The Power in Purpose: A Podcast for Wedding Pros Candice Coppola
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- Business
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Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.
Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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125 | 2024 Marketing Trend Report For Wedding Pros: What's In & What's Out
Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market!
On this episode of The Power in Purpose Podcast:
00:00 Introduction
02:11 Preparing for the 2024 Marketing Trends
10:17 2024 Wedding Pro Marketing Trends: What's In
30:01 2024 Wedding Pro Marketing Trends: What's Out
35:54 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
124 | What Instagram Told Me I Needed To Do For Marketing in 2024
In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board.
On this episode of The Power in Purpose Podcast:
00:00 Intro
03:16 Changes in Instagram
05:11 Using Hashtags
08:27 Posting Frequency
10:14 Using Instagram's Editing Features
12:09 Collaborations and Tagging 14:02
Experimenting with Timing
15:49 Starting a Broadcast Channel
18:09 Adopting New Features
20:25 Sunsetting of Features
21:20 Final Thoughts
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola -
123 | How Wedding Pros Can Level Up Their Business with Digital Tools with Steven Greitzer
How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year!
On this episode of The Power in Purpose Podcast:
00:00 Introduction 03:00 Tech Trends for 2024 09:09 Incorporating Tech into Wedding Business 13:19 Balancing AI and Human Inputs 15:16 Determining Tech Needs in Business Operations 17:10 Avoiding Shiny Object Syndrome 25:27 Creating Provenance 32:34 How Provenance Helps Wedding Pros 46:07 Connecting with Provenance Make sure you check out Provenance by going to https://provenance.co/candice and use the code CANDICE to save 20%.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out Provenance and save 20% with the code CANDICE: https://provenance.co/candice
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
122 | How Your Website Creates The Client Experience With Alex Collier
Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience.
On this episode of The Power in Purpose Podcast:
00:00 Introduction
03:10 The Importance of Websites in the Client Experience
10:34 Adding Surprise and Delight to the Website
13:25 What the Website Tells Clients
15:20 How Often to Refresh Your Website
17:12 Building Trust on the Website
19:33 Adding Personality to the Website
23:00 Minor Adjustments for Engagement Season
25:18 Using Analytics and Heat Maps
27:38 Readability and Typography
29:43 Importance of Mobile Version of the Website
32:26 Alex's Services and Template Shop
35:15 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola -
121 | How to Win Your Week Before it Starts According to Time Management Coach Anna Dearmon Kornick
Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation, time management expert Anna Dearmon Kornick shares valuable insights and strategies for managing time effectively, especially in the wedding industry.
Anna shares insights from her book, 'Time Management Essentials,' and emphasizes the importance of prioritizing tasks and creating an ideal work week. She also provides tips for managing overwhelm and dealing with moving projects. The conversation provides practical advice and tools for improving time management skills!
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola -
120 | Are Your Sales Down? Here's How To Diagnosis What's Wrong
Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem.
On this episode of The Power in Purpose Podcast:
[00:00:00]: Introduction and Sales Retraction
[00:01:05]: The Wedding Industry and Speculations
[00:02:18]: The Ups and Downs of Business
[00:03:31]: Consistency and Long-Term Success
[00:04:35]: Diagnosing Your Sales Problems
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola
Customer Reviews
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Candice Coppola is the authority on building a wedding industry business! Her episodes are always so full of value, and she's just fun to listen to! If you're a wedding industry pro, be sure to subscribe. Keep up the great work!
Great podcast for all wedding vendors!
As a wedding stationer I have thoroughly enjoyed this podcast. Candice is a breath of fresh air and has amazing insight, advice, and gives clear direction. She’s ignited a fire in me to put lots of this into action in my business. So glad a stumbled across this great podcast!!!
Love her guests, love her take and love this Podcast!
I highly recommend this podcast. This wedding pro podcast is amazing. I found such good information for my photography business and Pinterest Agency business also. I enjoy her expert guests and her take. It’s an actionable podcast so you can create a few to do’s to take action in your business!!