The Pricing Lady

Janene Liston
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The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)

    13H AGO

    Is Your Pricing Legally Sound? Build Trust, Set Boundaries, Protect Your Business (Part 1)

    What if your pricing is legally off — and you don’t even know it? In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients. You’ll learn: • Why B2C laws apply based on your customer’s location, not yours • How to use pricing and legal terms to filter out the wrong clients • Why transparency isn’t just ethical — it’s legally required This is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US. Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.   This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    23 min
  2. My Gut Says I Should Lower My Prices — What Should I Do?

    NOV 3

    My Gut Says I Should Lower My Prices — What Should I Do?

    Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress. In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence. Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/ The Price Check Guide: https://thepricinglady.com/price-check-guide/ This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    18 min
  3. International Pricing - What to Consider Before You Set Prices Across Borders

    OCT 20

    International Pricing - What to Consider Before You Set Prices Across Borders

    International pricing can feel like a minefield. Should you vary prices by country? What if you don’t? In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?” We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all. Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    18 min
  4. Small Pricing Adjustments – Why Small Steps Mean More Than You Think

    OCT 6

    Small Pricing Adjustments – Why Small Steps Mean More Than You Think

    Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    13 min
  5. Q4 Pricing Check-In: What to Revisit Before the Year Ends

    SEP 22

    Q4 Pricing Check-In: What to Revisit Before the Year Ends

    We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in. Most business owners are focused on finishing strong. But they rarely pause to ask: "Is my pricing actually helping me get there?" In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year. Don't delay the sooner you listen the sooner you can make those all important adjustments. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    13 min
  6. When Pricing Feels Personal: Separating Self-Worth from What You Charge

    SEP 8

    When Pricing Feels Personal: Separating Self-Worth from What You Charge

    When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you. Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity. Listen out for these highlights: 00:37 Understanding the Personal Connection to Pricing02:03 Five Ways Pricing Feels Personal05:46 Tips to Shift Your Perspective on Pricing05:55 Externalizing the Offer07:04 Recognizing Emotional Pricing Triggers08:57 Setting Boundaries for Confident Pricing12:26 Wrap-Up and Action Steps ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    14 min
  7. Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant

    AUG 25

    Negotiating with Confidence: Pricing, Power & Leadership with Carrie Gallant

    Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that. We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength. This episode is for you if… You feel nervous or uncertain when it’s time to quote your priceYou tend to over-explain, discount, or avoid negotiation altogetherYou want to learn practical tools to speak up with more clarity and confidence Tune in now and learn how to start negotiating with confidence—so you can grow your business on your terms. Listen out for these highlights: 07:04 The Pay Equity Commission & a Wake-Up Call14:29 Pricing & Value Challenges for Women Entrepreneurs18:29 Gender Dynamics & the Power of Preparation29:58 Setting Prices Without Apology34:34 Final Thoughts and Key Takeaways ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    41 min
  8. Pricing with Purpose: Building a Business That Works for You with Anna Lundberg

    AUG 11

    Pricing with Purpose: Building a Business That Works for You with Anna Lundberg

    How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing. We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention. Here’s what we cover: – Why defining success is key to pricing with clarity – Anna’s early struggles with undercharging – The concept of the “integrity rate” – Aligning pricing with lifestyle goals – Mindset challenges around low pricing – Shifting from hourly to value-based pricing 🎧 Listen now to start pricing for the business—and life—you truly want. Listen out for these highlights: 02:45 Why defining success is key to pricing with clarity07:22 Anna’s early struggles with undercharging12:18 The concept of the “integrity rate”17:40 Janene on aligning pricing with lifestyle goals23:09 Mindset challenges around low pricing28:55 Shifting from hourly to value-based pricing ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    32 min
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About

The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Information

  • Creator
    Janene Liston
  • Years Active
    2021 - 2025
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © 2025 Live with The Pricing Lady, the Podcast
  • Show Website
    The Pricing Lady

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