The Salon Scoop

The Salon Scoop
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The Salon Scoop podcast educates, entertains and inspires salon professionals to find happiness and success in this beautiful industry. We shop talk all things salon with some of the most influential people in the industry to bring you real life stories, debates, entertainment, and best practices to help you live your best life. Whether you’re new to the industry, looking to make a leap to owning your first salon, a salon owner planning for retirement, looking for opportunities to be a platform artist or educator, or anywhere in between, this podcast is for you.

  1. 3D AGO

    Why Your Instagram Isn’t Turning Followers Into Clients with J Ladner

    Are you posting consistently, following trends, and trying to grow your Instagram but still not seeing it translate into real clients? You’re not alone! In this episode of The Salon Scoop, Scott sits down with J Ladner, a Los Angeles-based celebrity hairstylist and educator who has built an audience of over 270,000 followers, and more importantly, knows how to turn that attention into real business behind the chair. This conversation goes beyond just growing a following. It’s about how to make social media for salons actually work. In this episode, you’ll learn: • What actually works when it comes to growing on Instagram today• The difference between content that gets likes vs. content that gets clients• How to balance content for clients vs. other stylists• How to tell if you’re attracting the wrong audience• Simple ways to turn followers into bookings• The biggest mistakes stylists make with social media marketing for salons• A realistic content strategy for busy stylists• How to turn online attention into real opportunities and revenue   Social media doesn’t have to feel overwhelming, but it does need to be intentional. Because it’s not about having more followers… it’s about turning the right attention into real growth. Huge thanks to J Ladner for sharing such incredible insight, make sure to follow along on Instagram @itsmrjladner For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salondigital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contactwith us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

    54 min

  2. APR 20

    Origin Stories: How Industry Icons Got Their Start (200th Episode Special)

    What do some of the most successful professionals in the salon industry have in common when it comes to how they got started? Surprisingly… almost nothing. In this special 200th episode of The Salon Scoop, we’re revisiting clips from past conversations with five incredible industry leaders: Wendy Belanger, Candy Shaw, Farhanna Premji, Sean Godard, and Sam Villa. Each shares how their journey into the beauty industry began — and their paths couldn’t be more different. In this episode, you’ll hear:• How some of the industry’s most respected professionals got their start• The unexpected paths that led to incredible careers• Why there’s no single formula for success• A reminder for anyone questioning their next step After 200 episodes, one thing is clear: success in this industry rarely follows a straight line. Sometimes the most important thing you can do… is simply take the next step!   Make sure to follow these amazing guests and industry icons on Instagram @wendyabelanger @thebalaylama @xo.farhana.balayage @seangodard @samvillahair For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    25 min

  3. APR 13

    The Hidden Trends Shaping the Future of Salons

    What are the trends quietly shaping the salon industry right now… that most salon owners aren’t paying attention to yet? If you’ve ever wondered what’s really happening behind the scenes in the beauty industry — not just from one brand or one perspective, but across thousands of salons — this episode will give you a fresh perspective. In this episode of The Salon Scoop, Scott sits down with Anne Moratto from Modern Salon, one of the most respected media platforms in the professional beauty industry. Through the stories they cover, the professionals they feature, and the trends they track, Anne and her team have a unique view into what’s evolving in salons every day. In this episode, we explore: • The trends gaining momentum across the salon industry right now• The biggest challenges salon owners and stylists are facing today• The opportunities emerging for professionals who stay informed• What successful salons are doing differently in today’s environment• Why perspective and industry awareness matter more than ever If you want a clearer understanding of where the industry is headed, and how to position yourself for what’s next, this conversation offers insights you won’t want to miss! Huge thanks goes out to the amazing Anna Moratto for sharing such important insight. Follow @modernsalon on Instagram for more education, industry insights, and inspiration for salon professionals! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    37 min

  4. APR 6

    The Secret to Building a Loyal Salon Team

    When salon owners think about marketing for salons, they usually focus on external strategies — social media marketing for salons, SEO for hair salons, updated websites for salons, or improving Google rankings through digital marketing for salons. But one of the most powerful salon marketing strategies actually starts inside your business. Your team's performance is part of your brand and directly shapes the guest experience, which influences client retention, online reviews, referrals, retail sales, and rebooking rates. In this episode of The Salon Scoop, we explore a powerful leadership system that can strengthen both team culture and long-term business growth: structured one-on-one meetings with your team. In this episode, you’ll learn: Why internal leadership systems are a key part ofmarketing strategies for salonsHow team performance directly impacts client retention and online reviewsHow structured one-on-one meetings improve communicationand accountabilityWhat salon owners should discuss during these personal development meetingsHow to eliminate fear and create a strong team cultureIf you want to grow your business, you need to start by growing your team.  This episode will show you how to effectively implement one-on-one meetings - a leadership system that is one of the most powerful — and overlooked — growth strategies in the salon industry. Because great marketing may bring clients in the door, but a great team is what keeps them coming back. For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    31 min

  5. MAR 30

    The Salon Suite Dream VS Reality

    More cosmetologists than ever are leaving traditional salons to open their own suites. The promise? Freedom, flexibility, and full control of your business. But what does that actually look like behind the scenes? In this episode of The Salon Scoop, Scott sits down with Tatiana Masone (@thateverythingmom) and Tessia Hollinger (@beauty_stylesbytess) — two successful independent artists — to share an honest look at the transition from employee to business owner. Because when you go independent, you’re not just a service provider anymore. You’re managing your own marketing for salons, inventory, finances, operations, and growth. In this episode, you’ll learn: • What the transition from traditional salon to suite rental REALLY looks like• The biggest challenges faced in the first 6 months of going independent• The financial and operational realities of salon suite ownership• How independent operators approach social media for salons and client growth• How digital marketing for salons changes when you are your own brand• Signs you may (or may not) be ready to go independent• Advice for any salon professional looking to grow a sustainable career in today’s industry If you’re already a suite renter and are looking for best practices to succeed, or if you're thinking about making the move to a salon suite, this episode will give you the clarity you need to make smarter decisions. Because there’s no one “right” path in this industry, only the one you’re prepared for. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    46 min

  6. MAR 23

    What Modern Salon Clients Expect Before They Ever Click “Book Now”

    Consumer behavior in the beauty industry has changed dramatically. Today’s salon clients are more informed, selective, and digitally driven than ever before. Before committing to a service provider, most potential guests will conduct what is essentially a full digital audit of your business. From browsing Instagram for salons to reading Google reviews and visiting websites for salons, clients are doing extensive research long before they ever reach out.  In this episode of The Salon Scoop, we break down how modern clients evaluate salons online and how to set up your digital marketing presence to help you attract new guests.  In this episode, you’ll learn: • How modern clients research salons before booking• Why Instagram for salons acts as your digital storefront• The role Google reviews play in building trust and credibility• Why strong websites for salons are essential for conversions• How your online presence shapes client expectations before they arrive  If you want your salon to stand out in today’s competitive market, understanding how clients make booking decisions online is essential. Because long before someone contacts you or clicks “Book Now,” they’ve already decided whether your salon is the right fit. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    20 min

  7. MAR 16

    What If Retail Didn’t Feel Awkward Anymore?

    What if increasing your salon’s retail sales didn’t require pressure, scripts, or awkward conversations… but actually felt natural and aligned with great client care? In this episode of The Salon Scoop, Scott sits down with longtime stylist, salon owner, and educator Kristie Leslie, whose salon team has achieved an astonishing 100% retail-to-service ratio, meaning their retail sales match their service sales dollar for dollar. Kristie has spent years redefining how salons approach retail, and through her program The Business of Retail, she’s helping stylists and owners transform retail from the most uncomfortable part of the business into one of the most powerful drivers of profitability.   In this episode, you’ll learn: • The real reasons stylists feel uncomfortable selling retail• The mindset shift that transforms retail from “sales” into client care• How to naturally integrate product conversations into the salon experience• When retail conversations should happen during an appointment• A simple daily habit that can immediately increase retail results• The systems salons need to consistently grow retail sales• How salon owners should track retail performance and communicate it to their team• The biggest mistake owners make when trying to motivate stylists to sell products• How salons can compete with Amazon and online retailers• What becomes financially possible when retail is done well If you know someone in the industry who struggles with retail conversations, share this episode with them. Because when stylists sell with ease and authenticity, everyone wins…the client, the team, and the business! HUGE thanks goes out to the amazing Kristie Leslie for sharing her wealth of information on this subject, to learn more about her program The Business of Retail, check her out on Instagram @kristieleslie.theorie For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR ifyou want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my SalonBusiness Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, SalonOwner Collective Podcast.

    54 min

  8. MAR 9

    You’re Paying for Digital Marketing… But Is It Actually Working?

    Running a salon today means managing people, clients, and operations — while also investing in digital marketing for salons. From websites for salons and social media for salons to SEO for hair salons and salon loyalty programs, marketing can become one of your biggest expenses… and one of the hardest to evaluate. In this episode of The Salon Scoop, we tackle a big question: Are you truly investing in marketing, or just paying for it? This is practical business advice for salon owners who want clarity, stronger ROI, and smarter marketing strategies for salons, not just more services and more invoices.   In this episode, you’ll learn: • The difference between visibility and real results on salon social media• How to know if your Instagram for salons is driving bookings or just filling your feed• What real SEO for hair salons includes — and how Google rankings best practices for salons impact growth• Why many websites for salons look good but don’t convert• How effective salon loyalty programs and loyalty program best practices for salons improve retention• The hidden cost of disconnected marketing efforts• The key questions to ask when investing in digital marketing advice for salons• How to evaluate your marketing for salons without being a marketing expert If you want your digital marketing for salons to actually support bookings, retention, and long-term growth, this episode gives you the clarity to make confident decisions.   Because your marketing should grow your business, not drain it! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠ Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

    26 min
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About

The Salon Scoop podcast educates, entertains and inspires salon professionals to find happiness and success in this beautiful industry. We shop talk all things salon with some of the most influential people in the industry to bring you real life stories, debates, entertainment, and best practices to help you live your best life. Whether you’re new to the industry, looking to make a leap to owning your first salon, a salon owner planning for retirement, looking for opportunities to be a platform artist or educator, or anywhere in between, this podcast is for you.

Information

  • Creator
    The Salon Scoop
  • Years Active
    2022 - 2026
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © The Salon Scoop
  • Show Website
    The Salon Scoop

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