The Profitable Play Podcast Michele Caruana

Wellness Living FREE Demo + 50% Discount: https://discover.wellnessliving.com/playcafeacademy

In this inspiring episode, we are thrilled to welcome Jody Dyer, the visionary owner of Crippled Beagle Publishing. Jody reveals the secrets behind transforming your indoor playground mission into a captivating children's book. Drawing from her own experience as a writing coach and author, Jody provides step-by-step guidance on writing, publishing, and marketing a book. Learn how storytelling can amplify your brand, extend your reach, and create a lasting impact in your community. Don't miss this episode filled with practical tips, creative inspiration, and strategies to take your mission to new heights and WELL beyond your 4 physical walls. Tune in for a conversation that promises to spark your imagination and elevate your business.

Jody's Website: https://www.crippledbeaglepublishing.com/
Jody's Program: https://www.crippledbeaglepublishing.com/authormastermind


OTHER RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

We have another recorded coaching call for you on the podcast today!

Today we are talking to Sarah Kobin who is the owner of Sunshine Play Cafe in Kentucky.

And while Sarah’s space is what I would consider “fully staffed”, meaning she has a team running the place without her needing to be there unless she wants to be, she is still feeling that overwhelm– because even just managing a team is a LOT, especially when a business is new- for everyone involved– for you, your staff, AND your customers. 

So today we are first going to talk to Sarah about continuing to delegate tasks in terms of what she should be delegating as well as how and when, we are getting into team management and reducing staff turnover by increasing her teams happiness level and overall satisfaction with their position.

Next we get into my favorite app and system for task and project management, and how I manage my entire life– not just my business life- with ONE free tool and how I am able to loop my team and my spouse into that as well so we all can benefit and better our communication. 

We are also going to talk about her different revenue streams and where her focus should be, as well as some things that aren’t quite working out for her right now. We really get into troubleshooting some of her offerings and I think we end the call with some great conclusions and action items that I think Sarah will really like the results of once she tests them out. 

RESOURCES MENTIONED:
Asana Tutorial: https://www.youtube.com/watch?v=k0xUSDysSmc&t=488s
Clockwork: https://bit.ly/4aRy5e2

Sarah's Business (Sunshine Play Cafe):
Website: https://www.sunshineplaycafeky.com/
IG: https://www.instagram.com/sunshineplaycafeky/

OTHER RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

BLOG for this episode: https://www.michelecaruana.com/blog/14-things-i-loved-about-this-play-cafe-business
YouTube Tour: https://www.youtube.com/watch?v=MKtCgkmvI5I&t=296s
Pre-Vacation Playlist: https://www.michelecaruana.com/prevacationplaylist
Free A.I. Training: https://www.michelecaruana.com/using-ai-for-your-play-cafe-business
Cafe Kiosk Ordering: https://bit.ly/3QPEUVi

OTHER RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

Introduction:

Welcome back play makers! It’s me, your host Michele Caruana, and I've got an exciting guest expert interview lined up for you today. One of the most common challenges I hear from my community is the struggle to effectively market their business while juggling numerous responsibilities. We understand the importance of marketing, yet finding the time to do so can be daunting. In previous episodes, I've emphasized the value of handling marketing efforts internally rather than outsourcing, but time always remains a constraint. Today, I'm thrilled to be joined by social media and content marketing expert Jerry Potter. Jerry specializes in helping busy business owners maximize their social media impact while minimizing time investment.

Guest Introduction:
Jerry Potter is renowned for his expertise in social media and content marketing. With a focus on efficiency and simplicity, he empowers business owners to achieve significant results with minimal effort. Through his website and YouTube channel, Jerry has amassed a following of over 100,000 subscribers and has influenced nearly a million individuals worldwide to master their content marketing strategies.

Key Topics Covered:
Choosing the Right Platforms: Jerry advises on which social media platforms to prioritize based on your business goals and target audience.Creating Engaging Content: Learn strategies for crafting quality content that resonates with your audience and improves visibility within algorithms.Local Audience Targeting: Discover techniques for reaching local parents while expanding your audience reach for tangible business outcomes.Maximizing Efficiency: Jerry shares actionable tips for achieving better results with less time and effort invested in social media marketing.
Connect with Jerry Potter:
Subscribe on YouTube: https://youtube.com/@Jerry Potter 
Website: https://dateyourfollowers.com

OTHER RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

BLOG for this episode: https://www.michelecaruana.com/blog/8-tips-for-surviving-the-summer-slow-down-in-the-indoor-playground-industry

In this episode of The Profitable Play Podcast, host Michele Caruana tackles the summer slowdown that many play cafe owners face, offering valuable insights and practical tips to navigate this challenging season. 

Drawing from her own experience of facing an 80% drop in open play traffic, she emphasizes the importance of strategic planning and adapting to seasonal changes. 

Michele outlines eight specific and actionable strategies to help businesses survive the summer dip and take advantages of the numerous opportunities still available for additional revenue this season. 

While the best time to prepare was months ago, the second best time to act is RIGHT NOW. 

Tune in for essential advice on transforming your business model to mitigate seasonality, leveraging customer needs, and making the most of the slow season to ensure long-term success.

RESOURCES MENTIONED:
Read This Content On The Blog: https://www.michelecaruana.com/blog/8-tips-for-surviving-the-summer-slow-down-in-the-indoor-playground-industry
Mobile Event Mini Course: https://www.michelecaruana.com/Launch-a-Soft-Play-Business
Jordan Works Instagram: https://www.instagram.com/jordanworks_/
Monkey Around Play Cafe Tik Tok: https://www.tiktok.com/@monkeyaroundplaycafe
Cash Injection Strategies Part 1 (Episode 214): https://bit.ly/44vVXRg
Cash Injection Strategies Part 2 (Episode 215): https://bit.ly/43umInF
Summer Camp Program Tips (Episode 158): https://bit.ly/4biZWDh
Summer Camp Execution Tips (Episode 159): https://bit.ly/4cetjrp
Host a Community Baby Shower (Episode 121)r: https://bit.ly/3QFsujz
Should You Rent That Booth? (Episode 99): https://bit.ly/3XBfeQt
Should You Cancel That Class or Event? (Episode 153): https://bit.ly/3PacPrB

OTHER RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

FREE "Hire Your Kids" Guide: https://bit.ly/hireyourkidsguide
"Hire Your Kids" FULL Toolkit (Step-By-Step): https://bit.ly/hiringkidstoolkit 

Indoor playground owner business coaching call with Little Harts Play Cafe owner Jessica!

In today's episode, you get to listen in on a recorded coaching call with indoor playground owner Jessica who will be opening Little Harts Play Cafe later this year.

In this conversation, we discuss...
... Potential layout solutions for a 3,000 square foot space
... Combining two smaller spaces into one
... Private birthday parties versus semi-private
... Fundraising strategies like merch sales, crowdfunding, and crowd sourced loans
... Drop-shipping/ no inventory merch sales
... Better accommodating Dads and male caregivers in an industry that seems more woman-focused
... Website design and marketing priorities pre-opening
... Reasonable costs for website design and ongoing maintenance
... What to focus on FIRST when it comes to marketing

Go behind-the-scenes of the process of opening an indoor playground or play cafe business in this coaching call!

P.S. Want a pre-launch step-by-step marketing plan? Here you go : https://www.michelecaruana.com/marketingchecklist

Little Harts IG: https://www.instagram.com/littlehartsplaycafe/
Website coming soon!

RESOURCES:
Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
What's Working 2024 Guide: http://bit.ly/3GwXQAS
Web Design Services- Book A Free Call: https://www.michelecaruana.com/play-cafe-business-web-design-services
Fund Your Indoor Play Business: http://bit.ly/38KbYbz
Courses & Consulting: http://bit.ly/3N7bPAI
Indoor Playground Business Courses: https://bit.ly/37yCxAC
Michele’s Instagram: https://bit.ly/3Ia4PTK
Michele’s Website: https://www.michelecaruana.com
YouTube Channel: https://bit.ly/3JDkSe7
FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
ETSY Template Shop: https://bit.ly/40RF5D4
Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
Questions and Support: Support@michelecaruana.com 
Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy