The Launch Lounge Podcast

Salome Schillack
  • 4.9 (49)
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Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

  1. 5H AGO

    351. What AI Can't Do For Your Business (And What It's Actually Good For)

    If you're using AI to write your emails, make your decisions, build your strategy and create your content, this episode might just save you two years and six figures. 🚀 There are four things AI absolutely cannot do for your course business — and most course creators, coaches and online experts are quietly outsourcing at least two of them right now without realising it. The result? Content that doesn't connect, decisions you can't defend, audiences drifting away, and a business that feels weirdly disconnected from the human running it. After managing nearly $7 million in ad spend and building my own AI assistant (her name is Ada, she's trained on 10 years of my marketing brain, and yes — she's dressed like she walked off the set of Peaky Blinders), I'm walking you through the exact line between AI as leverage and AI as a slow leak in your business. This is the final episode in The Good Advice Trap series, and honestly, AI is the perfect topic to end on. 🔥 In This Episode: The four things AI absolutely cannot do for your course business (and why outsourcing them is costing you sales) Why your audience can smell the AI sheen on your content — even when they can't name what's off How to use AI as your thinking partner without losing your CEO decision-making muscle The six things AI is genuinely brilliant at — and exactly how to use them without losing your voice ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    33 min

  2. APR 21

    350. Passive Income Isn't Passive. Here's the Truth.

    Ever daydream about Stripe notifications rolling in while you sip a latte and never touch another funnel? 🚀 Here's the truth no one wants to say out loud: passive income is never actually passive. There's still a funnel to watch, numbers to track, messaging to fix, and platforms that keep shifting the goal posts on you. In this episode of The Good Advice Trap series, I'm pulling back the curtain on why evergreen funnels aren't the magical freedom pill we've been sold, why every online course business needs recurring revenue (and why that's NOT the same thing as passive income), and the reframe that will change how you think about freedom in your business for good. If you've been chasing passive income because you're exhausted and craving more time with your family, this one's the real talk you need. 🔥 In This Episode: Why "one funnel is not a business" — and what to build instead The real difference between passive income, evergreen, and recurring revenue Why Pat Flynn is quietly dropping "passive" from his brand The reframe that turns your passive income fantasy into a real, sustainable plan ✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    19 min

  3. APR 14

    349. The Launch Mistake That's Costing You the Most

    Your last launch underperformed — and there's a very good chance you've been fixing the wrong thing. 🚀 Misdiagnosing a launch is one of the most expensive mistakes a course creator can make. In this episode, I'm walking you through the four launch mistakes that cost online course creators the most — the big, sneaky ones that make everything feel harder than it should and leave you questioning your offer when the real problem is the strategy underneath. We're talking about skipping your pre-launch runway, scrapping an offer that was actually closer to working than you think, overfeeding your webinar audience with so much teaching they leave feeling full (but never buy), and pouring Facebook and Instagram ad spend into a funnel that was never ready for it. 🔥 In This Episode: Discover why your audience wasn't mentally ready for your offer — and how to fix that before your next launch Learn how to tell if your offer is actually dead or just has a leak (they are very different problems) Understand why teaching everything in your webinar is the fastest way to kill your conversions Find out when your funnel is truly ready for paid traffic — and what "signs of life" really look like ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    42 min

  4. APR 7

    348. More Followers Won't Make You More Money

    Your follower count is growing. Your revenue isn't. And Instagram couldn't care less. 🚀 Here's the uncomfortable truth most online marketing gurus won't tell you: followers on Instagram are borrowed. The algorithm decides every single day how many of your own audience actually sees what you post. For course creators and coaches trying to build a real business, that is a dangerously shaky foundation. In Part 4 of The Good Advice Trap series, I'm showing you what to build instead — a deliberate content system with three clear jobs, a follower-to-subscriber path you actually own, and a welcome sequence that turns strangers into people who genuinely can't wait to hear from you. Plus, I'm answering a brilliant listener question about whether to ditch the algorithm grind and just run ads instead (spoiler: yes, and also no). 🔥 In This Episode: Discover why Instagram is optimizing for entertainment — and why that's working against your course business Learn the three-job content framework that stops you from asking one post to do everything at once Understand exactly when list-building ads should replace your top-of-funnel organic content Build a welcome sequence that makes new subscribers feel like they've finally found their people ✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    29 min

  5. MAR 31

    347. Content Is Not a Growth Strategy

    Your content is getting love — but your business still isn't growing, and it's starting to feel personal. 🚀 Here's what nobody tells you: content is not a growth strategy. It's evidence. It proves you exist, you know your stuff, and you show up consistently. But a menu doesn't feed anyone — someone still has to order. In this episode, I share a real email from Gareth, a listener who has generated £50K through word of mouth, built 15 podcast episodes, and shows up across multiple platforms. Engaged audience. Zero sales from any of it. His story reveals the single most common mistake coaches and course creators make — and the exact fix that doesn't involve creating more content. 🔥 In This Episode: Discover why consistent content without a conversion path is just a very pretty dead end Understand the difference between awareness content and conversion content — and why you probably only have one Work through three diagnostic questions to find out if your offer is actually ready to receive traffic Learn how to find the scalable offer hiding inside your existing bespoke, word-of-mouth work ✨ Want a freedom empire that grows while you enjoy Friday Pilates? The 30 Days Intensive analyzes your business, dives into your data, and creates your custom scaling plan - guaranteed results or refund. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    34 min

  6. MAR 24

    346. Why Your Offer Isn't Selling (It's Not What You Think)

    Your offer isn't selling — and I'd bet it's not for the reason you think. 🚀 The standard online business advice says build your list, run a live launch, create urgency, cart closes Friday. That advice isn't wrong. It's just built for a very specific type of buyer — one person, one credit card, one Friday deadline. If that's not your buyer, the whole playbook quietly falls apart. In this episode, I share Laura's story. She has 35,000 subscribers and her audience is not buying. Not because her offer is bad. Not because her content is weak. But because every piece of advice she followed was drawn on a map for a completely different business. I'll show you exactly how to spot the same trap in yours. 🔥 In This Episode: Discover why good advice in the wrong context is silently killing your sales Identify who is actually making the buying decision in your business (it's not always who you think) Run the 3-person test to find out if your business model can actually sell on social media before spending another dollar Understand why paid Meta ads and organic content are completely different sports — and how ads can work even in professional, non-entertainment niches ✨ Ready to scale beyond six figures without throwing more money at ads? The LaunchLounge 30 Days Intensive gives you deep data analysis, custom strategy, and clear roadmap - profits guaranteed or your money back. Apply at https://thelaunchlounge.com/intensive💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    40 min

  7. MAR 17

    345. Your Email List Is Rotting. Here's the Fix.

    Your email list isn't dead — it just doesn't have a job description yet. 🚀 You're showing up, emailing consistently, doing everything right. And yet nobody's clicking, nobody's buying, and the silence is starting to feel personal. Before you clean your list, grow your list, or change your subject lines — there's one question you need to ask first: what is my list actually for right now? In this episode, I share how I accidentally halved my own list (and my podcast downloads in the same week) by following list-cleaning best practices a little too literally. I also read out a real email from a listener called Beth — 12,200 subscribers, a 60% opt-in conversion rate, growing fast — and still completely stuck on what to do next. If your list feels like it's not pulling its weight, this one will give you a lot of clarity. 🔥 In This Episode: Why "grow your list" and "clean your list" are usually the wrong first questions The real reason a once-converting list quietly stops working (hint: the market shifted) What Beth's story reveals about the difference between list growth and list monetisation The one-sentence exercise that gives your email list a clear job — and makes everything easier from here ✨ Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at thelaunchlounge.com/intensive 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    38 min

  8. MAR 10

    344. "I've Wasted Money on Ads Before" — How to Make Paid Traffic Actually Work This Time.

    If ads have burned you before, this episode will change how you think about paid traffic forever. 🚀 Here's something surprising coming from someone who runs a Meta Ads Agency: if your funnel isn't converting without ads, ads are not going to fix it. Ads are an accelerant — they amplify whatever is already happening in your business. If it's working, they'll pour petrol on that fire. If it's broken, they'll just drain your budget faster than you can say "cost per click." So if you've ever whispered the words "I've wasted money on ads," this one's for you. I'm walking you through the four shifts that separate course creators who profit from Facebook and Instagram ads from those who keep losing money — plus a four-question diagnostic you can use right now to figure out whether your ads actually failed, or whether something else was the real problem. 🔥 In This Episode: Discover the non-negotiable rule that must be true before spending a dollar on ads Learn the "temperature ladder" for warming up cold audiences before making the ask Identify the three funnel leaks where most course creators silently lose 70% of their leads Track only the three metrics that actually matter for scaling your online course business ✨ Ready for consistent 100K launches instead of feast-or-famine? Scale with Ads audits your funnel BEFORE you spend a dollar so you know it'll be profitable. Get the complete system + 6 weeks live coaching. Enrollment closes March 13th at thelaunchlounge.com/join 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    22 min
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4.9
out of 5
49 Ratings

About

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

Information

  • Creator
    Salome Schillack
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Shine & Succeed Pty Ltd
  • Show Website
    The Launch Lounge Podcast

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