The Health Business Growth Show JJ Virgin, Mindshare Collaborative

Efficiency leads to productivity gains and Nick Sonnenberg, founder of Leverage, has built his business around this fundamental principle. 
 
In this episode, we sit down with Nick to discuss operational efficiency and the CPR business efficiency framework outlined in his book, "Come Up for Air." 
 
He shares his journey from high-frequency trading on Wall Street to founding Leverage and the challenges he faced in building a successful business.
 
Nick highlights the importance of time management, communication, and resource optimization in creating a thriving health business, and sheds light on how health business owners can improve their team's efficiency and productivity by implementing the right tools and processes. 
 
Don't miss out on this insightful conversation on improving business efficiency and maximizing productivity in the health industry.
 
Gain exclusive access to essential strategies for business growth with our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Stop trading hours for dollars and gain time and money freedom! Download now at https://bit.ly/42YnYki.



Timestamps
 
[00:02:04] Nick Sonnenberg's background and expertise.
[00:03:33] The value of time.
[00:09:41] Time management and productivity.
[00:11:49] Efficiency in business operations.
[00:14:40] Efficient communication strategies.
[00:17:53] Overcoming fear of using Asana.
[00:23:01] Centralizing communication for efficiency.
[00:25:47] Investing time for long-term gains.
[00:28:40] Contrarian move in marketing strategy.
[00:30:33] Marketing and sales strategy.
[00:35:27] CEOs learning from frontline employees.
[00:38:01] Revenue optimization and efficiency.



Memorable Quotes
 
"I really developed this appreciation of the value of time. You know, you always hear from people, time's our most precious asset. And it's true, right? You can go bankrupt and make back your money, but when you lose time, you're never going to get it back. And as an entrepreneur, it's really the most scarce resource that you have to protect." [00:03:46] – Nick Sonnenberg
 
"Fresh eyes spark innovation. When you're inside the jar, it's hard to see the label. So forcing some type of rotation in the company and doing an audit, I can guarantee you there's things right now that you would be absolutely blown away by that you don't realize are happening in terms of how people are doing certain aspects of their job." [00:37:11] – Nick Sonnenberg



Connect with Nick Sonnenberg
Come Up For Air Book: https://comeupforair.com/
The Optimize Podcast: https://theoptimizepodcast.com/
Leverage Website: https://www.getleverage.com/
 
Instagram: https://www.instagram.com/nicholassonnenberg/
 
Facebook: https://www.facebook.com/NicholasSonnenbergLeverage
 
LinkedIn: https://www.linkedin.com/in/nicksonnenberg/



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
 
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1
 

Unlocking success in our health business means embracing the fusion of technology and patient-centric strategies. Join host Tim Organ in this episode of the Health Business Growth Show as he sits down with Jon Armstrong, the Founder of GetHealthy.Store (now rebranded as MindShare Stores). 
 
Discover how Jon's background in technology and personal experience as a patient led him to create an integrated e-commerce and marketing platform for next-generation practitioners.
 
In this insightful conversation, Jon shares the importance of;
having a practice-branded store
generating traffic through content marketing
offering multiple categories of products
creating bundles for easy shopping
implementing smart linking strategies
tracking marketing and commerce analytics for business success and more.
 
Learn how MindShare Stores simplifies the shopping experience for both practitioners and customers, providing a one-stop solution for health business owners to enhance their revenue and influence. 
 
Don't miss the chance to revolutionize your health business with MindShare Stores, your gateway to streamlined e-commerce success. Visit the Health Biz Hub today to unearth the full potential of integrated platforms, paving your way to a thriving business landscape. And remember, for further insights into multiplying your income streams effortlessly, grab your FREE copy of "The Health Professionals Playbook for Adding Multiple Streams of Income" at https://bit.ly/42YnYki.
 
 
Timestamps
 
[00:02:59] Professional background in technology.
[00:05:44] Simplifying the health business operations.
[00:07:37] Reducing operational costs significantly.
[00:10:36] Maximizing value through shopping experience.
[00:15:11] Curating products for authority.
[00:18:15] Program bundles.
[00:20:49] Smart linking in online marketing.
[00:24:35] Marketing strategies.
[00:26:39] High conversion rates.
[00:30:41] Leveraged income streams.



Memorable Quotes
 
"If a practitioner knows that what is on their store are all high-quality products that they would recommend, then more likely than not, they're going to get bought from them and you're recommending them for a reason." [00:15:28] – Jon Armstrong
 
"If you're not looking at analytics, you're flying blind. So really encourage people to ask for as many analytics as you can, as you think about selling your products to the market." [00:28:32] – Jon Armstrong
 
Links Mentioned In This Episode
MindShares Store: https://www.healthbizhub.com/
 
Connect with Jon Armstrong
Website: https://gethealthy.store/
 
Instagram: https://www.instagram.com/get.healthy.stores/
 
Facebook: https://www.facebook.com/gethealthy.store
 
LinkedIn: https://www.linkedin.com/company/gethealthy-store/



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
 
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1
 

Balancing priorities is key to unlocking true success according to New York Times Best Selling Author and health hacker, Ben Greenfield.  In this episode he shares his journey and strategies for achieving this delicate harmony with Summer Bock in an exclusive  episode. 
 
You’ll discover the importance of setting priorities and finding balance in both work and family life, as Ben dives into the core principles that have propelled his health business empire to new heights.
 
In this episode, you'll also uncover actionable tips on content syndication, collaboration, and consumer awareness, straight from Ben's playbook. Learn how to leverage content repurposing strategies to give you time back to do what you love and to amplify your impact and reach in the health industry.
 
Join us as we unravel the secrets to success in the health business world with Ben Greenfield. And don't miss out on your FREE copy of "The Health Professionals Playbook for Adding Multiple Streams of Income" – your guide to unlocking time and money freedom in your practice. Download now at https://bit.ly/42YnYki.
 
 
Timestamps
 
[00:01:35] Whisper quiet treadmill invention.
[00:06:32] Pursuing a one-stop sports medicine center.
[00:10:43] Making a million on ClickBank.
[00:13:13] Outsourcing and hiring VAs.
[00:15:19] Overcoming race challenges for success.
[00:21:02] Building a brand for valuation.
[00:22:47] Focus on product simplicity.
[00:26:19] Finding your life's purpose.
[00:31:11] Prioritizing big five life priorities.
[00:33:00] Family and life priorities.
[00:38:22] Content production strategies.
[00:41:25] Collaboration with other companies.
[00:44:41] Content repurposing strategies.
[00:46:33] Human vs. AI in content creation.
[00:51:13] Personalized influencer marketing strategies.
[00:54:21] Partnering with churches for health.
[00:56:54] Targeting Christians for health podcasts.



Memorable Quotes
 
"It always begins not with the idea for a product, but just with the desire to teach something that I've learned lately." [00:27:58] – Ben Greenfield
 
"If I could go over and do it again, I would literally go into credit card debt to hire people around me to be able to do the things I didn't know how to do or didn't want to do so that I could focus on the stuff that actually brings me joy and that I'm good at." [00:52:57] – Ben Greenfield
 
Connect with Ben Greenfield
Ben Greenfield Life Masterclass: https://bengreenfieldlife.com/mindshare
 
Website: https://bengreenfieldlife.com/
 
Instagram: https://www.instagram.com/bengreenfieldfitness/
 
Facebook: https://www.facebook.com/BGFitness
 
Twitter: https://twitter.com/bengreenfield
 
YouTube: https://www.youtube.com/c/bengreenfieldfitness



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
 
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1
 

Recently Summer Bock sat down with Dr. Shawn Tassone, a long time member of Mindshare and a Gynecologist who has built a thriving health business, for a candid conversation about his journey of growth and empowering women in healthcare.
 
Dr. Shawn opened up about the pivotal moments that fueled the expansion of his Instagram following and engagement. He shared the challenges he faced transitioning to a cash-based model, and the strategies that ultimately led his practice to thrive.
 
As a doctor devoted to supporting women's visibility in the health business world, Dr. Shawn also discussed what motivates him to help women feel seen, heard, and empowered throughout their healthcare experiences.
 
Ready to unlock the secrets to multiple streams of income in health practice? Don't miss out on our FREE E-book, 'The Health Professionals Playbook for Adding Multiple Streams of Income,' available at https://bit.ly/42YnYki. Maximize your earnings while reclaiming your time!



Timestamps
 
[00:03:20] Instagram niche clarity journey.
[00:05:26] Monetizing social media growth.
[00:10:41] Licensing across state lines.
[00:14:14] Transition to cash-based practice.
[00:18:43] Self-worth and personal struggles.
[00:22:45] Overcoming self-limiting beliefs.
[00:23:28] Book deal success story.
[00:29:13] Gaslighting in women's healthcare.
[00:32:27] Women's healthcare disparities.



Memorable Quotes
 
"The value, the mastermind for me is the people. Yeah, you learn a bunch of stuff, but if I surround myself with people that are doing stuff, it's not that I'm jealous, but I'm like, Oh, I could do that. So then I'm like, okay, well I need to figure this part out. And, I just feel like I upped my game a little bit more being around other influencers that are in this, you know, this area." [00:10:00] – Dr. Shawn Tassone
 
"When you feel restricted, you're restricting everything else in your life. So when I'm like not spending money because I feel like I'm going to go bankrupt or something, even though it's something I know I need to do, then the money's not going to come in." [00:20:03] – Dr. Shawn Tassone



Connect with Dr. Shawn Tassone
Website: https://tassonemd.com/
 
Instagram: https://www.instagram.com/shawntassonemd
 
Facebook: https://www.facebook.com/tassonedoc
 
Twitter: https://twitter.com/TassoneDoc
 
LinkedIn: https://www.linkedin.com/in/shawn-tassone-md-phd-75a77610/
 
YouTube: https://www.youtube.com/@ShawnTassoneMDPhD



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
 
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1
 

In the world of healthcare, innovation and expansion are key elements to success and healthcare providers must constantly look for ways to improve and grow to better serve patients. 
 
If you’re ready to unlock some inspiration, look no further as Dr. David Perlmutter, a Board-Certified Neurologist and five-time New York Times Bestselling Author, shares the story behind his successful career including the innovation and expansion behind his practice.
 
In this episode, JJ dives deep into David's journey from traditional neurology practice to pioneering functional medicine approaches, especially in the realm of Alzheimer's disease. 
 
Dr. David reveals the secrets in his successful transition from traditional insurance-based practice to a cash-pay model, and shares exactly how he expanded his practice by incorporating lifestyle choices into his patient care for optimal outcomes.
 
We also discuss his bestselling books, including "Grain Brain," and his innovative research on brain metabolism and Alzheimer's prevention.
 
Plus, don't miss out on a FREE E-book, “The Health Professionals Playbook for Adding Multiple Streams of Income.” Stop trading hours for dollars and unlock the path to more time and financial freedom. Get your copy now at https://bit.ly/42YnYki.



Timestamps
 
[00:00:53] Dr. David Perlmutter's career shift.
[00:03:38] Career transitions in medicine.
[00:07:18] A cash-based healthcare model.
[00:12:35] Gluten sensitivity discovery.
[00:15:46] Selling a successful book.
[00:18:25] Building a strong team.
[00:21:33] Shifting neurology practices.
[00:24:41] Metabolic changes in Alzheimer's.
[00:29:37] Making a big leap.
[00:34:05] Improving brain metabolism for Alzheimer's.
[00:37:54] Collaborative approach in healthcare.
[00:40:34] Social media team dynamics.
[00:43:40] Learning from bird interactions.



Memorable Quotes
 
"Those are the times when you hire the best people you can. You know what your skill set is. Ringo's going to play the drums, and Paul's going to play the bass. And you know what you do. And you offload, and take a deep breath, and smile. And you build a good team." [00:18:23] – Dr. David Perlmutter
 
"My mission wasn't to be considered out of the box. My mission was to make the box bigger. So be more inclusive and allow others to participate in what I was doing by leveraging the best science available so they could feel comfortable." [00:21:33] – Dr. David Perlmutter



Connect with Dr. David Perlmutter
Website: https://drperlmutter.com/
 
Instagram: https://www.instagram.com/davidperlmutter/
 
Facebook: https://www.facebook.com/DavidPerlmutterMd
 
Twitter: https://twitter.com/davidperlmutter
 
YouTube: https://www.youtube.com/user/DavidPerlmutterMD



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
 
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1
 

Discover how language can be your secret weapon in the health business world. Sam Horn, a Bestselling Author and communication expert, shares invaluable insights on using storytelling to effectively communicate your message to the world.
Recorded at a recent Mindshare event, Sinclair Kennally hosts this episode and uncovers Sam’s actionable steps and real-time workshops to elevate communication skills and engage audiences with compelling stories.
 
Learn the importance of storytelling for health experts, actionable strategies to enhance your communication skills, and how to engage your audience through compelling narratives. If you're ready to take your communication skills to the next level and create impactful connections with your audience, you won't want to miss this episode!
 
And don't forget to grab your FREE E-book, "The Health Professionals Playbook for Adding Multiple Streams of Income," to discover the secrets to creating more time and money freedom in your practice. Get it here: https://bit.ly/42YnYki.



Timestamps
 
[00:01:21] The power of language.
[00:08:16] Explanation is infobesity.
[00:13:39] Sharing complex health knowledge.
[00:16:17] Crafting language for cooperation.
[00:19:48] Good storytelling techniques.
[00:22:58] Time as the new trust.



Memorable Quotes
 
"If you make those words alliterative, not only do you get people on the same page, they will post that on the refrigerator. They'll keep it by their laptop. And now, instead of you being out of sight, out of mind, you are in sight, in mind, and top of mind. And that's what we want to be." [00:07:59] – Sam Horn
"Our life is our lab, and when something interesting happens, tell about it, and relive it in a way that it comes alive in the audience's mind, so they feel as if it's happening right now, and they are right there with us." [00:14:37] – Sam Horn



Connect with Sam Horn
Website: https://samhorn.com/
 
Instagram: https://www.instagram.com/samhornintrigue/
 
Facebook: https://www.facebook.com/samhornintrigue
 
LinkedIn: https://www.linkedin.com/in/samhorn/
 
YouTube: https://www.youtube.com/c/SamHornIntrigue



Links Mentioned In This Episode
 
Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/
Get your playbook below click here👇
THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1