297 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

The Profitable Play Podcast Michele Caruana

    • Business
    • 5.0 • 121 Ratings

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

    286: How To Save Money On Your Facebook And Instagram Ads (Part 1/2)

    286: How To Save Money On Your Facebook And Instagram Ads (Part 1/2)

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    BLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-ads

    Today we're diving into one of my favorite topics: marketing your indoor playground or play cafe business while saving money.

    Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.

    While quick-launch ads and boosted posts are tempting, they often lack real ROI.

    Instead, focusing on strategic spending is key. Let's explore some actionable tips for maximizing your ad budget.

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    Facebook Pixel Tutorial: https://www.youtube.com/watch?v=9-Ic0DRgaCM&t=43s
    Boosted Posts Explanation: https://www.youtube.com/watch?v=dZ213beDfqE

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 41 min
    285: Stress Reduction, Nervous System Regulation, and Burnout Prevention For Indoor Playground Owners With Kelly Hale

    285: Stress Reduction, Nervous System Regulation, and Burnout Prevention For Indoor Playground Owners With Kelly Hale

    Normally on the Profitable Play Podcast we talk about how to take care of your marketing, your team members, your sales and your customers, your business partners and vendors,- all that. But today, I want to talk about how we can take care of YOU, the business owner. 

    Because while most of us have amazing support systems and teams that help us make our missions possible– we still remain at the center of it. And if we allow our stress and anxiety and overwhelm to impact our mental and physical health- EVERYTHING suffers. 

    My guest on the show today is Kelly Hale. Kelly has 25 years experience in the wellness & rehab field as an OT, restorative movement specialist and nervous system regulation expert.  

    Her lifelong love of learning is apparent in her numerous certifications in Pilates, Brain Gym, Body Ecology, integrative manual therapy and more. She is continually fascinated by the body’s innate ability to self regulate and heal from within. 

    Kelly’s work is sought out for her unique, synergistic approach that goes beyond the diagnosis and functional deficits to examine the true root causes such as “tripped-up” reflexes, cranial-sacral system disruption, and an un-integrated nervous system. This work has inspired her to create many nervous system regulation programs for rehab and movement professionals as well as the curious person seeking a calmer, more empowered life. As a former meditation drop out herself she understands all too well the challenges of finding the peace and calm and is passionate about sharing quick, simple tools to tap into the wisdom of your nervous system.  

    Kelly has owned a Holistic Rehab and Pilates practice since 2001, so she has a TON of brick and mortar experience as well. She is a highly sought out presenter at professional conferences and a key note speaker. And today, she is going to teach us how to identify WHEN our bodies are reaching burnout, how to put a stop to it and regulate our nervous system and hormones, and how to actively prevent such imbalances and disruptions in the future– so that we can stay HEALTHY in our minds and bodies- so we can be present both physically and mentally in our businesses, our relationships, and in our various roles in our families and communities.

    FREE Nervous System Regulation for Stress + Anxiety: https://inspiredwell.com/innerpeace
    Kelly's Website: https://inspiredwell.com/
    Poop Camp:  https://inspiredwell.com/poop-camp-registration/
    Kelly's IG: https://www.instagram.com/inspired2wellness/

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 1 hr 1 min
    284: 5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as a Business Owner BEFORE Q2 is Over

    284: 5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as a Business Owner BEFORE Q2 is Over

    Since we are ALREADY nearing the halfway point of the year, today I want you to ask yourself a couple of questions (5 to be exact!) that I have gotten in the habit of asking MYSELF if I’m feeling a little distracted or unmoored in my work or personal life, because it always brings my goals and perspective back into focus.

    If you prefer to read this content: https://www.michelecaruana.com/blog/questions-to-ask-to-reclaim-focus

    Resources Mentioned:
    Kid's Night Out Video: https://www.youtube.com/watch?v=F7OCwa3aocU&t=8s
    Hiring Your Kids: https://bit.ly/3xDmLDs
    Hiring a Virtual Assistant: https://bit.ly/3Wa0bfI

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 34 min
    283: Successfully Launching a Physical Product For Parents With Pluie Founder Addie Gundry

    283: Successfully Launching a Physical Product For Parents With Pluie Founder Addie Gundry

    How to successfully launch a physical product with Female Founder of the Year and TIME Best Invention winner, Pluie Founder Addie Gundry!

    In this episode, I welcome Addie Gundry, the visionary founder and CEO of Pluie, a revolutionary commercial changing table featured on Shark Tank and recognized by TIME as a best invention.

    Addie shares her journey from a culinary career on The Food Network to creating Pluie out of a personal need as a mom for improved public changing tables.

    We discuss Addie's clever company naming strategy, the launch process for a physical product, and the growth of Pluie into major outlets like CVS and Starbucks-- PLUS her expansion into more products for parents.

    Additionally, Addie provides valuable insights on overcoming challenges like imposter syndrome and the fear of failure.

    This conversation also offers a fascinating behind-the-scenes look at Shark Tank's production process, highlighting Addie's tenacity and confidence in Pluie's positive impact on parents everywhere.

    If you need a fresh dose of energy or motivation, OR if you're feeling called to launch a physical product but you're feeling scared or STUCK- this video is for you!

    Pluie website: https://hellopluie.com/
    Pluie IG: https://www.instagram.com/hello_pluie/
    Addie's IG: https://www.instagram.com/addiegundry/


    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 56 min
    282: Recorded Coaching Call With Indoor Playground Owners Kaylinn and Jeremy From Monkey Around Play Cafe

    282: Recorded Coaching Call With Indoor Playground Owners Kaylinn and Jeremy From Monkey Around Play Cafe

    In today's episode of the Profitable Play Podcast, you get to listen in on a recorded coaching call with indoor playground owners Kaylinn and Jeremy who own Monkey Around play space in Billings, Montana. This conversation is unique for a few reasons. First, Kaylinn and Jeremy purchased their business from it's existing owners (two locations) and are currently navigating the process of revitalizing the business with fresh energy and ideas. They also, unfortunately, suffered a near total-loss fire at one of their locations recently. This has caused them to move to a pop-up/ temporary location until they can rebuild.

    If you are interested in buying an existing business that needs a little (or a LOT of) TLC, or if you're interested in what opening a temporary pop-up space would look like, this is the conversation for you!

    We also talk a great deal about marketing- which is one of my FAVORITE topics, so you KNOW it's a good episode!

    Monkey Around IG: https://www.instagram.com/monkeyaroundplaycafe/
    Monkey Around TikTok: https://www.tiktok.com/@monkeyaroundplaycafe
    Monkey Around Website: https://www.monkeyaroundbillings.com/

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 1 hr
    281: Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?

    281: Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?

    In today's episode of the Profitable Play Podcast, we'll explore the pros and cons of timed play sessions and open all-day access for indoor playgrounds and play cafe businesses. While timed play sessions offer a structured environment and (sometimes!) more predictable revenue, they may limit flexibility and customer satisfaction. Open all-day access provides increased flexibility and continuous revenue but comes with challenges such as overcrowding and staffing issues. Choose the model that aligns with your business goals, customer preferences, and operational capabilities, and even consider a hybrid approach for added adaptability!

    READ this content on the blog: https://www.michelecaruana.com/blog/timed-open-play-sessions-vs-drop-in-play
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Episode on Memberships/ recurring revenue: https://bit.ly/44nGkKV
    Busy Bee Play Cafe: https://www.thebusybeeplaycafe.com/

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 36 min

Customer Reviews

5.0 out of 5
121 Ratings

121 Ratings

Christinalee37 ,

Love this podcast !

Michelle does such a great job covering all topics around running a children’s play cafe. Before finding this podcast I didn’t know where to start on this business venture . I am really hoping to open my own play cafe next year so I am incredibly thankful for this invaluable free resource !

Meg44667235 ,

Great information!

I have been looking into this business for over a year. This podcast has been so helpful in answering questions I have had and has even given information on things I had not thought of!

MCorinne ,

LEGIT LIFE & BUSINESS RESOURCE

This podcast goes way above and beyond easy tips, trends, and templates. She goes into real frameworks to support long term growth & joy to successfully navigation the struggles of truly unique brick & mortar business. Going to binge them all & integrate as fast as I can.

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