Michigan State Athletic Communication Department, East Lansing, MI September 2022 – Present Student Assistant/Sports Information Director Intern • Directed communication efforts supporting 25+ varsity athletic programs, strengthening fan engagement and brand visibility. • Executed live game coverage for Men’s and Women’s Soccer on Twitter/X, delivering 100+ in-game updates per season to 14,000+ followers. • Facilitated official live statistics on NCAA.com for Men’s Soccer and Basketball, ensuring accuracy across 50+ games. • Published 100+ postgame interviews with players/coaches, producing content for press releases and social media. • Partnered with national broadcast networks (FOX, Big Ten Network, NBC/Peacock, CBS) as Timeout Coordinator and Official Statistician, directly contributing to production quality viewed by 500,000+ fans per broadcast. Michigan State University, East Lansing, MI January 2024 – Present NIL Peer Innovator, Sales/Marketing Lead • Led a team of 3 to develop a Q1–Q4 framework supporting 3 student-athletes in navigating NIL (Name, Image, Likeness) landscape. • Conducted market research to analyze the demographics, interests, and preferences of student-athletes and their fan bases. • Built partnerships with 5+ public agencies and brands, expanding athlete exposure to an audience of 20,000+ fans across digital and in-person channels. • Panel Member discussing NIL strategy and athlete brand development at MSU’s 3rd Annual NIL Business Summit, 2024 Atlanta Tipoff Club/Naismith Awards, Remote August 2024 – Present Social Media Captain • Produced social media content across Instagram, Facebook, Twitter/X, and YouTube, reaching 50,000+ followers total and generating 15 million impressions per month during the men’s college basketball season. • Conducted and published athlete interviews, creating original video and written content that drove a 25% increase in engagement across campaign posts. • Represented Naismith Awards as credentialed media at the NCAA Men’s Basketball Sweet 16 and Elite 8, capturing live content that expanded brand visibility to a national audience of 500,000+ viewers. Barstool Sports, Remote January 2024 – Present Social Media Manager • Represented MSU by creating social media content that showcased athletics and student life while aligning Barstool’s brand voice with campus culture. • Grew Instagram followers by 15,000 (129K → 146K) and Twitter/X followers by 14,600 (55K → 70K) through targeted strategies and engaging content. • Collaborated with another student creator to design and execute social campaigns reaching 255,000+ followers across platforms (Instagram, Twitter/X, TikTok). • Actively engaged with the MSU community to strengthen the Barstool brand presence Thank you to Brock Fletcher and the selling team of Keller Williams Realty for their continued support of our programming! 'The Tom Matt Show' Heard on- The Michigan Talk NetworkWKAR Michigan State Universities AM 870 & 102.3 FMWJIM-AM 1240 LansingWYPV FM 94.5 Mackinac Citywww.tommattshow.com(podcasts)iTunes For more information on past guests, Tom's published books, and how to get in touch, please visit our newly updated website at https://www.tommattshow.com #RFZ #radio #broadcasting #podcast #michiganradio #lansing #michiganradio #mab #refirementzone #successstory #humaninterestpodcast #selfhelppodcast
