The Launch Lounge Podcast

Salome Schillack
  • 4.9 (49)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

  1. 4D AGO

    340. What a $50K/Month Online Course Business Actually Looks Like (Real Examples)

    What does a $50K/month online courses business ACTUALLY look like — behind the Stripe screenshots and highlight reels? 🚀 I've managed close to $7 million in ad spend for course creators, and most people have no idea what this level of business looks like day to day. They think you need a massive team, a million-dollar launch, or to be posting on social media around the clock. Spoiler: you don't. In this episode, I'm pulling back the curtain on three real businesses making $50K a month — including my own. I'm sharing the revenue breakdown, the team structure, what was working, and (maybe more importantly) what was still a total mess. Because even at $50K a month, things are not perfect. And I think you need to hear that. 🔥 In This Episode: The real revenue mix, team size, and daily reality behind three $50K/month course businesses Four myths about scaling that are keeping you stuck (no, you don't need 15 staff members) Five patterns every multi-six-figure course creator shares — and why a proven offer always comes first How to reverse-engineer your own $50K month using your offer price, conversion rate, and traffic system ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    31 min

  2. FEB 3

    339. She Had $10K for Ads. I Told Her No.

    A client came to me with $10,000 cash and big plans for her Q4 launch—and I turned her away. 🚀 Six months later, she sent me a message thanking me for saying no. Here's the thing: ads aren't a magic scaling button. They amplify what's already working in your funnel—and expose what isn't, expensively. After managing close to $7 million in ad spend for course creators, I've learned that the difference between people who scale beautifully with Facebook ads and those who burn through their budget in weeks comes down to just three numbers. Most people have never calculated any of them. In this episode, I'm sharing two very different client stories and giving you the exact framework to know if you're actually ready for paid traffic—or if you're about to make a very expensive mistake. 🔥 In This Episode: Why I turned away a client with $10K (and why she thanked me later) The critical difference between warm and cold traffic that trips up most course creators How to calculate your maximum cost per acquisition The three numbers that determine if your funnel can handle ads at scale Why you need a 90-day runway before touching paid traffic ✨ Ready for growth partners who make every marketing dollar work harder? Just 2 agency spots available for successful course creators,  coaches or online experts doing 10K+ monthly. We dive deep into your data, funnel strategy & customer journey for predictable scaling. Apply now at thelaunchlounge.com/agency 💫   💚 💚💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    29 min

  3. JAN 27

    338. Podcasting - What's Working in 2026

    If your podcast growth has flatlined, it's not your content—it's the platforms. And I'm going to prove it. 🚀 The algorithms have changed. They're no longer pushing shows to new listeners like they used to. Now they reward volume—more episodes, more output, more downloads. And that's pushing course creators into some uncomfortable corners. When I relaunched my show in 2024, I discovered something surprising: more episodes helped me go deeper with existing listeners, but not wider. That's when I found the real growth lever for podcasters in 2026—and it's probably not what you think. 🔥 In This Episode: Why the podcasting landscape has fundamentally shifted The difference between growing downloads and reaching new listeners The single most effective podcast growth strategy most creators overlook My 2026 playbook for video, clips, and community-driven growth ✨ Want expert guidance and predictable results? Our Meta Ads Agency has 2 spots open for course creators, coaches or online experts ready to scale strategically. We're growth partners who navigate the whole picture - not just ad runners. 10K+ monthly revenue required. Apply at thelaunchlounge.com/agency 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    26 min

  4. JAN 20

    337. Amy Porterfield Retired DCA… So Are Online Courses Dead?

    Amy Porterfield retired Digital Course Academy—so are online courses dead? 🚀 Here's my full-body, gut-level answer: absolutely not. But when someone as established as Amy pivots, I get why course creators everywhere started spiraling. So let's break down what's actually happening. Amy's move is a personal lifestyle decision, not a market verdict. She's been doing this for 15+ years and can afford to cut off a revenue stream. Most of us can't—and shouldn't try to copy that move. Your course is likely the front door to your business, and closing that door doesn't magically send more people to your coaching or mastermind. The real story? Some launches are struggling—but that's not because courses are over. It's because generic positioning, information-only offers, and 2018 marketing strategies don't cut it anymore. Trust is more expensive. Attention is fractured. And people want transformation with support, not just another course to watch "someday." I'm sharing exactly what's changed since 2022 and giving you my complete 2026 playbook to make this your most profitable year yet. 🔥 In This Episode: Why Amy retiring DCA is NOT proof online courses are dead The real reasons some launches are dying (and it's fixable) Five market shifts every course creator needs to understand Your 2026 playbook: four steps to your best year yet How to build trust before you ask for the sale ✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    29 min

  5. JAN 13

    336. The Only 2 Things That Matter if You Want to Nail Your Marketing

    The Only 2 Things That Matter if You Want to Nail Your Marketing What if everything overwhelming you about marketing right now could be stripped down to just two things? 🚀 If you're posting, emailing, launching, and rebuilding—but still wondering why nothing's clicking—I'm about to make your life way simpler. Most course creators think they have a marketing problem when they actually have a traffic problem, a conversion problem, or both. Instead of diagnosing it properly, they pivot. They rebuild. They burn everything down. But here's the truth: your marketing isn't broken. It's just unfocused. Today I'm sharing the uncomfortable math about your email list, why your launches might be shrinking even with more ads, and the one thing that shocked me when I unpacked a $500K business owner's data. 🔥 In This Episode: The simple math that reveals how big your list actually needs to be Why chasing new strategies keeps you spinning your wheels The real reason warm traffic converts but cold traffic doesn't How to ask for the sale without feeling pushy or weird One traffic source + one conversion process = everything you need Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    16 min

  6. JAN 6

    335. What You Can Expect in 2026

    What if the smartest content strategy isn't about reaching more people—but going deeper with the ones already here? 🚀 I'm shaking things up in 2026. After an email list disaster cut my podcast downloads in half overnight, I learned something powerful: you're not random strangers scrolling Spotify. You're my people—course creators who've been in my world for months or even years. So I'm done chasing podcast algorithms. This show is becoming my cozy living room—a space for real conversations about what's actually happening in your business. YouTube will handle the reaching. This podcast? It's all about the deepening. 🔥 In This Episode: Why batching content is the ultimate freedom hack for course creators The surprising link between your email list and podcast downloads How separating "reach content" from "nurture content" transforms your marketing The real story behind my ActiveCampaign disaster and what it taught me Permission to stop being everywhere and start building momentum instead of noise Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.

    18 min

  7. 12/18/2025

    334. Stop Half-Working Through Christmas

    If your version of "time off" is scrolling on the couch while mentally auditing your funnel, this episode is your intervention. 🚀 Let's be honest—most course creators have mastered the art of fake rest. You know the kind: laptop at every family gathering "just in case," mentally planning your January launch over Christmas lunch, checking your Stripe account while pretending to watch holiday movies. But here's what I learned the hard way: fake rest doesn't refill your tank. It just makes everything feel heavier when January hits. Today I'm walking you through my Clock Out CEO Checklist so you can actually put your business to bed for a few weeks. We're covering money, marketing, operations, and boundaries—plus a tiny reflection ritual to help you walk into 2026 with more clarity than most people have all year. 🔥 In This Episode: Discover why rest is a business strategy, not a reward you earn Spot the sneaky signs of "fake rest" draining your creativity Walk through the Clock Out CEO Checklist step-by-step Use three reflection prompts to set powerful intentions for 2026 ✨ Make 2026 your breakthrough year! One-on-one mentoring spots open - we go deep on your offers, funnels & numbers using my 7-year scaling framework + AI system. Includes Scale with Ads ($5K value). Super high-touch, very limited spots. Apply now at thelaunchlounge.com/mentorme 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    22 min

  8. 12/16/2025

    333. Still Not Making 'Quit My Job' Money? This Might Be Why

    What if you never make the "quit my job" money you've been dreaming about? 🚀 If that thought has been quietly haunting you, I need you to hear this: the problem isn't your work ethic or that you're not cut out for this. The problem is you might be running a business model that was never designed for YOUR life, audience, or strengths. I learned this the hard way chasing other people's membership models. They had huge audiences and years of platform-building behind them—I was trying to copy their playbook and wondering why the math didn't math. The day I stopped building their business and started building mine? Everything clicked. In this episode, I'm walking you through my "deborrow your business" exercise so you can finally stop copy-and-pasting strategies that don't fit and start designing a freedom empire that actually works for you in 2026. 🔥 In This Episode: Uncover the real reason your business isn't hitting freedom numbers (hint: it's not you) Spot the four signs you're running a "borrowed" business model Align your business with the life you actually want to live Create your personal Freedom Empire Rules for 2026 ✨ Just a handful of spots for one-on-one mentoring with me in 2026! Get my deep scaling framework + AI system to fix why customers aren't buying and clean up your funnels so you always know what's working. Includes $5K Scale with Ads course. High-touch, very limited. Apply at thelaunchlounge.com/mentorme 💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

    24 min
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4.9
out of 5
49 Ratings

About

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!

Information

  • Creator
    Salome Schillack
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Shine & Succeed Pty Ltd
  • Show Website
    The Launch Lounge Podcast

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