Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (23)
  • MARKETING
  • UPDATED SEMIWEEKLY

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

  1. 1D AGO

    212: Team 95’s Community Coordinators: Meet the Team Crafting Your High-Converting DMs

    Most people don’t realize it, but the true voice of your brand on social media often isn’t you—it’s your Community Coordinator. In this episode of Stop Scrolling, Start Scaling, host Emma Tessler sits down with three powerhouse women from the Ninety Five Media team—Annie, Valeria, and Laylah—to reveal the hidden role of community management and why it’s the secret weapon for scaling online. These behind-the-scenes experts are the ones building relationships in the DMs, sparking conversations in comments, and turning cold leads into warm, loyal fans. Together, they share what community management really looks like day-to-day, the biggest misconceptions brands have about it, and how these subtle but powerful interactions drive results. If you’ve ever wondered how engagement translates into sales, or why community building is non-negotiable for brands today, this conversation will change how you think about social media forever. Listen in as Emma speaks to Annie, Valeria and Laylah about: Why community management is the secret growth driver most brands overlook Ways community insights can directly shape content strategy and brand decisions The biggest misconceptions founders have about social media community work And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    30 min

  2. 3D AGO

    211. Content Made Easy: A glimpse into our content shoot process (Social Bite)

    If you’re struggling to create enough content for your social media, there’s a solution that can make content creation feel easy and even fun (yes, actually fun!). In this episode, Emma breaks down the transformative process of Quarterly Content Shoots, a service included in all Ninety Five Media social media management packages. Emma explains how clients can produce three months’ worth of content in just three hours, without feeling overwhelmed or intimidated. From pre-shoot questionnaires and behind-the-scenes planning to on-location filming and post-production editing, she walks through every step to show how the process works seamlessly. By shooting relatable, high-quality videos on iPhones and guiding clients in front of the camera, the Ninety Five Media team can ensure content is authentic, engaging, and ready to post. If you’ve ever felt stressed, stuck, or unsure what to create next, this episode gives you a blueprint for consistent, high-quality social media content that connects with your audience and drives results. Listen in as Emma explains: Exactly how quarterly content shoots simplify social media marketing Steps to plan, shoot, and edit three months of content quickly Using iPhone video to keep content relatable and authentic for audiences And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    13 min

  3. SEP 17

    210. The Science Behind Why People Interact on Social Media

    Are your posts getting likes but no real engagement? You’re not alone, and it’s not random. In this episode, Emma dives into the psychology behind audience interaction, showing you why people comment, DM, or engage with your content, and how to make them do it more often. Engagement isn’t just about numbers; it’s about connection, belonging, and making your audience feel seen. Emma breaks down the types of engagement, explains why passive interactions like views still matter, and highlights the human triggers that inspire active engagement. From understanding Maslow’s hierarchy of needs to leveraging curiosity, validation, identity affirmation, and community-building, this episode gives actionable strategies to turn your content into an experience your audience can’t resist. Learn how to move your followers from passive scrollers to active participants who are invested in your brand. Listen in as Emma explains: How human psychology drives audience engagement on social media The difference between passive and active engagement, and why both matter Four content triggers that inspire comments, shares, and DMs And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

    18 min

  4. SEP 15

    209. How to Reignite Social Media Engagement After a Summer Slump (Social Bite)

    Did your engagement slow down this summer? You’re not alone. Many brands see a seasonal dip in interactions, but September is the perfect time to reset, reconnect, and reignite momentum. In this episode, Emma shares three simple yet powerful strategies to help you re-engage your audience and head into Q4 with confidence. Emma explains why summer engagement naturally dips and why pulling back on your marketing only makes your audience colder. Instead, she outlines practical ways to warm up your social channels, refresh your email list, and plan ahead with intentional content pillars for fall. Listen in to learn how to reset your strategy and head into the busiest season of the year with a stronger, more engaged audience. Listen in as Emma explains: How to rewarm your social audience with storytelling, interactive Stories, and intentional conversation starters Best practices for a personalized “we’re back” or re-engagement email sequence High-performing content pillars and seasonal trends to utilize in Q4  And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    10 min

  5. SEP 10

    208. September 2025 Marketing Updates: Instagram Screenshot Analytics, New Reposts Feature & AI Ads

    Your social media strategy just got a whole lot more interesting. In this marketing updates episode, Emma breaks down the latest moves on Instagram and Meta that you actually need to know – not just the stuff everyone else is talking about. Screenshots may soon count as engagement (yes, really), the Instagram repost feature is officially live, and posting frequency is now scientifically proven to boost reach. On top of that, Meta is leaning into AI ad targeting, while Instagram’s new Edits app is quietly giving creators a reach advantage. Listen in to Emma explain what each of these platform changes means for your brand, how to create content that actually gets shared this month, and where to focus your energy to scale smart, not hard. By the end of this episode, you’ll know exactly where to focus, what to experiment with, and how to make social media actually work for your brand in September 2025. Listen in as Emma explains: How Instagram screenshot analytics could change the way engagement is measured What the data shows about the impact of consistent posting on Instagram The smart way to use Instagram’s Edits app And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Streamline your client experience and make your life easier with Ninety Five Media's favorite CRM, Dubsado! Get 20% off your first month or year with code: emma20

    19 min

  6. SEP 8

    207. 4 Unexpected Social Media Growth Strategies You Haven’t Tried Yet (Social Bite)

    What if the growth strategies you’ve been focusing on aren’t the ones that will actually move the needle for your brand? In this episode, Emma challenges the traditional ways we think about growth on social media and reveals why stepping outside the box might be the key to your next big breakthrough. Too often, brands stay stuck in familiar patterns: working with the same types of influencers, running the same campaigns, and hoping for different results. But as Emma shares, there are smarter, less obvious avenues for growth hiding in plain sight. These overlooked strategies don’t just expand your reach – they can connect you with the exact audience you’ve been trying to attract all along. If you’ve ever felt like you’re spinning your wheels or wondering what you’re missing when it comes to scaling online, tune in for a fresh, thought-provoking take on how to grow in ways you may have never considered. Listen in as Emma explains: Why the growth strategies you’ve been using might not be moving the needle How small shifts in perspective can reveal hidden opportunities for expansion The underrated approach to building partnerships that create loyal brand advocates And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    10 min

  7. SEP 3

    206. Starting a New Pinterest Account: What Would I Do

    Most businesses are overlooking one of the biggest growth opportunities online, and it’s not Instagram or TikTok. It’s Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth. Listen in as Emma explains: Why Pinterest is a search engine—not social media—and why that matters Smart strategies to repurpose content for Pinterest without extra overwhelm The key metrics to track to measure long-term success on Pinterest And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia  Get a free month of Tailwind, Emma’s favorite app for scheduling Pinterest content ahead of time https://www.tailwindapp.com/i/NinetyFiveMedia

    25 min

  8. SEP 1

    205. The DM Strategy That Transforms Followers into Customers (Social Bite)

    Engagement might be down, but your next client could already be hiding in plain sight. In this episode, Emma reveals how to transform everyday comments, DMs, and new followers into meaningful business opportunities. Instead of waiting for leads to self-identify, Emma shares simple, genuine ways to nurture relationships and move conversations from casual engagement to real sales. You’ll learn how to spot buying signals, shift public interactions into private conversations, and make your audience feel truly seen, without coming across as pushy or salesy. Whether you’re struggling with declining engagement or wondering how to connect with “lurkers” consuming your content silently, this episode will show you exactly where to start.   Listen in as Emma explains: Why most potential clients will never openly say they want to work with you The simple three-part welcome message that turns new followers into warm leads How to spot buying signals in your comment section and nurture them effectively And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We’ve got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    11 min
See All (212)

5
out of 5
23 Ratings

About

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

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