The Power in Purpose: A Podcast for Wedding Pros

Candice Coppola
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The Power in Purpose: A Podcast for Wedding Pros

Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

  1. 12/31/2024

    173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief

    Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses.  This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief. I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you achieved this past year - and identify what needs your focus in the new year. On this episode of The Power in Purpose Podcast: [00:00]: Welcome and Reflection on 2024 [02:54]: Debriefing the Wedding Season [06:14]: Leaving Behind the Past [09:11]: Business Vibe Check [12:02]: Client Perspective and Feedback [18:07]: Service Offerings Review [21:52]: Workflows and Systems Evaluation [26:01]: Team Performance Assessment [28:53]: Future Casting for 2025 Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST:  Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK:  Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    35 min

  2. 12/26/2024

    172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast

    Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry. As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way.   Here’s what you’ll learn in this episode (and in the full interview): • The five things I wish I had done differently while building my business • The #1 mistake I see wedding planners make—and how to avoid it • How to build strong relationships that lead to success and support • The secret to defining your core mission and creating a brand around it • Why selling is an act of service—and how to gain confidence in your sales process • My #1 piece of advice for wedding pros who want to thrive without burning out   Want to hear the rest of the interview? Head over to The Wedding Industry Insider Podcast to listen to the full episode! Click here to listen to the full episode now!   I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.

    12 min

  3. 12/24/2024

    171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast

    Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue.  Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to explore this revenue stream—whether you’re a seasoned pro or just starting out. In this episode, we cover: • Misconceptions about affiliate marketing and how to move past them • How to strategically leverage affiliate marketing to grow your income • Affiliate marketing strategies that work (even for micro-influencers) • Why email marketing is a game-changer for affiliate success • The biggest differentiator between businesses that succeed and those that don’t Important Sections of the Episode: • [2:06] Misconceptions in affiliate marketing • [9:59] Leveraging affiliate marketing • [13:59] Affiliate marketing strategies • [19:59] Brand partnerships • [24:18] Affiliate marketing for micro-influencers • [34:29] Email marketing for affiliate marketers • [43:40] The biggest differentiator between businesses that succeed and fail Affiliate marketing isn’t just for influencers with massive followings—it’s for anyone who wants to monetize their expertise, build meaningful brand partnerships, and create new streams of income. This conversation is packed with tips you can start implementing today! Links and Resources Mentioned: • Learn more about Honeybook, the all-in-one platform for client-based businesses: Click here to get 50% off your first year's subscription! Listen To The Independent Business Podcast: Website: podcast.honeybook.com IG: instagram.com/honeybook IG: instagram.com/akuakonadu_

    49 min

  4. 12/17/2024

    170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business

    You need to stop hiding and start putting yourself out there. Especially in 2025. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business. It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy! (This episode originally aired as episode 109 and we are recasting it this month to help you think about marketing for your business in 2025. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola http://twitter.com/candice_coppola https://www.facebook.com/thecandicecoppola

    35 min

  5. 12/12/2024

    169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money

    I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise. So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it. (This episode originally aired as episode 108 and we are recasting it this month to help you think about advertising for your business in 2025 - and if directories are really worth the money. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES:  http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    29 min

  6. 12/10/2024

    168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?

    You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!) On this episode of The Power in Purpose Podcast: [00:01:42]: Signs You're Ready to Hire a Business Coach [00:04:20]: Trait 1 [00:06:43]: Trait 2 [00:09:14]: Trait 3 [00:10:15]: Trait 4 [00:11:32]: Trait 5 [00:17:33]: Importance of group coaching and masterminding [00:20:06]: The power of workshops and group problem-solving [00:21:18]: Being a better business owner through community [00:23:41]: Traits to look for in a business coach [00:24:48]: The importance of putting effort into coaching Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    39 min

  7. 12/05/2024

    167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know

    Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z Marketing Tip #2 [00:12:43]: Gen Z Marketing Tip #3 [00:14:15]: Gen Z Marketing Tip #4 [00:22:24]: Gen Z Marketing Tip #5 (This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!) Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http://www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    27 min

  8. 12/03/2024

    166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong

    Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola (This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!)   SHOW NOTES: http://www.powerinpurposepodcast.com   GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com   SHOW SPONSORS:  Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook  Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk   JOIN ME INSIDE THE PLANNER’S PLAYBOOK:  Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com   CONNECT WITH ME: http://instagram.com/candice.coppola https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw https://www.facebook.com/thecandicecoppola

    24 min
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4.9
out of 5
94 Ratings

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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.

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