Startup Hustle

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

  1. 2D AGO

    Stop Hiding Behind Process (You Should Own the Product Instead)

    Most product managers are just project managers with a fancier title. They make zero real decisions, answer to everyone, and wonder why nothing ships on time. Willis Jackson has been building product teams for over a decade. He's blacklisted entire companies from his hiring pool. And he moved to the Bay Area to measure himself against the best—only to find out nobody there really knows how to do product either. In this episode, Willis and I get into why product thinking is now the most valuable skill in tech, why AI didn't solve the bottleneck problem (it exposed it), and what happens when engineers can build 10x faster but nobody knows what to build. We also get into his company Middle Mile—basically the Airbnb of e-commerce fulfillment—and why stay-at-home parents running micro-warehouses out of spare rooms might be the future of how your next Amazon package gets delivered. Fair warning: if you're a product manager who hasn't talked to a customer for two weeks, this episode is going to be uncomfortable. Hit follow so you never miss an episode of Startup Hustle. ⏱️ Episode Breakdown 00:35 Reconnecting and Early Influences 03:27 The Challenges of Product Management 06:34 The Role of AI in Product Development 09:32 Understanding Risks in AI and Software Development 12:34 Bottlenecks in Product Teams 15:25 The Importance of People in Business 18:17 Innovative Fulfillment Solutions 21:39 The Journey of Building a Business Links & ResourcesConnect with Willis Jackson III on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    30 min
  2. APR 16

    The Secret to Winning Venture Capital: What 2,000 Startup Investments Taught Dave Lambert

    Most founders think investors bet on ideas. They don't. Dave Lambert has funded over 2,000 companies through RightSide Capital, and he's seen this pattern play out thousands of times. Great product. No revenue traction. Wrong ask, wrong timing. Automatic no. In this episode of Startup Hustle, Matt sits down with Dave to break down how RightSide Capital evaluates startups differently than traditional VCs. No subjective analysis. No months of diligence. Just data, profiles, and a decision in about a week. They get into how AI is changing the startup game, not just for building products faster, but for every operational aspect of running an early-stage company. And why sales is still the one thing that isn't getting easier anytime soon. Plus, the real talk on founder-market fit, why being slightly delusional might actually help, and what it takes to walk away with a check from an investor who's seen everything. If you're a technical founder who knows how to build but has no idea how to sell, this episode is for you. ⏱️ Episode Breakdown 00:26 Introduction to Venture Capital and Startups 03:36 The Importance of Sales and Marketing in Startups 06:24 Data-Driven Investment Strategies 09:23 The Impact of AI on Startup Opportunities 12:23 Operational Efficiency and Cost Reduction through AI 15:28 Sales and Marketing Challenges for Startups 18:31 Support and Resources for Portfolio Companies 21:25 Evaluating Founders and Market Fit 24:28 The Role of Delusion in Entrepreneurship Links & ResourcesConnect with Dave Lambert on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do. Right Side Capital Management - https://www.rightsidecapital.com/

    34 min
  3. APR 9

    Are Software Engineers Really at Risk? Mohan Reddy Weighs In

    Matt Watson sits down with Mohan Reddy, serial entrepreneur and Chief Scientist at Cornerstone AI Labs, to explore how AI is fundamentally reshaping the way we think about work, skills, and human potential. Mohan shares the origin story of Skyhive—a workforce intelligence platform built to reskill and upskill people at a global scale—and how its acquisition by Cornerstone brought that mission to a larger stage. The conversation digs into why AI doesn't eliminate skills but transforms them, the distinction between tasks that can be automated versus those that require human judgment, and why "vibe coding" is both a breakthrough and a danger. Mohan also makes the case for reverse engineering as the most critical skill in an AI-driven world, and why sandbox environments will be essential for building trust in AI-assisted workflows. Whether you're a founder, engineer, or business leader trying to navigate the AI transition, this episode offers a grounded, optimistic perspective from someone who has spent decades at the intersection of human potential and machine intelligence. If you enjoyed today's episode, subscribe to the Starter Hustle podcast and leave us a review! ⏱️ Episode Breakdown 00:30 The Journey of Mohan Reddy and Skyhive 03:34 Transition to Cornerstone AI Labs 06:22 AI's Impact on Skills and Workforce 09:33 The Evolution of Software Engineering 12:29 The Future of Coding and AI Collaboration 15:33 Upskilling in the Age of AI 18:30 Curiosity and Learning in Tech 21:34 Final Thoughts and Advice Links & ResourcesConnect with Mohan Reddy on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    26 min
  4. MAR 26

    AI Isn't Killing Software Jobs: It's Changing Who Builds What

    Zach Klempf is back! He joined Matt Watson on one of the early episodes of the show. Now, Zach is president of AutoManager, a private equity group with five automotive software companies under its umbrella. In this episode, Zach and Matt get into how AI is making senior engineers more productive. They talk about why offshore teams tend to adopt it more slowly, and where vibe coding breaks down when you're running production software with real integrations. They also get into why simple SaaS products are getting harder to defend. And why leads and sales have always been the harder problem anyway. Listen to the full episode now! Subscribe to Startup Hustle wherever you get your podcasts. ⏱️ Episode Breakdown00:00 Introduction to Zach Klempf and AutoManager 03:09 The Journey of Selle Automotive 05:48 Outsourcing and Global Talent Strategy 08:59 Experiences in Jamaica and the Philippines 12:01 Transition to AutoManager and AI Integration 15:13 AI Adoption and Team Dynamics 18:02 The Future of Software Development and AI 21:02 Challenges in AI Implementation 24:10 Market Dynamics and Competitive Landscape 26:53 Final Thoughts and Reflections Links & ResourcesConnect with Zach Klempf on LinkedIn https://www.automanager.com/ What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    36 min
  5. MAR 5

    Matt & Mark Roberge

    In this episode of Startup Hustle, Matt Watson interviews Mark Roberge, a former HubSpot executive and current venture capitalist, about his journey from engineering to sales and the importance of scaling startups. Mark discusses the genesis of HubSpot, the significance of sales in startups, and the concept of product-market fit. He emphasizes the need for customer research, avoiding false positives in feedback, and identifying the ideal customer profile. Mark also shares insights on scaling strategies, key metrics for success, and the science behind scaling businesses effectively. ⏱️ Episode Breakdown 00:00 The Genesis of HubSpot 02:56 Transitioning from Engineering to Sales 06:06 The Science of Scaling 08:53 The Importance of Selling Early 12:12 Understanding Customer Needs 14:58 Avoiding False Positives in Feedback 15:39 Design Partner Dilemma 18:21 Target Audience Insights 19:56 Ideal Customer Profile Framework 23:00 The Science of Scaling 25:05 Understanding Growth Investment 30:55 Navigating Growth Challenges 35:25 Final Thoughts on Scaling Success TAKEAWAYS Sales is crucial for startup success. Understanding product-market fit is essential before scaling. Customer research should start at the ideation stage. Avoid false positives by validating customer interest. Identify your ideal customer profile to focus efforts. Scaling should be approached methodically and strategically. Establish leading indicators of customer retention. Sales methodologies must evolve as the company grows. Demand generation must align with growth aspirations. The science of scaling involves data-driven decision making. Links & ResourcesConnect with Mark Roberge on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    38 min
  6. FEB 26

    Revolutionizing Hiring with GitHired

    In this episode of Startup Hustle, Matt Watson interviews Krishna Oza, founder and COO of Git Hired, discussing the challenges of hiring software engineers, particularly for startups. Krishna shares his personal experiences that led to the creation of GitHired, an AI-driven platform designed to help startups find the right technical talent based on proof of work. The conversation delves into the unique needs of early-stage developers, the importance of product thinking, and how GitHired identifies and surfaces 10x engineers. Krishna also discusses the business model of GitHired and the struggles faced by startup founders in finding suitable engineering talent. TAKEAWAYSKrishna's personal experience with hiring challenges inspired GitHired. Startups need engineers who can match their fast-paced environment. Early-stage developers are builders who understand product development. Product thinking is crucial in today's AI-driven landscape. 10x engineers possess product vision and minimal organizational friction. Get Hired surfaces hidden engineering talent through GitHub analysis. The platform creates one-page portfolios for applicants based on their work. Complexity of projects is a key factor in evaluating candidates. The business model includes a flat fee for successful hires. Startup founders often struggle to find engineers who can build for users. ⏱️ Episode Breakdown00:00 The Genesis of GitHired 03:01 The Ideal Early Stage Developer 07:01 The Importance of Product Thinking 10:10 Identifying 10x Engineers 12:52 The Role of Proof of Work 20:09 Business Model and Market Fit 23:40 Startup Founder Struggles Links & ResourcesConnect with Krishna Oza on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    28 min
4.5
out of 5
228 Ratings

About

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

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