The Covert Code

Anna Covert
  • 4.4 (7)
  • Technology
  • Updated Weekly

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

  1. 3d ago

    THE POWER OF BREATHWORK: HEALING, RELEASE & TRANSFORMATION | ERIC ROSSO | THE COVERT CODE EP 136

    What if the most powerful tool for slowing down, reconnecting with yourself, and exploring your emotions was something you already do every day? Aloha! In Episode 136 of The Covert Code, Anna Covert welcomes Eric Rosso, founder of Breathwork with Eric and co-owner of Yoga Room Hawaii, for a deeply personal conversation about conscious breathing, stress, emotional release, and transformation. Anna shares what happened after she attended Eric’s session in Honolulu: surprising childhood memories, strong physical sensations, and a different experience each time she practiced again. Eric describes his journey from Brown University football and a long career in advertising to yoga instruction and breathwork facilitation, and why he believes slowing down can change how we respond to life. **IN THIS EPISODE:** - The difference between everyday breathing and guided activation breathwork - Why belly breathing and slower breathing matter - The connection between breathing, stress, and emotional regulation - How old memories and feelings can surface during sessions - Surrender, self-reflection, and finding clarity - The three priorities that keep coming up: health, happiness, and love - A three-breath grounding exercise - How to learn more about Eric’s classes and guided practice **CHAPTERS** 00:00 Introduction to Eric Rosso and breathwork 00:51 Eric’s journey from athletics and yoga to breathwork 03:33 Anna’s first breathwork experience 04:34 The brain and the default mode network 05:59 Breathing mechanics: nose, belly, and chest 07:52 Stress, breathing rate, and slowing down 09:36 Fight-or-flight and relaxation 12:27 Anna’s emotional release and childhood memories 17:22 Revisiting experiences in a supportive setting 18:16 Trauma, emotions, and the stories we carry 21:29 Journaling and the three wishes: health, happiness, love 25:07 Why Eric loves facilitating breathwork 27:55 Breathwork and other contemplative practices 29:46 Different activation breathing techniques 31:05 Guided sessions, headphones, and inward focus 33:03 Surrender, self-regulation, and intentional movement 34:42 Silent retreats and exploring inner stillness 36:58 Bringing breathwork to more communities 38:01 Three grounding breaths you can try 41:03 Box breathing, digital overload, and rest 44:22 Eric’s upcoming projects and how to connect 44:53 Final thoughts and where to find Eric **CONNECT WITH ERIC ROSSO** Website: https://www.breathworkwitheric.com/ Instagram: https://www.instagram.com/breathworkwitheric/ Personal Instagram: https://www.instagram.com/ericrosso/ Facebook: https://www.facebook.com/eric.rosso.1 LinkedIn: https://www.linkedin.com/in/eric-rosso-14ba0324 Yoga Room Hawaii: https://www.yogaroomhawaii.com/ **LISTEN TO THE COVERT CODE** Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q More episodes: https://thecovertcode.com/podcast/ If this conversation speaks to you, like, subscribe, and share it with someone who could use a moment to slow down. Aloha! #TheCovertCode #EricRosso #Breathwork #BreathworkWithEric #MindfulBreathing *Wellness disclaimer: Experiences discussed are personal accounts, not established medical outcomes. Avoid intensive breathwork while driving or in water, and seek medical guidance where appropriate.*

    THE POWER OF BREATHWORK: HEALING, RELEASE & TRANSFORMATION | ERIC ROSSO | THE COVERT CODE EP 136

  2. Oct 16

    Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back | Raj Ananthanpillai

    What if you could verify your identity once—and never have to hand over your Social Security number, driver's license, or other sensitive personal information again? On Episode 135 of The Covert Code, Anna Covert welcomes Raj Ananthanpillai, Founder and CEO of Trua, serial entrepreneur, inventor, digital trust expert, and Forbes Books bestselling author of The Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back. From the 2017 Equifax breach to AI-generated identities and deepfakes, Raj explains how Big Tech gained control of our personal information, why today's identity verification systems expose consumers to unnecessary risks, and what we can do to take back control. Drawing on his experience developing identity verification technologies, including foundational work associated with TSA PreCheck, Raj introduces a new approach: a reusable digital trust credential supported by a neutral Trust Bureau. Imagine proving who you are without repeatedly surrendering your most sensitive information. 🔐 IN THIS EPISODE: • How Big Tech turned personal information into a business asset. • Why Social Security numbers were never intended for identity verification. • How a Trust Bureau could protect sensitive information while simplifying verification. • The growing risks of AI agents, automated transactions, and digital identity fraud. • Why consumers should control what personal information they share. • Protecting children's identities in an increasingly digital world. • How reusable credentials could transform hiring, background checks, and online transactions. • Why traditional identity protection services aren't solving the underlying problem. Raj also shares the mission behind his bestselling book and why he's directing its proceeds toward supporting identity theft victims. 🔗 CONNECT WITH RAJ ANANTHANPILLAI Trua: https://truame.com/ LinkedIn: https://www.linkedin.com/in/raj-ananthanpillai-trua Forbes Books: https://books.forbes.com/authors/raj-ananthanpillai/ 📚 GET THE TRUST CRISIS https://www.simonandschuster.com/books/The-Trust-Crisis/Raj-Ananthanpillai/9798887508801 ❤️ SUPPORT THE IDENTITY THEFT RESOURCE CENTER https://www.idtheftcenter.org/ 🎧 LISTEN TO THE COVERT CODE Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q 🌐 ABOUT THE COVERT CODE Hosted by Anna Covert, entrepreneur, digital marketing expert, and author of the Amazon #1 bestselling book The Covert Code, this weekly podcast explores technology, marketing, privacy, business, and innovation through conversations with industry leaders and changemakers. The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ 🔔 SUBSCRIBE & JOIN THE CONVERSATION Would you use a universal digital trust credential if it meant sharing less personal information online? Tell us in the comments! 👍 Like | 💬 Comment | 🔔 Subscribe | 📢 Share #TheCovertCode #RajAnanthanpillai #TheTrustCrisis #DigitalPrivacy #IdentityTheft #Cybersecurity #DigitalTrust #ArtificialIntelligence #Trua #ForbesBooks

    Trust Crisis: How Big Tech Stole Your Identity—and the New Model That Takes It Back | Raj Ananthanpillai

  3. Oct 9

    The U.S. SuperGrid: Powering America’s Clean Energy Future | Dr. Alexander “Sandy” MacDonald | EP 134

    Can America build a power grid for the future? Dr. Alexander “Sandy” MacDonald joins Anna Covert on The Covert Code Podcast to explore the U.S. SuperGrid: a proposed nationwide, underground electricity network designed to move renewable energy across America. Sandy is an award-winning atmospheric scientist, former director of NOAA’s Earth System Research Laboratory, inventor of Science On a Sphere, and CEO of American SuperGrid, LLC. After more than 40 years in federal service, he turned his attention to one of America's biggest infrastructure challenges: modernizing the electrical grid. In this episode, Sandy explains how a High Voltage Direct Current (HVDC) SuperGrid could connect America's existing regional grids, transport wind and solar electricity over long distances, and help strengthen energy resilience. Anna and Sandy also discuss AI's growing electricity requirements, the business opportunities created by a national energy market, underground transmission, extreme weather, solar storms, grid security and the challenges of transforming an energy system built for a different era. WHAT YOU'LL LEARN • What an HVDC SuperGrid is and how it would work • Why Sandy compares it to the Interstate Highway System • How wind and solar energy could be shared nationwide • Why the Great Plains are central to his vision • How the existing AC grid and a new DC network could work together • What a national electricity market could mean for energy producers • Why underground transmission matters for grid resilience • How extreme weather and solar storms threaten electrical infrastructure • Why AI makes grid security increasingly important • What Sandy's NOAA research revealed about renewable electricity ABOUT DR. SANDY MACDONALD Dr. Alexander “Sandy” MacDonald is a former director of NOAA's Earth System Research Laboratory and inventor of NOAA's Science On a Sphere. His research includes the 2016 Nature Climate Change paper Future cost-competitive electricity systems and their impact on US CO₂ emissions. LEARN MORE American SuperGrid: https://americansupergrid.com/ North American Supergrid: https://northamericansupergrid.org/ NOAA Science On a Sphere: https://sos.noaa.gov/ GET THE COVERT CODE Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeart: https://www.iheart.com/podcast/269-the-covert-code-269144900/ FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ Anna Covert: https://annacovert.com/ Subscribe for conversations with the innovators and leaders shaping our future. Aloha, and see you in the pixels. #TheCovertCode #SandyMacDonald #SuperGrid #RenewableEnergy #HVDC

    The U.S. SuperGrid: Powering America’s Clean Energy Future | Dr. Alexander “Sandy” MacDonald | EP 134

  4. Oct 2

    Beyond Tetris: Henk Rogers’ Vision for the Future, Beyond Earth and Beyond | Covert Code Podcast | EP 133

    What happens when the entrepreneur who helped bring Tetris to the world decides to take on climate change, renewable energy and the future of humanity? On this episode of The Covert Code, Anna Covert welcomes Henk Rogers, the entrepreneur and co-founder of The Tetris Company whose work now extends far beyond the gaming industry. Following a life-changing medical emergency in 2005, Henk began reconsidering what he wanted to accomplish with the rest of his life. That experience led him to establish Blue Planet Foundation and pursue a mission to end the use of carbon-based fuels, starting in Hawaii. His work helped build support for Hawaii's landmark commitment to achieve 100% renewable electricity by 2045. Today, his initiatives extend into energy storage, entrepreneurship, international renewable energy collaboration and even the technologies needed to sustain human life beyond Earth. In this conversation, Anna and Henk explore Hawaii's energy future, sodium batteries and supercapacitors, hydrogen production, virtual power plants, Mars simulation missions, artificial intelligence and Henk's upcoming Action App. **IN THIS EPISODE** 00:00 – Introduction: Beyond Tetris 02:21 – The life-changing experience that gave Henk a new mission 04:07 – Why saving coral reefs became personal 05:58 – How Hawaii's renewable energy movement gained momentum 10:30 – Hawaii's progress toward renewable electricity 15:07 – From gaming to battery technology 18:01 – The potential of sodium batteries 19:18 – Supercapacitors and managing peak electricity demand 23:59 – Long-term storage and producing hydrogen 28:25 – Virtual power plants and distributed energy 32:32 – Taking Hawaii's renewable energy experience worldwide 38:07 – What space exploration can teach us about sustainability 44:22 – Gamifying climate action with the Action App 52:48 – The opportunities and risks of artificial intelligence 55:24 – Henk's mission and the next generation 01:01:27 – Could Tetris become a form of meditation? **ABOUT HENK ROGERS** Henk Rogers is an entrepreneur known for his role in bringing Tetris to a global audience. He founded Blue Planet Foundation and Blue Planet Energy, co-founded Blue Startups, and established Blue Planet Alliance to extend renewable energy initiatives beyond Hawaii. His work also includes space exploration and research into sustainable living beyond Earth. **CONNECT WITH HENK** Blue Planet Foundation: https://blueplanetfoundation.org/ Blue Planet Alliance: https://blueplanetalliance.org/ Blue Planet Energy: https://blueplanetenergy.com/ **ABOUT THE COVERT CODE** Hosted by Anna Covert, The Covert Code explores the intersection of technology, entrepreneurship, innovation and the people creating meaningful change. Website: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ **READ ANNA'S BOOK** *The Covert Code: Mastering the Art of Digital Marketing* Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri **LISTEN ON YOUR FAVORITE PLATFORM** Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ Subscribe for more conversations with entrepreneurs, scientists and innovators shaping our future. #HenkRogers #TheCovertCode #Tetris #RenewableEnergy #BluePlanet #CleanEnergy #EnergyStorage #Sustainability #Innovation

    Beyond Tetris: Henk Rogers’ Vision for the Future, Beyond Earth and Beyond | Covert Code Podcast | EP 133

  5. Sep 25

    Can America Power the AI Revolution? | Chip Comins | The Covert Code Podcast | Ep 132

    Can America Power the AI Revolution? The Energy Crisis Behind Our Technology Boom Artificial intelligence is transforming the world—but behind every AI model, data center and new technology is an enormous and rapidly growing need for electricity. Can America's power grid keep up? The stakes are immense. This week on The Covert Code Podcast, Anna Covert sits down with Chip Comins, Founder, Chairman & CEO of the American Renewable Energy Institute (AREI), Founder of AREDAY. In this episode, we examine one of the biggest infrastructure questions behind the AI revolution: where will all the electricity come from? Chip explains his vision for an underground High Voltage Direct Current—or HVDC—SuperGrid stretching coast to coast and border to border across the United States. Rather than replacing America's existing grid, the proposed system would create a transmission overlay designed to move electricity efficiently across long distances. We also explore data centers, renewable energy, battery storage, grid resilience, water demand and what it could take to modernize America's energy system. We also discuss Hawaii's transition toward 100% renewable energy by 2045, virtual power plants and distributed energy. WHAT YOU'LL LEARN • Why AI and data centers are creating new electricity demand • What High Voltage Direct Current (HVDC) means • How an HVDC SuperGrid differs from today's power infrastructure • Why Chip believes the proposed SuperGrid should be underground • How renewable electricity could move between regions • Why America's regional grids create transmission challenges • How the SuperGrid could work alongside existing infrastructure • How data centers affect electricity and water demand • The relationship between EVs, electrification and grid demand • How Hawaii's renewable-energy transition offers lessons CONNECT WITH CHIP COMINS American Energy Initiative: https://americanenergyinitiative.net/ American Renewable Energy Institute / AREDAY: https://areday.net/ HVDC SuperGrid: https://areday.net/hvdc-supergrid/ LinkedIn: https://www.linkedin.com/in/chipcomins American Spirit Productions: https://americanspiritproductions.com/ ABOUT CHIP COMINS Chip Comins is Chairman of the American Energy Initiative's HVDC SuperGrid effort. His work spans renewable energy, clean technology, filmmaking and public engagement. GET THE BOOK: THE COVERT CODE The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing. Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ #TheCovertCode #ChipComins #ArtificialIntelligence #RenewableEnergy #HVDC

    Can America Power the AI Revolution? | Chip Comins | The Covert Code Podcast | Ep 132

  6. Sep 18

    Breaking Through the Invisible Ceiling w/ Brett Baughman | The Covert Code | EP 131

    Breaking Through the Invisible Ceiling: What's Really Holding You Back This week on The Covert Code Podcast, I'm joined by Brett Baughman, executive coach, peak-performance strategist and strategic advisor who has spent more than two decades helping executives, entrepreneurs and high performers improve leadership, performance and personal fulfillment. Have you ever reached a point where you're successful—but somehow still feel stuck? Brett calls it the Invisible Ceiling. Sometimes the habits, strategies and beliefs that helped us reach one level of success become the exact things preventing us from reaching the next. In this episode, Brett and I explore how unconscious patterns shape our businesses and lives, why successful leaders can become trapped by their own expertise, and how Neuro-Linguistic Programming (NLP) can help us recognize the internal stories driving our behavior. We also get into something especially relevant right now: AI. Brett shares how he trains AI to challenge his thinking rather than simply agree with him, why leaders need to be careful about allowing AI to become an echo chamber, and why rushing to automate everything may create new problems instead of solving existing ones. But this conversation goes much deeper than business. We talk about presence, breathwork, balance, service, fulfillment and an important question every successful person eventually has to answer: Who are you without your business? WHAT YOU'LL LEARN • What Brett means by the “Invisible Ceiling” • How limiting beliefs and past experiences influence present decisions • What NLP is and how Brett uses it with high performers • Why past success can actually become a limitation • Why executives can unknowingly become organizational bottlenecks • The relationship between planning, delegation and training • Why micromanagement often comes back to trust • How Brett trains AI not to become a “yes man” • Why AI can reinforce your existing beliefs • How to use AI as a researcher and collaborator without replacing your voice • Why companies shouldn't automate simply because they can • Why efficiency sometimes starts by removing instead of adding • How to identify responsibilities you should delegate • Why leaders should ask, “Who am I without the business?” • How breathwork can interrupt stress and reactive thinking • Why thinking bigger requires imagining beyond what you already know • Why service and contribution can create greater fulfillment CONNECT WITH BRETT BAUGHMAN Website: https://www.brettbaughman.com/ LinkedIn: https://www.linkedin.com/in/brettbaughman/ Instagram: https://www.instagram.com/bybrettbaughman/ YouTube: https://www.youtube.com/iempoweryou X / Twitter: https://twitter.com/brettbaughman EXPLORE BRETT'S WORK The Invisible Ceiling: https://www.brettbaughman.com/the-invisible-ceiling-why-your-success-is-limiting-your-next-level/ BRETT'S BOOK Strategies for Success Brett Baughman & Chanel Ware Digital Edition: https://www.brettbaughman.com/wp-content/uploads/2010/10/S4S-E-Book.pdf GET THE BOOK: THE COVERT CODE The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/

    Breaking Through the Invisible Ceiling w/ Brett Baughman | The Covert Code | EP 131

  7. Sep 11

    Why Your Relationships Are Your Greatest Business Asset w/ Jaclyn Strominger | Covert Code | EP 130

    This week on The Covert Code Podcast, the topic is: Why Your Relationships Are Your Greatest Business Asset My special guest is Jaclyn Strominger, Success Strategist, creator of the LEAP Framework and Relationship Capital Formula, co-author of Charting True North, and host of the Unstoppable Success Podcast. Jaclyn built businesses for years through one thing she seemed to do naturally: relationships. Then she moved across the country from Massachusetts to Reno, Nevada, knowing almost no one. Suddenly, the network she had spent years building was thousands of miles away. Instead of allowing that to stop her, Jaclyn turned relationship-building into a deliberate strategy. Within days of arriving in Reno, she began attending events, meeting people and intentionally following up. Her business took off, and she realized something important: Relationship-building isn't simply a personality trait. It's a skill. In this episode, Jaclyn and I talk about how to move beyond collecting contacts and start building what she calls Relationship Capital. Her formula is simple: Relationship Capital = People × Action We discuss how to follow up after networking events, why listening is one of the most underrated business skills, how to provide value without immediately trying to make a sale, when to stop pursuing an unresponsive contact, and why long-term relationships often create opportunities years after the first meeting. Jaclyn also walks us through her LEAP Framework: Leveraging Communication, Energy, Action and Performance, and why leaders should continually revisit their vision, mission, values and the people surrounding them. CONNECT WITH JACLYN STROMINGER Official Website: https://jaclynstrominger.com/ LinkedIn: https://www.linkedin.com/in/jstrominger/ Instagram: https://www.instagram.com/jaclynstrominger/ Facebook: https://www.facebook.com/JaclynStrominger Jaclyn's current platform focuses on helping CEOs and entrepreneurs build relationship capital, break plateaus and create greater business momentum. LISTEN TO UNSTOPPABLE SUCCESS Unstoppable Success Podcast: https://podcast.jaclynstrominger.com/ GET THE BOOK: CHARTING TRUE NORTH Charting True North: The CEO's Guide to Authentistic Leadership By Jaclyn Strominger and Damian Andrews Amazon: https://www.amazon.com/s?k=Charting+True+North+Jaclyn+Strominger GET THE BOOK: THE COVERT CODE The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN ON ALL PLATFORMS Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ABOUT HOST ANNA COVERT Anna Covert is the host of The Covert Code Podcast and author of The Covert Code – Mastering the Art of Digital Marketing and The Solar Coaster. With more than two decades of experience in digital marketing and business strategy, Anna has worked with top-tier companies including Microsoft, Apple and IBM and leads Covert Communication, Hawaii's largest digital agency. ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

    Why Your Relationships Are Your Greatest Business Asset w/ Jaclyn Strominger | Covert Code | EP 130

  8. Sep 4

    AI Is Changing Lending. But Can We Trust It? | Tamara Laine | Covert Code | EP 129

    This week on The Covert Code Podcast, the topic is: AI Is Changing Lending. But Can We Trust It? My special guest is Tamara Laine, Founder & CEO of MPWR, Emmy Award-winning journalist, business strategist, fractional executive, and co-host of What The Frac? Artificial intelligence is moving rapidly into financial services. But when AI is involved in decisions that can determine whether someone can buy a home, access capital, or grow a business, speed and efficiency cannot be the only goals. We also need trust. Tamara founded MPWR to address a growing disconnect between traditional lending models and today's workforce. Millions of people now earn income through entrepreneurship, freelancing, fractional leadership, gig work, multiple jobs, and the creator economy. Yet many lending systems still evaluate borrowers using models built around traditional W-2 employment and static credit histories. MPWR is building policy-bound AI infrastructure that helps lenders organize and analyze more complete borrower information while deliberately keeping human judgment in the loop. In this episode, Tamara and I discuss how AI can help financial institutions understand modern borrowers more accurately, why some data should never be exposed to AI systems, how regulation can actually encourage innovation, and why AI should assist consequential financial decisions rather than make them independently. We also get into a much larger issue: What happens to critical thinking when people begin outsourcing too much of their reasoning to technology? ABOUT TAMARA LAINE Tamara Laine is the Founder & CEO of MPWR, a fintech company building policy-bound AI infrastructure for regulated lending. Her career began in documentary production and investigative journalism, where she covered subjects including political corruption and ethical technology. Her work eventually brought her into the world of AI and helped shape her perspective on responsible innovation. Today, Tamara works at the intersection of finance, artificial intelligence, communications and business growth. MPWR's mission is particularly focused on borrowers whose financial lives do not fit neatly inside traditional lending models, including entrepreneurs, gig workers, fractional executives, creators and other members of the growing nontraditional workforce. CONNECT WITH TAMARA LAINE LinkedIn: https://www.linkedin.com/in/tamaralaine/ LEARN MORE ABOUT MPWR MPWR: https://mpwrai.com/ MPWR LinkedIn: https://www.linkedin.com/company/mpwrai/ LISTEN TO TAMARA'S PODCAST What The Frac? https://whatthefracshow.com/ GET THE BOOK: THE COVERT CODE The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri LISTEN TO THE COVERT CODE Spotify: https://open.spotify.com/show/0UcnL4g4J2DckqMpZg4DdB Apple Podcasts: https://podcasts.apple.com/us/podcast/the-covert-code/id1733326615 Amazon Music: https://music.amazon.com/podcasts/d15bb709-a4df-43bb-9284-9e479c8574a7/the-covert-code iHeartRadio: https://www.iheart.com/podcast/269-the-covert-code-269144900/ YouTube Music: https://music.youtube.com/channel/UCSU2Anqu1_yzb_D6IFd7i_Q FOLLOW THE COVERT CODE Website: https://thecovertcode.com/ Instagram: https://www.instagram.com/covertcodeofficial Facebook: https://www.facebook.com/thecovertcode LinkedIn: https://www.linkedin.com/company/covert-code-official/ ANNA'S WEBSITES The Covert Code: https://thecovertcode.com/ Anna Covert: https://annacovert.com/ Covert Communication: https://covertcommunication.com/ Reactium: https://reactium.io/ Affiliate Disclosure: Some links included may be affiliate links. If you choose to make a purchase through them, we may earn a commission at no additional cost to you.

    AI Is Changing Lending. But Can We Trust It? | Tamara Laine | Covert Code | EP 129
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About

Welcome to The Covert Code Podcast, hosted by Forbes best-selling author Anna Covert, where we decode the strategies that drive digital success. Each episode tackles the essential questions: How do you thrive in today’s digital landscape? Are you meeting your customers’ needs? Does your platform deliver, and are your tech choices aligned with your goals? And do your digital ads truly make an impact? Join Anna as she interviews industry experts and innovators, sharing actionable insights and the latest trends. Perfect for business owners, marketers, and tech enthusiasts, The Covert Code Podcast is your guide to building a stronger brand and mastering the digital world.

Information

  • Creator
    Anna Covert
  • Years Active
    2024 - 2026
  • Episodes
    139
  • Rating
    Explicit
  • Show Website
    The Covert Code