292 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

The Profitable Play Podcast Michele Caruana

    • Business
    • 5.0 • 114 Ratings

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

    281: Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?

    281: Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?

    In today's episode of the Profitable Play Podcast, we'll explore the pros and cons of timed play sessions and open all-day access for indoor playgrounds and play cafe businesses. While timed play sessions offer a structured environment and (sometimes!) more predictable revenue, they may limit flexibility and customer satisfaction. Open all-day access provides increased flexibility and continuous revenue but comes with challenges such as overcrowding and staffing issues. Choose the model that aligns with your business goals, customer preferences, and operational capabilities, and even consider a hybrid approach for added adaptability!

    READ this content on the blog: https://www.michelecaruana.com/blog/timed-open-play-sessions-vs-drop-in-play
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Episode on Memberships/ recurring revenue: https://bit.ly/44nGkKV
    Busy Bee Play Cafe: https://www.thebusybeeplaycafe.com/

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 36 min
    280: From Quiz to Conversion: How Quizzes Can Drive Sales for Indoor Playground Businesses With Lindsay Roberts

    280: From Quiz to Conversion: How Quizzes Can Drive Sales for Indoor Playground Businesses With Lindsay Roberts

    In this episode, Lindsay Roberts of Fem Frontier dives into the strategy of using fun and simple quizzes to build and segment email lists (and entire customer bases!) specifcally for indoor playground owners. She highlights the importance of creating engaging quizzes, promoting participation, and segmenting lists for highly-personalized, targeted marketing. Lindsay shares practical tips and best practices to empower you to leverage QUIZZES for (automated!) business growth.



    Try Interact (Our Recommended QUIZ Software): https://bit.ly/43DFKtG

    Lindsay's Quiz: https://www.femfrontier.com/take-quiz

    Lindsay's Website:  www.femfrontier.com

    Instagram: @FemFrontier



    Michele’s Instagram: https://bit.ly/3Ia4PTK



    OTHER RESOURCES:

    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU

    What's Working 2024 Guide: http://bit.ly/3GwXQAS

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

    Fund Your Indoor Play Business: http://bit.ly/38KbYbz

    Courses & Consulting: http://bit.ly/3N7bPAI

    Indoor Playground Business Courses: https://bit.ly/37yCxAC

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    Michele’s Website: https://www.michelecaruana.com

    YouTube Channel: https://bit.ly/3JDkSe7

    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

    ETSY Template Shop: https://bit.ly/40RF5D4

    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep













    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 51 min
    279: Texting Trends: Modern SMS Marketing Techniques for Indoor Playgrounds

    279: Texting Trends: Modern SMS Marketing Techniques for Indoor Playgrounds

    14-Day SMS Marketing Trial: https://www.salesmessage.com/?fp_ref=nzfbw



    OTHER RESOURCES:

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

    What's Working 2024 Guide: http://bit.ly/3GwXQAS

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

    Fund Your Indoor Play Business: http://bit.ly/38KbYbz

    Courses & Consulting: http://bit.ly/3N7bPAI

    Indoor Playground Business Courses: https://bit.ly/37yCxAC

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    Michele’s Website: https://www.michelecaruana.com

    YouTube Channel: https://bit.ly/3JDkSe7

    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

    ETSY Template Shop: https://bit.ly/40RF5D4

    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep



    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 42 min
    278: Hosting A Successful (And Profitable!) Mother's Day Vendor Event At Your Brick and Mortar

    278: Hosting A Successful (And Profitable!) Mother's Day Vendor Event At Your Brick and Mortar

    Hosting vendor shopping events at your indoor play space can be a great way for a quick cash boost AND to begin building a relationship with other local businesses owners and makers. However, the success of your first event is CRITICAL when it comes to enticing shoppers and booking vendors for any future subsequent events. So ensure you don't make these very common mistakes (many of which I have lived and learned from myself!) so you can create a smashingly successful Mother's Day event for your customers, your vendors, and your own indoor playground business.



    Get Event Visuals on YouTube: https://www.youtube.com/watch?v=jiBxLBF1EyE&t=51s

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    Michele's Email: Michele@michelecaruana.com



    OTHER RESOURCES:

    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU

    What's Working 2023 Guide: http://bit.ly/3GwXQAS

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

    Fund Your Indoor Play Business: http://bit.ly/38KbYbz

    Courses & Consulting: http://bit.ly/3N7bPAI

    Indoor Playground Business Courses: https://bit.ly/37yCxAC

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    Michele’s Website: https://www.michelecaruana.com

    YouTube Channel: https://bit.ly/3JDkSe7

    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

    ETSY Template Shop: https://bit.ly/40RF5D4

    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep



    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 28 min
    277: Your Perfect Pre-Launch Marketing Plan For Your Indoor Playground Business (From Daydream to Opening Day!)

    277: Your Perfect Pre-Launch Marketing Plan For Your Indoor Playground Business (From Daydream to Opening Day!)

    Here's your pre-marketing checklist PDF: https://www.michelecaruana.com/marketingchecklist



    Even if your business is already open, this episode of the Profitable Play Podcast hosted by Michele Caruana will discuss pre-launch marketing strategies that will help you...

    -launch a new service or revenue stream

    -open a second location with success

    -announce new opportunities like licensing or franchising



    And more!



    When it comes down to it, launching something new can be both exhilarating and a tad overwhelming, especially when it comes to getting the word out.



    And here's why pre-opening marketing is especially essential: it's like laying down the welcome mat before your guests even arrive. By building buzz and excitement ahead of time, you're not just opening your doors; you're going to be the toast of (and the talk of!) the town!



    But let's face it, marketing can sometimes feel like trying to juggle a dozen inflatable balls at once (which, coincidentally, might be excellent training for your future customers!). That's why this checklist is here to lend you a helping hand. From social media strategies to local partnerships and everything in between, we've got you covered.



    Here's your pre-marketing checklist PDF: https://www.michelecaruana.com/marketingchecklist



    OTHER RESOURCES:

    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU

    What's Working 2023 Guide: http://bit.ly/3GwXQAS

    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD

    Fund Your Indoor Play Business: http://bit.ly/38KbYbz

    Courses & Consulting: http://bit.ly/3N7bPAI

    Indoor Playground Business Courses: https://bit.ly/37yCxAC

    Michele’s Instagram: https://bit.ly/3Ia4PTK

    Michele’s Website: https://www.michelecaruana.com

    YouTube Channel: https://bit.ly/3JDkSe7

    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP

    ETSY Template Shop: https://bit.ly/40RF5D4

    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep









    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 43 min
    276: Recorded Coaching Call With Indoor Playground Owner Leena From The Little Play Avenue

    276: Recorded Coaching Call With Indoor Playground Owner Leena From The Little Play Avenue

    I was asked recently to bring back recorded one-on-one coaching calls with Play Maker Society members, so today I am VERY excited to be doing exactly that!

    A few weeks back I reached out inside of my Play Maker Society group and asked for volunteers who agreed to be recorded for the podcast and YouTube channel, and I am SO excited to bring you the first of those today!

    Other recorded coaching calls: https://bit.ly/49D8zZ5
    The Little Play Avenue Website: https://thelittleplayavenue.com/
    The Little Play Avenue IG: https://www.instagram.com/littleplayavenue/


    OTHER RESOURCES:
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2023 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep




    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 

    • 59 min

Customer Reviews

5.0 out of 5
114 Ratings

114 Ratings

Classy QT ,

New Business Owner

This cafe podcast is clutch. As a new business owner opening a indoor play cafe I was all over the place trying to find a persons whom as been where I been. This was literally a breath of fresh air to know I had a podcast and YouTube channel to look to go help. This is amazing. Thanks

Intelligent12B ,

Awesome programs and USEFUL information!

If you’re looking to start a business in the area of play, Michelle is definitely the guru and you have come to the right place! In addition, she’s so very generous with the information. It’s been so helpful to me on my journey to starting my business in soft play and eventually a brick and mortar indoor playground. Definitely glad I found her!

JLCjordynleighcannon ,

Amazing!!

Michelle is so knowledgeable in this field and i am hoping to join playmakers society one day to increase my knowledge in more areas than just her free content.

Top Podcasts In Business

In Good Company with Nicolai Tangen
Norges Bank Investment Management
Money Stuff: The Podcast
Bloomberg
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Money Rehab with Nicole Lapin
Money News Network
Thoma Bravo's Behind the Deal
Thoma Bravo | Pod People

You Might Also Like

Christy Wright Podcast Channel
Christy Wright
The Goal Digger Podcast
Jenna Kutcher
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
Consider This from NPR
NPR
Up First
NPR
De-Influenced with Dani Austin
Dani Austin