The New World of Consumer Behavior: Lessons from Data Pioneers Near

This episode of The New World of Consumer Behavior features an interview with Gary Orfield, Director of Tourism Development at Visit Greater Palm Springs, Southern California’s most storied resort oasis with 300+ days of sunshine annually, mountains you can almost reach out and touch, world-renowned events, and an incredible range of accommodations, meeting spaces, venues and attractions.

This episode of The New World of Consumer Behavior features an interview with Allyn Taylor, Director of Development and Construction at Pollo Campero, a Guatemalan restaurant chain serving flavorful chicken meals. Allyn is a results-oriented real estate professional who thrives in high pressure environments that require excellence. He has strong foundational financial and analytical skills, coupled with the ability to design and implement cost effective technological solutions to leverage underlying real estate knowledge. Recognized as an energetic leader, strong motivator and excellent communicator, Allyn’s past development efforts have successfully resulted in more than $750 million worth of capital investment. In this episode, Allyn talks about how Pollo Campero uses data to better understand its customer base and how major shifts in consumer behavior have had a net positive impact on the success of the chain.

This episode of The New World of Consumer Behavior features an interview with Dan Richardson, Head of Data for Asia Pacific at Yahoo!, a global media and tech company that connects people to their passions and provides partners with a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising and search. In his role, Dan is in charge of shaping the commercial data strategy and delivering effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. From an industry side, Dan chaired the IAB Australia’s Data Council from 2018 to 2022, helping lead educational initiatives, and served on the IAB New Zealand Standards and Measurement Council. He previously served as a board director for the International Advertising Association and as president of the IAA's Young Professionals. In this episode, Dan talks about the growing importance of contextual targeting in digital advertising, why investing in building first-party data strategy is more critical than ever, and how crafting a fair and equitable ad funded internet is a key step for a balanced future online.

This episode of The New World of Consumer Behavior features an interview with Tama Shor, President of the Directory of Major Malls/ShoppingCenters.com, and Keith Seard, Director of Business Operations & Strategy at B. I. Spatial. The Directory of Major Malls is the leading source of detailed information on the major shopping centers and malls throughout the US and Canada. B. I. Spatial brings 30+ years of expertise in the spatial Business Intelligence arena and nearly a decade within the Mobile Analytics arena across a variety of industry segments including retail, restaurants, grocery, banking, education, and hospitality. In this episode, Tama reveals the key to organically sourcing retail properties for more than 35 years and discusses how shopping centers have changed and are continuing to do so over time. Meanwhile, Keith discusses why personalization is important for customer growth and retention, the do’s and don’ts with data, and the future of retail.

John talks about the current state of the ever-changing conditions in real estate, the specific ways in which his team utilizes data to create in-depth analyses, and the importance of data in validating assumptions with empirical evidence.

On this podcast, you’ll hear how data-driven leaders at top brands are leveraging intel on consumer behavior, and turning data insights into revenue results.