The E-Comm Show

Andrew Maff
  • 5,0 (21)
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The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

  1. -3 J

    Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229

    Meta just stepped into the TikTok Shop game, and it could change social commerce fast. In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where things are heading and how to stay ahead. What You’ll Learn: How Meta’s new affiliate features workWhy TikTok struggles with profitabilityHow affiliate is becoming a primary growth channelWhat this means for Amazon vs DTC strategyCONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    24 min

  2. 8 AVR.

    Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228

    Why do so many Amazon brands grow slower than they should…even when demand is there? In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market. What You’ll Learn: Why slow Amazon spend can cost you more long-termSubscription as the key to profitable growthAmazon vs. DTC: where each channel fitsBuy With Prime and modern consumer behaviorThe operational challenges behind scaling a physical product brandBuilding a niche brand for active lifestyles (and pets)CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com Connect with the Guest 🌐 Web: https://nonaste.com 📸 Instagram: https://www.instagram.com/nonastelife 📸 Instagram (Pets): https://www.instagram.com/nonaste_pet 📱 Instagram (Andy): https://www.instagram.com/avoggenthaler 📻 LinkedIn: https://www.linkedin.com/in/andy-voggenthaler-1645053/ 📻 Company LinkedIn: https://www.linkedin.com/company/nonaste/?viewAsMember=true

    23 min

  3. 1 AVR.

    TikTok Isn’t Profitable…And That’s the Point | EP. 227

    TikTok isn’t profitable for most brands…and that’s not a problem. In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively. Why? Because TikTok isn’t a profit channel, it’s a customer acquisition engine. In this episode, you’ll learn how to think about CAC vs. LTV, why breaking even can be a winning strategy, and how TikTok fits into a smarter omnichannel approach alongside Amazon and DTC. If you’re trying to decide whether TikTok is worth the investment, or why your numbers don’t make sense, this episode will help you rethink how to measure success. What You’ll Learn: Why profitability on TikTok is rare (and often the wrong goal)How TikTok actually drives customer acquisitionThe role of CAC vs. LTV in evaluating performanceWhy breaking even can unlock long-term growthCONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    25 min

  4. 25 MARS

    Creative Is the New Targeting: Why E-commerce Ads Fail Without Better Creative | EP. 226

    Creative has become the most important factor in e-commerce advertising. In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok. This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale. What You’ll Learn: How your ad creative now determines who the algorithm shows your ads to.The biggest mistake brands make when they spend on ads but ignore creative.Why authentic UGC ads consistently outperform polished brand ads.The hidden reason winning ads suddenly stop performing.How to test and reuse creative so your best ads drive results everywhere CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    24 min

  5. 18 MARS

    E-commerce Cash Flow Problems: The Hidden Reason Your Marketing Isn’t Working | EP. 225

    A lot of e-commerce brands think their marketing is broken when the real problem is cash flow. In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing. What You’ll Learn: How cash flow issues impact marketing performanceWhy ROAS doesn’t tell the full storyHow blended CAC and contribution margin guide better decisionsWhy agency switching can make things worseHow omnichannel marketing affects real e-commerce growth CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    25 min

  6. 11 MARS

    AI in Ecommerce: The Truth About GEO, LLM SEO & ChatGPT Shopping | EP. 224

    AI in ecommerce is exploding, but most of the advice is overhyped. In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil. What You’ll Learn: How AI impacts ecommerce SEO and organic revenueThe truth about Generative Engine Optimization (GEO)Why brand mentions matter more in AI searchHow ChatGPT shopping could change buyer behaviorHow to use AI tools for efficiency without losing strategyCONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    25 min

  7. 4 MARS

    Amazon Is Maxed Out: The 2026 Omnichannel Playbook with Andrew Maff | EP. 223

    Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “DTC brands.” They’ll be omnichannel brands with a holistic strategy across sales channels, marketing channels, and fulfillment. What You’ll Learn: Why Amazon's profitability is shrinking for new launchesWhat Amazon’s fulfillment push means for DTC and omnichannelWhy attribution is getting harder, and how marketers should adapt CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    25 min

  8. 25 FÉVR.

    Amazon + Off-Amazon Growth Strategy: How to Turn Ads, SEO, and Data Into an Engine | EP. 222

    Newsflash: Your Amazon growth doesn’t start on Amazon anymore. In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn every channel into a unified growth engine. Learn how to scale profitably without relying on one platform. What You’ll Learn: How off-Amazon marketing drives Amazon salesSEO and backlink strategies for listingsUsing Buy with Prime and DSP for growthBuilding platform-independent revenue CONNECT WITH US 📱 Facebook: https://www.facebook.com/BlueTuskr 📸 Instagram: https://www.instagram.com/bluetuskr/ 📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/ 🐤 X: https://twitter.com/bluetuskr 📧 Email: info@bluetuskr.com

    24 min
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À propos

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.

Informations

  • Création
    Andrew Maff
  • Années d’activité
    2020 - 2026
  • Épisodes
    314
  • Classification
    Contenu explicite
  • Copyright
    © 2026 The E-Comm Show
  • Site web de l’émission
    The E-Comm Show