587 episodes
The Pubcast with Jon Loomer Jon Loomer
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- Business
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4.9 • 39 Ratings
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Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.
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Be Ethical to a Fault
Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.
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Links Are Down on Facebook, But Does It Matter?
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
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How are Meta's Changes to Aggregated Event Measurement Possible?
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
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Do Not Ignore Meta's Twitter Competitor
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
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Embrace 'It Depends'
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
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5 Reasons for a Drop in Meta Ad Prices
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
Customer Reviews
Great content!
Such enlightening content! John's very knowledgeable and informative, he provides real insights that definitely work. Glad to find your podcast, I'm learning a lot especially since we are into Facebook advertisements too!
Amazing Content
Jon gives his listeners so much valuable info! He is amazing and so easy to understand. Sign up for his emails, too! Every marketer needs to follow Jon Loomer.
If you only have time for one..
Make this the podcast that you listen to. John is such a down to earth guy and he is unparalleled in his knowledge of Facebook advertising. He gives more away for free than many of the other so called "gurus" try to sell. I have all my people listen to his show and read his blog, it's a requirement. His success is inspirational and one of the reasons I decided to go off on my own.
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