Wisdom by WESA

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The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

  1. Retail Roundup: Merchandising Tips for Small Retailers

    ١٥ أكتوبر

    Retail Roundup: Merchandising Tips for Small Retailers

    Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in... WESA Retail Roundup October 15, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Meegan Robinette, owner of Mackey USA | Facebook | X | InstagramPresented By: Western English Sales Association

    ٣٩ من الدقائق

  2. ١٥ أكتوبر

    Publishing, Partnerships, and the Future of Equine Media with John Lunn

    In this episode of Wisdom by WESA, we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhibitor at the WESA Trade Show, John shares insights on building partnerships, meeting the needs of today’s readers, and the exciting projects shaping the future of equine media. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: John Lunn, Vice President, Morris Media Enthusiast Group and Chief Revenue Officer, Nashville Stampede

    ٢٣ من الدقائق
  3. Retail Roundup: Navigating the Complexities of Bookkeeping for Small Businesses

    ٣٠ سبتمبر

    Retail Roundup: Navigating the Complexities of Bookkeeping for Small Businesses

    In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of implementing sound bookkeeping practices from the outset, as well as the value of professional assistance in navigating the complexities of financial reporting. Listen in... WESA Retail Roundup September 29, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Terri Bork of Abacus Gal | FacebookPresented By: Western English Sales Association Time Stamps: 04:42 - Transitioning to QuickBooks Online 13:32 - Inventory Management Mistakes 19:21 - The Importance of Financial Clarity for Business Owners 22:20 - The Benefits of Virtual Bookkeeping

    ٢٧ من الدقائق

  4. ٣٠ سبتمبر

    The Young Founder’s Journey of Vaquero Outdoors

    At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in! Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Mason Delaune (exhibitor) and Holly Delaune (mom)Instagram | TikTok | Facebook

    ١٢ من الدقائق
  5. Retail Roundup: How to use Visuals that Connect for Retail Success

    ٢٣ سبتمبر

    Retail Roundup: How to use Visuals that Connect for Retail Success

    We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in... WESA Retail Roundup September 23, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Gregg Carnes | Instagram | Facebook | LinkedInPresented By: Western English Sales Association

    ٣٣ من الدقائق

  6. ١٥ سبتمبر

    Claire Porter’s Artistic Evolution

    Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Claire Porter, Claire Porter PhotographyWebsite: https://claireporterphotography.com/pages/skarf-artFacebook: https://www.facebook.com/claireporterphotography/

    ٢٥ من الدقائق
  7. Retail Roundup: Easy Video Ideas for Busy Retailers

    ٩ سبتمبر

    Retail Roundup: Easy Video Ideas for Busy Retailers

    Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in... WESA Retail Roundup September 8, 2025: Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kyli Hibbard | Facebook | Instagram | TikTokPresented By: Western English Sales Association Chapters: 00:47 - The Power of Short Form Video in Retail 11:11 - The Importance of Hooks and Consistency in Video Marketing 19:22 - The Shift Towards Authenticity in Content Creation 23:22 - Navigating Short Form Video Strategies 27:25 - The Rise of YouTube and Its Impact on Content Creation Takeaways: The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

    ٣٢ من الدقائق

  8. ٣٠ أغسطس

    WESA’s Most Innovative Product Award Winner

    Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community. Hosts: Jennifer Hebert, Morgan Nicole ZipperlenContact: Sophia Jagella, WESA Marketing SpecialistGuest: Kelly MunroWebsite: https://www.lighthoof.com | https://cascadaequine.com

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The Western & English Sales Association (WESA) provides the world’s largest trade events for retailers, manufacturers, and sales representatives of the Equestrian Industry. In this podcast, we feature exclusive interviews and with noteworthy Western/English personalities, retailers, and exhibitors who you’ve always wanted to talk to! Don’t miss out on all the news for manufacturers and retailers of the Equine industry!

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