UPGRADE by CocoSpark

CocoSpark
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The podcast for entrepreneurs who want to finally attract high-end clients with real budgets, ready to invest and value their expertise.

  1. 1D AGO

    #48 | The 15 Luxury Myths That Are Keeping You Small

    Parfait. Voici une description Spotify claire, premium, engageante, avec l’intégration naturelle du lien vers CocoSpark Mastery : How many times have you told yourself that the luxury market was not made for you? In this episode, I break down 15 of the most common myths about working with wealthy clients, from “they’re too demanding” to “you need to be rich to serve the rich,” and explain why most of these beliefs are simply projections that keep you playing small. Luxury in 2026 is not what you think. Wealth has changed. The profiles have evolved. And the real barrier is rarely access, it is positioning. If you want to understand how to operate at a higher level, set stronger standards, and attract premium clients without pretending to be someone you’re not, this episode will challenge your perspective. If you’re ready to go deeper and structure your positioning for the high end market, explore CocoSpark Mastery here:https://maddychristina.com/cocospark-mastery I wish you a wonderful morning, day, night, whenever you are listening, and I see you next week!

    21 min

  2. FEB 9

    #47 | Your Everyday Life Is Your Best Business Mentor

    What if the best ideas to improve your business were already right in front of you, hidden in your everyday life. In this episode, we explore how daily experiences, whether extraordinary or completely ordinary, can become powerful tools to improve your customer experience, positioning, and overall business strategy. Using a real weekend experience in Hatta as a live case study, we break down how small moments, emotional connections, personalization, and adaptability can completely transform the way clients perceive value, even when the core product is not perfect. From traveling with a dog, to unexpected service gestures, to genuine human conversations, this episode shows how observing your daily life with intention can help you build stronger, more memorable experiences for your own clients. This episode is an invitation to stop passively living experiences and start extracting insights you can immediately apply to your business. If you want to go deeper and work on customer experience, positioning, and strategy inside a structured ecosystem, you can discover the CocoSpark Mastery here👉 https://www.maddychristina.com/cocospark-mastery

    17 min

  3. FEB 2

    #46 | How to Build Social Proof and Make People Trust You

    This week on the podcast, we are talking about social proof, what it really is, why it matters so much, and how it silently shapes trust, credibility, and decision making long before a client ever works with you. Inspired by a very intense week that included speaking on stage at Wella’s annual event and launching the CocoSpark Mastery at the same time, this episode goes behind the scenes of what it truly means to be recognized as an expert. We unpack the different forms of social proof, from public speaking and awards to writing a book, teaching, being published, giving interviews, appearing on podcasts, and collaborating with brands, always with one question in mind, how do people decide who they trust. This episode is not about ego or visibility for the sake of it, but about understanding how trust is built, how it changes relationships, and why it is the foundation of every high level decision, especially when there is real investment involved. If you want to strengthen your positioning, create credibility without forcing it, and understand how social proof works in real life, this episode is for you. If you want to go deeper and work on these topics inside a structured ecosystem, you can discover the CocoSpark Mastery here👉 https://www.maddychristina.com/cocospark-mastery

    32 min

  4. JAN 26

    #45 | Made by Humans: Why AI Is Redefining Luxury

    AI is everywhere, and as we move into 2026, the real question is no longer whether it will change the way we work, but how it will redefine value. In this episode, Maddy explores what happens when everything that can be optimized, automated, and cost-reduced eventually is. When mass market becomes fully powered by AI, what is left to differentiate a brand. By going back to a real conversation with ChatGPT, this episode dives into a future where the true luxury is no longer speed or efficiency, but intention, judgment, and human authorship. From the rise of automation to the emergence of “Made by Humans” as a new form of positioning, this podcast invites entrepreneurs to rethink how they use AI, not as a replacement, but as a strategic tool to elevate perceived value and long-term positioning. This episode is an invitation to step back, look at where your brand is heading, and consciously choose what remains human in a world increasingly driven by machines. If you want to go further and work with us inside the Coco Spark ecosystem, Coco Spark Mastery is now the only way to do so. It brings together our methodology, our vision, and a growing team of coaches to support entrepreneurs who want to build intentional, premium brands over the long term. Learn more about Coco Spark Mastery here:👉 www.maddychristina.com/cocospark-mastery

    14 min

  5. JAN 19

    #44 | The 6 Beliefs That Block You From Charging Premium Prices

    As we step into 2026, one thing becomes impossible to ignore. The biggest thing holding entrepreneurs back from charging premium prices is not strategy, not the market, not even their offer. It’s their mindset. In this episode, Maddy dives into the real, often unspoken mental blocks she sees every day while mentoring entrepreneurs, including experienced business owners running large companies. The invisible beliefs that quietly sabotage growth, confidence, and pricing decisions, especially when moving toward premium or luxury markets. In this podcast, we unpack the 6 most common limiting beliefs that block entrepreneurs from charging premium prices: If I raise my prices, I’ll lose clients I’m not good enough yet No one would ever pay that much for what I do I don’t belong in that world If I charge more, I’ll be expected to be perfect If I charge premium, I’ll have to be “on” all the time These beliefs rarely show up alone. They are connected, deeply rooted, and incredibly powerful. And until they are addressed, no strategy will ever fully work. This episode is a mindset reset for entrepreneurs who want to move upmarket without fear, stop self-sabotaging, and understand why premium positioning is not about risk, but about alignment and clarity. If you want to go further and be supported in this transition, you can apply for our mentoring program here:👉 www.maddychristina.com/cococpark-mentoring Listen until the end for a small behind-the-scenes update on what’s coming next at Coco Spark.

    24 min

  6. JAN 7

    LFTB | Aline Albuquerque & Press Relations

    What does a PR agency actually do for luxury and high-end brands? In this episode, Aline de Albuquerque Pereira, founder of The Solution UAE, breaks down the real mechanics of media relations. The part most people never see. From what makes a brand media-ready to why some pitches get ignored (and others get picked up instantly), she shares insider advice on how to build visibility the right way. We talk about: • The daily work behind press coverage (spoiler, it’s not just press releases) • The real impact of being featured in top-tier media • What entrepreneurs must have in place before reaching out to journalists • Common mistakes brands make when contacting the press • How to know if you’re ready to invest in PR, and how to prepare Aline also shares some essential do’s and don’ts that could save your next pitch from ending up in the trash. 🎧 Ready to rethink your PR strategy? Discover The COCOSPARK Method to make your brand press worthy (even if no one knows you yet): 👉 www.maddychristina.com/cocospark-method

    38 min

  7. JAN 1

    #43 | 8 Reasons Why Businesses Fail to Go High-End

    So many entrepreneurs dream of elevating their business, attracting higher-level clients, charging what they’re truly worth, and creating a brand that feels effortless and refined. But most of them never actually make it there. In this episode, Maddy breaks down the eight biggest mistakes that stop brilliant businesses from successfully upgrading their positioning. From thinking that changing prices is enough, to underestimating the power of experience, to panicking too soon, she shares the patterns she has seen over years of mentoring brands around the world, and what it really takes to step into a higher level with grace and confidence. If you’re ready to understand the real difference between looking premium and being premium, this conversation is your reminder that elevation is an art, not an accident. ✨ Learn more about The CocoSpark Method, the signature program to align your brand, communication, and client experience with your true value:👉 www.maddychristina.com/cocospark-method

    28 min

  8. 12/23/2025

    LFTB | Babar Askary, sales coach

    In this episode, I sit down with Babar Askary, sales coach and expert in closing high-value deals. He’s helped thousands of entrepreneurs and sales professionals sell with clarity, confidence and impact. No gimmicks. No scripts. Just sharp, human strategy that works. We talked about everything. It went in every direction. But at the core, it was all about sales.What actually works. What keeps people stuck. How to move past outdated advice and show up with real authority. Babar shares real insight, practical advice, and the kind of perspective that shifts how you approach selling. Whether you're a solo founder or scaling a team, this will hit home. If you’re ready to stop guessing and start selling with intention, this one’s for you. 👇 Drop your biggest takeaway in the comments or leave a question for Babar. 🔗 Ready to work on your positioning and attract premium clients?Join the program: www.maddychristina.com/cocospark-mentoring #sales #closingdeals #salesstrategy #entrepreneurship #babaraskary #businessgrowth #cocospark

    37 min
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Ratings & Reviews

4.8
out of 5
4 Ratings

About

The podcast for entrepreneurs who want to finally attract high-end clients with real budgets, ready to invest and value their expertise.

Information

  • Creator
    CocoSpark
  • Years Active
    2024 - 2026
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © CocoSpark
  • Show Website
    UPGRADE by CocoSpark

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