SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Strategist, Consultant, & Coach

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

  1. 5D AGO

    Why SEO & Grow Students are FINALLY Getting Leads from Google

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 133] In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be. I really love teaching! It's the biggest reason why I started this SEO group coaching program. And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience.  Buckle up, grab a notebook, and save this episode so you can come back to it easily in the future! Get the full show notes here! 💬 I’d love to know what aha moments you had during this episode. DM me on Instagram or use the text button below to share them with me! ——— Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    16 min
  2. SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍

    DEC 12

    SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 132] I hate to break it to you, but… you’ve been doing headlines all wrong. ❌ I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things! Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages. Those cute lil robots 🤖 that scour the internet when someone asks a question in Google or ChatGPT—they’re helpful, but they’re not the most intelligent. They need things to be SIMPLE. And that especially applies to headlines.  The better they can understand something quickly, the more likely they are to serve your site up on a silver platter to that person who’s searching for you. In this episode, I’m sharing everything you need to know about heading hierarchy, how to optimize headlines, & I’m even walking you through an actual example from a coaching call! Get the full show notes here! Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    11 min
  3. Follow This 3-Step SEO Framework to Get Found on Google

    DEC 5

    Follow This 3-Step SEO Framework to Get Found on Google

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 131] You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have experienced in 2025 and are taking with them into 2026! 🚀 More specifically, you’ll learn: What it actually takes to have content that will market for youHow this 3-step approach to SEO generates leads QUICKLYIf it’s better to opt for DFY SEO or learn to do it yourselfHow SEO marketing impacts a business’ growthWhich entrepreneurs SEO is most supportive forThe SEO & Grow 🌱 Method works! It’s exactly why my clients have → 5x’d their podcast downloads, increased their website traffic to 16k visits per month, grown their niche memberships, gotten consistent leads while they’ve been sick for 4 months—and so. much. more! Sit back, relax, and get ready to soak up the magical goodness of SEO! ✨ Access the rest of this 4-part podcast series: Private SEO Podcast Get the full show notes here! Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    12 min
  4. Live SEO Coaching in the Midst of a Pivot w/ Donna Piper

    NOV 28

    Live SEO Coaching in the Midst of a Pivot w/ Donna Piper

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 130] “I have this paralysis when I have to commit to these words.” My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast! This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them—and—answer her questions along the way. We stop to review her: -Home page -Blog page -Podcast page If you’ve picked up & put down this SEO thing in the past, tune in! This might just be the episode that makes it all click 😉 Because, as you’ll hear, even the teeniest, TINIEST of tweaks can impact your visibility & lead gen in a big way! Get the full show notes here!  Connect w/ Donna: Website Podcast ——— I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10” Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    42 min
  5. SEO Client Success Story: Leadership Coach, Michelle Pollack

    NOV 21

    SEO Client Success Story: Leadership Coach, Michelle Pollack

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 129] “I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.” Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀 You met Michelle in the recent case study mashup episode, but there was so much more to share with you! So today, you’re getting the FULL conversation with Executive Leadership Coach, Michelle Pollack. And I’ve even added in a very special mini masterclass you’re not going to want to miss! Tune in to discover: What was so shocking Michelle bumped SEO up on the priority listHow Michelle’s blog posts were actually hurting her businessWhat’s been the most surprising to Michelle about SEOA mini lesson about image SEO optimizationInsight for anyone who’s a beginner with SEOGet the full show notes here!  Connect w/ Michelle: Website | Instagram Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    24 min
  6. SEO for Astrology Seasons: Libra | Scorpio | Sagittarius

    NOV 14

    SEO for Astrology Seasons: Libra | Scorpio | Sagittarius

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) [Ep 128] I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you. In these SEO-meets-astrology episodes I’m focusing on: What season we’re in according to astrologyThe main themes at playAnd most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEOFor this episode, we’re exploring the “last set” of astrology signs for the calendar year, if you will. That includes: Libra, Scorpio, & Sagittarius. You’ll get 1-3 tasks for each season & you’ll also hear about different ways you can get support you with your SEO. Tune in, take notes, & get ready to grow with SEO! Get the full show notes here! Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    17 min
  7. SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore

    NOV 7

    SEO & Grow 🌱 Case Study Interview: Dr Cecily Moore

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) “I feel like a savvier business owner because of SEO.” If you: Consider yourself a chronic learnerHave ADHD or even ADHD tendenciesFeel like you already have a lot of balls in the airAND have been burned before by service providersWonder if programs actually deliver on what they say they willWant to feel like a savvier business owner who makes strategic investmentsAre ready to tighten things up & get serious with your business…this episode is for YOU! You met Dr Cecily in last week’s case study mashup episode (she was the first interview clip). But there was, naturally, SO MUCH MORE to the conversation. And now—you get to hear it! Cecily is a mom, a professor, a military spouse, a therapist, & an amazing human with a spunky personality which I just adore. She was in the last round of SEO & Grow—and I’m so glad because all I want to do with this SEO thing is help more people help more people! You’ll discover what drew Cecily to SEO, what her experience has been working with me & being in the SEO & Grow group coaching program, AND what she’s up to next! → Get the full show notes here! Connect w/ Cecily: Website Instagram I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10” Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    30 min
  8. SEO & Grow 🌱 Case Study & Testimonial Mashup

    OCT 31

    SEO & Grow 🌱 Case Study & Testimonial Mashup

    📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Welcome to the Case Study Mashup Episode! I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience. There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookkeepers, copywriters, & more! You’ll meet someone who has ADHD, someone who’s a teacher, someone who went through this program with her assistant, a couple people who felt SO motivated they did things like rewrite their website copy, & EVEN someone who really doesn’t like group programs—but loved this one! We’re going a bit deeper with 3 students & you’ll also get to hear a clip from our final group call. 👉 As you’re listening, you can explore SEO & Grow 🌱 & if you have questions—use the text button in the show notes or DM me on Instagram. Get the full show notes here!  Connect w/: Cecily, Erin, Michelle, Val, Elli I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10” Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Mini SEO Audit 🤓 Podcast SEO Download ⬇️ Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    35 min

Trailer

5
out of 5
22 Ratings

About

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

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