Embracing Marketing Mistakes

Prohibition PR
  • 1.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.  Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage. If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

  1. 1D AGO

    Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong

    Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and navigating high-pressure PR situations, Richard understands how quickly things can go wrong when communication within a company breaks down. Today, he shares a story that highlights just how chaotic things can get, complete with a touch of Australian absurdity. A hilarious and cautionary tale about a PR disaster at Samsung Australia when two water buffaloes escaped during an unauthorised photoshoot in Sydney. The local PR team only discovered their company's activities when a journalist called asking about the animals that were now charging through Newtown's busy streets.  • Samsung's global team arranged a photoshoot with water buffaloes in Sydney without informing the Australian office  • The PR representative learned about the incident from a journalist while watching helicopter footage of the escape on live TV  • The crew members reportedly fled the scene in a golf buggy  • Fire brigade eventually cornered the buffaloes in someone's backyard  • Despite the chaos, no one was hurt in the incident Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    8 min

  2. 3D AGO

    Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes

    A hundred stories in, and the sharpest truths are hiding inside the worst moments. We mark our rather large milestone with a definitive countdown of six unforgettable marketing screw-ups. From an automation update that unleashed 450,000 emails on VIPs in under an hour to a six-figure exhibition stand misspelling “software,” we explore what really fails in campaigns: governance, proofing, and the quiet processes no one posts on LinkedIn. We also pull back the curtain on the risks of live media. PR veteran Greg Matusky relives a national TV interview that swerved into “walking away from the devil,” then explains why controlled transparency can neutralise future scandal.  Then there’s the money. Futurist Tom Goodwin breaks down a £15m launch that drove 37 downloads, a painful lesson in TAM realism, conversion friction and the false comfort of a spreadsheet. We talk common-sense planning, incrementality testing, and why some search spend is just paying for credit you didn’t earn. Topping the list is a war-zone media scrum where a shaved head and a beard still added up to “David Cameron.” What followed was a masterclass in crisis poise: clear lines, steady voice, and a quick call under impossible pressure. If our top six resonate, follow the show, share it with a teammate who’s firefighting this week, and leave us a review with the lesson you’ll apply first. And if you’ve got a mistake worth learning from, email podcast@prohibitionpr.co.uk, we always love to hear them. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    55 min

  3. FEB 17

    When Exposing Bad Hairdressers Costs Eight Hours of Your Life

    Let me introduce you to Ann Wright, a journalist, BBC producer and PRCA-approved media trainer with years of experience behind some of the UK’s biggest live events and investigations. She’s had an impressive career, but not without a few wild turns and difficult lessons along the way. While working on "UK's Worst Hair Disasters", Ann went undercover at a Norfolk salon with secret cameras to expose their terrible braiding service. What she uncovered was shocking: staff openly smoking marijuana and drinking whisky while working. • She spent eight hours in the salon chair receiving ginger-coloured braids for her brown hair  • The stylists ran out of hair during the process and had to send someone to another salon to get more  • Extensions were sealed with cigarette lighters instead of proper tools  • She developed painful blisters from the poorly installed braids  • She had to sleep with the extensions in overnight before having them professionally assessed  • The salon eventually shut down after the investigation aired Another mistake in her career came when she agreed to a Huffington Post interview about producing royal weddings for the BBC without getting the proper approval. The article was never published, but BBC management were furious. That decision effectively ended her working relationship with them for good. Ann’s story is one of bold journalism, unforgettable undercover work and the reality that even experienced professionals can find themselves in difficult situations. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    6 min

  4. FEB 12

    The Secret Spelling Mistake That Cost Six Figures

    In this episode, we’re joined by Rachel Massey, Director of Marketing at Huthwaite International. She talks us through one of the most stressful moments of her career and what it was like to deal with it in real time. We dig into a cringe-worthy marketing mistake involving a high-profile exhibition stand with "sofware" misspelled across the entire structure, leading to three days of anxiety while hiding the error from company executives and thousands of visitors. • Six-figure exhibition stand at Excel London featured a prominent spelling mistake that went unnoticed by everyone except a competitor  • Decision to avoid drawing attention to the typo rather than attempting a last-minute correction  • Psychological impact of spending three full days at an exhibition expecting to be called out at any moment  • Revelation that many people don't notice spelling errors in familiar words because our brains fill in what we expect to see  • Additional stories of marketing mishaps including press release errors and mass mailings with embarrassing typos  • The universal experience of having to sometimes employ the "ostrich approach" when mistakes can't be fixed Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    8 min

  5. FEB 10

    EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington

    She went globally viral. Overnight, she faced death threats, abuse and media frenzy reaching across continents. This is the story of how PRCA CEO Sarah Waddington rebuilt, refocused and reshaped the PR industry in the middle of chaos. In this episode of Embracing Marketing Mistakes, Sarah Waddington CBE breaks down the viral moment that changed her life, the hidden pressures of PR leadership and the uncomfortable truths about misinformation, trolls and industry standards. We cover her journey into strategic advisory, the fight against fake experts, the realities of agency life in a tough economy and the role PR must play in repairing a fractured society. Whether you’re a PR leader, agency founder or senior marketer, this is essential listening. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    51 min

  6. FEB 5

    Even experts fall into their own marketing traps.

    Katie Tucker is a marketing strategist who helps teams truly understand their customers so they can build products that sell. She works with companies of all sizes, offering practical support, training, and discovery sprints that cut through the noise and get results. But even she’s made the kind of mistake she warns others about. Despite her expertise in customer discovery, she once created a family travel course without doing proper market research, assuming her personal experience and enthusiasm would be enough. It wasn’t. The course never launched, and COVID-19 ended up saving her from what would have been a costly flop. It was a sharp reminder that even seasoned pros can forget the basics when emotion gets in the way of evidence. • Built a social media following while on a family gap year travel adventure • Created a comprehensive course teaching others how to travel with children • Secured prominent media coverage in The Times with a link to the course • Made the classic mistake of only getting feedback from friends and family • Felt immense pressure for the venture to succeed after quitting a regular job • COVID-19 halted all travel plans, inadvertently preventing a potential business failure • Learned that professional expertise doesn't make you immune to marketing blind spots Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    4 min

  7. FEB 3

    EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World

    Chris Norton and Will Ockenden of Prohibition PR unpack what modern media interviews really feel like for leaders today. They move past the old PR textbook and talk frankly about hot mic blunders, off‑record comments that never stayed off the record and the way journalists now hunt for viral moments. Their stories make the risks feel real, but the tone stays grounded rather than dramatic. Let them take you through a practical approach to landing messages with confidence in a digital‑first environment. Chris and Will explain how to prepare properly, handle awkward questions and speak with the kind of clarity that holds up on camera. The advice is direct, usable and built for anyone who represents a brand when the stakes are high and the margin for error is tiny. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    1h 1m

  8. JAN 29

    From Office to Remote: A Pandemic Pivot Gone Wrong

    Rich Mullholland, Founder of Missing Link and a presentation company leader, shares how his eloquence led to convincing himself of incorrect strategies that nearly cost him their business after the pandemic.  His decision to permanently close their unique office space following initial online success eliminated their word-of-mouth marketing engine and created significant challenges. • Being skilled at persuasion can lead to convincing yourself of incorrect ideas • During lockdown, the presentation company initially went to zero revenue • By August, they achieved their best month in 18 months with no live events • September became their best month in 24 years as presenters needed online training • They permanently closed their unique office with distinctive features • The office closure unknowingly destroyed their word-of-mouth marketing engine • Staff became distributed across multiple locations, making office reopening difficult • By the time they realised the mistake, they lacked the resources to create a new remarkable space • The experience taught them about the importance of recognising when a pivot is just a "swinging door" Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈 Subscribe to our newsletter 👉 Subscribe to our newsletter here. 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube

    6 min
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Trailers

About

Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.  Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.Learn from: The errors that cost thousands and the recoveries that saved careers.Get ahead by: Turning other people's nasty disasters into your unfair market advantage. If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.

Information

  • Creator
    Prohibition PR
  • Years Active
    2023 - 2026
  • Episodes
    147
  • Rating
    Explicit
  • Copyright
    © 2026 Embracing Marketing Mistakes
  • Show Website
    Embracing Marketing Mistakes

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