200 episodes

Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.

Top Agents Playbook Ray Wood

    • Business
    • 5.0 • 37 Ratings

Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.

    TAP 227. How to explode your marketing reach with AI

    TAP 227. How to explode your marketing reach with AI

    The buzz around AI is bigger than you might think!  I'm not talking about Chat GPT and chatbots, what's happening now with AI and hope it's changing the world of marketing is on a whole new level!  Here's a quick summary of how real estate professionals are leveraging the power of AI to explode their marketing reach!

    • 15 min
    TAP 226. One agents global business. An interview with Barry Pulver

    TAP 226. One agents global business. An interview with Barry Pulver

    Let's continue down the eXp road a little further as it's opening some very interesting doors!
    Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously produced his own radio show in London, England.
    He's also the real estate agent who expanded eXp from being a North American company to being an international one.
    Barry is currently the #1 global eXp real estate agent with a $billion+ yearly team who is focused and passionate about helping every single real estate agent reach their OWN goals and potential by providing them with direct mentorship and the tools and systems to help them develop their success through their OWN brand....
    In 2023, Barry and his team helped over 7,800 families accomplish their housing dreams and goals and I believe we have the blue print, tools and mentorship to help you achieve the lofty ambitions you deserve for your business and your family!
    Connect with Barry here
     
     
    Mentioned in this episode:
    Top Agents Playbook Podcast is brought to you by Real Ads CRM
    Instead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

    • 31 min
    TAP 225. New real estate model attracting top performers. Keep more of what you make.

    TAP 225. New real estate model attracting top performers. Keep more of what you make.

    PLEASE NOTE: I’m offering a special marketing package to eXp agents. Please email me for full details: ray@bestagentsinc.com 
    When RE/MAX launched in the early 70s it was something of a game changer. 
    The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee’ that guaranteed certain support essentials. 
    The RE/MAX model started to grow with brokers stacking hundreds and sometimes thousands of agents into their brokerages. Top agents liked RE/MAX because they got to keep a greater percentage of GCI. The traditional model didn't stand a chance and RE/MAX grew rapidly during the 80s and 90s.
    New real estate model founded by Seattle broker 
    Fast forward to 2009 when Seattle Broker Glenn Sanford started to ‘tinker’ with the agent-keeps-more model and founded eXp Realty. 
    The eXp model charges agents a nominal monthly fee but they only pay $25,000 a year on the first $100,000 earned in GCI. After that, they keep everything. So a traditional system agent who makes $200,000 a year in GCI would normally keep around half or $100,000, while the eXp agent making the same amount keeps $175,000. Extend that over five years, and the eXp agent has kept $375,000 more than she would have with the traditional commission split model.
    While the eXp model is not for everyone, it’s quickly gaining momentum as an attractive option for real estate’s top performers tired of paying a big percentage to the owner/broker. Anyone in real estate who has experienced the crush of competition and the seemingly endless increase in costs will quickly tell you “It’s not what you make, but what you keep that really matters.” 
    However, Glenn Sanford did more than create a more generous commission share model, as eXp also has a structured revenue share feature whereby agents can build their teams and benefit from team member results. This has been a very successful strategy for eXp as big team agents earn serious amounts of passive income as the compounding effect gains momentum. In addition, EXP WORLD HOLDINGS INC is listed on the NASDAQ, and eXp agents are allocated shares and can earn and buy more.
    Lisa B comes onboard with eXp
    Real estate success coach, Lisa B from Queensland’s Gold Coast saw the eXp advantages early on and went all in to start building her team of agents from around Australia and the world. As a former high-performing agent, Lisa knows the daily challenges of a career in real estate and the obvious advantages of keeping more of what you make. 
    The power and freedom of working remotely
    The rise and rise of eXp and eXp agents has only been helped by the amazing advances in technology and the digital era where working remotely and mobile from the cloud keeps them connected but free to roam without the need for a central or traditional office on the High Street. 
    As Lisa grows her team, I’ve been able to witness the success of the agents she coaches and supports. With endless enthusiasm and great energy, she is a shining star in the group propelling many agents in her team to earning levels they have never experienced before.
    Agent thought about becoming an Uber driver!
    One agent from Melbourne had become so despondent and unmotivated working in the traditional model that he was about to sign up to become an Uber driver before joining Lisa’s team and reinventing his personal brand and career. 
    In the last six months, he’s earned more than $250,000 in GCI and is quickly building his own team with agents including several from India where eXp is gaining market share and attracting the more entrepreneurial top performers. 
    My takeaway from what I know is eXp agents get more money, more options, more support and more tools. Reach out if you’d like a...

    • 23 min
    TAP 224. New real estate app makes you the photo pro! ...how Brad made a killer app!

    TAP 224. New real estate app makes you the photo pro! ...how Brad made a killer app!

    Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer!
    It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, high-performance digital camera producing stunning resolution images, a range of wide and telephone lens settings and simple editing features built in. But I'm sure you already know that.
    However, there's one thing your phone can't do, and it's a powerful real estate-specific must have!
    I'm talking about the light-balance issues when shooting images for your latest listing and the light variances that turn an average shot into an image that makes everyone sit up and take notice.
    Let's say you've just listed an apartment with views over Sydney's Harbour. You walk into a beautiful living room but you can't help but notice the large window because your eyes are drawn to the mighty Sydney Harbour Bridge and the glowing white sales of the world-famous opera house.
    You can shoot this room with a wider angle setting on your phone but there's a problem: You can take a great shot of the room and a great shot of the harbour view but you can't take both because the light difference for both features in your shot are too extreme.
    You shoot the room and the harbour is washed out. You shoot the harbour and the beautiful living room is dark.
    Before founding real estate's number one image editing company Box Brownie with co-founder Mel, he was a real estate photographer with all the fancy gear and lights and editing software to make sure he delivered the very best marketing images for real estate agent clients.
    But Brad being Brad, dreamed of creating a business that could produce great images for his clients but so much more and for a fraction of the price.
    Today BoxBrownie.com is the preferred image editing solution for more than 200,000 real estate clients in more than 130 countries.
    BB's software can virtually stage an empty room (you can't actually tell it's not real!) create floor plans, bring dull images to life, straighten wonky photos, and create a beautiful dusk image of a home that brings out the warmth and color that catches the eye every time.
    But I digress...
    Go to your phone and search and download an app called SNAP SNAP SNAP. It looks like this
    This brilliant app lets you take a series of images on your phone (via the app) that you upload to Box Brownie and they'll get you back an amazing looking image where everything is perfectly balanced for light and color. It's a total breakthrough!!
    Here's the man himself taking you step by step through the process. Don't take any pics with SNAP SNAP SNAP until you've seen this video:
    https://www.youtube.com/watch?v=bnjPK0CzJ6E
    Mentioned in this episode:
    Top Agents Playbook Podcast is brought to you by Real Ads CRM
    Instead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

    • 49 min
    Get Listings Using our AI-Powered Platform. Join Our Free Trial-30 Day Challenge

    Get Listings Using our AI-Powered Platform. Join Our Free Trial-30 Day Challenge

    Here's an opportunity to experience the raw power of AI to grow our business. Join the Real Easy Ads Free Trial and 30 Day Challenge
    If you’re 200% serious about automating genuine seller leads using AI marketing then I’m inviting you to join me and my team for our 30-Day Challenge.
    You'll be using the very latest AI-Powered Software to create stunningly-successful ads in just seconds
    Seriously, the way AI is creating headlines, ad copy and then testing each ad to advance the best-performing campaigns is mind-blowing.
    Here’s how the challenge works:
    You schedule a call with us so we can show you around the platformWe set you up with your customized account so we can get the party startedWe will be meeting via regular group meets throughout the challenge to help you create your ads, monitor results, tweak where necessary, follow up leads, win listings and make salesYou’ll get access to our tech team specialists plus a Google Ads and Facebook expertYou’ll get access to our Corporate Shutterstock account to use unlimited professional-grade videos and images in your marketingWe’ll be showing you LIVE and in real time how to create stunning social media, Google , Bing and Youtube ads in just secondsIf, at the end of the challenge you want to keep using the Real Easy Ads platform we’ll do you a ‘Can’t-Say-No’ special deal and ALL the support you experienced in during your trial will continue
    Click here to register now
    The only way to join the challenge is to set up a one-on-one call with Ray. Grab a time here that works for you

    • 3 min
    TAP 222. The raw power of personal accountability. An Interview with Athena Brownson

    TAP 222. The raw power of personal accountability. An Interview with Athena Brownson

    I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.
    I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.
    Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attentionSet yourself up with a daily ritual so you know what's comingInspire and motivate your brain and outlook with a daily workoutJunk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?
    Athena's website is: www.athenabrownsonrealtor.com
    Facebook: www.facebook.com/AthenaBrownsonRealtor

    • 33 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

Marcy Pullen ,

Awesome Podcast!

Good content. I strongly recommend.

Trevor Oldham ,

Awesome!

One of my new fav podcasts!

Cheerios42 ,

Excellent information

One of the best agent podcasts I have heard lately.

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