The COO Roundtable

Coldstream Wealth Managment

Join host Matt Sonnen and a panel of COOs, as they share an open discussion about operational and technology best practices for the RIA industry, and shed a light on the tremendously important work COOs perform on a day-to-day basis.

  1. Episode 83: Alli Jordan & Emily Wilcox

    FEB 3

    Episode 83: Alli Jordan & Emily Wilcox

    In this episode, Matt is joined by Alli Jordan, President at LibertyFi, and Emily Wilcox, COO at Practifi, for a discussion on how leading RIAs are using innovative technology, operational excellence, and smart leadership to drive scalable growth. LibertyFi empowers growth-oriented RIAs to drive revenue and scale with the Envestnet platform, enabling seamless outsourcing of reporting, billing, and trading. Using technology and defined processes in their own business, LibertyFi currently supports 23 RIAs managing approximately $21 billion in assets with just eight employees. Practifi offers a unified workspace for financial advisory firms, blending CRM, practice management, compliance, and marketing features to streamline workflows and deepen client relationships. Alli and Emily aren’t just consultants to RIAs navigating change; they are practitioners at the forefront of their own firms’ growth stories. Together, they join Matt to explore how RIAs can grow profitably and efficiently. Other key topics covered include: The importance of treating the components of your tech stack as an operational strategy, not just a technology choice Dos and Don’ts for creating a tech stack designed to fuel growth in 2026 How to lead successful change across your firm by focusing on your team’s “hearts and minds” Time management tips and how to escape the daily grind and focus on strategic growth The top attributes of an effective RIA COO

    44 min
  2. Episode 80: Linda Bready

    11/05/2025

    Episode 80: Linda Bready

    In this episode, Matt sits down with Linda Bready, a renowned operations consultant to RIAs and author of the new book, The Exit Equation – M&A Strategies, Tools, and Insights for Financial Advisors.  What started as a guide for sellers preparing for mergers or acquisitions, Linda’s book reveals itself as a comprehensive blueprint for operational readiness. It’s packed with practical strategies that empower firms to run more profitably and efficiently, whether or not a sale is on the horizon. As Linda writes, “a well-run firm isn’t just easier to sell, it’s easier to grow, scale, and live with.”  Linda’s expertise is extensive. She was a trailblazer in the field of RIA performance reporting during her 17 years running B-Ready Outsourcing Solutions, which she led until its acquisition by Envestnet in 2010. After serving in a leadership role at Envestnet for six years, Linda became Executive Vice President of Operations & Client Service at FolioDynamix―until, in a twist of fate, Envestnet acquired FolioDynamix in 2018. Today, Linda is back in the consulting sphere as the founder of CleverX Consulting, where she delivers fractional executive support and board-level insight to financial services firms and fintech innovators.  During this far-reaching conversation, Matt and Linda discuss her new book and a wide range of RIA operations and technology topics, including: Why so many RIAs struggle with operational efficiencies The common pitfall: mistaking technology ownership with technology optimization Why now is the time for RIAs to focus on scalability and repeatability across their organizations The critical role of culture and why it’s so often overlooked in M&A transactions Strategies for effective change management Why not all AUM is created equal Overcoming the reluctance to document workflows and processes The power of client segmentation and why understanding the true cost to serve each client is more important than focusing solely on top-line revenue To learn more about how Linda works with advisors and operations professionals, please visit https://www.cleverxconsulting.com/ To purchase Linda’s amazing book, click here.

    55 min
  3. Episode 77: Brad Cox and Michael Walliser

    08/06/2025

    Episode 77: Brad Cox and Michael Walliser

    Episode 77 finds Matt interviewing two seasoned RIA operators: Brad Cox and Michael Walliser, for an insightful conversation on growth, technology, and collaboration in the wealth management industry. Brad is COO, CCO, and Partner at Diversified Portfolios, Inc., based in Bloomfield Hills, Michigan.  The firm was founded in 1993 and has grown to approximately $1.8 billion of client assets, with a team of 19 employees. Michael serves as President and CCO at Condor Capital Wealth Management in Martinsville, New Jersey. Established in 1988, Condor Capital oversees about $2 billion for clients and employs 28 professionals. In this episode, Brad and Michael discuss their 32-year-old study group, the Council of Independent Financial Advisors (“CIFA”), as well as: How to structure your study group to ensure each member gains the most from it The processes at each of their firms that have needed to change as their firms have grown The pros and cons of building a “best-of-breed” technology stack vs. adopting an “all-in-one” solution Both guests’ approach to AI and how they have implemented it to enhance client service and streamline operations at their firms What cybersecurity tools and protocols both firms use to protect sensitive employee and client data To learn more about the Council of Independent Financial Advisors (“CIFA”), please visit: https://www.katiecalaguiconsulting.com/council-of-independent-financial-advisors

    41 min
  4. Episode 76: Tony Cox & Whitney Imeraj

    05/21/2025

    Episode 76: Tony Cox & Whitney Imeraj

    We are excited to return to our traditional interview format for Episode 76, but this time with a twist! For the first time, we are interviewing an RIA who is actively searching for a Chief Operating Officer. In this episode, we delve into the responsibilities they envision for their new COO, once hired. Sage Mountain Advisors, founded in 2018 out of Goldman Sachs, has experienced remarkable growth. Starting with just six employees, the firm has expanded to 25 employees, managing approximately $5.5 billion for their clients. To date, the COO role has been filled by Whitney Imeraj, IACCP®, who also serves as the CCO and Partner of the firm. Whitney has shared many operational duties with Tony Cox, Co-Founder, President, and Chief Investment Officer. In this episode, Whitney, Tony, and Matt discuss why Sage Mountain believes it is the right time to bring in a new COO, as well as: How they are conducting their COO search process The “Technology and Innovation” components of the new COO’s job How they hope the new COO will impact “Team Leadership and Culture Building” Where Whitney sees the candidate driving “Operational Leadership” What direction Tony sees the COO taking “Strategic Growth and Vision” The “Compliance and Risk Management” responsibilities the new role will encompass How Sage Mountain plans to engage in M&A, and the expected impact of the new COO on these goals Other key areas of the firm beyond Technology, HR, Business Administration, and M&A that the new COO will hopefully influence To apply for this role and/or to see what a comprehensive COO job description looks like, please see Sage Mountain Advisors’ job posting here. You can read Matt’s recent article, Smart Hiring for RIAs: Aligning Talent with Team Needs

    38 min

Trailer

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About

Join host Matt Sonnen and a panel of COOs, as they share an open discussion about operational and technology best practices for the RIA industry, and shed a light on the tremendously important work COOs perform on a day-to-day basis.