501 episodes

Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.

The Pubcast with Jon Loomer Jon Loomer

    • Business
    • 4.9 • 39 Ratings

Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.

    How Advantage+ Creative Works

    How Advantage+ Creative Works

    You've likely seen a new feature that allows you to make up to three different creative optimizations of your Facebook ad. This isn't scary. It's Advantage+ Creative, and here's how it works...

    • 11 min
    How Meta Could Leverage Outbound Clicks

    How Meta Could Leverage Outbound Clicks

    If you sell a product on Amazon or another third-party site, the struggle is real with advertising. You can't remarket to people who clicked on your ad. Your optimization options aren't ideal.
    But, Meta has something they could do that, while it wouldn't solve every problem for this group, it would make things better. I explain on this episode.
    Don't forget to subscribe, rate, and review!

    • 13 min
    Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

    Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

    If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement.
    Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general.
    Don't forget to subscribe, rate, and review!

    • 14 min
    When Life Gets in the Way

    When Life Gets in the Way

    This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...

    • 5 min
    Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

    Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

    Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...

    • 3 min
    New Feature: Marketing Messages from Meta Business Suite

    New Feature: Marketing Messages from Meta Business Suite

    Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...

    • 3 min

Customer Reviews

4.9 out of 5
39 Ratings

39 Ratings

Facqt Media ,

Great content!

Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!

Amy Cheer Marketing ,

Amazing Content

Jon gives his listeners so much valuable info! He is amazing and so easy to understand. Sign up for his emails, too! Every marketer needs to follow Jon Loomer.

Ben.Zoh ,

If you only have time for one..

Make this the podcast that you listen to. John is such a down to earth guy and he is unparalleled in his knowledge of Facebook advertising. He gives more away for free than many of the other so called "gurus" try to sell. I have all my people listen to his show and read his blog, it's a requirement. His success is inspirational and one of the reasons I decided to go off on my own.

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