30 episodes
USC Center for Public Relations Presents #PRFuture USC Annenberg Center for Public Relations, Fred Cook
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- Business
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4.9 • 12 Ratings
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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. Join us for our new season in the Spring 2023 semester.
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How AI is transforming the future of PR and communications
AI is poised to have an impact on almost every industry, but what are the implications of AI in PR? In this episode, we hear from people who are pioneering the use of AI in the communications industry.
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PR & Its Role in Mental Health Support
Dive into the issue of mental health in the hybrid workplace and college campuses, exploring challenges and solutions that employers should consider.
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Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
Explore how companies like Grubhub, NBCUniversal, and Union Pacific Railroad are prioritizing employee involvement, designing social impact campaigns and staying true to their core values by actively engaging in social causes.
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Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly
Clara, also known on TikTok as ColorMeLoverly, sits down to discuss her satirical public relations takes on current pop culture topics, and what they can tell us about how social media impacts the PR industry.
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Driving Corporate Activism with Lyft's Dominic Carr
Dominic Carr, EVP of Communications & Marketing at Lyft, discusses how the company is driving the narrative of corporate activism with strategic communications and marketing on this week's episode of #PRFuture.
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Season 4 Coming Next Tuesday
The #PRFuture podcast returns on Tuesday, January 31 with new episodes and new interviews with industry leaders!
Customer Reviews
An inside look
The first episodes about March For Our Lives are the inside story of how their PR campaign was managed. Great listen.
so insightful
As a PR person, I've been looking for a podcast that will keep me updated and informed on industry trends, and I'm so glad I found this. highly recommend for all comms pros and students 🙌