"I had so many people that were like, yeah, yeah, yeah, yeah. Could you just do it? And it took me a while to kind of come to terms with that. And I decided, OK, I am going to do this, but I'm going to do it my way.” In this episode of Startups in Stilettos, Ingrid Zapata-Read sits down with Christina Lenkowski, founder of Publicity by Christina, to unpack how a single shift in strategy—podcast guesting—completely transformed her business. After more than a decade in traditional PR, Christina realized that being a guest on podcasts was driving more visibility, credibility, and revenue than any other tactic she’d tried. That insight led her to pivot her entire business model and build a thriving agency that has now secured over 1,000 top-rated podcast bookings for clients. Christina shares her journey from freelancing in tourism PR to navigating the “course bubble,” and ultimately finding her lane by trusting her instincts and leaning into what actually worked. She opens up about the realities of entrepreneurship—experimenting, pivoting, setting boundaries, and learning to tune out the noise of outside opinions in favor of your own intuition. What We Talked About: Transforming Business Through Podcasting [3:00] Setting Boundaries and Trusting Your Gut [9:08] Building Relationships and Networking [15:02] Evolving Offers and Client Needs [20:52] Pitching Strategies and Best Practices [26:57] Connect with Christina: @publicityxchristina on InstagramChristina Lenkowski on LinkedIn Publicity x Christina Hey Bitch, Let’s PitchTake the podcast publicity quiz Connect with Ingrid: @itsingridsworld on Instagram Ingrid Zapata-Read on Linkedin Grow With Community Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
