The Legend Effect (Influence, Brand, Communication)

Howie Chan
  • 5.0 (15)
  • SOCIAL SCIENCES
  • UPDATED WEEKLY
The Legend Effect (Influence, Brand, Communication)

Welcome to The Legend Effect—the podcast where you master the hidden forces of influence, communication, and personal branding to make more, work less, and live a life you can’t wait to wake up to. Hosted by Howie Chan, a brand strategist with over a decade of experience helping companies and individuals build authority, develop standout brands, and grow their businesses, this podcast is your shortcut to mastering the essential entrepreneurial skills you were never taught in school. This is the show for entrepreneurs, creators, and business leaders who want to develop the high-impact skills and mindset to influence the self and persuade the people around you to help you get to where you want to go. The Legend Effect will help you move from unknown to unforgettable. Each episode brings a mix of solo insights and in-depth interviews. Hear from experts who are masters of mindset and those who can get people to do what they want, ethically of course! This is the mentor I wish I had when I first left the corporate world in pursuit of my own version of greatness. WHAT TO EXPECT: 🎤 Influence strategies 🎤 Communication tools 🎤 Negotiation skills 🎤 Storytelling tips 🎤 Success mindset IT’S TIME. If you're ready to step out of the ordinary and harness the hidden powers of influence, persuasion, and personal storytelling to live your version of legendary, The Legend Effect is for you. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. Storytelling: HACK the Art of Storytelling and Tell Stories Worth Remembering with Storytelling Legend Karen Eber

    15H AGO

    Storytelling: HACK the Art of Storytelling and Tell Stories Worth Remembering with Storytelling Legend Karen Eber

    Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them. The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly.  Episode Breakdown: 03:28 Karen's story of culture and tradition in the Marching Chiefs 06:07 How stories influence our brains and decisions 09:55 Leverage the power of internal stories 15:38 The do's and don'ts of effective storytelling for diverse audiences 19:03 Harness the 5 factory settings of the brain to hack the art of storytelling 28:45 Make people pay attention with this tip 30:00 Putting together the perfect story about the power of branding for skeptics 45:46 What relatable conflict actually looks like 48:39 Use prepared stories, but always connect them to the audience 51:15 How to structure the perfect story on the fly 54:36 Don't rely on just one epic story, and beware of this common mistake 1:00:06 Disco balls, fun metaphors, and visual aids 1:02:53 When to tell and when not to tell stories 1:04:47 A letter to Karen Eber’s younger self From Our Guest: Website LinkedIn Youtube Instagram Get the book, The Perfect Story. Watch Karen's blockbuster TED Talk. Legendary Quotes: “ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber “ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h 9m
  2. Personal Development: Unlock the Path FORWARD to the Life You Actually WANT to Live with Legend Simon Alexander

    JUL 1

    Personal Development: Unlock the Path FORWARD to the Life You Actually WANT to Live with Legend Simon Alexander

    Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact. They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait. Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical. Episode Breakdown: 03:29 A profound message to help get you through challenging times 07:26 Why you're stuck in autopilot and how to effectively break free 11:41 Self-awareness and redesigning your environment for success 13:57 How to become more self-aware (without hitting rock bottom) 16:41 The Lehman Brothers collapse: a blessing in disguise  20:36  Find out what you truly want through curiosity 27:03 How to stand out amongst the noise 30:41 Will you be replaced by the rise of AI? 34:13 Collapse the gap between the life you're living and the life you want 38:15 The path to abundance: gratitude 41:14 An exercise to tap into who you really are and find alignment 43:18 What stops us from moving towards the life we know we want 45:00 Being afraid of our power and the real challenge of being successful 47:53 Happiness and achievement are not one and the same 52:14 Three questions to unlock the path to the life you want 56:39 What Simon's late mother would say about his chosen path 58:25 A letter to Simon Alexander’s younger self From Our Guest: Website LinkedIn Instagram Get the book, Energize. Check out Simon's LinkedIn post from a year ago. Watch Simon's first YouTube video.Catch up with my interview with Will Storr in episode 17 of the podcast. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h 1m
  3. Teamwork: How to Make Teams Work Better and Unlock Performance From Any Seat at the Table with Legend Liane Davey

    JUN 24

    Teamwork: How to Make Teams Work Better and Unlock Performance From Any Seat at the Table with Legend Liane Davey

    Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end. They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first. Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks. Episode Breakdown: 04:38 Liane's badass parents and their influence on her 07:37 Finding the courage to be fully Liane in public 11:33 The counterintuitive fact that trust and connection come from vulnerability 14:44 The magic pairing: vulnerability and accountability 16:59 The 4 layers of trust and how you're probably eroding it 20:12 Building trust within complex team dynamics 22:19 The difference between a team and a community 26:19 The concept of Thought Load and how we need to protect ourselves from it 29:30 The 6 toxic team archetypes 33:22 How you can change your team from any seat at the table 36:52 Conflict debt, and Liane's journey with conflict at work 40:51 How to handle conflict with your boss and  change the trajectory of your team 46:34 Why we suck at working together and the value of getting good at it 51:00 Tips for dealing with tension and friction within a team 56:51 The truth about stoicism and accountability (they're not what you think) 59:31 The question that stops conflict in its tracks 1:03:14 A letter to Liane Davey’s younger self From Our Guest: Website LinkedIn Youtube X Facebook Get the book, The Good Fight, and You First. Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step). It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h 5m

  4. JUN 17

    Messaging: 3 Simple MESSAGING Hacks That Will Open More Doors and Wallets [SOLO SESH]

    It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. 📩 TryLegend Letters. In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary. He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter). The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact. Episode Breakdown: 02:10 The typo that changed everything 03:55 The Pratfall Effect 04:50 Influence with ethics 06:26 Tip #1: Effort 08:54 Tip #2: Specificity 09:54 Tip #3: Free to refuse From Me: Website LinkedIn Instagram To see the true impact of a single letter, check out my post without the typo and the original post with the typo. Legendary Quotes: “Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan “ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan “ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan 👍 Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    13 min
  5. Buyer Psychology: Game-Changing Concepts to Build AUTHORITY and Get People to Buy What You Sell with Legend Katelyn Bourgoin

    JUN 10

    Buyer Psychology: Game-Changing Concepts to Build AUTHORITY and Get People to Buy What You Sell with Legend Katelyn Bourgoin

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world. They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential. The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more. Episode Breakdown: 03:12 How Katelyn ended up killing her startup 07:07 The crazy surprises that came afterward 13:53 The birth and evolution of Customer Camp 18:27 How ‘Why We Buy’ became the business 23:33 Jobs to be done and other customer insights that shaped Why We Buy 27:36 Using behavioral science to influence others (including toddlers) 31:07 The difference between influence and attention 33:05 The hard choice behind building authority and becoming influential 37:32 How to become Unignorable 43:11 The role of reactance, envy, and mimetic desire in our choices 49:04 The 7 F's of attention and other techniques for building influence 59:02 Why shortcuts sabotage your influence 1:04:21 Wallet-opening words and numbers  1:08:19 The 80/20 of influencing buyers 1:09:51 A letter to Katelyn Bourgoin’s younger self From Our Guest: Website LinkedIn X Join over 63,353 marketing geeks in the Why We Buy Newsletter. Get the book, Wallet-Opening Words. Check out Katelyn's blog post about killing her startup. Participate in Katelyn's Pre-selling with Pre-suasion email challenge. Want prospects to become customers and passers-by to become fans? Sign up for Behavior Blueprint, my FREE 7-day email course. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h 14m
  6. Storytelling: Discover, Clarify, and Share Stories That STICK and SELL (Better Than AI) with Intrigue Legend Sam Horn

    JUN 3

    Storytelling: Discover, Clarify, and Share Stories That STICK and SELL (Better Than AI) with Intrigue Legend Sam Horn

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Sam Horn, founder of the Intrigue Agency, an award-winning author, sought-after keynote speaker, and a true legend when it comes to storytelling and intrigue. They delve into the nitty-gritty details of storytelling, sharing effective techniques to tap into your unique stories–and hook and hinge them back to your audience. The discussion emphasizes  that clarity is a superpower no matter what you're creating. Sam provides a step-by-step process to help you take the ideas and messages that are in your head, your gut, or your heart and turn them into something clear, compelling, unique, and memorable, so you can make the impact you want in the world, in the face of AI. Episode Breakdown: 03:48 Instructions to follow along with Sam's workshop 05:48 The first step of storytelling: clarify your story 08:43 The structure of a page-turner book 11:40 The 5 questions for a compelling intro 20:44 Draw inspiration from your benchmark books 24:18 The crucial importance of human intelligence (HI) 30:04 Tapping into your unique stories 38:39 How to unpack your story, then hook and hinge it 45:00 The value of putting humanity back into communications 49:31 Be engaging with something contrarian  55:20 How to make a real impact with your content 1:00:03 The power of writing an evergreen book 1:08:47 A letter to Sam Horn’s younger self From Our Guest: Website LinkedIn Youtube Facebook Instagram Get the book, Tongue Fu! Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. Legendary Quotes: “ If you want to be a thought leader, if you want to have a career 10 years from now, invest the effort right now to have HI, human intelligence, not AI.” – Sam Horn “If you want to build your brand [or] command the attention of the world, you will not be content to be common [... or] one of many. They can get that anywhere. And where are you uncommon and one of a kind? With your real life.” – Sam Horn “If people are saying the story is fluff, it's because we never use the personal story as a meaningful metaphor that motivates people to reflect.” – Sam Horn It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    1h 13m
  7. Personal Development: Embrace Your Weird, Redefine Failure, and Unlock Lifelong GROWTH with Growth Legend Frankie Russo

    MAY 27

    Personal Development: Embrace Your Weird, Redefine Failure, and Unlock Lifelong GROWTH with Growth Legend Frankie Russo

    In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth. They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird. Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower. Episode Breakdown: 03:47 The culmination of Frankie's WHY 05:05 Staying sober and the concept of the limitless drug 09:33 The game-changing missing component: your weird 11:18 A simple way to figure out your WHY without all the pressure 17:27 Frankie leads Howie through some thoughtful questions to find his weird 24:08 Unlocking Howie's genius and what lights him up 28:00 The stagnation spiral that makes it hard for us to unlock our genius 29:29 What creates a real legend–you can learn from them 33:55 The importance of finding the neutral zone 36:23 How the first time Frankie hit rock bottom allowed him to grow 42:34 Change your relationship with failure for continuous personal growth 45:02 The first steps to take the leap to grow and be successful 47:37 The power of reconnecting with your weird at 5 or 6 years old 52:56 A letter to Frankie Russo’s younger self From Our Guest: Website LinkedIn Get the books, The Art of Why and Breaking Why. Tune into Frankie's podcast, The School of Weird. Want to master your mindset? Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course. Legendary Quotes: “ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo “ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo “ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie Russo It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    55 min

  8. MAY 20

    Personal Branding at Work: 3 Steps to Build a Professional Brand That Gets You Noticed and Recognized

    In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary. He delves into  how to build a magnetic personal brand at work, or professional brand, without being self-promotional, fake, or loud. The discussion emphasizes that if you're not shaping your brand intentionally, it's being shaped for you by default, and not always in a way you'd want. Howie provides a clear definition of what a personal brand at work actually means, a three-step framework to build your brand from wherever you are right now, and real workplace behaviors that make your name carry weight and meaning. Episode Breakdown: 01:00 The difference between brand and reputation 02:48 How Debbie turned her unintentionally negative brand around 05:20 The simplest definition of a professional brand 05:44 The 3 moves you can take right now to build a strong professional brand 08:26 The benefits of being top of mind because of your brand From Me: Website LinkedIn Instagram Want to go from unknown to unforgettable in 44 simple steps? Check out my Personal Brand Checklist. Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount. Legendary Quotes: “ Here's the truth: your professional brand is your career insurance. It's the reason people recommend you promote you or think of you first for the next opportunity.” – Howie Chan “A professional brand is the story people tell about you at work when you're not there, and that story is shaped by how you show up, what you contribute, and how you make people feel. This is not about becoming famous, it's about becoming findable, trusted, and top of mind.” – Howie Chan “ So, three things. Own one thing, pick a lane. Match what you say with what you deliver. Be consistent and design micro experiences, help people experience you in the way that you want them to.” – Howie Chan It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology. Follow, subscribe, and don’t forget to leave a rating and review! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    10 min
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About

Welcome to The Legend Effect—the podcast where you master the hidden forces of influence, communication, and personal branding to make more, work less, and live a life you can’t wait to wake up to. Hosted by Howie Chan, a brand strategist with over a decade of experience helping companies and individuals build authority, develop standout brands, and grow their businesses, this podcast is your shortcut to mastering the essential entrepreneurial skills you were never taught in school. This is the show for entrepreneurs, creators, and business leaders who want to develop the high-impact skills and mindset to influence the self and persuade the people around you to help you get to where you want to go. The Legend Effect will help you move from unknown to unforgettable. Each episode brings a mix of solo insights and in-depth interviews. Hear from experts who are masters of mindset and those who can get people to do what they want, ethically of course! This is the mentor I wish I had when I first left the corporate world in pursuit of my own version of greatness. WHAT TO EXPECT: 🎤 Influence strategies 🎤 Communication tools 🎤 Negotiation skills 🎤 Storytelling tips 🎤 Success mindset IT’S TIME. If you're ready to step out of the ordinary and harness the hidden powers of influence, persuasion, and personal storytelling to live your version of legendary, The Legend Effect is for you. It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽 Hosted by Ausha. See ausha.co/privacy-policy for more information.

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