The Outdoor Hospitality Podcast

Sage Outdoor Advisory

Hear from the elite operators and brands driving the glamping and the outdoor hospitality industry forward.  Gain insights on everything you need to launch, grow, and sell your business.  Our content includes glamping, STVR (short term rentals), unique stays, landscape resorts, RV Parks, RV resorts, and campgrounds  This podcast is powered by Sage Outdoor Advisory, the outdoor hospitality industry leaders in feasibility studies and appraisals.                                                       

  1. APR 22

    Are your units priced correctly? Jasper Ribbers of 'Get Paid for your Pad' Podcast & Freewyld Foundry Revenue Management Firm

    Send us Fan Mail Hear from Jasper Ribbers the founder of the industry leading 'Get Paid for your Pad' Podcast and the founder of Freewyld Foundry revenue management firm Deep Dive: hear the quickest gains via smart revenue management hacks. Jasper Rivers shares a practical framework for dynamic pricing, pacing, and AI so operators can stop guessing and start making deliberate decisions.  • how do you know if your pricing your rooms too high? or too low? • revenue management as pricing plus bookability levers like cancellations, minimum stays, and calendar settings  • why “set and forget” pricing tools can fail without the right parameters and regular review  • ADR times occupancy as the core revenue equation, and why high occupancy can be a warning sign  • booking window thinking, last-minute discount behaviour, and how to get ahead of the market  • pacing against market occupancy to spot underpricing or overpricing earlier  • balancing higher ADR with strong reviews through expectations and on-the-ground service  • where AI helps most right now in revenue management workflows, forecasting and internal tools  • what makes properties win in 2026? • amenity ROI with maintenance realities, including low-cost wellness ideas  Guest Links: Jasper Linkedin: https://www.linkedin.com/in/jasperribbers/ Jasper Instagram:  https://www.instagram.com/jasper.ribbers/ Jaspers Book:  https://www.amazon.com/Get-Paid-Your-Pad-Maximize-ebook/dp/B00MXSLEIO?ref_=ast_author_dp&th=1&psc=1 Freewyld Foundry Website:  freewildfoundry.com  Freewyld Idyllwild Website:  https://freewyld.com/ We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    1h 9m
  2. FEB 25

    Gordon Gurnik COO of Hilton Grand Vacations Dives Into: Properties, Points, & Investing in Outdoor Hospitality

    Send us Fan Mail Hilton Grand Vacations COO Gordon Gurnik shares about modern timeshares, perks, and partnerships to unlock cabins, yurts, and city condos while leaning hard into outdoor experiences. We explore unit economics, brand tiers, and why localisation and distribution decide the winners. • Outdoor investment partnerships like Big Cedar with Bass Pro Shop • HGV’s evolution from deeded weeks to flexible points  • Member-only experiences from concerts to LPGA events  • Outdoor expansion with cabins, yurts, RV pads, tiny homes  • Build vs buy strategy and local design standards  • Inventory mix, rental channels, and Hilton distribution  • Operational maths of towers vs spread-out assets  • Amenities that matter: pools, hot tubs, pickleball, wellness  • Japan growth story and Asia gateway dynamics  • Advice for independents: differentiate or partner for scale If somebody's got a unique thing and they're looking for a little power, distribution and a broader network, we're always happy to talk. Reach out to Gordon.gurnik@hgv.com. Newbook - newbook.cloud Interested in learning more about Storable Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Storable Newbook subscription and your first month free. This offer is for Storable Newbook Signature subscriptions only. This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    45 min
  3. JAN 22

    Lessons Learned From 300+ Outdoor Resort Site Visits - HoneyTrek: Mike & Anne Howard

    Send us Fan Mail We sit down with Mike and Ann Howard of HoneyTrek to unpack what truly makes a glamping stay unforgettable, from soul‑led storytelling to small, high‑impact touches that guests remember for years. Their field‑tested tips show how owners can create warm arrivals, immersive experiences, sustainable operations, and thoughtful farewells without huge budgets. • the proprietor’s why as the foundation of brand and experience • researching Comfortably Wild by visiting 150 camps in person • practical storytelling guests can feel • warm arrivals that avoid logistics and build ease • hand‑drawn maps, trails, and low‑cost land adventures • stamped postcards and meaningful keepsakes for lasting bonds • sustainable choices that reduce impact and add trust • staff culture, smiles, and guest‑book rituals for retention • start small, soft launch, iterate, and visit your comps • early SEO, unified handles, and sharing the build in public • partner with nearby camps for overflow and shared assets • high‑impact amenities • HoneyTrek’s consulting, content creation, and global book research Learn more about Mike and Anne's service at honeytrek.com Follow them at @honeytrek Newbook - newbook.cloud Interested in learning more about Storable Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.  newbook.cloud Sage Outdoor Advisory - sageoutdooradvisory.com This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    1h 19m
  4. 12/31/2025

    Ben Wolff of Onera & Oasi: What It Takes To Sell Your Property To A Public REIT

    Send us Fan Mail We chart how Ben Wolff scaled from short-term rentals to design-led outdoor resorts, sold into a public REIT, built a content-first marketing firm, and now launches a wellness agritourism brand near Miami called Baya. Clear tactics on funding, pricing, direct bookings and the partners that make it work. • founder-level partners who own execution and upside • debt and equity strategies across banks, CPACE, USDA and VCs • influencer barbell strategy and content-first marketing • 80 to 85% direct bookings as the North Star • manual revenue management beyond algorithm defaults • Onera’s sale, expansion and Wimberley performance • Oasi’s offer, ROAS mindset and client profile • Baya concept blending farm, wellness and jungle design • light, health-forward F&B and sleep technology • daily routines, AI workflows and energy management • singles and doubles until capital markets open Subscribe to Ben Wolff's newsletter via LinkedIn or Ben's instagram @IAm BenWolff. Onera Fredericksburg and Wimberly Property Websites: stayonera.com Oasi Marketing & Advertising Website:  stayoasi.com Newbook - www.newbook.cloud Interested in learning more about Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only. This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    1h 2m
  5. 12/04/2025

    Meet Your Host: Shari Heilala, the Owner and CEO of Sage Outdoor Advisory

    Send us Fan Mail Connor welcomes new co‑host Shari Heilala to dig into the data, the grit, and the joy that power outdoor hospitality—from feasibility studies and appraisals to design choices that actually raise rates and length of stay. Shari brings a rare mix: she’s valued massive retail portfolios, led international corporate services, developed her own apartments, and for years has guided campgrounds, RV resorts, and glamping projects with lender‑ready analysis. We get practical on what separates a viable concept from a pretty pitch. Shari breaks down the difference between appraisals and feasibility studies, why most outdoor resort valuations are income‑driven, and how lenders read assumptions on occupancy, ADR, expenses, and debt coverage. We explore the shifts inside RV demand—why travel trailers outpace big rigs today, how tow vehicles and fuel costs shape modern rigs, and what is changing in RV resort site design. On the glamping side, we look at competitive edges that last: water access, dark skies, privacy, unique, or uniquely inspired architecture and design.  Permitting and entitlements get real talk as well. We share how specialist architects streamline hearings, craft persuasive site plans, and help avoid costly missteps. Shari also opens up about the personal why: growing up on lakes, chasing dawn wakeboard sessions, and believing that well‑designed nature stays are durable because they restore people.  If you’re planning a glamping site, expanding an RV resort, or just curious how the best outdoor properties are built, this conversation gives you a roadmap.  Subscribe, share, and consider leaving us a review with the one question you want us to tackle next. Clockwork Design Outdoor hospitality's top architecture & design firm. To learn more email christian@clockwork-ad.comSage Outdoor AdvisorySage is the leading outdoor consultancy in feasibility studies and appraisals in the USA.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    48 min
  6. 10/22/2025

    Isaac French of Live Oak Lake: 'Less, But Better' in Hospitality and Living Life

    Send us Fan Mail What if a small, story-rich resort could command a seven-figure brand premium—and what would it take to build one? We sit down with creator-operator Isaac French to trace the arc of Live Oak Lake.  From building Waco's first micro resort, an early Airbnb suspension that forced an unexpected direct booking strategy, and a sale shaped by the power of narrative. Isaac opens up about the choices behind fewer, better units, and why biophilic design moves both hearts and numbers. Live Oak Lake origin, design-led build, and early tractionThe Airbnb suspension forcing a direct booking strategyUnreasonable hospitality as a design and operations ethosBrand value, opco-propco structures, and earnest moneyWhere social media is headed for hospitality Biophilic design, indoor–outdoor living, and wellnessA 200-tree orchard as living artwork and venueFarm hospitality as the next major opportunityValues-based community, family, and craft-forward livingSubscribe to Isaac’s newsletter at IsaacJFrench.com for short lessons and stories on design, hospitality, and building a better life and business Find Isaac on socials at @IsaacFrench_ This episode is brought to you by Clockwork Design- outdoor hospitality's top architecture & design firm. To learn more email christian@clockwork-ad.com This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

    1h 17m
4.9
out of 5
32 Ratings

About

Hear from the elite operators and brands driving the glamping and the outdoor hospitality industry forward.  Gain insights on everything you need to launch, grow, and sell your business.  Our content includes glamping, STVR (short term rentals), unique stays, landscape resorts, RV Parks, RV resorts, and campgrounds  This podcast is powered by Sage Outdoor Advisory, the outdoor hospitality industry leaders in feasibility studies and appraisals.                                                       

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