The WrapOps Podcast

Andrew & Tanor Banks

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

  1. 9h ago

    The Pivoting Mindset That Keeps Installers in Demand | Scott Decker (WrapOn)

    Some installers stay busy no matter what the market is doing.Others struggle to find steady work. So what makes the difference? Scott Decker shares the mindset and business approach that helped him build a career through racing, contract installation, tools, training and media, while staying adaptable through every stage of the journey. Scott’s story is not just about wrapping vehicles. It is about learning how to pivot, solve problems and build a reputation that keeps the phone ringing. In this episode0:00 - Introduction: Most Wrap Shops Are a Mess — And That's Why They Need You1:54 - Meet Scott Decker: From Racing Kid to Wrap Industry Veteran3:10 - Going Install-Only: Wrapping Championship Cars at Hendrick Motorsports5:18 - Scaling to 15 Installers and Discovering a New Business Model7:18 - The Racing Mindset That Led to Building Wrap Tools9:57 - The Knife Tucker: How a 2AM Idea on a Race Hauler Floor Became a Product14:29 - COVID Kills the Motorsports Pipeline: Pivoting Into Training and Tools18:48 - [BREAK / SPONSOR: Grimco]19:15 - How to Walk Into Any Wrap Shop and Immediately Stay Booked21:43 - The Only Advice Contract Installers Need: Do What You Say You'll Do25:00 - Short-Term vs Long-Term Thinking: How the Best Installers Stay in Demand32:05 - Delegation vs Abdication: How Scott Builds Teams That Actually Perform36:39 - Managing Difficult Clients and Employees in the Wrap Industry43:49 - Life Outside the Shop: Raising Kids, DECA, and Letting Them Find Their Own Path49:57 - WrapOn Tools, Wrap On Academy, and How to Find Scott52:30 - Outro Pivoting Is a SkillScott’s career has never followed one straight line.After losing what he thought would be his forever job, he chose to build his own path instead. From graphics and printing to installation, online product sales, content and tooling, every pivot came from paying attention to where the opportunity and value actually lived.His installation company eventually grew to 15 installers, working with professional race teams and championship level motorsport brands. About Scott and Wrap OnScott grew up in racing and built his business around motorsports, branding and installation. Today, Wrap On focuses on tools, training and media for the wrap industry, including Wrap On Tools and Wrap On Academy for race wrap education. WrapOn Youtube: https://www.youtube.com/@Wrap-OnInstragram: https://www.instagram.com/wrapontoolsWebsite: http://www.wrapontools.com This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    54 min
  2. May 26

    How ISA Is Helping Wrap Shops Grow Together | Craig Campbell & Tabitha Bowen

    Running a wrap shop can feel isolating. Long hours. Constant problem solving. Trying to figure everything out yourself. In this episode recorded live at the International Sign Expo, Craig Campbell and Tabitha Bowen from ISA (International Sign Association) share how the wrap industry is building something many shop owners have never truly had before: community. From education and advocacy to networking, events, mentorship and shared knowledge, ISA is helping wrap shop owners stop feeling like they’re building their businesses alone. In this episode 00:00:00 An introduction to Craig and Tabitha00:02:19 From Small Town Sign Shops to Leading the ISA 00:08:48 How the ISA Saved Wrap Shops From Being Shut Down 00:14:29 The Lightbulb Moment When Wraps Took Over the Trade Show Floor 00:16:20 Why Your Wrap Supplier Needs to Be a Partner, Not a Problem 00:17:52 Stop Being the "Cousin": The Wrap Industry Finally Gets Its Own Membership 00:23:04 Inside the Top Secret, Invite-Only Wrap Summit in Miami 00:24:26 The Industry is Exploding 18% a Year: Don't Let it Become Oversaturated 00:27:55 Install Certificates Are Useless: Why We Need Real Business Accreditation 00:31:05 Stop Obsessing Over Squeegee Techniques and Learn to Run a Business 00:32:14 How to Join the ISA Wrap Company Membership Today  A Big Shift in the Industry For years, wrap shops operated like isolated businesses. Everyone was figuring things out on their own. Now, the industry is maturing. Owners are sharing ideas, talking openly about failures and helping each other build stronger businesses. That’s the mission behind ISA’s growing focus on the wrap community. Learn more:http://www.signs.orghttps://www.facebook.com/ISAsigns  https://www.linkedin.com/company/international-sign-association  https://www.youtube.com/user/IntlSignAssociation  http://www.instagram.com/ISASigns This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eSConnect with WrapOps: http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    35 min
  3. May 19

    What Modern Wrap Shops Do to Stay Booked (It’s Not Just Wrapping) | Ray Padilla (Media Tune)

    A lot of wrap shops rely on word of mouth. It works… until it doesn’t. When things slow down, there’s no pipeline. No consistency. No control. In this episode, Ray Padilla breaks down why marketing is no longer optional for wrap shops and what actually works if you want steady, predictable growth. In this episode 00:00:00 You Don't Own a Wrap Shop, You Own a Media Company!00:02:00 How the Most Profitable Wrap Shops Scaled Their Empires00:06:18 Digital Ads vs. Master Classes: What Actually Grows a Shop?00:09:13 The Secret Weapon Supplier Your Wrap Shop Needs00:10:08 $0 Marketing Budget? Do THIS Every Single Morning00:15:00 The Exact Moment Your Shop is Ready to Hire an Agency00:18:00 Predict Your Sales & Stop the Slow Season Panic With a CRM00:26:00 The 5% Budget Rule Every Wrap Shop Needs to Follow00:29:19 AI Generated Ads vs. Real Videographers: What Actually Converts?00:31:22 Is TikTok Actually a Massive Waste of Time for Installers?00:33:15 How Small Wrap Shops Can CRUSH Giant Corporate Franchises00:35:54 Stop Chasing Supercars! Find the Clients That Actually Pay00:38:25 Dominate Local SEO & Make Google Bring You Leads00:43:10 Don't Get Scammed: Ask These 3 Questions Before Hiring a Marketer00:46:10 Game-Changing Mentorship for 7-Figure Wrap Shop Owner If your pipeline depends on referrals, you’re exposed.Build a simple, consistent marketing system.Show your work.Educate your audience.Stay in front of people. Because the shops that market… don’t slow down when others do. ResourcesMedia Tune:https://themediatune.com/Follow Ray:https://www.instagram.com/raympadilla/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    49 min
  4. May 12

    Inside The Wrap Institute: Justin Pate’s Approach to Growth

    Most people think getting better in the wrap industry comes down to skill alone. Better installs. Faster installs. Fewer mistakes. But the people who grow fastest usually do something different. They collaborate. They stay curious. They keep learning long after they “should” be good enough. In this episode, Justin Pate shares his perspective from working with installers and shops all over the world, and what separates the ones who stay stuck from the ones who keep improving. 00:00 - Out of Debt & Into the Trenches (Coming up on this episode)01:52 - Skipping the NFL for NYC: Justin Pate’s Unorthodox Path to Vinyl03:12 - Chinatown Sweatshops & Bounced Checks: Surviving His First Wrap Job05:19 - A Transatlantic Love Story: Moving to Amsterdam & Starting a Family06:43 - Breaking the 4-Minute Mile of Wrapping: The Legendary 2-Hour Van Wrap08:08 - American Speed vs. European Precision: A Humbling Lesson in Quality10:25 - From Outdated DVDs to The Wrap Institute: Building the UGIS Framework14:11 - Why Collaboration Beats Competition16:32 - Finding Your Lane: Advice for the Next Generation of Wrappers17:39 - Why Professionalism is Your Greatest Asset21:10 - Prove Your Worth: Earning Your Spot at the Manufacturer's Table If you want to grow faster in this industry: Stop trying to figure everything out alone. Find people who are ahead of you.Learn from them.And stay curious even when you think you have it figured out. Follow Justin on instagram:https://www.instagram.com/justinpatewrapper This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    23 min
  5. May 4

    Why I Walked Away From My Own Wrap Shop | Kado Serri-Charette (Tint Wiz)

    What if the path everyone tells you to take… isn’t the one that actually leads to freedom? For years, owning a wrap shop has been seen as the goal.More jobs. More clients. More growth. But what if that path leads to burnout instead? In this episode, Kado Serri-Charette (Head of Brand and Growth at Tint Wiz) shares his journey from running a full-service wrap shop to walking away and stepping into a completely different role within the industry.A move that gave him more clarity, more alignment, and a different kind of growth. In this episode0:00 — "Being your own boss" isn't what you think1:03 — Meet Kado from Tint Wiz2:01 — From the oil fields to vinyl wrapping3:21 — Opening his own shop: wraps, PPF, tint, everything4:05 — Three months in: why he needed a system4:24 — The call that changed everything5:16 — How posting content opened unexpected doors7:11 — Getting sponsored to compete: first class, fully paid10:19 — Two years of adding value before any job offer11:26 — "Where do you see yourself in 5 to 10 years?"12:03 — Why knowing what you hate matters as much as knowing what you want13:42 — His role: Head of Brand and Growth at Tint Wiz17:00 — Why every shop needs a CRM20:18 — Stop selling. Start solving problems.20:43 — How to stop losing good employees24:42 — How to get noticed without asking for anything28:05 — Why tagging brands builds real relationships29:44 — The honest truth about owning a shop33:53 — Chase happiness, not money Owning a wrap shop is one path.Not the path. There are multiple ways to succeed in this industry.And sometimes the smartest move…is stepping away from what you thought you were supposed to build. “If you want weekends off and time with your family… don’t start a business.”A blunt truth, but one that every shop owner eventually feels. Check out Tint Wiz on socials:https://www.youtube.com/tintwizhttps://www.instagram.com/tintwizapp This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    35 min
  6. Apr 27

    How I Went from Wrap Shop Chaos to Global Clients | Preston Jordan (Digital Precision)

    From the outside, the shop looked successful. Plenty of work. Busy schedule. Jobs constantly coming through the door. But behind the scenes, everything depended on Preston.Every decision. Every problem. Every job. And that’s when it became clear.This wasn’t a scalable business. It was controlled chaos. In this episode, Preston shares the shift that changed everything.From being stuck in the day to day… to building a shop that could handle bigger, more demanding corporate clients. In this episode 0:00 — No Business Plan, Just Hustle — And Why That Breaks You2:12 — Growing Up in the Industry: Print Shops, Silk Screens, and Finding Vinyl4:38 — The Color Change Era: Getting Hooked on the Limelight13:36 — The Wake-Up Call: "The Second I Stopped, The Money Stopped"15:32 — Burnout Was Self-Inflicted — No Boundaries, No Business Plan18:04 — Burning It Down and Starting Over With Commercial Work24:37 — Landing Delta Airlines Without Spending a Cent on Marketing25:41 — COVID, a New Partner, and Finally Building a Real Business27:45 — All the Systems Were in His Head — And Why That Kills Growth33:53 — Firing a Client and Getting Clear on the Business You Actually Want38:05 — What It Looks Like When the Shop Finally Runs Without You39:33 — One Piece of Advice: Have a Plan. It Can Change. Just Have One. You don’t go from chaos to corporate by working harder. You get there by building a business that can operate without you at the center of everything. Find out more about Preston and Digital Precision:https://www.digitalprecision.com/ This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.comhttp://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    43 min
  7. Apr 21

    Why the Best Wrap Shops Never Stop Experimenting | Jay Kroll (General Formulations)

    Most wrap shops look for the “right way” to do things. The right material. The right process. The right system. But the best shops do something different.They test. Constantly. In this episode, recorded live with Jay Kroll from General Formulations, the conversation centers around experimentation and why the shops that grow fastest are the ones willing to try, fail, and adjust in real time. In this episode:• Why waiting for the perfect process slows most shops down• How top shops use testing to improve installs, materials, and workflow• What suppliers see from shops that consistently perform at a high level• Why material choice is less important than how you work with it• The role of curiosity in becoming a better installer and operator• How small adjustments lead to big long term gains• Why feedback loops between shop and supplier matter• The difference between guessing and intentional testingThere is no final version of your process. The best wrap shops are always experimenting.Always refining.Always improving. They do not wait until they have every answer.They take action, learn fast, and adjust.If you want to grow your shop, stop looking for certainty.Start testing. Connect with Jay Kroll and General Formulations: generalformulations.comhttps://www.instagram.com/general_formulations —--------------------------------------------------------------- This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribeGet 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfrProduced in partnership with http://www.podlad.com [0:00] Introduction: The Power of Curiosity Andrew kicks off the episode live from the International Sign Association (ISA) expo, gives a shoutout to The Wrap Institute, and introduces Jay Cruel from General Formulations. [1:55] Jay’s Background: From Medical Devices to Vinyl Wraps Jay shares his unique origin story, transitioning from engineering life-saving medical bandages for gunshot wounds to designing and developing adhesive films for the graphics industry. [10:05] Educating the Customer & Mastering the Discovery Call Andrew and Jay discuss the reality of dealing with first-time wrap customers. They cover how to set proper expectations, why you should make customers bring their vehicles to your shop, and using your space as a visual tour. [15:24] The 70-Year History of General Formulations (GF) A deep dive into GF’s roots starting in 1953 as "General Assembly." Jay explains how the company evolved from building screen printing equipment to engineering cross-platform vinyl materials. [19:04] Navigating Distributors & Choosing the Right Material How exactly do you buy General Formulations products? Jay breaks down their vast network of distributors and explains the importance of asking the ultimate question: “What are we sticking this to?” [24:14] Inventory Strategies & COVID Supply Chain Lessons Andrew shares how his shop built a $20,000 inventory closet to survive supply chain crashes, and Jay explains why material scarcity is actually the perfect excuse to test out newer, more cost-effective films. [30:03] How to Partner with Your Manufacturer Beyond just buying rolls of vinyl, Jay explains how wrap shops can leverage their relationship with manufacturers for tech support, product education, and utilizing their shop as a physical demo space. [35:03] Vetting Materials & Turning Failures into Lifelong Customers How to spot cheap, unreliable materials (like films using permanent construction adhesive). Andrew also shares a shop horror story of failing a Chevy Express van wrap twice—and how owning the mistake built a customer for life. [42:15] Beyond the Squeegee: GF’s Training & Certification Jay details General Formulations' upcoming training programs. It’s not just about how to hold a squeegee; it’s about understanding surface science, material behavior, and high-level installation troubleshooting. [48:30] Final Thoughts: Stay Curious & Outro Jay leaves the audience with one final, powerful piece of advice for growing a wrap shop: always stay curious.

    50 min
  8. Apr 16

    How Smart Wrap Shops Invest in Equipment | Neil McNamara (Grimco)

    Neil McNamara from Grimco (https://www.grimco.com/) works closely with shops at every level, from new startups to high performing operations. What he sees every day reveals a clear pattern between the shops that grow and the ones that stall. Recorded live at ISA, this episode gives a rare behind the scenes look at wrap shops from a supplier’s perspective. In this episode • The biggest mistakes wrap shops make when investing in equipment• Why buying more gear does not always lead to better results• What high performing wrap shops do differently with the same tools• How workflow and setup impact efficiency more than equipment itself• The role suppliers actually play in helping shops grow• Common blind spots shop owners have around production and scaling• Why standards matter more than tools Most shops think better equipment will fix their problems.But from Grimco’s perspective, the difference is rarely the tools. It is how those tools are used. The shops that win focus on process, consistency, and standards.Not just what they buy, but how they operate. If you want to improve your shop, do not just look at what you need to purchase. Look at how you are currently working. Recorded live at ISA 2026:https://signexpo.org/ This episode is sponsored by Wrap Fam Unleashed:https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/joinPROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).Visit: https://go.grimco.com/3Mzt7eS Follow Grimco on Youtube:https://www.youtube.com/@Grimcoinc Connect with WrapOps:http://www.wrapops.comhttp://Instagram.com/wrap.opshttp://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

    39 min
5
out of 5
5 Ratings

About

We’re Andrew and Tanor Banks, owners of Performance Wraps and creators of WrapOps—the podcast for serious wrap shop owners. You’ll find episodes packed with real stories, lessons, and strategies from the front lines of running and scaling a wrap business. From tackling overwhelm to building teams and systems, WrapOps is here to help you grow smarter, not just harder.

You Might Also Like