The Silvercore Podcast with Travis Bader

Travis Bader

Travis Bader, host of The Silvercore Podcast, discusses matters related to hunting, firearms, hiking, outdoor adventure, success, health and more with the people and businesses that comprise the community all from a uniquely Canadian perspective.

  1. Ep. 170: Inside the Norma Factory: How Swedish Precision Builds the World’s Most Trusted Ammunition

    OCT 7

    Ep. 170: Inside the Norma Factory: How Swedish Precision Builds the World’s Most Trusted Ammunition

    He’s the storyteller behind one of the most respected names in ammunition.Jonas Hellentin of Norma Ammunition joins Travis Bader for an inside look at how one of the oldest ammunition makers in the world continues to innovate while staying true to its roots. From the Swedish forests to the Norma factory floor, Jonas shares the brand’s 120-year legacy of craftsmanship, how their bullets are tested, and why Scandinavian hunting culture values precision, ethics, and community above all else. This episode explores the balance between tradition and technology, the ethics of hunting, the coming lead-ban challenges, and what it means to carry pride in every round. Follow Norma Ammo- https://www.norma-ammunition.com/ Instagram - https://www.instagram.com/normaammo Facebook - https://www.facebook.com/normaammo/ Youtube - https://www.youtube.com/channel/UC6ArzX0LPgGfkmdmZyVJZoQ Factory Tour - https://www.youtube.com/watch?v=jRRrf67XT7M     GET FREE -  Silvercore stickers by leaving a review on Spotify or Apple Podcasts, screenshot that review and send it to info@silvercore.ca with your mailing address. Silvercore Club Promotion and Giveaways -  Stoeger Canada 40% off clothing, 20% everything else and free shipping on orders over $150 (unit October 14 2025) - https://www.stoegercanada.ca/ Nanuk Cases - 30% off all cases Armament Technology - Keep an eye on Silvercore Outdoors social media for your chance to win a 3moa Micro Red Dot sight by SAI!- https://armament.com/collections/sai-optics-riflescopes/products/sai-optics-mini-red-dot-sight Timestamps: 00:00 – Intro & Silvercore Club discounts   02:00 – Welcome Jonas Hellentin: carrying Norma’s legacy forward   04:00 – Travis’ visit to the Norma factory in Sweden   07:00 – Inside the factory: automation meets human craftsmanship   09:00 – What makes Norma different from other ammunition makers   11:00 – The philosophy behind “It’s up to you”   13:30 – Swedish teamwork and the “hive mind” culture   17:00 – Hunting traditions: inclusivity and heritage in Sweden   21:00 – The origins of Norma Ammunition – from Norway to Sweden   27:00 – Multi-generational craftsmanship and pride in the factory   31:00 – From brass cup to finished cartridge: how ammo is made   34:00 – The overlooked secrets of ammunition accuracy   40:00 – Human error and humility in shooting   43:00 – Norma’s innovation in bonding technology   48:00 – The story behind Norma’s eco-friendly packaging   51:00 – Social media restrictions and reframing the outdoor message   55:00 – Education through Norma Academy and building trust   59:00 – The importance of unity in the hunting and shooting community   1:03:00 – Hunters as stewards of nature   1:05:00 – Testing and the science of ballistic gel   1:09:00 – Eureka moments and lessons learned in R&D   1:11:00 – Deciding which new calibers to develop   1:12:00 – The lead ban and its ethical implications   1:18:00 – The future of hunting and responsible innovation   1:20:00 – Closing thoughts and Norma Academy links

    1h 21m
  2. Ep. 169: How OnX Changed Hunting Forever with Dylan Dowson

    SEP 23

    Ep. 169: How OnX Changed Hunting Forever with Dylan Dowson

    He grew up in the wide-open country of eastern Montana, chasing elk bugles and learning the outdoors with his dad. Today, Dylan Dowson has spent over a decade with OnX Hunt, shaping how hunters connect with the land through technology and storytelling.In this episode, we dive into Dylan’s journey from small-town Montana to the forefront of digital mapping, the secrets behind OnX’s explosive growth, and the tension between tradition and tech in hunting. Dylan also shares unforgettable hunting stories, from calling in elk to the legendary “Scuba Moose” adventure in British Columbia.Whether you’re an old-school map-and-compass hunter or a tech-savvy explorer, this conversation is packed with insights, laughs, and stories that remind us why we hunt. 📌 Topics include:Growing up hunting in MontanaHow OnX became an essential hunting toolElk hunting strategies during the rutBalancing technology with traditionFamily hunting and raising kids with a connection to foodThe unbelievable “Scuba Moose” recovery story 🎯 Don’t forget: Silvercore Club members get access to exclusive tips from Dylan and other industry leaders. Learn more at silvercore.ca. https://www.instagram.com/dylan.hunter.dowson https://www.instagram.com/onxhunt/ https://www.onxmaps.com/ ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ Timestamps:00:00 Intro – Montana roots and OnX beginnings06:00 OnX growth, marketing, and storytelling12:00 Rangefinders, tech, and the ethics of hunting technology17:30 Elk hunting strategies and advice27:00 Calling elk vs. spot-and-stalk tactics37:00 Family hunting and raising kids with food awareness44:00 Axis deer in Hawaii & the “Scuba Moose” story1:04:00 Final thoughts and advice

    1h 5m
  3. Ep. 168: Brotherhood, Resilience, and Firearms: David MacDonald Returns

    SEP 9

    Ep. 168: Brotherhood, Resilience, and Firearms: David MacDonald Returns

    David MacDonald’s story is one of survival, service, and strength. After surviving 47 broken bones from an IED blast in Afghanistan, he rebuilt his life, helped others with PTSD, and now manages Beretta Defense Technologies in Canada. In this powerful conversation, we explore: The legacy and future of Beretta and its global brands.The reality of firearm laws and politics in Canada.The overlooked mental health challenges men face, from veterans to fathers.The importance of brotherhood, community, and purpose.This episode goes far beyond firearms, diving into resilience, family, and what it means to live with meaning. 👉 Share this with someone who needs to hear it. https://www.berettadefensetechnologies.com/ https://www.linkedin.com/in/david-macdonald-5693146a/ https://www.stoegercanada.ca ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ 🕒 Timestamps 00:00 – Silvercore Club giveaways & guest intro01:54 – David MacDonald returns to the podcast02:35 – Beretta Defense Technologies explained04:23 – Beretta’s 500-year legacy & family ownership06:46 – Beretta group brands: Benelli, Sako, Tikka, Steiner & more09:15 – Behind the scenes at the Tikka & Sako factories13:46 – Barrel life myths & factory standards explained17:58 – Human error vs equipment failure in firearms20:55 – Gun customization, training, and marketing25:05 – The Canadian handgun freeze & firearms politics31:00 – Buyback programs, registries & advocacy challenges36:50 – The firearms community’s internal conflicts40:50 – Educating the public about Canadian gun laws47:00 – Navigating bureaucracy & firearms policy55:00 – Fatherhood, change, and raising kids differently01:01:13 – Postpartum depression, PTSD & men’s mental health01:15:30 – Social media, loneliness & the need for men’s groups01:28:00 – Suicide, warning signs & supporting friends01:43:00 – Nature, hunting & outdoors as therapy01:49:00 – Service, veterans, and reclaiming identity01:52:07 – Closing thoughts & community challenge

    1h 53m
  4. Ep. 166: The Trade Gap Is Killing Us - Here’s What No One’s Talking About

    AUG 12

    Ep. 166: The Trade Gap Is Killing Us - Here’s What No One’s Talking About

    Zach Hanson was thriving in the world of AI and big tech...until the layoffs came. Two mortgages, a family to support, and no job in sight, he did what few with a white-collar background ever dare: he turned to trapping to survive. In this raw and timely conversation, Zach reveals how losing the comfort of corporate life reconnected him to skills that most of society has forgotten, skills that may be our only hedge in an uncertain future. Travis and Zach explore what it means to be truly self-reliant in a world increasingly propped up by fragile systems. From welding school to wolf trapping, from modern brain rot to the mental health cost of career fragility, this is a conversation about grit, identity, and rediscovering the value of getting your hands dirty. Zach's new book, The Trade Gap, might just be the blueprint for how to stay human in an AI-powered world. Order Here: https://geni.us/the-trade-gap https://thetradegap.com/ https://www.instagram.com/letmedielearning/ ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ Timestamps of Key Moments: 00:01:42 – The nostalgic charm of Merits Café and small-town hospitality00:04:50 – Fishing in Idaho and the surprising joy of tenkara rods00:08:00 – Life in Atlanta, Idaho and Travis' transformative trip to the Hansons' cabin00:09:55 – From white collar to off-grid: Zach’s journey into trapping and trades00:10:45 – Laid off and out of options: how trapping paid the mortgage00:14:10 – Welding school, starting from zero, and why it matters00:15:30 – How America abandoned trades and built a fragile workforce00:18:45 – The great shift in education: STEM vs. self-reliance00:22:15 – Redefining general education and the modern renaissance person00:26:50 – The Venn diagram of AI and trades: where the winners will be00:30:05 – Brain rot, social media, and the cost of convenience00:34:45 – Travis' AI blunder with GSP and the perils of outsourcing sincerity00:39:00 – Should we disclose when AI helps us? Ethical lines in creativity00:44:20 – The power draw of AI and the trades crisis nobody’s ready for00:47:05 – Oklahoma’s model for reviving trades in high school00:52:25 – TVM vs. TVE: Why building it yourself will always matter more01:00:55 – What do you really do? Redefining identity outside of job titles01:04:00 – What success looks like when you stop chasing titles01:10:30 – A friend lost to suicide and the mental health cost of obsolescence01:15:15 – The Adobe example: fear of learning something new vs. choosing growth01:17:00 – Why The Trade Gap is ultimately about giving people more options

    1h 18m
  5. Ep. 165: What Are You Really Chasing? Ron Spomer on Ego, Legacy, and the Soul of the Hunt

    JUL 29

    Ep. 165: What Are You Really Chasing? Ron Spomer on Ego, Legacy, and the Soul of the Hunt

    Ron Spomer has hunted wild terrain across six continents, tested elite gear, written thousands of articles, and shaped how generations think about the outdoors. But none of that explains the man behind the rifle. In this rare and deeply personal conversation, Travis Bader sits down with the legendary outdoorsman to ask what no one else does: What’s he really been chasing? Ron opens up about the quiet moments that changed him, the ego traps of the industry, and why the biggest threat to hunting today isn’t anti-gun activists, it’s our own disconnection from nature, each other, and ourselves. They dive into legacy, ethics, spiritual frequency, and the kind of beauty that doesn’t need a trophy photo to matter. This episode will change how you see the wilderness, and your place in it. ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ ⏱️ Timestamps 00:00 – Silvercore Club & Outpost intro02:00 – Ron Spomer joins, and Travis shares why he’s inspired by him04:15 – The high school English teacher who changed Ron’s life06:00 – Discovering writing and the innate drive to be in nature08:00 – Early childhood, grouse hunting, and connection to the woods10:00 – “What am I really chasing?” – Beauty, vibration, and truth13:00 – Finding the tiniest flower: humility and connection15:00 – Vibrations, radios, and the unseen ways we connect to nature17:00 – What should people be asking Ron that they never do?20:00 – “Hunt honest, shoot straight”: ethics, integrity, and legacy22:00 – Urbanization, habitat loss, and hard truths hunters avoid25:00 – Modern media, YouTube, and sneaking conservation into ballistics27:00 – First-time elk hunters and rediscovering awe30:00 – Self-reliance, sourdough, and the post-COVID outdoor renaissance33:00 – Surprised to still be alive—and grateful35:00 – Land stewardship and making old dreams real37:00 – Type II fun and memorable hardship in the wild39:00 – Free beauty: the magic of seeing what’s unearned41:00 – The cost of a career away from home and fighting ego44:00 – German hunting traditions and communal values48:00 – Division in the hunting world and how storytelling bridges it50:00 – Social media negativity, comment sections, and fragile egos53:00 – Industry rivalry vs. respect: why competition helps56:00 – Optics innovation and price vs. value58:00 – The power of narrative branding in optics and firearms01:02:00 – Storytelling to survive censorship01:04:00 – Travis on rebranding to Silvercore Outdoors01:06:00 – Where did all the outdoor heroes go?01:08:00 – The Rifleman and restoring personal responsibility01:10:00 – Legacy: Passing on a love for wild places and honest hunting01:14:00 – Hunters as conservationists—and how to reclaim the role01:17:00 – Final reflections on legacy, mentorship, and shared joy01:18:00 – “Where are you taking me moose hunting next?”

    1h 19m
  6. Ep. 164: Why You’ll Freeze in a Crisis... and How to Stop It

    JUL 15

    Ep. 164: Why You’ll Freeze in a Crisis... and How to Stop It

    What do elite performers, world-class cops, and Olympic athletes have in common? They train the mind as hard as the body. In this mind-expanding conversation, Travis Bader is joined by Jeff Johnsgaard, veteran police officer, Force Science Institute consultant, and founder of Training on Purpose by Design. Jeff has taught use-of-force and high-stakes performance across four continents and multiple tier-one units. But in this conversation, he pulls back the curtain, not just on tactics, but on the mental software upgrades that determine who thrives in danger and who shuts down. You’ll learn: How to reframe fear as fuel.Why most training creates failure under real pressure.The shocking truth about “slow trigger presses.”How elite operators pre-live critical incidents through mental rehearsal.Why your body can’t tell the difference between imagining and doing.What’s wrong with the way we teach cops, kids, and executives—and how to fix it.This one isn’t just for shooters or law enforcement. It’s for anyone who wants to perform better when it counts. 🔗 Learn more about Jeff’s work: https://www.onpurpose.training and follow him at https://www.instagram.com/jeff_johnsgaard/🎣 Silvercore Club members: Don’t miss 40% off Skeena Spey Lodge (act quick limited space) and Tiffany’s bacon recipe!👉 Not a member yet? Visit Silvercore.ca/club ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ 00:00 – Silvercore Club updates & member perks02:00 – Jeff Johnsgaard introduction: Who he trains and why06:45 – “I’m a software guy”: Why mindset beats gear10:15 – Threat vs. Challenge: The mindset that rewires your physiology14:00 – The turning point: When Jeff realized words were weapons20:30 – Mental rehearsal saves lives: The traffic stop study26:00 – Michael Phelps, Wayne Gretzky, and world-class visualization32:30 – The trap of post-performance rumination34:45 – Failure is feedback, not a flaw37:15 – Motivation: The forgotten force multiplier41:30 – Why “slow trigger press” ruined Travis’s shooting45:45 – Own your grip, own your trigger48:45 – The most dangerous training scar in law enforcement52:00 – How Jeff taught his daughter to drive like a tactical thinker56:45 – Translating this to business and leadership01:01:00 – The power of pre-experiencing critical moments01:06:30 – Feed-forward vs. feedback: Escaping toxic rumination01:12:00 – Using emotion, breathing, and body anchors to perform01:17:00 – Visualizing for peak performance vs. anxiety01:23:30 – “Prehabilitation”: Training like a combat veteran—before the fight01:27:00 – One truth Jeff would pass on if he had to start over01:33:00 – The Circle of Excellence: Anchoring performance states01:36:00 – Wrap-up and resources

    1h 37m
  7. Ep. 163: Banned in Canada: Why Suppressors Are Safer Than You Think

    JUL 1

    Ep. 163: Banned in Canada: Why Suppressors Are Safer Than You Think

    Canada bans suppressors. But in the U.S. and Europe, they’re considered essential safety tools. In this episode, Travis Bader sits down with Kyle Grob of KGM Technologies, a leading U.S. suppressor manufacturer, to dismantle the myths, politics, and science behind silencers. Kyle shares how suppressors became wrongly vilified, how health and safety data is driving legal reform in the U.S., and what Canadians are missing due to outdated, emotion-driven laws. From engineering accuracy to military adoption, Travis and Kyle dive into real-world implications, regulatory nightmares, and what it would take to make change in Canada. This is not about stealth. It’s about safety, hearing protection, and common sense. 🔗 Share this episode. Tag Silvercore. Let’s elevate the conversation. https://kgm-tech.com/suppressors/ https://www.instagram.com/kgmsuppressors https://www.youtube.com/channel/UC3erC59YOTKQV028ehe_BoA ______ Silvercore Club - https://bit.ly/2RiREb4 Online Training - https://bit.ly/3nJKx7U Other Training & Services - https://bit.ly/3vw6kSU Merchandise - https://bit.ly/3ecyvk9 Blog Page - https://bit.ly/3nEHs8W  Host Instagram - @Bader.Trav https://www.instagram.com/bader.travSilvercore Instagram - @SilvercoreOutdoors https://www.instagram.com/silvercoreoutdoors ____ 🕒 Key Timestamps 00:00 Intro02:00 Suppressors in Canada and why they’re banned05:45 U.S. history: suppressors & the NFA09:00 Canada copied U.S. law without evidence11:00 Health & safety driving U.S. suppressor reform14:00 The Hearing Protection Act & federal deregulation17:00 Travis's DIY suppressor story21:00 Engineering precision: EDM & gas dynamics28:00 POI shift and suppressor consistency31:00 Travis’s baffle strike experience35:00 Volume vs. baffle design for noise reduction38:00 ATF regulation and KGM’s compliance44:00 Canadian held in U.S. prison for barrel trace47:00 Logic vs. emotion in firearms policy59:00 Step-by-step approach to Canadian reform01:06:00 Future of integrally suppressed rifles

    1h 18m
5
out of 5
7 Ratings

About

Travis Bader, host of The Silvercore Podcast, discusses matters related to hunting, firearms, hiking, outdoor adventure, success, health and more with the people and businesses that comprise the community all from a uniquely Canadian perspective.

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