The Pubcast with Jon Loomer

Jon Loomer
  • 4.9 (40)
  • MARKETING
  • UPDATED DAILY
The Pubcast with Jon Loomer

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

  1. 4 DAYS AGO

    When to Use Advantage+ Audience

    When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

    8 min

  2. FEB 12

    The New Role of Remarketing

    While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

    8 min

  3. FEB 5

    Why Meta Should Bring Back Podcasts

    Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

    8 min

  4. JAN 29

    Do You Still Need Detailed Targeting?

    Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

    8 min

  5. JAN 22

    What Meta’s Latest Changes Mean for Advertisers

    Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

    10 min

  6. JAN 15

    Is It Time to Abandon Lookalike Audiences?

    Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

    8 min

  7. JAN 8

    The Pubcast Is Back for 2025

    After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

    6 min

  8. 08/01/2023

    The Source of Motivation

    Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

    2 min
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4.9
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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

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