The E-Comm Show

Andrew Maff

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

  1. ١٤ يناير

    Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216

    How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler.  From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCycler converts customers who don’t know the category yetAmazon as an acquisition: Why first purchases start on Amazon, not DTCDTC for growth: Turning repeat purchases into higher marginsLead gen that works: Using email and SMS to convert through educationLifestyle content over product content: Why real content outperforms glossy product videosAI-powered decisions: Using data to move faster and smarterScaling globally without chaos: Managing Amazon, DTC, and marketplaces together CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://foodcyclescience.com/  📱 Facebook: https://www.facebook.com/TheFoodCycler/  📸 Instagram:  https://www.instagram.com/thefoodcycler/  📻 LinkedIn: https://www.linkedin.com /in/serge-m-l/

    ٢٤ من الدقائق
  2. ١٧‏/١٢‏/٢٠٢٥

    The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214

    Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why. In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization. You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events. Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth. What You’ll Learn: The rise of shoppable video and social commerceHow TikTok Shop reshaped buyer behaviorLive shopping as a conversion engineUGC + customer-generated content that actually sellsThe role of AI in personalized shopping experiencesHow to scale video across every channel SOCIALS 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com GUEST SOCIALS 📱 Facebook:  https://www.facebook.com/vimmicom 📻 LinkedIn:  https://www.linkedin.com/in/eitankoter/ ▶️ Youtube: https://www.youtube.com/@VimmiCommunications

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The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

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