299 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

The Profitable Play Podcast Michele Caruana

    • Business
    • 5.0 • 124 Ratings

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

    288: How To Save Money On Your Facebook And Instagram Ads (Part 2/2)

    288: How To Save Money On Your Facebook And Instagram Ads (Part 2/2)

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    BLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-ads

    Today we're diving into PART 2 of one of my favorite topics: marketing your indoor playground or play cafe business while saving money.

    Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.

    While quick-launch ads and boosted posts are tempting, they often lack real ROI.

    Instead, focusing on strategic spending is key. Let's explore some actionable tips for maximizing your ad budget.

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    Episode 123 (Ad Targeting): https://bit.ly/3QO5b6m
    Episode 90 (Google Ads): https://bit.ly/4ajRWBm
    Episode 80 (Mobile Sites): https://bit.ly/4boBbGo
    Facebook Pixel Tutorial: https://www.youtube.com/watch?v=9-Ic0DRgaCM&t=43s
    Boosted Posts Explanation: https://www.youtube.com/watch?v=dZ213beDfqE

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 25 min
    287: Handling Conflict and Mastering Tough Conversations With Customers and Employees with Elisabeth Robinson

    287: Handling Conflict and Mastering Tough Conversations With Customers and Employees with Elisabeth Robinson

    THIS is one of those episodes that make me wish I could hop in a time machine back to 2015 when I was opening my business with what I know after this conversation. Knowing how to handle conflict and how to master difficult conversations with confidence would have saved me SO much anxiety, stress, and ALL the negative consequences that came from NOT having this perfected.

    Our guest on the show today is Elisabeth Robinson of “Mastering Difficult Conversations”.

    Elisabeth’s mission is to help people and businesses overcome pre-conversation anxiety and build confidence. Effective communication is a crucial skill in both personal and professional life, and today, Elisabeth is going to give us some really practical tips regarding how we can tackle conflict head-on and become better leaders in our business.

     And Elisabeth also owned multiple brick and mortar bakery businesses so she has an amazing perspective as both an entrepreneur and highly trained and experienced HR professional to help guide us in this tricky area.

    Today we are covering everything– from handling conflict with difficult customers, to handling issues with employees, and even navigating conflict BETWEEN employees– because I don’t know about you, but one thing I will always point to as something that shocked me about owning an indoor playground was just how much time and energy I would spend managing my team and hiring, training, firing– everything that comes with having support staff. 

    It blew me away just how all-consuming that was, and like I said, I really wish I knew then what I know now and Elisabeth is going to walk us through all of it step by step.

    Elisabeth's IG: @hardconversations2.0
    For a FREE 20-Minute Consult: elisabeth@masteringhardconverstions.com

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 55 min
    286: How To Save Money On Your Facebook And Instagram Ads (Part 1/2)

    286: How To Save Money On Your Facebook And Instagram Ads (Part 1/2)

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    BLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-ads

    Today we're diving into one of my favorite topics: marketing your indoor playground or play cafe business while saving money.

    Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.

    While quick-launch ads and boosted posts are tempting, they often lack real ROI.

    Instead, focusing on strategic spending is key. Let's explore some actionable tips for maximizing your ad budget.

    Book More Birthdays with Ads Course: https://bit.ly/3N7bPAI
    Facebook Pixel Tutorial: https://www.youtube.com/watch?v=9-Ic0DRgaCM&t=43s
    Boosted Posts Explanation: https://www.youtube.com/watch?v=dZ213beDfqE

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 41 min
    285: Stress Reduction, Nervous System Regulation, and Burnout Prevention For Indoor Playground Owners With Kelly Hale

    285: Stress Reduction, Nervous System Regulation, and Burnout Prevention For Indoor Playground Owners With Kelly Hale

    Normally on the Profitable Play Podcast we talk about how to take care of your marketing, your team members, your sales and your customers, your business partners and vendors,- all that. But today, I want to talk about how we can take care of YOU, the business owner. 

    Because while most of us have amazing support systems and teams that help us make our missions possible– we still remain at the center of it. And if we allow our stress and anxiety and overwhelm to impact our mental and physical health- EVERYTHING suffers. 

    My guest on the show today is Kelly Hale. Kelly has 25 years experience in the wellness & rehab field as an OT, restorative movement specialist and nervous system regulation expert.  

    Her lifelong love of learning is apparent in her numerous certifications in Pilates, Brain Gym, Body Ecology, integrative manual therapy and more. She is continually fascinated by the body’s innate ability to self regulate and heal from within. 

    Kelly’s work is sought out for her unique, synergistic approach that goes beyond the diagnosis and functional deficits to examine the true root causes such as “tripped-up” reflexes, cranial-sacral system disruption, and an un-integrated nervous system. This work has inspired her to create many nervous system regulation programs for rehab and movement professionals as well as the curious person seeking a calmer, more empowered life. As a former meditation drop out herself she understands all too well the challenges of finding the peace and calm and is passionate about sharing quick, simple tools to tap into the wisdom of your nervous system.  

    Kelly has owned a Holistic Rehab and Pilates practice since 2001, so she has a TON of brick and mortar experience as well. She is a highly sought out presenter at professional conferences and a key note speaker. And today, she is going to teach us how to identify WHEN our bodies are reaching burnout, how to put a stop to it and regulate our nervous system and hormones, and how to actively prevent such imbalances and disruptions in the future– so that we can stay HEALTHY in our minds and bodies- so we can be present both physically and mentally in our businesses, our relationships, and in our various roles in our families and communities.

    FREE Nervous System Regulation for Stress + Anxiety: https://inspiredwell.com/innerpeace
    Kelly's Website: https://inspiredwell.com/
    Poop Camp:  https://inspiredwell.com/poop-camp-registration/
    Kelly's IG: https://www.instagram.com/inspired2wellness/

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 1 hr 1 min
    284: 5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as a Business Owner BEFORE Q2 is Over

    284: 5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as a Business Owner BEFORE Q2 is Over

    Since we are ALREADY nearing the halfway point of the year, today I want you to ask yourself a couple of questions (5 to be exact!) that I have gotten in the habit of asking MYSELF if I’m feeling a little distracted or unmoored in my work or personal life, because it always brings my goals and perspective back into focus.

    If you prefer to read this content: https://www.michelecaruana.com/blog/questions-to-ask-to-reclaim-focus

    Resources Mentioned:
    Kid's Night Out Video: https://www.youtube.com/watch?v=F7OCwa3aocU&t=8s
    Hiring Your Kids: https://bit.ly/3xDmLDs
    Hiring a Virtual Assistant: https://bit.ly/3Wa0bfI

    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 34 min
    283: Successfully Launching a Physical Product For Parents With Pluie Founder Addie Gundry

    283: Successfully Launching a Physical Product For Parents With Pluie Founder Addie Gundry

    How to successfully launch a physical product with Female Founder of the Year and TIME Best Invention winner, Pluie Founder Addie Gundry!

    In this episode, I welcome Addie Gundry, the visionary founder and CEO of Pluie, a revolutionary commercial changing table featured on Shark Tank and recognized by TIME as a best invention.

    Addie shares her journey from a culinary career on The Food Network to creating Pluie out of a personal need as a mom for improved public changing tables.

    We discuss Addie's clever company naming strategy, the launch process for a physical product, and the growth of Pluie into major outlets like CVS and Starbucks-- PLUS her expansion into more products for parents.

    Additionally, Addie provides valuable insights on overcoming challenges like imposter syndrome and the fear of failure.

    This conversation also offers a fascinating behind-the-scenes look at Shark Tank's production process, highlighting Addie's tenacity and confidence in Pluie's positive impact on parents everywhere.

    If you need a fresh dose of energy or motivation, OR if you're feeling called to launch a physical product but you're feeling scared or STUCK- this video is for you!

    Pluie website: https://hellopluie.com/
    Pluie IG: https://www.instagram.com/hello_pluie/
    Addie's IG: https://www.instagram.com/addiegundry/


    OTHER RESOURCES:
    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Getting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZU
    What's Working 2024 Guide: http://bit.ly/3GwXQAS
    Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD
    Fund Your Indoor Play Business: http://bit.ly/38KbYbz
    Courses & Consulting: http://bit.ly/3N7bPAI
    Indoor Playground Business Courses: https://bit.ly/37yCxAC
    Michele’s Instagram: https://bit.ly/3Ia4PTK
    Michele’s Website: https://www.michelecaruana.com
    YouTube Channel: https://bit.ly/3JDkSe7
    FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP
    ETSY Template Shop: https://bit.ly/40RF5D4
    Recession Prep Playlist: https://www.michelecaruana.com/recessionprep

    Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fD
    Questions and Support: Support@michelecaruana.com 
    Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

    • 56 min

Customer Reviews

5.0 out of 5
124 Ratings

124 Ratings

Georganne Knows ,

Michele is the real deal

I will literally buy, listen, read, watch, and subscribe to anything Michele Caruana puts out because she’s that good. I found her a year and a half or so ago when I was just beginning to start my business and her content really helped me. I learned and continue to learn so much actual information that I apply and use in my business building process and now I’m opening in a few months with confidence; I know I am doing everything I can to set myself up for success. She opened my eyes to things I never knew and changed my mind on business ideas I truly am so glad about because her wisdom comes from legitimate experience. At the end of the day I have to be profitable and her content is helping me build that foundation of success. Definitely recommend!! Thank you Michele!

livandluna ,

Michelle is the best!

If you’re looking for advice on starting and scaling a play based biz Michelle Caruana is the mentor for you- she’s not only an expert but she’s passionate about helping and supporting her people. I love her marketing advice - she’s such a smart business owner and this podcast is incredible 👏

Christinalee37 ,

Love this podcast !

Michelle does such a great job covering all topics around running a children’s play cafe. Before finding this podcast I didn’t know where to start on this business venture . I am really hoping to open my own play cafe next year so I am incredibly thankful for this invaluable free resource !

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