The Higher Ed Marketer

Caylor Solutions
  • 5.0 (49)
  • MARKETING
  • UPDATED WEEKLY

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. Leading Consistent Brand Strategy Across 19 Campuses

    3D AGO

    Leading Consistent Brand Strategy Across 19 Campuses

    How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country. From messaging and segmentation to staff mentorship and innovation, Kathie unpacks what it takes to lead with trust, strategy, and a people-first mindset in a highly decentralized environment. 🎧Join us as we discuss: Building brand consistency across multiple campuses Why research and listening come before messaging Strategies for audience-based segmentation at scale Embracing calculated risks in higher ed marketing Using AI and innovation to stretch budget and impact The power of internal mentoring and cross-campus collaboration 🎙️ Inside the Episode  06:22 – Building Internal Assets for Brand Consistency 14:33 – Leading Change with a People-First Approach 24:17 – Segmenting by Audience, Not Region 27:20 – Innovating on a Budget: Testing New Channels 30:53 – Using AI to Scale Creative Output The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39 min
  2. Turning Your Website Into a Recruitment Powerhouse

    SEP 16

    Turning Your Website Into a Recruitment Powerhouse

    When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic leadership, cross-campus collaboration, and clear communication helped USC Upstate reimagine its digital presence. You’ll hear about the planning process, why outside expertise matters, and how to anchor web redesigns in data, user experience, and storytelling that moves prospective students to action. 🎧 Join us as we discuss: Why websites should serve as your #1 enrollment tool Lessons in change management and cross-campus collaboration How storytelling connects prospective students to your brand The importance of internal buy-in and executive leadership support Practical advice for kicking off a website redesign the right way 🎙️ Inside the Episode  08:07 – Why Your Website Is Your Front Door 16:20 – Aligning Website Strategy With Enrollment Goals 18:40 – Embedding Storytelling Into Web Strategy 21:39 – Leadership Buy-In at Every Level 24:11 – 10 Practical Steps to Kick Off a Website Overhaul 35:52 – Collaboration Over Competition in Higher Ed 38:20 – Engage Students Early, Learn From Their Journey To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs.  The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

    46 min
  3. Leading a University Rebrand with Purpose

    SEP 9

    Leading a University Rebrand with Purpose

    What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful rebrands. Dr. Milioni walks us through the financial and cultural challenges he faced upon taking leadership, why a name change wasn’t a silver bullet but rather the culmination of a larger transformation, and how he balanced tradition with vision to roll out Mission University. From legal protections to faculty engagement, from strategic partnerships to athletics and student recruitment, you’ll hear how courage, clarity, and collaboration shaped every step. 🎧 Join us as we discuss: Why rebranding requires courageous leadership, not just clever marketing How to roll out a new name without losing your base The role of partnerships in expanding program offerings How athletics and enrollment align with institutional mission The importance of external validation and legal groundwork 🎙️ Inside the Episode  02:15 - Mission Universities rebranding journey.  10:30 -  Financial challenges and the initial state of the institution.  18:45 -  The decision-making process behind the name change.  25:00 - Strategies for managing change and stakeholder engagement.  35:20 - The role of strategic partnerships in the transition.  45:10 - Athletics and its impact on the rebranding strategy.  To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs.  The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50 min
  4. Big Celebration and a Sneak Peep into Season 7

    SEP 2

    Big Celebration and a Sneak Peep into Season 7

    Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads...WHAT?!?!? Thank you for helping shape this community. Next week - Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. The Higher Ed Marketer Podcast is to be a part of The Higher Ed Marketer Podcast Network. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    4 min
  5. Your Students Will Tell You Everything: Power Your Innovation by Listening

    AUG 26

    Your Students Will Tell You Everything: Power Your Innovation by Listening

    This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 217 - Originally aired April 2023 Dr Kim Krull retired from Butler Community College in February of 2024 Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs. How are they doing it? It’s simple — by listening to students and their future employers and pivoting to their needs. Butler’s former president, Dr. Kimberly Krull, and Director of College Relations and Marketing, Kelly Snedden, tell us how they’re committing to graduating each student in digital literacy. Join us as we discuss: – Powering “high-flex” classrooms with the tech of tomorrow (13:03) – Getting students job-ready in workforce development programs (21:09) – How Butler is addressing the demographic enrollment cliff (34:51) To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    48 min
  6. Putting AI Tools to Work for Your Marketing Team

    AUG 19

    Putting AI Tools to Work for Your Marketing Team

    This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 216 - Originally aired March 2024 Dave Hunt is now the Executive Creative Director at Old Dominion.  On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, now Executive Creative Director of Old Dominion, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work. This episode will change the way you think about using generative AI with your team and how it can shape the marketing of your college or university. Join Us As We Discuss - Focusing on the tasks AI can’t do [8:32] - Enhancing audience engagement with prospective students [22:38]  - The challenge of authenticity with Gen-Z and Gen Alpha [28:34]  - Achieving brand voice alignment when using AI [33:42] To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    47 min
  7. How to Leverage Student-Produced, Authentic Content

    AUG 12

    How to Leverage Student-Produced, Authentic Content

    This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 215 - Originally aired Feb 2022 Nate Jorgensen is now the Senior Director of Marketing at Miami University. Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves. Join us as we discuss: - Growing your institution’s footprint - Authentic communication strategies - How to use student-produced content that may not be all positive - The impact of video: from Nate’s engineering video series to candid iPhone filming – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    28 min
  8. Speak With One Voice: Getting Students Involved in Enrollment Marketing

    AUG 5

    Speak With One Voice: Getting Students Involved in Enrollment Marketing

    This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 214 - Originally aired March 2023 Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, Senior Vice President, Strategic Engagement & Enrollment at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They did it by actively engaging with their students on campus and encouraging them to share their stories with the community. Teresa shares how her school’s administration is leading from the front to elevate the student experience.    Join us as we discuss: Encouraging campus visits through a culture of storytelling (6:54) An individualized approach to student recruitment (18:42) The value narrative brewing around higher education (26:25) – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37 min
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5
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About

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Caylor Solutions
  • Years Active
    2021 - 2025
  • Episodes
    225
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    The Higher Ed Marketer

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