KP Unpacked

KP Reddy
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KP Unpacked explores the biggest ideas in AEC, AI, and innovation, unpacking the trends, technology, discussions, and strategies shaping the built environment and beyond. 

  1. 5D AGO

    The Silent Killer of Startups: Broken Boards

    Founders, if your board meetings feel pointless, this one’s for you. Rethink the people shaping your company’s future. Private company boards should drive growth, not block it. Yet too often, they become performative, disengaged, or simply wrong for a company’s stage. In this episode of KP Unpacked, KP Reddy and Nick unpack what makes boards work — and why so many founders get them wrong. They break down the difference between governance and guidance, how private equity’s rigor reshapes accountability, and why boards need to evolve just like product or operations. From “dead board members” to mismatched corporate execs, this episode is a blueprint for building a board that adds real value. Highlights 1) What Makes a Bad Board  Unengaged board members: the silent signal of a dying organization Corporate mindsets in startup spaces: when governance eclipses problem solving Analysts and placeholders: why some seats are signs investors have checked out2) Building the Right Board  Functional expertise over resume shine: the power of one domain expert who actually adds value Founders as architects of their board: setting expectations, structure, and chemistry Evolving governance: how Series A and B boards should look different from pre-seed3) Dynamics and Chemistry  Why founder board trust breaks when communication stops between meetings The “honeymoon” effect of early boards and how to keep engagement alive How to fix board structure without burning relationships4) The Private Equity Pattern  Pattern recognition through repetition: why PE backed AEC boards outperform Experience as leverage: what seasoned investors see that most founders miss5) Real Talk on Board Power  Why many investors lose interest when companies plateau and how founders can counter it The hidden tension of “board coups” and replacing founders How ego defines leadership longevity from Larry Ellison to Bill GatesIf you’ve ever left a board meeting wondering what the point was, this one’s for you. Learn how to build a board that keeps you accountable and scales with your business. Join the KPR Co Q1 Event to connect with founders and investors shaping the next generation of AEC growth. Register for the Owner Training Webinar happening on Nov 20th to go deeper into leadership, governance, and scaling for the real world.

    47 min

  2. NOV 3

    We Don’t Really Finish Projects. We Abandon Projects.

    AEC leaders, operators, and innovators, this one matters. Listen now and fix your closeout before it burns value. The closeout process is where most projects quietly fail. In this episode of KP Unpacked, the #1 podcast in AEC, KP Reddy and Nick pull back the curtain on why handovers break, why owners get stuck with the bill, and how to design for decades instead of deadlines.  From BIM’s broken promise to the CapEx vs OpEx split, this is a hard reset on how AEC should finish work. Highlights 1) Documentation and data BIM vs reality: digital models did not eliminate banker boxes or fragmented handoversDocumentation as asset value: warranties, submittals, service records as the true owner’s manualModern handover standard: digitize everything, make it queryable, and keep data portable across owners2) Incentives and ownership structure CapEx vs OpEx: split mindset drives short-term choices that hurt operationsIncentives and warranties: tie first five years of maintenance to designers and contractorsDesign–Build–Operate: operating accountability changes what gets built3) Operations and economics Maintenance economics: lifecycle costs can exceed build costs and should change design choicesManufacturers and feedback loops: lost warranty visibility and how direct data ties prevent waste4) Process and workflows Decentralized workflows: hundreds of contributors, no single system, and why forcing one platform fails at closeout5) Owner playbook Set closeout requirements early, enforce data standards in contracts, and involve operations from day one.After months of conversations with Owners and Owner Reps, we have launched our Owner Training Series to help you fix what breaks between design, build, and handover. Learn how to manage risk, enforce better closeouts, and align your teams for long-term success. 2nd Webinar is on Nov 20th. Enroll now and get the replay of first one → https://kpreddy.co/owner-training-series

    48 min

  3. OCT 27

    Why Curiosity Beats Connections in Startups

    If meritocracy starts at a web form, do you still need warm intros or just relentless curiosity? Track3D founder/CEO NK Chaitanya joins KP for a field-level riff on founder-led sales, learning on job sites, and why doing the unscalable early creates durable moats later. We unpack how a cold application turned into a partnership, why “works on day one” beats roadmap theater, and how automating the boring parts brings joy back to building. NK also breaks down Track3D’s $10M Series A, the tech vs distribution dance, and what it really takes to earn a customer’s time. Highlights One front door: meritocracy via a website form (and why it works)Founder in steel-toes: two years on sites to earn insight (and trust)Tech moat vs distribution moat: when to swing between themDesign partners > pilots: time commitment beats small checks“It has to work now”: MVPs that are job-ready, not demo-readyWhy this industry hates being sold to and how to sell by servingDoing the unscalable early to make scale possible laterFounder-led sales past $1M (and why the founder stays in the room)Automate the drudgery, protect the joy: AI that frees real workImmigrant advantage: beginner’s mind as a superpowerLearn more about KPR Co Mastermind Groups here! Upcoming KPR Co events Owners’ Training Series: practical moves for owners and owner’s reps

    41 min

  4. OCT 20

    Would You Like Fries With Your Engineering

    If you can ship a site plan with one click, do you still need the degree or just better prompts? Director of Innovation Brandon Blackberg (RTM Engineering) joins KP for a fast, practitioner-level riff on how AI is reshaping civil and structural work. We cover the “McDonald’s vs gourmet” future of delivery, why generalists win in a systems world, and how to avoid getting locked into someone else’s feature stack. We also talk vibe coding, token bills, and what KP would do if he started a firm tomorrow. Highlights  Why entry-level engineers will start closer to “junior-plus” with AI at their fingertipsGeneralist thinking vs narrow specialization when failures are system levelRethinking drawings and phases when iteration is cheapTime and materials, lump sum, and the real impact of token costsMulti-LLM strategies to avoid platform lock-inGuardrails that keep creativity alive and production safeBuild vs buy: when an internal tool beats a vendor, and when it doesn’tCareer paths that don’t look like ladders: engineering, coding, salesLearn more about KPR Co Mastermind Groups here! Upcoming KPR Co events Owners’ Training Series Kickoff: practical moves for owners and owner’s repsVibe-a-Thon: vibe coding for non-coders, prizes included9th Annual KPR Summit: the room where AEC’s next moves get decided

    47 min

  5. OCT 13

    “Up in Smoke” and Other Ways B2B Got Interesting

    KP Unpacked, the #1 number podcast in AEC breaks down how early-stage teams actually win attention and revenue in 2025.  KP and Nick go deep on founder-led distribution, “signature marketing” vs checklist B2B tactics, and why authenticity beats AI-generated slop. You’ll hear concrete examples from guerrilla stunts at conferences, product-led marketing, event strategy (sponsor vs booth), and running tight experiments you can pivot from fast.  We also cover brand risk, mission-first messaging, and hyper-legibility: publishing the “exhaust” of your work at a useful cadence. If you build, sell, or invest in AEC or construction tech, this is your field guide to differentiation in the AI era.  From Shadow’s portfolio lessons to classics like “1,000 True Fans,” this episode gives you practical moves you can ship this week. The #1 podcast in AEC. KP and Nick. No fluff. Real tactics you can use. Key topics for search AEC marketing, construction technology marketing, B2B growthFounder-led go-to-market, distribution, demand gen, ABM“AI slop” vs human creativity, signature marketing, guerrilla marketingProduct-led marketing, brand risk, mission-driven storytellingEvent strategy: sponsorship vs booths, trade show timelinesExperiments, attribution limits, small-batch campaigns, “1,000 True Fans”

    55 min

  6. OCT 6

    Lease the Bot, Dodge the CFO

    In this episode of KP Unpacked, KP and Nick break down one of the toughest choices for hardware and robotics founders in AEC: Should you sell the equipment, offer it as a service, or self-perform the work? We cover how to size distribution and reduce friction, when CapEx vs OpEx tilts the deal, what risk transfer really costs, and why your choice is not static. We also get into channel pitfalls like exclusivity and rights of first refusal, and share field lessons from companies building real robots for construction. What you’ll learn A simple way to map distribution size vs friction before you pick a modelWhen RaaS wins due to OpEx and risk transferWhen to sell equipment because the interface is mature and buyers have CapExWhen to go Prime/self-perform for fast payback and controlHow maintenance, spares, and uptime reshape your marginsWhy channel exclusivity and ROFR can box you inHow to use customer conversations to validate the model earlyExamples referenced Lumina: electric construction equipment and why self-perform can align incentivesOkibo: drywall finishing robots and why RaaS speeds product learningTimestamps 00:00 Intro and warm-up03:05 Why cheerful, constructive podcasts work04:45 Founders Podcast and dense learning07:06 The big question: sell, service, or prime09:20 Framework start: distribution size vs friction14:35 Leasing, risk transfer, and unfamiliar tech17:20 RaaS realities: maintenance, spares, support22:35 Heuristics for RaaS, sell, and prime25:20 Incentives when you operate your own machines28:36 Okibo case: production scale and feedback loops33:26 CapEx vs OpEx and incentive alignment on projects39:44 Channels, exclusivity math, and distribution maturity40:39 The ROFR trap and how it kills deals42:19 Ask customers early and often47:39 Wrap If you’re building in AEC and wrestling with go-to-market, send us your scenario. We’ll pressure-test it on a future episode.

    49 min

  7. SEP 29

    Faster By Design

    Welcome back to KP Unpacked, the #1 podcast in AEC! In this episode, KP Reddy sat down with Ahmad Omar, founder of Slate, also our Mastermind member, to discuss the new wave of entrepreneurship sweeping through the AEC industry. Ahmad shares his journey of leaving a large firm to start his own, highlighting how today's technology, including AI, has shattered traditional barriers to entry for new companies. This conversation delves into why the rigid, slow-moving systems of the past are no longer a fit for today's innovators. Ahmad explains how Slate differentiates itself through speed and personal relationships, challenging the conventional wisdom of large firms. They also explore the future of the industry, from the potential for AI to be a "great equalizer" to the end of archaic practices like timesheets and multi-phased project billing. Follow KPR Co on LinkedIn to stay updated on our latest insights and groundbreaking projects. Ready to get hands-on with the future of AEC? Join us for our upcoming events! Vibe-a-thon - October 28thAEC Summit - October 29thSee you there!

    28 min

  8. SEP 22

    Why AEC Keeps Missing the Point

    Welcome to KP Unpacked of the #1 podcast in AEC. In this conversation, KP Reddy and Nick Durham cut through the noise and challenge the stories AEC leaders keep telling themselves. From LinkedIn posts that sparked heated debates to hard truths the industry avoids, this episode doesn’t play safe. It pushes you to rethink how innovation, scarcity, and leadership actually work in the built world. We revisit KP’s most discussed LinkedIn posts, including: Why paradox is a moat.The real reason startups fail in AEC.What leaders get wrong about exclusivity.Wrappers vs. Builders: the value equation no one wants to face.Why “safe” advice will kill your vision faster than risk ever will.💡 Episode Highlights: “Innovation in AEC isn’t optional. It’s survival.”“Scarcity creates power. Abundance creates noise.”“Wrappers aren’t builders. Services aren’t IP.”“Safe advice is the fastest way to kill a big idea.”“Exclusivity is a moat, but only if you dare to enforce it.”👉 Explore more at KPR Co and follow us on LinkedIn for upcoming episodes, events, and insights.

    49 min
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Ratings & Reviews

5
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About

KP Unpacked explores the biggest ideas in AEC, AI, and innovation, unpacking the trends, technology, discussions, and strategies shaping the built environment and beyond. 

Information

  • Creator
    KP Reddy
  • Years Active
    2020 - 2025
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2025 KP Unpacked
  • Show Website
    KP Unpacked

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