Want the best insights from this episode and more in bite-sized nuggets? Sign up for our free newsletter at https://undercontractnotes.com/ Guest Bio: Jessica Matute is a broker-owner in Staten Island, New York, running JMP Properties across New York and New Jersey with about 30 agents. A 23-year real estate veteran, she built her own brokerage from the ground up eight years ago, sold her very first listing within 15 minutes on day one in the business, and has since expanded into new construction, land sales, and development. Episode Summary: Jessica Matute joins Tim Donovan to share the story of her unlikely start in real estate, her journey from top-producing agent to broker-owner of her own boutique brokerage, and the philosophy that has guided her for over two decades. She dives into lead generation tactics, why consistent follow-up separates top producers from everyone else, and why she insists on brutal honesty with clients even when it costs her a listing. What's Covered: Jessica recounts selling her very first listing, a $725,000 detached house in Staten Island, within 15 minutes of opening the open house doors, and how that early win convinced her real estate was her calling.She explains her transition from top-producing agent to broker-owner eight years ago, growing from 12 agents on day one to roughly 30 agents today without actively recruiting, relying instead on reputation and a boutique, hands-on office culture.Jessica identifies opening her own brokerage and moving into new construction, land sales, and development as the two biggest turning points that changed the trajectory of her business.She shares her advice for agents starting from scratch in a new market: buy leads to get moving quickly, get involved in the community, learn the area, and prioritize in-person trust-building like door knocking and open houses over texting.Jessica emphasizes radical honesty with sellers, including telling clients uncomfortable truths about pricing and needed renovations even when it costs her the listing, because protecting her credibility and reputation matters more than winning every deal in the short term.She discusses her lead follow-up strategy, a hybrid of immediate contact, handwritten thank-you cards, and paced follow-up calls, and explains why she believes consistency in follow-up is the single biggest lever most agents are missing, plus her measured, skeptical take on using AI for listing descriptions. Timestamps: 00:00:50 - Jessica's origin story: taking a real estate class on a whim 01:31 - Selling her first listing, a $725K house, in 15 minutes 02:37 - Building her own brokerage: from 12 agents to 30 today 05:49 - Turning points: going independent and moving into new construction 08:01 - Advice for starting over in a new city with no database 11:10 - Why the market shift now rewards agents who actually know their business 12:09 - On having uncomfortable conversations and never lying to clients 14:26 - Losing a listing over honesty about pricing and renovation needs 15:24 - Lead generation strategy: buying leads, door knocking, and postcards 19:06 - Why consistent follow-up separates top agents from everyone else 22:08 - The magic wand question: consistency as the biggest business fix 24:18 - Jessica's take on using AI for listing descriptions 25:20 - Predictions for the industry five years from now