Working with family is messy, emotional, and sometimes feels like psychological warfare. In this episode, we sit down with Paul Rabil and Mike Rabil — brothers, co-founders, and the duo behind the Premier Lacrosse League — to unpack the reality of building a business with your sibling. We go deep into the psychology of family partnerships, the hidden conflicts behind the PLL, and what it really takes to build a sports empire with someone who knows every version of you. We share: ✅ Why sports is the last great unifier and the only industry AI can’t disrupt ✅ How the Rabil brothers built the PLL and turned lacrosse into a cultural force ✅ The “strength, speed, endurance” framework for creators & founders ✅ How siblings can disagree fiercely without blowing up the business ✅ Why imposter syndrome becomes a competitive weapon ✅ The rise of women’s sports & why the WLL is next 🐯👯♀️ We’re the Tiger Sisters — your Wall Street & Silicon Valley big sisters. Decoding Money • Power • Love ✨ New episodes every Monday | Shorts all week ✨ 💌 Sponsorships: partnerships@tigersisters.co ⏰ Timestamps 0:00 Sports as the last great unifier 1:24 Meet Mike and Paul Rabil 2:59 How the Rabils rebranded a 1,000-year-old sport 4:01 Launching the family business: timing, pressure, and building fast 7:11 Scaling the PLL8:40 Why duration matters more than escape velocity 09:52 How Jean made Cherie a "better version" of herself 12:08 How sports survives AI14:19 The emotional engine behind sports 15:21 Competing for attention: lessons for creators 17:18 Conditioning fans: the NBA playbook 19:26 Imposter syndrome as a competitive edge 22:12 The rise of women’s sports & launching the WLL 23:51 Which brother can do more push ups? 26:19 Who's more likely to bend the rules to win? 27:58 Healthy conflict, sibling dynamics & respecting lanes 29:29 The Tiger Sisters “missed email” fight 32:52 Why family partnerships trigger childhood patterns 36:24 What 40 years of rivalry does to a business partnership 37:24 Where to follow the PLL & WLL 👀 Newsletter https://cherieluo.substack.com/ Why trust us? ▫️ Cherie Brooke Luo – 100M+ views demystifying big tech, finance & MBAs ▫️ Jean Luo – ex-Goldman, ex-Snapchat exec, 50+ AI patents, startup investor ▫️ Together: 4 Ivy degrees • built billion-dollar products • two startups — decoded for you What you’ll get (and keep): ▫️ 🚀 Ivy League cheat sheets – no $250K tuition required ▫️ Personal finance playbooks – salary jumps, investing, money psychology ▫️ Networking scripts – behind $100M+ deals, job offers & VC intros ▫️ Real talk with unicorn founders, VCs, and billionaires ▫️ Mindset resets – clarity minus the pricey life coach ▫️ Lifestyle, wellness, and productivity hacks that actually work 💛 LET'S CONNECT: ~ CHERIE ~ 🤳🏻 Instagram – / cherie.brooke 📱 TikTok – / cherie.brooke ✍🏻 Substack – cherieluo.substack.com 👩🏻💻 LinkedIn – / cherie-luo ~ JEAN ~ 🤳🏻 Instagram – / jeanluo_ 👩🏻💻 LinkedIn – / jeanluo 👉 Hit Subscribe & tap the 🔔 — and leave us a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts! 🎵 Music: Sammy Signal – https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS 🛍️ Sisters Matcha – www.sistersmatcha.com 🌀 Everything else – https://amzn.to/3z0dx5b ------- Testing SEO terms: family business, working with family, sibling founders, family dynamics, rabil brothers, paul rabil, mike rabil, premier lacrosse league, PLL, lacrosse, sports business, building a business, entrepreneurship, startup founders, cofounder conflict, sibling rivalry, leadership psychology, sports entrepreneurship, sports media, creator economy, tiger sisters podcast, women in business, AI in sports, building a sports league, behind the scenes business, starting a company with family, conflict at work, family conflict, founder stories
