54 episodes

Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.

Thought Feeder Bravery Podcasts

    • Business
    • 5.0 • 11 Ratings

Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.

    Episode 54: The Final Thought

    Episode 54: The Final Thought

    Thought Feeder has run its course. Everyone is getting busier, and it’s time to move on.

    THANK YOU to our guests for sharing your expertise and time with us, and most of all, THANK YOU to everyone who listened over the last few years.

    We’re grateful.

    You can still catch J.S. on all of the socials at @jsstansel: https://twitter.com/jsstansel

    And if you want more Higher Ed specific thoughts from Joel, he just launched a 10-minute podcast at Bravery called, Appendix B: https://bravery.co/podcast/

    • 13 min
    Episode 53: Exceeding Expectations in the Advancement Office with Ashley Budd

    Episode 53: Exceeding Expectations in the Advancement Office with Ashley Budd

    Ashley Budd is the envy of Advancement Offices everywhere. She and her team at Cornell raise money, are effective in their communication, and, most importantly, Alumni ACTUALLY want to hear from them! How does she do it? By being a strong leader and having a team that has each other’s backs.

    Ashley’s Website: https://ashleybudd.com/

    Ashley’s Newsletter: https://ashleybudd.com/newsletter/

    Twitter: https://twitter.com/ashley_budd

    • 38 min
    Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares

    Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares

    Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group?

    Follow Adrienne on Twitter: https://twitter.com/AdriSheares

    Check out her site: https://www.adriennesheares.com/

    Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/

    Adrienne’s Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/

    • 44 min
    Episode 51: How To Excel on Social in 2023 with Codi Dantu-Johnson

    Episode 51: How To Excel on Social in 2023 with Codi Dantu-Johnson

    Happy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more!

    Follow Codi on Twitter: https://twitter.com/Codishaa

    Subscribe to her new YouTube channel: https://youtube.com/@Codishaa

    Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-social-media-is-misunderstood

    • 35 min
    Episode 50: Into the Fediverse: Mastodon for Higher Ed with Andrew Cassel

    Episode 50: Into the Fediverse: Mastodon for Higher Ed with Andrew Cassel

    At first they were afraid, of the Fediverse. Kept thinking they could never live without that blue bird near. But then they listened to this episode on why Mastodon is great, for Higher Ed, with returning guest, Andrew Cassel!

    • 51 min
    Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden

    Episode 49: Salary Negotiation Pro Tips with Carolyn Lyden

    Salary Negotiation Expert and SEO Professional Carolyn Lyden joins the podcast to share some tips for self-advocacy in the workplace, knowing your worth, and getting paid what you deserve.

    Follow Carolyn on Twitter: https://twitter.com/CarolynLyden

    Salary Resources:

    https://www.roberthalf.com/salary-guide

    https://www.instagram.com/salarytransparentstreet/

    https://www.instagram.com/careercontessa

    https://www.instagram.com/your.richbff/

    https://www.instagram.com/workhap/

    • 43 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Mike R. ,

Thoughtful discourse

Whether you work in higher education, marketing, or social media, you will find a plethora of takeaways from each of these episodes. Good conversations that are well worth my time every week.

Efb999 ,

Come for the hot takes, stay for the insight

Joel and JS are having the conversations so many should be having and listening to. If you’re working in the digital or higher education field, there’s definitely something for you here. Walk the walk y’all, don’t just talk the talk.

theJennyLi ,

Valuable insights, meaningful conversations — always

Joel Goodman and Jon-Stephen Stansel pull no punches. Their combined experience in higher ed digital marketing is invaluable. They share what they have learned and they mean what they say. Their guests are also people they find interesting in real life which always makes for a compelling conversation.

Top Podcasts In Business

Private Equity Podcast: Karma School of Business
BluWave
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Diary Of A CEO with Steven Bartlett
DOAC
The Prof G Pod with Scott Galloway
Vox Media Podcast Network