Social Media Decoded

Michelle Thames
  • 5.0 (181)
  • MARKETING
  • UPDATED SEMIWEEKLY

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

  1. 9H AGO

    Content to Clients: Build Your Funnel, Email List & Visibility System

    If you’ve been posting consistently but not seeing clients, this episode will show you what’s missing. In this episode of Social Media Decoded, Michelle Thames explains how to move from content to clients by building a simple and effective system behind your visibility. She breaks down how to create a funnel, grow your email list, and guide your audience toward real opportunities. Michelle also shares why content alone isn’t enough and how adding structure, connection, and clear next steps can transform your business. If you’re ready to stop guessing and start converting your visibility into revenue, this episode will give you the clarity you need. What You’ll Learn in This Episode • How to turn content into clients • Why most content doesn’t convert • The simple funnel every entrepreneur needs • How to build and use your email list • The role of conversations in converting leads • How to create a visibility system that works Visibility Breakdown Michelle shares the simple system: Content → Landing Page → Email → Offer → Conversation This creates a clear pathway for your audience to move from discovery to decision. Room Story Michelle shares how entrepreneurs go from posting without results to getting inquiries and clients once they build a system and start guiding their audience. Unpopular Visibility Truth Content alone does not build a business. A system does. Spotify Listener Question Do you currently have a system behind your content? • Yes • No • Kind of • I need help building one Join the Free Workshop Michelle is hosting a free live workshop: Content to Clients: Build Your Funnel, Email List & Visibility System- Join here:  To get access + all events happening this month: DM Michelle the word CLIENTS Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  2. 1D AGO

    How I Use Riverside to Record, Clip, and Grow My Podcast

    If you’re podcasting but not seeing growth—or thinking about starting a podcast—this episode will show you how to make it work for your business. In this episode of Social Media Decoded, Michelle Thames breaks down exactly how she uses Riverside to record high-quality podcast episodes, clip content, and turn those clips into visibility across multiple platforms. She explains how one podcast episode can become several pieces of content, helping you stay consistent without constantly creating from scratch. Michelle also shares how these clips lead to discovery, conversations, and ultimately clients. If you want to simplify your content strategy while increasing your reach, this episode will give you a practical framework you can start using immediately. What You’ll Learn in This Episode • How to record high-quality podcast episodes using Riverside • Why podcasting alone isn’t enough for growth • How to clip your content into short-form videos • How to repurpose content across multiple platforms • How to turn podcast clips into visibility and opportunities • The simple system for growing your podcast consistently Visibility Breakdown Michelle shares her simple podcast growth system: Record → Clip → Share → Convert By repurposing each episode into multiple pieces of content, entrepreneurs can increase visibility without creating new content every day. Room Story Michelle shares how people often discover her through short clips, then move into her podcast, community, and offers—showing how one piece of content can lead to deeper connection and opportunities. Unpopular Visibility Truth Recording a podcast is not enough. Repurposing and distribution are what drive growth. Spotify Listener Question Are you currently repurposing your podcast content? • Yes • No • I want to start • I didn’t know I should Tools Mentioned Riverside (recording + clipping platform) Get started with Riverside here: https://riverside.sjv.io/XmV0aa Ways to Work With Michelle • Join the Community • Book a Strategy Call Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  3. 2D AGO

    How My Community Members Are Getting Clients Right Now

    What if the reason you’re not getting clients isn’t your strategy… …but the fact that you’re building alone? In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on what’s actually happening inside her community. She shares real stories and wins from women who are taking action, building confidence, and turning visibility into real opportunities. From launching offers and creating lead magnets to booking speaking engagements and hitting major milestones, Michelle breaks down what’s working right now and why proximity plays such a powerful role in business growth. If you’ve been consuming content but not seeing results, this episode will help you understand the shift you need to make. What You’ll Learn in This Episode • How entrepreneurs are getting clients in real time • Why consistency matters more than perfection • The role of proximity in accelerating opportunities • How small wins build momentum • Why action beats overthinking every time • What actually leads to confidence and growth in business Visibility Breakdown Michelle shares three key patterns she sees in her community: Consistent Action Showing up even when it’s not perfect or convenient. Quick Execution Taking action instead of overthinking or waiting. Proximity Being in rooms where conversations, collaborations, and opportunities happen. Room Story Michelle highlights real wins from her community members, including: • Launching a masterclass after gaining confidence from a speaking opportunity • Creating a first lead magnet and refining offers • Gaining organic followers through consistent content • Celebrating one year of going full-time in business • Taking action even during challenging or busy life moments Unpopular Visibility Truth Most people don’t struggle to get clients because of strategy. They struggle because they’re building alone. Spotify Listener Question Which one do you need most right now? • Consistency • Clarity • Community • Confidence Ways to Work With Michelle Michelle is currently hosting events, open houses, and community experiences designed to help entrepreneurs get visible, connected, and paid. To get access to everything happening this month: DM Michelle on Instagram @michellelthames the word ROOM Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  4. 3D AGO

    The Visibility Reset: What to Fix Starting Q2

    Before you step into a new quarter, it’s important to pause and assess what’s actually working in your business. In this episode of Social Media Decoded, Michelle Thames shares a visibility reset to help entrepreneurs fix the gaps that are preventing their content from turning into real opportunities and clients. She breaks down the four key areas that often hold entrepreneurs back: messaging clarity, content direction, conversion pathways, and proximity. Instead of focusing on doing more, Michelle explains how making a few intentional adjustments can create stronger results in the next 90 days. If you’ve been posting consistently but not seeing the growth or income you expected, this episode will help you identify what needs to change before Q2. What You’ll Learn in This Episode • What to fix in your visibility strategy before Q2 • How unclear messaging impacts growth and conversions • Why content without direction leads to burnout • The importance of having a clear next step for your audience • How proximity and relationships accelerate opportunities • Why alignment matters more than doing more Visibility Breakdown Michelle shares four areas to reset before Q2: Messaging Make sure people clearly understand what you do and who you help. Content Direction Focus on authority, proof, and perspective instead of posting randomly. Pathway Give your audience a clear next step to engage with you. Proximity Get into rooms, conversations, and environments where opportunities happen. Room Story Michelle shares how entrepreneurs who make small adjustments to their messaging and visibility often see immediate shifts in opportunities, conversations, and client inquiries. Unpopular Visibility Truth You don’t need a new strategy for Q2. You need to fix your current one. Spotify Listener Question What do you need to reset before Q2? • Messaging • Content • Conversion pathway • Connections / proximity Ways to Work With Michelle Michelle is hosting live events, open houses, and community experiences this month designed to help entrepreneurs reset their visibility and create real opportunities. To get the full list of events: DM Michelle the word RESET Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through Buy Me a Coffee. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  5. 6D AGO

    3 Ways to Make Your First (or Next) $3K in April

    If you’re trying to figure out how to make money in your business right now, this episode will give you clarity. In this episode of Social Media Decoded, Michelle Thames walks through three practical ways entrepreneurs can generate $3,000 in a single month using strategies that are simple, effective, and actionable. She breaks down how to monetize what you already know, leverage your existing audience, and create offers that convert quickly. Instead of focusing on growth for the sake of visibility, Michelle explains how to focus on conversations, connection, and clear offers that lead to revenue. If you’ve been posting content but not seeing income, this episode will help you shift your focus and take action toward making money now. What You’ll Learn in This Episode • Three ways to generate $3,000 in your business this month • How to monetize your existing skills and knowledge • Why you don’t need more followers to make money • How to leverage your current audience for sales • The power of conversations in converting leads into clients • Why live experiences and simple offers can drive faster results Visibility Breakdown Michelle explains three key ways to generate revenue: Sell What You Already Know Turn your expertise into a simple offer such as a strategy session, audit, or consulting package. Leverage Your Existing Audience Focus on conversations, engagement, and relationships instead of trying to grow your audience first. Create an Experience Host a workshop, event, or live session to create urgency, connection, and faster conversions. Room Story Michelle shares how many entrepreneurs generate income not from complicated strategies, but from taking action—hosting events, starting conversations, and offering clear services to the audience they already have. Unpopular Visibility Truth You don’t need a bigger audience to make money. You need a clear offer, consistent messaging, and real conversations. Spotify Listener Question Which one are you going to focus on this month? • Selling what I already know • Leveraging my audience • Creating an experience • A mix of all three Ways to Work With Michelle If you want help mapping out your next $3K (or more), you can: Attend an Event This Month Join Michelle live for a workshop, open house, or community experience. Book a 1:1 Strategy Call Work directly with Michelle to create a clear plan for your content, offers, and revenue. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee Link here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  6. APR 2

    My Exact Funnel Using Shine Pages + Kit (Step-by-Step)

    If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing. In this episode of Social Media Decoded, Michelle Thames walks through her exact funnel using Shine Pages and Kit, explaining how she guides her audience from discovery to conversion in a simple and effective way. She breaks down each step of her process, from content and landing pages to email marketing and offers, and explains how everything connects into one ecosystem. Instead of relying on complicated funnels, Michelle shares how a clear and intentional system can create consistent opportunities and growth. Michelle also shares how she uses conversation and connection alongside automation, allowing her to build relationships while still having a scalable business model. If you’re ready to stop posting randomly and start building a system that works, this episode will give you a clear starting point. What You’ll Learn in This Episode • How to build a simple funnel using Shine Pages and Kit • Why most funnels fail due to complexity • How to turn content into leads and clients • The role of landing pages in conversion • How email marketing builds trust and relationships • Why conversation is still a key part of conversion • How to create a visibility ecosystem instead of relying on one platform Visibility Breakdown Michelle explains her simple funnel structure: Content → Landing Page → Email → Offer Each step is designed to move people from discovery to connection to conversion without overwhelming them. Room Story Michelle shares how clients often enter her ecosystem through content, then move deeper through email, events, and conversations before becoming clients. This shows how visibility, trust, and proximity work together to create opportunities. Unpopular Visibility Truth You don’t need a complicated funnel. You need a clear one. Watch the Behind-the-Scenes Video Michelle also recorded a full behind-the-scenes walkthrough of her funnel, showing exactly how she uses Shine Pages and Kit in her business. Watch the full video here: https://www.loom.com/share/7dc83d701f094354886a9f46eb8d4ad7 Tools Mentioned Shine Pages (website + funnel platform) Kit (email marketing platform) Affiliate links are included in if you want to use the same tools Michelle uses. Spotify Listener Question Do you currently have a funnel set up for your business? • Yes • No • Working on it • Not sure where to start Ways to Work With Michelle If you want help building your funnel and visibility strategy, you can: Book a Strategy Call Work directly with Michelle to map out your funnel, content, and conversion plan. Join the Community Connect with other women entrepreneurs building visibility, relationships, and opportunities. Details can be found in the show notes. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link, which helps keep the podcast running. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    9 min

  7. MAR 31

    I Did Everything Right… And Still Lost the Client

    What happens when you do everything right—and it still doesn’t work out? In this episode of Social Media Decoded, Michelle Thames opens up about a real client experience where, despite delivering, communicating, and executing at a high level, the relationship still ended. She breaks down what was really happening behind the scenes, including misalignment, unrealistic expectations, and the impact of comparison in client relationships. This episode is part of a new series where Michelle shares honest lessons from her journey as a business owner, giving entrepreneurs insight into the realities of working with clients, setting boundaries, and building sustainable businesses. If you’ve ever questioned yourself after a situation didn’t work out, this episode will help you see it differently and move forward with clarity and confidence. What You’ll Learn in This Episode • Why doing everything “right” doesn’t guarantee the right outcome • The role alignment plays in client relationships • How unrealistic expectations can impact results • Why communication is critical in service-based businesses • How comparison can affect business dynamics • The importance of boundaries and protecting your energy Visibility Breakdown Michelle explains that many client challenges are not about execution, but about alignment. When expectations, communication, and mindset are not aligned, even strong strategy and consistent effort may not lead to the desired outcome. Room Story Michelle shares a real example from her business where a client relationship ended despite her delivering and showing up consistently. Through this experience, she highlights how misalignment and comparison can impact results and relationships. Unpopular Visibility Truth You can do everything right and still not be the right fit for someone. That doesn’t mean you’re not good at what you do—it means alignment wasn’t there. Spotify Listener Question Have you ever experienced a situation where you did everything right but it still didn’t work out? • Yes • No • Not yet, but I’m nervous about it • I’m learning through it now Ways to Work With Michelle If you’re looking for strategic support, aligned collaboration, and a clear visibility plan, you can: Book a Strategy Call Work directly with Michelle to map out your visibility, content, and business strategy. Join the Community Connect with other women entrepreneurs building visibility, relationships, and opportunities together. Details can be found in the show notes. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  8. MAR 30

    You Made a Content Plan… Now What? (The Missing Piece)

    You created the content plan. You committed to being consistent. But you’re still not seeing the results you expected. So what’s missing? In this episode of Social Media Decoded, Michelle Thames breaks down why content plans alone don’t lead to clients, growth, or opportunities. She explains the key elements that most entrepreneurs overlook when building their visibility strategy. Through the Visibility Breakdown, Michelle highlights the gaps that keep entrepreneurs stuck—like lack of clear offers, inconsistent execution, and missing conversion pathways. She also explains how building an ecosystem around your content—through conversations, community, and intentional visibility—creates real momentum. If you’ve been posting but not seeing results, this episode will help you understand what to do next and how to turn your content into a strategy that actually converts. What You’ll Learn in This Episode • Why content plans alone don’t lead to business growth • The most common mistakes entrepreneurs make after creating a content plan • How to connect your content to offers and opportunities • The role conversations play in converting visibility into clients • Why proximity and relationships accelerate business growth • How to build a content ecosystem instead of relying on posts alone Visibility Breakdown Michelle explains why many content plans fall short: No connection to an offer Without a clear next step, content doesn’t convert into opportunities. No repetition Audiences need to see your message multiple times before taking action. No depth Content without conversation limits connection and trust. No proximity Without relationships and real interactions, growth is slower and less consistent. Room Story Michelle shares how most clients don’t come from a single post, but from a series of interactions over time. Someone may discover your content, follow you, listen to your podcast, attend an event, and eventually reach out to work with you. This journey highlights the importance of building an ecosystem instead of relying on one piece of content. Unpopular Visibility Truth A content plan doesn’t get you clients. Execution, conversation, and proximity do. Spotify Listener Question What do you feel like you’re missing right now? • Consistency • Strategy • Conversations • Clear offers Ways to Work With Michelle If you want help turning your content into a strategy that leads to clients and opportunities, you can: Book a Strategy Call Work directly with Michelle to map out your visibility, content, and conversion plan. Join the Community Connect with other women entrepreneurs building visibility, relationships, and opportunities together. Details can be found in the show notes. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min
See All (600)

5
out of 5
181 Ratings

About

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

Information

  • Creator
    Michelle Thames
  • Years Active
    2020 - 2026
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © 2024 Social Media Decoded
  • Show Website
    Social Media Decoded

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