent ownership, paying out hundreds of thousands of dollars monthly to agents instead of keeping profits solely at the broker-owner level. Seven founding partners with 170 years of combined experience and $17 billion in closed production still run teams, ensuring leadership decisions are made from a producer’s perspective. The company is intentionally profitable without mortgage, title, or insurance, operates with no debt and no outside investors, and still posts rapid agent growth across more than 24 states plus Puerto Rico. Garcia believes the industry is consolidating toward a handful of mega brokers while strong boutiques survive locally, with RevShare models expanding to a far larger share of agents. He sees disciplined, tech-forward, debt-averse growth as critical in a market defined by affordability challenges, rate uncertainty, and mounting competitive pressure on traditional brokerages. Related to this episode: Tracey Velt’s LinkedIn Eddie Garcia's LinkedIn Realty of America Buy one, get one FREE tickets to the Mortgage Banking Summit on October 1st Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Realty of America’s Eddie Garcia on why rev share and no debt are reshaping brokerage
  2. Sep 8

    Paradigm co-founders Mark Jovanovic and Scott Hustis on AI, private listings and the NYC pied-à-terre tax

    On this episode of RealTrending with Tracey Velt, founding Compass agents and Paradigm co-founders Mark Jovanovic and Scott Hustis share how Compass grew from a 50-person tech startup in Union Square to a national luxury powerhouse.  They explain how helping build the platform from day one turned Compass into a true SaaS-style operating system for agents, with powerful backend tools that quietly drive their business.  Mark and Scott dig into where AI genuinely helps—from data-heavy tasks to workflow efficiency—and where human insight and relationships still matter most. They break down the debate around private listings, the controversy over New York’s pied-à-terre tax and why New York City’s luxury market remains vibrant, with strong demand for larger, amenity-rich homes.  They wrap with straight-talk advice for launching a modern luxury team: know your strengths, hire to fill the gaps, and don’t be afraid to move faster and think bigger. Here’s a glimpse of what you’ll learn: Compass scaled from a 50-person NYC startup to a top national brokerage in about a decade. The platform’s edge is in its backend tools—deal tracking, metrics, and accounting. AI is useful for speed and data, but it can’t replace human judgment and relationships. Private listings can protect high-end sellers and highlight the value of local agents. NYC’s luxury market is resilient, with strong demand for larger, amenity-rich homes. The pied-à-terre tax worries owners as a new layer of taxation without clear benefits. Buyers split between turnkey new developments and value plays in pre-war renovations. Winning luxury teams lean into clear roles, complementary strengths, and faster moves. Related to this episode: Tracey Velt’s LinkedIn Mark Jovanovic's LinkedIn Scott Hustis' LinkedIn Paradigm Advisory Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Paradigm co-founders Mark Jovanovic and Scott Hustis on AI, private listings and the NYC pied-à-terre tax
  3. Aug 31

    Stephen Kowalchuk on the exit strategy playbook brokers tend to ignore

    On this episode of RealTrending, Tracey sits down with veteran executive recruiter Stephen Kowalchuk to unpack why succession planning for brokerage owners can’t wait. With so many independent owners now in their late 50s and 60s, Stephen explains that the industry is heading into one of the largest generational ownership transfers we’ve ever seen. Add recent market volatility and aggressive consolidation from regionals, nationals, and private equity, and you get an environment where owners who haven’t planned often end up selling on someone else’s terms — not their own. Stephen breaks down what real succession planning is — and what it isn’t. It’s not just naming your son, daughter or a favorite manager as the heir apparent. It’s about building a deep leadership bench, creating an operating structure that doesn’t revolve around a single charismatic owner and giving yourself three to five years of runway.  Finally, Stephen gets tactical about protecting your agents, culture and valuation through transition. He also reframes M&A and strategic partnerships as proactive tools in a long-term succession strategy, not last-ditch exits.  For owners who’ve done little to no planning, his next-12-month playbook is straightforward: identify realistic future leaders, obtain an objective valuation, and start documenting how the business runs and why key decisions get made. In his view, succession isn’t just an exit plan — it’s a continuity and value-creation strategy for the entire organization. Here’s a glimpse of what you’ll learn: Succession planning protects the value of your brokerage; it’s not just about retirement. Start planning three to five years out so you have time to develop leaders and clean up the business. Naming a successor—especially a family member—isn’t a plan unless they’re prepared and supported. If everything runs through the owner, the business is harder to transfer and usually worth less. Agents fear uncertainty more than change, so clear, early communication is critical. Clean financials and early legal prep prevent deals from falling apart. M&A and strategic partnerships can be proactive succession tools, not just last-resort exits. Documenting culture, processes, and decision-making helps transfer judgment, not just titles. An objective valuation shows you what you’re really trying to protect and grow. In the next 12 months, owners should identify future leaders, get valued, and start writing the plan down. Related to this episode: Tracey Velt’s LinkedIn Stephen Kowalchuk's LinkedIn Corporate Management Advisors Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Stephen Kowalchuk on the exit strategy playbook brokers tend to ignore
  4. Aug 24

    Nashville broker Jack Gaughan on coaching agents through today’s market

    In this episode of RealTrending, Tracey Velt talks with Jack Gaughan, president of Greater Nashville Realtors and managing broker at REMAX Choice Properties, about what’s really happening in the Greater Nashville housing market. Jack explains how the market has shifted from a post-COVID boom to a more balanced, hyper-local environment, where conditions can look completely different just a few miles apart. With buyers enjoying more choice and longer decision timelines, smart pricing and clear communication are no longer optional—they’re essential. Tracey and Jack dig into how brokers should be coaching agents differently in this climate. Newer agents, many of whom started during the boom, are now facing their first compressed market and need guidance on building a sphere, handling rejection, and setting realistic goals. Seasoned agents are wrestling with noise around lawsuits, mergers, and new models, and Jack urges them to stay grounded in the fundamentals that built their businesses rather than chasing every shiny object. They also explore how Nashville’s transit referendum ties directly into housing affordability and long-term growth. Jack makes the case that transit, sidewalks, and smart density planning along key corridors can unlock underutilized neighborhoods, support multiple generations—from young professionals to aging boomers—and ease inventory pressure. At the association level, he highlights two big priorities: leading on affordable housing solutions and deepening broker engagement so policy, MLS, and legislative decisions truly reflect what’s happening on the ground. Here’s a glimpse of what you’ll learn: Nashville has moved from a boom market to a balanced, hyper-local landscape where micro-markets matter. Buyers now have more choice and time, making sharp pricing and strategy critical. Agents must set honest expectations upfront instead of overpromising to win listings. Newer agents need help building a sphere, resilience, and realistic goals in a slower market. Seasoned agents should lean on proven processes rather than chase every new model or tool. Economic uncertainty and headlines can cool even “hot” neighborhoods quickly. Nashville’s transit plan is tightly linked to affordability and smart neighborhood growth. Sidewalks, multimodal transit, and smart density can unlock underused areas and support local economies. The association is prioritizing affordable housing advocacy and closing the wage–price gap. Jack urges brokers to collaborate, use better data, and stay client-focused to maintain consumer trust. Related to this episode: Tracey Velt’s LinkedIn Jack Gaughan's LinkedIn Greater Nashville Realtors REMAX Choice Properties Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Nashville broker Jack Gaughan on coaching agents through today’s market
  5. Aug 17

    Unlocking Inventory and Supercharging Agents: Jason Aleem on Redfin’s Transformation

    On this episode of RealTrending, Jason Aleem, Redfin’s chief of real estate services, pulls back the curtain on what life looks like at Redfin one year after the Rocket Mortgage acquisition.  At the center of the strategy is Redfin Early Access, a premarket and coming-soon listings program designed to unlock reluctant sellers and put more homes in front of motivated buyers. Backed by survey data — 76% of sellers say they’d be more likely to list with greater certainty and 83% want to test the market first — Aleem argues that giving sellers more optionality could drive 6% to 12% more inventory into a starved marketplace, all while keeping transparency front and center on Redfin.com. Alim also walks through the three-way collaboration between Compass, Rocket and Redfin, framing it as a genuine win-win-win: Compass gains broader exposure and more leads for its agents; Rocket opens up new mortgage opportunities; and Redfin gets exclusive inventory and traffic growth.  Underneath the partnership is a simple but powerful idea — matching Rocket bankers with real estate agents to create real, long-term client relationships rather than one-off transactions. Early results, especially in key markets like Chicago, show that agents are embracing Early Access listings, and consumers are responding to the added visibility and choice. Inside Redfin’s own house, the company has quietly reinvented its agent model with Redfin Next. After years of being known for salaried agents, Redfin has shifted to a W-2 plus bonus/commission structure, giving agents more entrepreneurial upside while still preserving the support and systems of a major platform. Combined with Rocket’s scale and client-first culture, that change has helped Redfin retain top performers and attract new talent, with agents reporting strong satisfaction with Rocket’s level of service and the bigger stage the combined company provides. Finally, Aleem explores how AI and vertical integration are changing the playbook for real estate and mortgage. Redfin is leaning into AI not as a buzzword but as a productivity engine through its Agent Virtual Assistant (AVA), which helps agents craft client responses, surface database insights and refine comparative market analyses (CMAs), supporting an average of roughly 22 transactions per agent per year.  On the consumer side, AI and mortgage are being woven directly into the Redfin search experience with tools like conversational search, pre-approval flows and bundled savings programs like Rocket Preferred Pricing and Rocket & Redfin Super Savings. Looking ahead, Aleem envisions Redfin as a true homeownership platform — the digital front door to Rocket where consumers can search, buy, finance, manage equity and refinance in a single ecosystem. Here’s a glimpse of what you’ll learn: Redfin Early Access gives buyers a view into premarket and coming-soon listings, aiming to unlock 6% to 12% more inventory. Seller data shows high demand for optionality, with 76% wanting more certainty and 83% interested in a “coming soon” test-the-market strategy. The Compass-Rocket-Redfin partnership is built around three pillars: mortgage, leads and inventory, with strong early traction in markets like Chicago. Redfin’s Redfin Next model has shifted agents from pure salaries to W-2 plus bonus/commission, boosting retention, attraction and entrepreneurial drive. AI-powered tools, including the Agent Virtual Assistant (AVA) and conversational search, are helping Redfin agents maintain industry-leading transaction volumes while delivering a more seamless, integrated experience across search, mortgage and homeownership. Related to this episode: Tracey Velt’s LinkedIn Jason Aleem's LinkedIn Redfin Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Unlocking Inventory and Supercharging Agents: Jason Aleem on Redfin’s Transformation
  6. Aug 10

    Compass President Neda Navab on what she learned from 11,000 Compass agents

    On this episode of RealTrending, host Tracey sits down with Neda Navab, president of Compass, at what she calls a major inflection point for the company and the industry. They dig into how Compass is navigating consolidation, AI and a choppy housing market while trying to stay relentlessly agent-first. Neda unpacks why she spent her first 100 days on the road doing 125 in‑person agent events, what she learned from those rooms, and how that feedback is shaping Compass’s strategy — from coaching programs to AI tools. Neda explains how Compass is trying to deliver the “best of big and boutique”: national scale, tech, and data on one side, with hyper-local support and a deeply personal, advisory-style experience on the other. She pushes back on some of the industry’s loudest critiques—especially around private listings—and reframes Compass’s “private exclusive” phase as a sophisticated focus group rather than a black box. From AI-fueled bidding wars in San Francisco to why top agents see themselves as CEOs, not just agents, this conversation is a playbook for what it takes to compete—and win—in a slower, more complex market. Neda closes with a lightning round on trends, skills, and the future brokerage model, including why she believes brokerages will look less like traditional offices and more like Apple Stores, built around advice, experience, and one-to-one service. Here’s a glimpse of what you’ll learn: How Compass is repositioning at scale at a key post-acquisition inflection point while trying to deliver both national power and a boutique, high-touch feel. What 11,000 Compass agents told Neda in her first 100 days on the road, from fears about rates and AI to the nuances across Dallas, Denver, Lower Manhattan, and beyond. How top agents think and operate like CEOs, using process, metrics, and team management to win in slower, more complex markets. Why CRM discipline is becoming a non‑negotiable foundation for personalization and effective AI-powered outreach. How Compass’s three-phased marketing program works in reality and why Neda frames private exclusives as a focus group rather than a closed-off listing strategy. Why the trend “more visibility equals more value” is overhyped, and why a sharp, differentiated perspective on the “why” behind the data matters more. Why Neda believes the brokerage of the future will look less like a traditional office and more like an Apple Store, centered on advice, experience, and one-to-one service.

    Compass President Neda Navab on what she learned from 11,000 Compass agents
  7. Aug 3

    Anthony Djon on his lead conversion machine lead mastery

    In this RealTrending episode, Tracey Velt sits down with Anthony Djon, founder and CEO of Anthony Djon Luxury Real Estate in Michigan, to unpack how his team consistently converts internet leads at a staggering 7–9%, more than double the industry’s 2–3% average. Anthony walks us through how he started small with just a few Realtor.com zip codes, never intending to build a team, and how demand ultimately forced him to scale into one of Realtor.com’s largest clients and Zillow’s biggest Flex partner in Michigan. Anthony breaks down the accountability engine behind those numbers: his MaverickRE system, weekly conversion reviews, and a leadership structure built around high-performing team captains. He explains the daily checklist and prospecting routine that keeps agents focused on what actually moves the needle—three hours a day split between new prospecting and disciplined follow-up. He also shares how his team uses AI in text and personalization to deepen connections at scale without sacrificing authenticity. The conversation tackles some of the industry’s biggest myths, especially the idea that “internet leads are bad.” Anthony argues that the real problem isn’t the leads—it’s broken follow-up and weak training. He lays out his simple but relentless philosophy: hit each lead at least 17 times, track everything, and “rotate the name in your calendar until they buy or die.” Along the way, he offers candid insights on portals, data control, and industry consolidation, and why independents who move fast, measure everything, and build strong cultures can actually thrive in a world dominated by big brands. To close, Anthony dives into a lightning round on the one metric he watches daily (appointment set rate), how quickly he can tell if an agent will succeed with internet leads, and why he’ll bet on the disciplined follow-up machine over the “natural” salesperson every time. He calls AI a true game changer, warning that agents who ignore it will be like “riding horseback while everyone else is in spaceships.” Here’s a glimpse of what you’ll learn: How Anthony scaled from a solo agent with a few zip codes to Realtor.com’s largest client and Zillow’s biggest Flex partner in Michigan The weekly accountability system (MaverickRE) his team uses to obsess over conversion, not just leads The daily checklist and 3-hour calling structure that keeps agents focused on revenue-producing activities Why most agents blame “bad leads” when the real issue is a broken follow-up system Anthony’s “17 touches minimum” follow-up rule—and how he keeps it simple with a basic paper calendar How his team uses AI-powered texting and personalization to warm up leads and boost connection rates The truth about portals, dependence, and data control—and why even your sphere may be going there first How independent brokerages can outmaneuver larger brands with speed, culture, and adaptability The one metric Anthony watches every single day and why it predicts everything else What separates agents who crush internet leads from those who burn them—and how quickly he can tell who’s who Why AI is a must-have, not a shiny object, for any team serious about lead conversion Related to this episode: Tracey Velt’s LinkedIn Anthony Djon's LinkedIn Anthony Djon Luxury Real Estate MaverickRE Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Anthony Djon on his lead conversion machine lead mastery
  8. Jul 27

    Bess Freedman and Michele Harrington: East Coast–West Coast independent on innovative collaboration

    In this episode, RealTrending host Tracey Velt sits down with two powerhouse independent brokerage leaders on opposite coasts: Michele Harrington, CEO of FirstTeam Real Estate in Southern California, and Bess Freedman, CEO of Brown Harris Stevens in New York. Together, they unpack what it really means to be independent in an era of consolidation, margin pressure, and nonstop industry disruption. From culture and control to capital and technology, they share how independents can stay nimble, agent-centric, and deeply connected to the consumer. Michele and Bess pull back the curtain on their new East Coast–West Coast collaboration, a marketing- and relationship-driven partnership that stops short of a traditional acquisition model. Instead of rolling up into a single brand, they’re choosing to share ideas, marketing strategies, and referral opportunities while keeping their unique cultures fully intact. You’ll hear how their marketing teams are working in lockstep, what this means for listing exposure on both coasts, and why they believe “collaborative, not consolidated” is the model to watch. The conversation also dives into some of the most debated topics in brokerage today—private listing networks, Bed Bath & Beyond’s entry into real estate, and the long-tail impact of class action lawsuits and thin brokerage margins. Michele and Bess don’t hold back on where they see consumer risk, where private networks can actually serve sellers, and why they think the next decade will be the “age of the independents.” They share how agents’ expectations have shifted toward growth, coaching, and AI-powered tools—and why human connection, trust, and storytelling still matter more than ever in a tech-driven world. Finally, in a fast-paced lightning round, the two leaders offer sharp, one-word descriptors for the future of independents, pinpoint the biggest threats to their model, and call out what every brokerage CEO should be laser-focused on right now—from AI to consumer trust. If you’re leading a brokerage, building a team, or just trying to understand where this industry is headed, this episode delivers clear signals amid all the noise. Here’s a glimpse of what you’ll learn: What “independence” really means in 2026 Why Michele and Bess believe freedom, flexibility, and culture are their core strategic advantages How answering only to agents and consumers changes decision-making and speed of execution Inside the First Team–Brown Harris Stevens collaboration How an East Coast–West Coast partnership can expand listing exposure without an acquisition The role their marketing leaders play in aligning strategy across New York and California Why they view this as a model of sharing power rather than consolidating it The truth about private listings and consumer impact Related to this episode: Tracey Velt’s LinkedIn Michele Harrington's LinkedIn Bess Freedman's LinkedIn FirstTeam Real Estate Brown Harris Stevens Want more from Tracey? Don’t forget to subscribe to Real Estate Daily. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

    Bess Freedman and Michele Harrington: East Coast–West Coast independent on innovative collaboration
4.4
out of 5
15 Ratings

About

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

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