The Most Important Question

Important, Not Important
The Most Important Question

Science for people who give a sh*t. Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do? We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics. "A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl Hosted by Quinn Emmett

  1. Taking Care of Business (Sustainably)

    5D AGO

    Taking Care of Business (Sustainably)

    Toilet paper. You use it. I use it. Sometimes, even my children use it. The point is, toilet paper is everywhere. Almost everyone needs it, and so much of it still comes from actual forests, and yet 2 billion people don't have access to even basic sanitation, much less readily available and recycled toilet paper. That's about 40% of the global population. 289,000 children under five die every year from diarrheal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. That's also completely fucking unacceptable. So what can I do about toilet paper and sanitation, and can I do them at the same time?  My guest today is Bernie Wiley. Bernie's the Sustainability Director at Who Gives a Crap and, oh boy, do I love this company. Who Gives A Crap makes toilet paper and paper towels and poop bags and more out of recycled paper and bamboo. And they give 50% of their profits to help build toilets and improve sanitation in the developing world. And because of Bernie's relentless focus, they consider every step of the supply chain along the way from water use to power use, all the way to last-mile delivery. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: The Ranger's Apprentice Collection by John FlanaganDoughnut Economics by Kate RaworthFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Buy sustainable toilet paper, paper towels, tissues, and garbage bags from Who Gives A Crap for your home, your office, your school, everywhere! https://au.whogivesacrap.org/ Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - a...

    59 min
  2. We Live In A World of Trees

    JUN 9

    We Live In A World of Trees

    You've heard people say it. It shouldn't have been called Earth. It should have been called Ocean, but it is simultaneously a planet of trees. As Richard Powers put it in The Overstory: We live in a world of trees. Once something like 6 trillion trees, and humanity are the late arrivals. So how do we reconnect with trees to stop using them for toilet paper? How do we learn more about why they're suffering and in some unexpected places surviving to know them, to care for them, and maybe even know ourselves a little bit better along the way? My guest today is Marguerite Holloway. Marguerite is the author of the wonderful new book Take To The Trees: A Story of Hope, Science, and Self-Discovery in America's Imperiled Forests. Marguerite is a professor at Columbia University's graduate school of journalism. She loves maps and is the author of The Measure of Manhattan. She has written about science, including climate change, natural history and environmental issues, public health, physics, neuroscience, and women in science for publications including the New York Times, the New Yorker, Natural History, WIRED and Scientific American, where she was a long time writer and editor. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: Take to the Trees by Marguerite HollowayFoster by Claire KeeganThe Sentence by Louise ErdrichFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Keep up with Marguerite's writing: https://www.margueriteholloway.com/Check out the Women's Tree Climbing Workshop: https://www.womenstreeclimbingworkshop.com/NYC Citizen Pruner Program: https://treesny.org/citizen-pruners-stewardship/ Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: a href="https://www.threads.net/@importantnotimportant" rel="noopener noreferrer"...

    53 min
  3. Climate Solutions That Make Everything Better

    MAY 26

    Climate Solutions That Make Everything Better

    Picture a city that beats brutal heat waves with cool tree-lined streets, slashes household energy bills, and cuts carbon pollution by as much as 80%, without waiting for these miracle technologies. That future-positive vision is already taking shape in fast-growing places like Ahmedabad, India, where community-designed cooling plans and demand-side innovations are proving that climate action can double as a public health and equity upgrade. It's co-benefits. You've heard it a thousand times. We're gonna talk about them more today. What can you do to help your city deliver cleaner air, lower costs, and a safer climate?  My guest today is Dr. Minal Pathak, associate professor at Ahmedabad University and a former senior scientist with the IPCC who helped craft the landmark sixth assessment report. We will explore how people-centered, data-smart solutions can transform just about any city into a climate-resilient wellbeing powerhouse and how you can start pushing your neighborhood, your spheres of influence, down that path today. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Follow Dr. Pathak's work at Ahmedabad University https://ahduni.edu.in/academics/schools-centres/global-centre-for-environment-and-energy/people-1/minal-pathak/Connect with Dr. Pathak on LinkedIn https://in.linkedin.com/in/minal-pathak-318827130Read the IPCC Sixth Assessment Report https://www.ipcc.ch/assessment-report/ar6/Read the Ahmedabad Heat Action Plan (replicated in 50+ cities)https://www.nrdc.org/sites/default/files/ahmedabad-heat-action-plan-2019-update.pdf Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - a href="https://bsky.app/profile/quinnemmett.bsky.social" rel="noopener noreferrer"...

    58 min
  4. How Saving Salamanders Could Save Us All

    MAY 19

    How Saving Salamanders Could Save Us All

    In every flood scarred bend of an Appalachian river sits a chance to rebuild something stronger, cleaner water for people, and room for a 160 million-year salamander to thrive again. Hurricane-shaped chaos is unveiling a surprising truth when we restore stream banks, fund green storm water projects, and protect keystone species like the Eastern Hellbender, we don't just rescue wildlife, we buffer towns and farms and drinking water intakes against the next big storm. The same fixes that help a snot otter bounce back can future-proof entire communities like yours and mine. So what can I do to turn the washed-out creeks and budget cuts into a cleaner, more resilient future? my guest today is Jackie Flynn Mogensen, senior reporter at Mother Jones. Jackie embedded with conservation biologists after Hurricane Helene and uncovered how saving an ancient salamander could safeguard our waterways and our towns for decades to come. Stick around and you'll discover practical ways to turn today's river wreckage into tomorrow's resilience. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: Crossings: How Road Ecology Is Shaping the Future of Our Planet by Ben GoldfarbFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Read Jackie's Mother Jones Eastern Hellbenders article https://www.motherjones.com/environment/2025/04/endangered-species-salamander-hurricane-helene-eastern-hellbender-bog-turtle/Learn how to build a rain garden https://www.motherjones.com/environment/2023/01/rain-garden-resources-water-flooding/Follow Jackie and keep up with her reporting https://x.com/jackiefmogensen?lang=enRain Garden app https://coast.noaa.gov/digitalcoast/tools/rain-garden.html Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - a

    57 min

  5. MAY 12 · BONUS

    Essay: What's in a name?

    This week: There are a million legitimate reasons why standing up to bullies may require a pseudonym (and a cowl), or even anonymity. As has been clear for centuries, and even more so in this moment of inescapable mass surveillance, some of us — by nature of our birth nation, skin color, ethnicity, sex, gender, religious beliefs, and/or who we love — are in far more clear and present danger than someone like me. And yet — millions of people over decades and centuries have stood in broad daylight and put their names and their bodies, their finite time and resources to the test, on the line, to fight for a better future for themselves and the generations to come. Here's What You Can Do:Donate to the Electronic Frontier Foundation to defend digital privacy.Volunteer with organizing initiatives through Tech Shift, to help build a fairer, more just technological future.🌍️ Get educated about where your data is going online by using the Markup’s Blacklight tool.🌍️ Be heard about unlocking global energy data so that researchers worldwide have access to it.Invest in tech for good and use your capital to scale climate tech with Carbon Equity. Get more:Take action at www.whatcanido.earthGet more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at a href="https://www.importantnotimportant.com/upgrade"...

    24 min
  6. Changing the Abortion Conversation

    MAY 5

    Changing the Abortion Conversation

    63% of Americans say abortion should be legal in all or most cases, and yet here we are. So what can we do to make the language around abortion more positive? My guest today is Sophie Nir. Sophie is the CEO of the Abortion Positivity Project. The Abortion Positivity Project seeks to destigmatize abortion by more or less overhauling the framework by which we currently understand and discuss it. They've developed a training curriculum on embracing abortion positive messaging in partnership with other nonprofit orgs and mission-aligned companies. Their goal is simple: educate everyone about abortion, expand the lens through which we all view abortion and ignite peer-to-peer conversations about reframing abortion discourse. Sophie is the former executive director of Eleanor's Legacy, as well as the former finance director for New York State Attorney General Leticia James. She's the founder of Vaccine Vigilantes, which is a fucking incredible name, and a veteran of the campaigns of many prominent women elected officials. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: In Memoriam by Alice WinnAbortion: Our Bodies, Their Lies, and the Truths We Use To Win by Jessica ValentiFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Learn more about the Abortion Positivity Project: https://www.abortionpositivity.com/Follow the Abortion Positivity Project on Instagram and Tik TokGet some abortion positive merch https://www.social-goods.com/collections/abortion-positivity-project Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchFollow us on Twitter: twitter.com/ImportantNotImpFollow us on Threads: www.threads.net/@importantnotimportantSubscribe to our YouTube channelFollow...

    55 min
  7. Table To Farm

    APR 14

    Table To Farm

    Sometimes you buy organic, sometimes you hit a restaurant that's plant-based, or at least you choose the veggie option. Maybe the fish option at the market or the restaurant is marketed as being sustainable. Maybe you compost. It's all useful. But we've been doing it for a while and it's not moving the needle for climate, for restaurants, for farmers, for our health. So anyone who gives a shit wants to know, what can I actually do to scale regenerative agriculture to benefit everyone? My guest today is Anthony Myint. Anthony is the executive director of Zero Foodprint, where he and his colleagues work to mobilize the restaurant industry and allies in the public and private sectors to support healthy soil as a solution to the climate crisis. Anthony's also a chef who won the 2019 Basque Culinary World Prize for his work with Zero Foodprint. He is known in the restaurant industry as the co-founder of Mission Street Food. The San Francisco Chronicle called it the most influential restaurant of the past decade, Mission Chinese Food, which the New York Times named the Restaurant of the Year in 2012. And The Perennial, which was Bon Appetit's most sustainable restaurant in the country.  Anthony is currently on the board of trustees for the James Beard Foundation, and I am so excited to share this conversation with you because food is such a huge part of everything and we're doing it wrong and we can do it so much better. And sometimes, like Anthony and his crew have, you've gotta fail a bunch of times and then take an end around before you can really start to make a difference. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: Ministry for the Future by Kim Stanley RobinsonBraiding Sweetgrass by Robin Wall KimmererFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Take action with Zero Foodprint https://www.zerofoodprint.org/take-actionRead Zero Foodprint's position paper on Collective Regeneration to Accelerate the Shift in Agriculture Follow us: Subscribe to our newsletter at importantnotimportant.comSupport our work and become a Member at a href="https://www.importantnotimportant.com/upgrade"...

    57 min
  8. History's "Viral" Lessons We Keep Ignoring

    APR 7

    History's "Viral" Lessons We Keep Ignoring

    We've spent the last few years learning up close how a crisis like a global pandemic reveals and deepens all of our faults, inequalities, biases, and outright failures of empathy. But here's the kicker: it's not the first time. Plagues and epidemics have always shown us who we really are. And they've left footprints, good and bad, on our institutions and the stories we tell ourselves. So why do we keep missing the lessons? My guest today is Edna Bonhomme, a historian, author, and public health expert who looks at disease in captivity through her own story of near-death illness, Haitian migration, and a lifetime of asking: Why does our world blame instead of heal? Edna is the author of the new book, A History of the World in Six Plagues: How Contagion, Class and Captivity Shaped Us From Cholera to COVID-19. If you've ever wondered how pandemics warp our social fabric and what it would take to heal old wounds and stop repeating the same mistakes, stick around. ----------- Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.com New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com. Take Action at www.whatcanido.earth ----------- INI Book Club: The Anthropologists by Ayşegül SavaşFind all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club Links: Read Edna's book A History of the World In Six PlaguesKeep up with Edna's other workSupport global and public health with Partners in Health and Doctors Without BordersSupport independent journalism at places like Democracy Now, The Intercept, and Jacobin Magazine (US), or Novara Media and the Guardian (UK) Follow us: Find more ways to take action at whatcanido.earthSubscribe to our newsletter at a...

    44 min
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Science for people who give a sh*t. Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do? We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics. "A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl Hosted by Quinn Emmett

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