Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
The State of Identity, Presented by PubMatic
Andrew Baron, Pubmatic’s VP of Marketplace, leads this discussion with Alison Gensheimer, VP of Digital Marketing at Wells Fargo, and Luke Lambert, Head of Programmatic at OMD, around the state of identity today, and where we’re headed tomorrow.
Givsly’s Season Without Swag
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
Turmoil To Transformation And Twitter On Covid-19
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Marketing Trends Accelerated?
Lubomira Rochet, chief digital officer of L’Oreal talks with Stephan Loerke, chief executive of the World Federation of Advertisers about the impact the pandemic has had on L’Oreal, and at a higher level, for brands around the world.
The Responsibility Of Marketers
Facebook’s response to Covid-19 for small businesses was nothing short of amazing. Given such a large proportion of its advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most. How it did it, coming up. Now, over to Kimberlee … Continue reading "The Responsibility Of Marketers"
Why Machine Learning Can Help Cure Blindness But Not Bad Creative
We’re at the dawn of machine-enabled everything. At the moment machines are very good at answering the questions machines can answer, but how can we make them good at answering the questions humans answer? For machines, understanding the complexity of human emotion that amounts from watching, or reading a piece of advertising creative is just … Continue reading "Why Machine Learning Can Help Cure Blindness But Not Bad Creative"
I subscribed for the talk with Ant Middleton and found so much more! Great podcast and very insightful discussions. Such a rarity these days.