306 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

The Profitable Play Podcast Michele Caruana

    • Business
    • 5.0 • 129 Ratings

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

    294: 14 Things I LOVED About The New-And-Improved Friendship Fortress Indoor Playground Facility

    294: 14 Things I LOVED About The New-And-Improved Friendship Fortress Indoor Playground Facility

    BLOG for this episode: https://www.michelecaruana.com/blog/14-things-i-loved-about-this-play-cafe-business
    YouTube Tour: https://www.youtube.com/watch?v=MKtCgkmvI5I&t=296s
    Pre-Vacation Playlist: https://www.michelecaruana.com/prevacationplaylist
    Free A.I. Training: https://www.michelecaruana.com/using-ai-for-your-play-cafe-business
    Cafe Kiosk Ordering: https://bit.ly/3QPEUVi

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 29 min
    293: Simplifying Social Media Marketing For Indoor Playground Owners with Jerry Potter

    293: Simplifying Social Media Marketing For Indoor Playground Owners with Jerry Potter

    Introduction:

    Welcome back play makers! It’s me, your host Michele Caruana, and I've got an exciting guest expert interview lined up for you today. One of the most common challenges I hear from my community is the struggle to effectively market their business while juggling numerous responsibilities. We understand the importance of marketing, yet finding the time to do so can be daunting. In previous episodes, I've emphasized the value of handling marketing efforts internally rather than outsourcing, but time always remains a constraint. Today, I'm thrilled to be joined by social media and content marketing expert Jerry Potter. Jerry specializes in helping busy business owners maximize their social media impact while minimizing time investment.

    Guest Introduction:
    Jerry Potter is renowned for his expertise in social media and content marketing. With a focus on efficiency and simplicity, he empowers business owners to achieve significant results with minimal effort. Through his website and YouTube channel, Jerry has amassed a following of over 100,000 subscribers and has influenced nearly a million individuals worldwide to master their content marketing strategies.

    Key Topics Covered:
    Choosing the Right Platforms: Jerry advises on which social media platforms to prioritize based on your business goals and target audience.Creating Engaging Content: Learn strategies for crafting quality content that resonates with your audience and improves visibility within algorithms.Local Audience Targeting: Discover techniques for reaching local parents while expanding your audience reach for tangible business outcomes.Maximizing Efficiency: Jerry shares actionable tips for achieving better results with less time and effort invested in social media marketing.
    Connect with Jerry Potter:
    Subscribe on YouTube: https://youtube.com/@Jerry Potter 
    Website: https://dateyourfollowers.com

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 45 min
    292: 8 Tips For Surviving The Summer Slow Down (Even If You Did NOTHING To Prepare!)

    292: 8 Tips For Surviving The Summer Slow Down (Even If You Did NOTHING To Prepare!)

    BLOG for this episode: https://www.michelecaruana.com/blog/8-tips-for-surviving-the-summer-slow-down-in-the-indoor-playground-industry

    In this episode of The Profitable Play Podcast, host Michele Caruana tackles the summer slowdown that many play cafe owners face, offering valuable insights and practical tips to navigate this challenging season. 

    Drawing from her own experience of facing an 80% drop in open play traffic, she emphasizes the importance of strategic planning and adapting to seasonal changes. 

    Michele outlines eight specific and actionable strategies to help businesses survive the summer dip and take advantages of the numerous opportunities still available for additional revenue this season. 

    While the best time to prepare was months ago, the second best time to act is RIGHT NOW. 

    Tune in for essential advice on transforming your business model to mitigate seasonality, leveraging customer needs, and making the most of the slow season to ensure long-term success.

    RESOURCES MENTIONED:
    Read This Content On The Blog: https://www.michelecaruana.com/blog/8-tips-for-surviving-the-summer-slow-down-in-the-indoor-playground-industry
    Mobile Event Mini Course: https://www.michelecaruana.com/Launch-a-Soft-Play-Business
    Jordan Works Instagram: https://www.instagram.com/jordanworks_/
    Monkey Around Play Cafe Tik Tok: https://www.tiktok.com/@monkeyaroundplaycafe
    Cash Injection Strategies Part 1 (Episode 214): https://bit.ly/44vVXRg
    Cash Injection Strategies Part 2 (Episode 215): https://bit.ly/43umInF
    Summer Camp Program Tips (Episode 158): https://bit.ly/4biZWDh
    Summer Camp Execution Tips (Episode 159): https://bit.ly/4cetjrp
    Host a Community Baby Shower (Episode 121)r: https://bit.ly/3QFsujz
    Should You Rent That Booth? (Episode 99): https://bit.ly/3XBfeQt
    Should You Cancel That Class or Event? (Episode 153): https://bit.ly/3PacPrB

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 36 min
    291: Recording Coaching Call With Play Cafe Owner Jessica From Little Hart's Play Cafe in Indiana

    291: Recording Coaching Call With Play Cafe Owner Jessica From Little Hart's Play Cafe in Indiana

    FREE "Hire Your Kids" Guide: https://bit.ly/hireyourkidsguide
    "Hire Your Kids" FULL Toolkit (Step-By-Step): https://bit.ly/hiringkidstoolkit 

    Indoor playground owner business coaching call with Little Harts Play Cafe owner Jessica!

    In today's episode, you get to listen in on a recorded coaching call with indoor playground owner Jessica who will be opening Little Harts Play Cafe later this year.

    In this conversation, we discuss...
    ... Potential layout solutions for a 3,000 square foot space
    ... Combining two smaller spaces into one
    ... Private birthday parties versus semi-private
    ... Fundraising strategies like merch sales, crowdfunding, and crowd sourced loans
    ... Drop-shipping/ no inventory merch sales
    ... Better accommodating Dads and male caregivers in an industry that seems more woman-focused
    ... Website design and marketing priorities pre-opening
    ... Reasonable costs for website design and ongoing maintenance
    ... What to focus on FIRST when it comes to marketing

    Go behind-the-scenes of the process of opening an indoor playground or play cafe business in this coaching call!

    P.S. Want a pre-launch step-by-step marketing plan? Here you go : https://www.michelecaruana.com/marketingchecklist

    Little Harts IG: https://www.instagram.com/littlehartsplaycafe/
    Website coming soon!

    RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Web Design Services- Book A Free Call: https://www.michelecaruana.com/play-cafe-business-web-design-services
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 1 hr 10 min
    290: 6 Ways You Can Apply Disney’s Magic TODAY To Elevate Your Indoor Playground Business

    290: 6 Ways You Can Apply Disney’s Magic TODAY To Elevate Your Indoor Playground Business

    In this episode, host Michele Caruana brings a refreshing and fun perspective to the Profitable Play Podcast, after a series of heavier topics featured on the podcast feed like managing stress, handling conflict, and navigating divorce as a business owner. Michele shares insights from her recent family trip to Disney, focusing on how indoor playground owners can incorporate Disney’s magic into their businesses starting TODAY.

    Drawing from her observations at Disney parks and resorts, she outlines six practical strategies that can help you differentiate your indoor playground and enhance your customer experience. These tips are designed to be actionable and attainable, regardless of the size of your business.

    BLOG for this article: https://www.michelecaruana.com/blog/embracing-disney-magic-at-your-indoor-playground

    Resources Featured In This Episode:
    Pluie: www.hellopluie.com
    15 Things To Have On-Hand: https://bit.ly/44U3NVF
    Tour Playlist on YouTube: https://bit.ly/3AJ7IHT
    Special "Birthday Child" Experience: https://bit.ly/3QOb83j
    Re-Using Leftover Supplies to Create "Magic": https://bit.ly/3UP7U0H
    NFL Watch Parties: https://www.youtube.com/watch?v=uniDixKgY8k
    Giving Back As a Play Space: https://bit.ly/3WL2ean

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep


    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 23 min
    289: How To Successfully Navigate DIVORCE If You Own A Business

    289: How To Successfully Navigate DIVORCE If You Own A Business

    Today we are going to be talking about something on the more difficult side, but it’s a topic that has proved itself, unfortunately, 100% necessary in our industry.

    DIVORCE.

    Because divorce is something that you may never THINK will happen to you, until it does. And luckily, whether you ever find yourself in that position or not, there are really simple things you can do starting TODAY to prevent a lot of the conflict, expenses, and stress that come with the divorce process, specifically if you own or operate a business with your spouse. 

    And even if your spouse is NOT an owner/ operator of your business or have their name listed on the business entity, YOUR business will still be part of the division of debt and assets– so if you are married or plan to be married at ANY point while running your business- this is an absolute MUST listen for you. 

    Today on the show we have Dinah Rainey joining us. Dinah Rainey is a CDC Certified Divorce Coach® and the founder and owner of Dinah Rainey, LLC, a women’s divorce coaching business. With over 30 years of legal experience and more than 15 years as a family law attorney, Dinah specializes in helping women strategically prepare for and navigate the divorce process.

    Beyond her coaching practice, Dinah is also the founder and owner of a consulting firm and a real estate investment company. She has also founded and owned law firms in California and Georgia.

    So while Dinah of course cannot give actual legal advice here, she has some amazing practical knowledge to share that can benefit you in numerous ways, even if you are lucky enough to never go through divorce.

    Dinah's Links:
    Facebook.com/coachdinahrainey
    Instragram.com/dinah.rainey
    Linkedin.com/in/dinahrainey
    Tiktok.com/@dinahrainey
    Pinterest.com/coachdinahrainey


    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 57 min

Customer Reviews

5.0 out of 5
129 Ratings

129 Ratings

Anna.Banana.86 ,

Great info!

I love the information I’m gleaning from the podcast! My husband and I are considering opening an indoor play center— and so far the shared knowledge has proven invaluable for us!

RisePlayPark ,

So helpful!

Opening a play park for the first time and this has filled in so many of my blanks! Always super informative and I love that I can learn on the go!

jobiff ,

So valuable

You don’t know, what you don’t know! It is so incredibly valuable to learn from someone who has been there. Starting this specific business there is just SO much steps, I would have never realized without Michelle’s help. She really helps set you up for success by critically thinking about every situation and helps give you the tools you need to make this dream a reality! Joining play cafe academy was by far the best business decision I could make because I will be starting out on the right foot leading to a successful venture!

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