Next Level BizTech

Telarus - Josh Lupresto

This podcast is designed to provide that next level of education for today's Technology Advisors, telecom agents, VARS, and MSPs. Learn how to swing outside of your weight class and grow your wallet share with today's business technology solutions.

  1. 5d ago

    Ep.235-How 11:11 Turned a Network Refresh into an $8K Win + 44% Cross-Sell Rate

    Can a single network deal become the doorway to much more? In this episode of Inside the Win, host Graeme Scott (VP of Network & Mobility at Telarus) welcomes back Mac McClenathan of 11:11 Systems to break down a real-world Network as a Service (NaaS) win—and the cross-sell opportunity it unlocked. Mac shares how 11:11 has quietly become competitive in the network space over the last 18 months, especially on the managed edge side. This deal came together the way many great channel deals do: through trust, relationships, and a partner who recognized the right opportunity. In this episode, you'll learn: 🏥 The Deal – A healthcare organization rightsizing from 11 sites to 7, battling aging firewall infrastructure, failed failovers, and configuration loss with their previous aggregator/MSP (running VeloCloud under the hood). 🔧 The Solution – A full network redesign built on managed Fortinet firewalls with built-in security, consolidating SD-WAN and firewall into a single appliance, refreshed switches, simplified failover, and single-vendor aggregation for one point of contact. 📈 The Cross-Sell Proof – How following the wire led to attaching a backup tool and uncovering a future infrastructure opportunity (~$5K/month) on top of the ~$8K/month network deal. Mac reveals his internal 6-month cross-sell tracker currently sitting at an impressive 44% attach rate. This is land-and-expand in full display. If you're an advisor looking at network refreshes, renewals, or responding to a client incident, this episode shows exactly how strategic partnership with 11:11 can turn one opportunity into many. Engage Mac and his team at 11:11 for your next network deal. 🎧 Subscribe to Inside the Win for more real-world wins and expert breakdowns.

    Ep.235-How 11:11 Turned a Network Refresh into an $8K Win + 44% Cross-Sell Rate

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This podcast is designed to provide that next level of education for today's Technology Advisors, telecom agents, VARS, and MSPs. Learn how to swing outside of your weight class and grow your wallet share with today's business technology solutions.

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