Registered Investment Advisor Podcast

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The Registered Investment Advisor podcast is a financial services marketing podcast for every financial service from insurance to investment advising. Host Seth Greene is a nationally recognized direct response financial services marketing expert. Guests on the RIA Podcast will include experts in the insurance marketing field. In each interview, they share financial tips and tricks to help other people in financial services and producers to up their game.

  1. 47M AGO

    Your Network’s Already Under Attack

    The threat that puts you out of business probably won’t look like a movie hack, it’ll look like a normal email from your CEO.   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Scott Alldridge, CEO of IP Services and bestselling author of the VisibleOps series, who explains how modern cybercrime actually works and why most small and mid-sized companies are far more vulnerable than they think. Scott shares real breach stories, including how something as simple as leaving a printer password as “1234” led to a $187,000 theft and forced a firm into a merger. He breaks down why cybersecurity is now a board-level issue, how AI is being weaponized by attackers, and what leaders need to be doing right now to protect their data, their money, and their survival.   Key Takeaways: → Most companies think “we’re too small to be a target,” but attackers actively go after businesses with as few as 100 employees — and even under $1M in revenue. → Only about 1 in 7 cybersecurity breaches ever gets reported, so what you read in the news is a tiny fraction of what’s actually happening. → A single weak password (like “1234” on a networked printer) can give a threat actor a doorway into your entire system. → Attackers don’t smash and grab; they sit quietly for weeks or months, watch how you communicate, then imitate leadership to trigger wire transfers that look totally normal. → The “human layer” is still the biggest risk: phishing, social engineering, and reused or weak credentials are where most compromises begin.   Scott Alldridge has spent three decades on the frontlines of cyber warfare—turning escalating threats into competitive advantage for business leaders. As co-founder of the IT Process Institute and creator of the globally adopted VisibleOps framework (400,000+ copies sold), he shaped how enterprises worldwide secure and scale technology.   His Amazon bestseller, VisibleOps Cybersecurity, is the definitive roadmap for integrating Zero Trust principles into real business results. Today, as CEO of IP Services, one of America’s most trusted MSSPs, Scott helps executives verify—not just trust—their cybersecurity posture.   Driven by both expertise and altruism, Scott’s mission is to ensure businesses of all sizes are resilient and protected—not only to safeguard revenue, but to prevent the devastating personal and professional fallout of cyberattacks. A globally recognized thought leader with 618K+ social media followers, he leverages his platform to raise awareness, share real-world breach stories, and arm leaders with actionable strategies that save companies before it’s too late.   Connect With Scott: Website: https://ipservices.com/ Instagram: https://www.instagram.com/scottalldridge1/ LinkedIn: https://www.linkedin.com/in/scott-alldridge-1a976/ FREE OFFERSText "Secure25" to 1-541-359-1269 to receive your free Visible Ops Executive Companion book and a free Penetration Scan Test (first 3 listeners only) Learn more about your ad choices. Visit megaphone.fm/adchoices

    19 min
  2. You Might Also Like: Unseen Upside: Investments Beyond Their Returns

    57M AGO · BONUS

    You Might Also Like: Unseen Upside: Investments Beyond Their Returns

    Introducing S6:E2 AI & Geothermal: The Next Wave of Clean Energy from Unseen Upside: Investments Beyond Their Returns. Follow the show: Unseen Upside: Investments Beyond Their Returns What happens when AI meets the earth’s natural heat? Join us as we explore how Fervo and global partners are harnessing AI to unlock geothermal energy’s potential—delivering clean, flexible power around the clock. From Houston to the Middle East, we examine the science, policy, and investment trends driving the energy transition, and how geothermal could help power the AI revolution itself. Guests include: Fahad Alajlan, President at King Abdullah Petroleum Studies and Research Center (KAPSARC) Josh Posamentier, Co-Founder and Managing Partner of Congruent Ventures Tim Latimer, Co-Founder and CEO of Fervo Energy Tom Mitchell, Partner at Cambridge Associates Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm with 50+ years of institutional investing experience. We partner with private clients, endowments, foundations, pension plans, and corporations to design and manage custom portfolios focused on generating alpha and achieving investment objectives. Our services include outsourced CIO, non-discretionary portfolio management, staff extension, and alternative asset class mandates. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. DEC 17

    Breaking Through Capacity Constraints in Financial Practices Using XFA.COACH

    Are you a financial advisor struggling to break through the growth ceiling? Learn how to overcome key obstacles and unlock the path to scaling your practice to new heights.   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Dr. Jon Randall, PhD., Founder & Leader of XFA.COACH, who helps financial advisors scale their practices faster and smarter by addressing the hidden bottlenecks holding them back. With over 21 years of consulting experience, Jon has worked with some of the fastest-growing financial practices, helping them optimize client relationships, scale their teams, and boost profitability. In this episode, he reveals how to break free from capacity constraints and implement the right mindset for explosive growth.   Key Takeaways: → How you must fix all foundational issues before trying to grow your practice. → Why many advisors face productivity issues. → How advisors need to raise their floor by working with clients that bring in higher revenue per account. → Why many advisors hit a growth ceiling at around $1 million in revenue. → How maximizing the profitability of current clients is the key to unlocking additional revenue.   Dr. Jon Randall has been coaching and consulting the fastest growing financial advisors in the industry since 2004. As a transformational leader, he is passionate about making a positive difference in the industry and has received numerous awards, including Outstanding Leader and Consultant of the Year, and is ranked the #1 Consultant for firms that track results. The average production of practices Jon works with has exceeded $5 million. He is a sought-after national presenter at financial service conferences and published author; his book titled The Extraordinary Financial Advisor Practice. Prior to coaching, Jon was a seasoned financial advisor where he learned the ins and outs of the industry. Jon holds a Doctorate in Performance Psychology and currently resides in Greenville, North Carolina with his wife Kathleen and their two sons, James and William.   Connect With Jon:   Website: https://www.xfa.coach/ Instagram: https://www.instagram.com/xfa.coach Facebook: https://www.facebook.com/XFA.COACH LinkedIn: https://www.linkedin.com/company/xfa-coach/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min

  4. DEC 10

    Going Beyond Budgeting to True Financial Freedom

    You don’t need to budget to get ahead financially, you just need to change the way you think about money.   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Lisa Chastain, Money Coach, Mentor, and Unshakeable Optimist, who shares her journey from a single mom struggling in a tough spot to building a six-figure business in just 10 months. Lisa talks about how emotions drive money decisions and why addressing your unconscious beliefs around money is crucial for success. She explains why traditional budgeting doesn't work, offering a transformative approach to managing finances that starts with shifting your mindset, not restricting your spending.   Key Takeaways: → How addressing emotional beliefs about money is the first step to financial success. → Why financial habits are often rooted in childhood experiences. → How it’s important to uncover how early memories around money shape your decisions today. → How high net-worth individuals create and manage cash flow to allow for more freedom. → Why traditional budgeting restricts people and doesn’t lead to long-term wealth.   Lisa Chastain is a Personal Finance Coach with over 20 years of experience offering independent financial advice to executives, professionals, and business owners. She has been featured in Cosmopolitan, CNBC, NBC News, MSN Money, O – The Oprah Magazine, Fortune, Forbes, Business Insider, Business Newsweek, and Entrepreneur Magazine, and is one of Las Vegas Women Magazine’s people to watch. A best-selling author, Lisa is also the host of the Real Money radio show on VoiceAmerica, the second-largest online radio broadcaster in the nation, with over 3 million listeners. After burning through $100,000 and nearly going completely broke, Lisa was forced to reinvent herself. Her aspiration wasn’t to own a mansion or drive a Ferrari; she wanted simple things, like so many of the women she now works with, such as savings, retirement funds, and a secure future for her family. Put plainly, she didn’t want to have to stress about money any longer. In 2016, Lisa applied what she had learned and launched her business as a money coach, with a mission to help women manage their finances effectively without a budget, enabling them to live their best lives. She has now helped countless clients learn how to track their expenses without budgets, invest wisely, and make informed financial decisions, enabling them to escape the financial rollercoaster and achieve long-term stability.   Connect With Lisa:   Website: https://lisachastain.com/ Instagram: https://www.instagram.com/savvymoneywithlisa/ Facebook: https://www.facebook.com/savvymoneywithlisa LinkedIn: https://www.linkedin.com/in/lisachastain/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    15 min

  5. DEC 3

    Scaling Smarter: Maximizing Tech ROI in Wealth Management Firms

    Are you using your technology to its fullest potential? In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Christopher Johnson, CEO of TrigaByte Technologies, who delves into the challenges wealth management firms face when integrating technology and maximizing its potential. With 30 years of experience, Chris shares his journey from working as a compliance officer to founding Trigger Byte, where he helps advisors leverage technology for greater efficiency and client satisfaction. Chris discusses everything from client onboarding to the rise of AI in wealth management, offering actionable insights for firms looking to scale smarter. Key Takeaways: → Why the biggest challenge in wealth management is effectively integrating and using technology. → How optimizing tech usage helps firms increase their ROI. → How AI is the future of automating client interactions and tasks for wealth management firms. → Why wealth management firms are shifting from commission-based models to fee-for-service models. → Why it’s vital to choose and implement technology that fits a firm’s specific needs. Christopher Johnson has spent over 30 years in the financial services industry, leading, growing, and guiding wealth management firms through both change and opportunity. With deep expertise in building strong operational foundations and scalable infrastructure, Chris understands what advisory offices need to truly thrive. He believes that when the right tools and technology are applied intentionally, they do more than improve efficiency—they create space for purposeful growth, elevate the client experience, and enhance team performance. Passionate about helping advisors reach their full potential, Chris works closely with firms to streamline processes, optimize existing systems, and deliver exceptional service at every stage of their evolution. Connect With Christopher: Website: https://www.trigabytetech.com/ LinkedIn: https://www.linkedin.com/in/christrigabytetech/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    18 min

  6. NOV 26

    From Website Widget to 200K Qualified Life Leads

    What if adding a simple quote widget could turn your existing contacts into a steady stream of life-insurance buyers without high-pressure sales? In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Brian Greenberg, Co-Founder & CEO of Quoteplicity, who shares how running an all-inbound, phone-based life insurance agency for 15 years led him to build a platform that has helped create 200,000+ leads for agents and agencies. He breaks down low-friction funnels, quoting tools, carrier hand-offs, and practical tactics advisors can use to cross-sell life insurance without turning every conversation into a hard sell. Key Takeaways: → Why people who sell life insurance should time their sales approach to meet buyers during key life events. → How using a quick quote widget lets shoppers self-serve and reach out when they are ready. → Why carrier “drop ticket” flows reduce friction time once the basics are submitted. → How Quoteplicity can be fully white-labeled on your domain, using your logo, phone number, and email, routing all leads to you. → Why the real challenge is traffic and outreach, not technology. Brian Greenberg is a serial entrepreneur, published author, and pioneer in the life insurance industry. As Co-Founder and CEO of Quoteplicity, Brian brings over two decades of experience in growing successful businesses and revolutionizing how life insurance is sold online. Brian brings over 20 years of entrepreneurial experience and a proven track record in the life insurance industry. A pioneer in online sales and author of The Salesman Who Doesn’t Sell, Brian’s leadership drives Quoteplicity’s mission to revolutionize the way agents grow their businesses. Connect With Brian: Website: https://www.quoteplicity.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    14 min

  7. NOV 19

    Turning Potential Into Performance: Unlocking True Growth for Financial Advisors

    Feeling stuck in your career and unable to break through? What if the key to unlocking your potential and achieving real growth lies in a simple shift in mindset and systems, not just working harder?   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Jim Effner, founder of the P2P Group, a coaching and training firm dedicated to helping financial advisors turn their potential into real performance. With over 30 years of experience in the financial industry, Jim shares the mindset and systems that have enabled him to build high-performing teams and achieve lasting success. Whether you’re a seasoned professional or just starting out, Jim’s insights will help you reach your full potential and elevate your business.   Key Takeaways: → Why the biggest mistake advisors can make is winging it. → How successful business run on systems not improvisation. → Why empowering beliefs are crucial to overcoming self-doubt and achieving success. → How growth requires embracing risk and moving forward even when it’s uncomfortable. → Why the solo advisor model is dying and how a team-based approach provides scale, service, and succession.   Jim Effner is founder and President of P2P Group, a company specializing in sales training for financial services professionals. His mission is to help bridge the gap between financial advisors’ potential and their performance. Prior to forming the P2P Group, Jim was Managing Partner of one of the largest Northwestern Mutual offices in the country. He built the Effner Financial Group to nearly 150 full-time and college advisors, insuring over 65,000 policyholders with a face amount of nearly $27 billion. A Million Dollar Round Table qualifier every year he worked in the business, Jim is now a lifetime member of MDRT. He was a three-time Recognition Dinner/Forum qualifier, which represents the top 5% of all Northwestern Mutual advisors. In fact, he was the youngest person to make Forum the first two times he qualified. As a new advisor, he led his region in 1990, 1991 and 1992, placing runner-up in the Bronze and Silver awards, and 3rd in the Gold. Jim has overcome numerous life challenges, including losing his hearing just 30 days after taking his Managing Partner contract. He brings his commitment to excellence, his passion, energy and conviction – along with his perspective of 30+ years in the industry – to every aspect of his business.   Connect With Jim:   Website: https://jimeffner.com/ Facebook: https://www.facebook.com/jimeffnerp2p LinkedIn: https://www.linkedin.com/in/jimeffner/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 min

  8. NOV 12

    Wealth on the Beach

    Freedom gets a lot easier when your systems work harder than you do.   In this episode of the Registered Investment Advisor Podcast, Seth Greene interviews Daniel Alonzo, Wealth Coach, who unpacks the mindset and mechanics of true financial freedom. Financially independent by 28, Daniel scaled to 1,500+ agents across 60 offices and hosts the Wealth on the Beach podcast. He breaks down scaling via leadership, content consistency, and modern messaging that attracts the next generation while building durable passive income.   Key Takeaways: → Why achieving true financial freedom requires both passive income and substantial cash reserves. → How building leaders who can operate independently allows a business to scale faster. → Why documenting systems, training materials, and repeatable processes is the foundation for sustainable growth. → How consistency is what separates those who get attention from those who fade away. → Why staying relevant means embracing new voices, listening to younger generations, and adapting your message to changing audience platforms.   Daniel Alonzo is a high-energy entrepreneur, wealth coach, and host of the Wealth on the Beach Podcast. He has built one of the largest financial teams in America, comprising over 1,500 licensed agents and 60 offices. He's also the author of 3 books: Wealth on the Beach: 11 Laws to Building Financial Freedom, Wealth on the Beach: For Teens, and his latest, Wealth on the Beach: Why Most Life Insurance is a Scam - And How to Get It Right. Daniel's Mission is to teach people how to build wealth, shift their mindset, and live a life of freedom, choices, and options.   Connect With David: https://wealthonthebeach.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
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The Registered Investment Advisor podcast is a financial services marketing podcast for every financial service from insurance to investment advising. Host Seth Greene is a nationally recognized direct response financial services marketing expert. Guests on the RIA Podcast will include experts in the insurance marketing field. In each interview, they share financial tips and tricks to help other people in financial services and producers to up their game.

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