Imagine what your company could do with the world’s biggest vault of intelligence on consumer behavior. Whether you’re in retail, real estate, restaurants, travel, tech or media, data is the source of many great insights. Data is how you create results. On The New World of Consumer Behavior, you’ll hear how data-driven leaders at the top brands are leveraging insights on consumer behavior and turning them into revenue results and future growth.
Envisioning a Cookieless Future Online with Dan Richardson, Head of Data, Asia Pacific at Yahoo!
This episode of The New World of Consumer Behavior features an interview with Dan Richardson, Head of Data for Asia Pacific at Yahoo!, a global media and tech company that connects people to their passions and provides partners with a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising and search. In his role, Dan is in charge of shaping the commercial data strategy and delivering effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. From an industry side, Dan chaired the IAB Australia’s Data Council from 2018 to 2022, helping lead educational initiatives, and served on the IAB New Zealand Standards and Measurement Council. He previously served as a board director for the International Advertising Association and as president of the IAA's Young Professionals. In this episode, Dan talks about the growing importance of contextual targeting in digital advertising, why investing in building first-party data strategy is more critical than ever, and how crafting a fair and equitable ad funded internet is a key step for a balanced future online.
Engaging Consumers at 8,700 Retail Properties Across North America with Tama Shor at Directory of Major Malls and Keith Seard at B. I. Spatial
This episode of The New World of Consumer Behavior features an interview with Tama Shor, President of the Directory of Major Malls/ShoppingCenters.com, and Keith Seard, Director of Business Operations & Strategy at B. I. Spatial. The Directory of Major Malls is the leading source of detailed information on the major shopping centers and malls throughout the US and Canada. B. I. Spatial brings 30+ years of expertise in the spatial Business Intelligence arena and nearly a decade within the Mobile Analytics arena across a variety of industry segments including retail, restaurants, grocery, banking, education, and hospitality. In this episode, Tama reveals the key to organically sourcing retail properties for more than 35 years and discusses how shopping centers have changed and are continuing to do so over time. Meanwhile, Keith discusses why personalization is important for customer growth and retention, the do’s and don’ts with data, and the future of retail.
Data for Growth in Real Estate with John McClelland, Vice President of Research at Coldwell Banker Commercial Premier
John talks about the current state of the ever-changing conditions in real estate, the specific ways in which his team utilizes data to create in-depth analyses, and the importance of data in validating assumptions with empirical evidence.
On this podcast, you’ll hear how data-driven leaders at top brands are leveraging intel on consumer behavior, and turning data insights into revenue results.