The E-Comm Show

Andrew Maff

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

  1. 14 THG 1

    Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216

    How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler.  From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCycler converts customers who don’t know the category yetAmazon as an acquisition: Why first purchases start on Amazon, not DTCDTC for growth: Turning repeat purchases into higher marginsLead gen that works: Using email and SMS to convert through educationLifestyle content over product content: Why real content outperforms glossy product videosAI-powered decisions: Using data to move faster and smarterScaling globally without chaos: Managing Amazon, DTC, and marketplaces together CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram:  https://www.instagram.com/bluetuskr/ 📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/ 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://foodcyclescience.com/  📱 Facebook: https://www.facebook.com/TheFoodCycler/  📸 Instagram:  https://www.instagram.com/thefoodcycler/  📻 LinkedIn: https://www.linkedin.com /in/serge-m-l/

    24 phút
5
/5
21 Xếp hạng

Giới Thiệu

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.