The Attention Shift

Ed Abis, Jo Redfern and Lee Radbourne
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Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

  1. 8h ago

    Meta Is Building a Prediction Market, YouTube Wins AI Search & Tennis Australia Moves Into Golf

    This week, Ed sits down with Andy Marston, now the permanent co-host of the show. They unpack Tennis Australia's new partnership with the PGA Tour to deliver the 2028 Presidents Cup, Forbes' 2026 Top Creators list showing the top 50 hit $1 billion for the first time ever, Wimbledon's new BBC deal and the IBM AI features that follow, Meta's parallel plan to build and buy its way into prediction markets, and why YouTube just overtook Reddit as the top source in AI search. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Welcome Andy Marston as Permanent Co-Host 00:20 Tennis Australia Runs Golf's Presidents Cup 06:15 How the Top 50 Creators Just Made $1 Billion 12:20 Wimbledon Extends BBC Deal + IBM's AI Rollout 18:30 Meta's Prediction Market Play 26:45 How to Get Discovered in AI Search 30:50 Wrap-Up + Sports Pundit x Dagenham Event Hosted on Acast. See acast.com/privacy for more information.

    34 min
  2. Andy Murray Launches a YouTube Channel, the BBC Shares Rights with Sidemen & the PGA Adds Relegation

    Jul 1

    Andy Murray Launches a YouTube Channel, the BBC Shares Rights with Sidemen & the PGA Adds Relegation

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Andy Marston of Sports Pundit. They unpack the launch of Andy and Jamie Murray's new YouTube channel The Set, the BBC's first-ever creator watch-along sharing World Cup rights with the Sidemen, the Snapchat research showing Gen Z fans check their phones 10 times a match, ESPN's new first-party fan identity platform Fan House, and the PGA Tour's radical restructure introducing promotion and relegation to American golf for the first time. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Welcome to Andy Marston 00:30 Andy Murray's New YouTube Channel The Set 08:30 The BBC x Sidemen World Cup Watch-Along 15:00 Why Gen Z Fans Check Their Phones 10 Times a Match 20:30 ESPN Just Built Its Own Fan Identity Platform 24:30 The PGA Tour's Radical Restructure 31:50 Wrap-Up Shownotes The Sports Pundit Newsletter Sports Pundit Social Club Andy Marston LinkedIn Ed Abis LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    34 min

  3. Jun 24

    Inside the World Cup, How Social Replaces TV for News & Kings League's 50% Staff Cuts

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Rich Johnson. They unpack the BBC Sport app's record-breaking World Cup engagement numbers, how CazéTV just made YouTube history with 12.4 million concurrent viewers during Brazil vs Morocco, FIFA's record opening week and the strategy behind it, the Reuters Institute Digital News Report showing social media has overtaken TV as the world's news source for the first time ever, and why Kings League just cut half its staff weeks after drawing 120 million livestream viewers. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Welcome to Rich Johnson 00:30 The BBC's World Cup Innovations 06:45 FIFA's Record-Breaking Opening Week and Cultural Strategy 15:00 How CazéTV Just Made YouTube History 20:45 Social Media Overtakes TV for News 27:30 Why Kings League Just Cut Half Its Staff 37:30 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    39 min

  4. Jun 19

    Why Most Sponsorships Don't Work (and How the Best Ones Do) | Rory Natkiel

    This week Ed sits down with Rory Natkiel, founder of Box Count and Chair of the Sponsorship Effectiveness Forum. They unpack the Sponsorship Effect, the largest analysis of sponsorship effectiveness ever done, with 92 case studies coded to IPA standards. The 3 to 1 gap between the top 30% of sponsorships and the rest. Why the industry has been measuring the wrong things for decades. Why live sport is the last mass moment in fragmented media. And the creativity problem holding sponsorship back from advertising's effectiveness curve. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. Hosted on Acast. See acast.com/privacy for more information.

    51 min
  5. What the UK's Under-16 Social Media Ban Means for Sport | 5 Sports & Media Stories

    Jun 17

    What the UK's Under-16 Social Media Ban Means for Sport | 5 Sports & Media Stories

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Harry Macey from Dizplai. They unpack Starmer's blanket ban on social media for under-16s, going further than Australia's December 2025 law. Why the Sidemen's manager just told the BBC Charter Review that public service broadcasting has lost Gen Z. The IAB's formal declaration of creator marketing as a $44BN core media channel. Telemundo's most aggressive-ever digital World Cup strategy. And the $300M live commerce category quietly built on sealed sports card packs. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Starmer's Under-16 Social Media Ban 06:00 The BBC's Gen Z Problem 11:00 Creator Marketing Just Became a $44BN Core Channel 17:25 Telemundo's All-In World Cup Strategy 21:30 Sport Card Breaking and the $300M Live Commerce Economy 26:00 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    29 min

  6. Jun 10

    Why Unilever Bet Half Its Budget on Creators for the World Cup | 5 Sports & Media Stories

    The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host to break down five stories shaping how the industry works now, built for senior sports and media professionals. This week Ed sits down with Ellie Walter from Dizplai. They unpack Premier Padel and Red Bull's new mobile game Court Legends, designed to fix padel's pro circuit awareness problem. Kings League's revenue model where less than 5% comes from media rights and 85% of fans are under 35. HMA's landmark PrizePicks partnership across 200+ local YouTube shows. TikTok's new Local Feed rolling out in the US. And Unilever's biggest-ever sports activation, moving half its marketing budget to creators for the World Cup. To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest. CHAPTERS 00:00 Intro & Welcome to Ellie Walter from Dizplai 00:30 The Real Reason Red Bull Built a Padel Game 06:38 Kings League's Creator-First Model 12:01 The Biggest Sports Media Deal of 2026 Goes to YouTube 16:51 TikTok Goes Local 22:15 Why Unilever Bet Half Its Budget on Creators 27:54 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    30 min

  7. Jun 5

    How to Go Viral on YouTube in 2026 | Seb Losardo

    Seb Losardo is the YouTube strategist behind 10 billion views. His client roster at Grow Media Club includes WillNE, John Nellis, Quadrant, Billy Wingrove, Laura Woods, and The Switch with Kevin Pietersen, collectively pulling 700 million views every month. Featured in Humble&Brag's 13 Best YouTube Strategists in the World as "The Professionaliser", he's the strategist who took YouTube from creator economy to media industry. Ed sits down with Seb to unpack the journey from Sky Sports to founding Grow Media Club. The 40:30:30 rule that flips how most creators think about time. Outlier mining and how to find videos that 10x a channel's baseline. The strategy behind The Switch with Kevin Pietersen, which did 12 million views on its first upload. And what the next generation of athletes, Haaland, Bellingham, KP, are about to do to the World Cup. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media. CHAPTERS 00:00 Intro & Seb's Journey From Sky Sports to Grow Media Club  06:11 Building the Business: Year One to 700 Million Views a Month  17:03 The 40:30:30 System: Why Packaging Beats Content  22:00 Outlier Mining: How to Engineer Viral Ideas  37:33 Inside The Switch With Kevin Pietersen  44:02 The Athlete Landscape: Haaland, Bellingham, Ronaldo and What's Next  56:00 Wrap-Up Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  8. Has KSI Really Left the Sidemen, FIFA's Fan ID Splits Opinion & MrBeast Just Took on Google!

    Jun 3

    Has KSI Really Left the Sidemen, FIFA's Fan ID Splits Opinion & MrBeast Just Took on Google!

    Joe Edwards, Marketing Director at Dizplai joins Ed for this week's news episode, stepping in as the first of several rotating Dizplai guest co-hosts. The five stories on the table all circle the same question: who actually owns the fan? From KSI walking away from the Sidemen to FIFA trying to identify every fan in a stadium, this week's news cycle is about identification, value exchange and the limits of free reach. Ed and Joe break down KSI's shock exit from the Sidemen and whether it's real or a lost Arsenal bet. FIFA's new Fan ID, the most ambitious mass-identification play in sport history. MrBeast's Beast Industries entering the upfronts to compete for annual brand budgets. Fanatics' FanGraph advertising network, built on 2BN+ daily fan signals from 100M+ identified fans. And Tubi giving away the 2026 World Cup in 4K, for free, with no login required. To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email ⁠hello@attentionshift.media⁠. Hosted on Acast. See acast.com/privacy for more information.

    29 min
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About

Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Ed Abis, Jo Redfern and Lee Radbourne
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Explicit
  • Copyright
    © Ed Abis, Joe Redfern and Lee Radbourne
  • Show Website
    The Attention Shift

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