18 episodes

The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

USC Center for Public Relations Presents #PRFuture USC Annenberg Center for Public Relations, Fred Cook

    • Business
    • 4.9 • 10 Ratings

The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

    High Conflict: Understanding Polarization with Bestselling Author Amanda Ripley

    High Conflict: Understanding Polarization with Bestselling Author Amanda Ripley

    New York Times Bestselling author and journalist Amanda Ripley discusses some of the findings from her new book, “High Conflict: Why We Get Trapped and How We Get Out” in the context of our research from the 2021 Global Communication Report about public relations, and poses some starting points for how we might break the cycle of “high conflict” in America and return to “good conflict.”

    • 39 min
    Dinner Discussions and Democracy: Breaking Through Polarization with Philippa Hughes

    Dinner Discussions and Democracy: Breaking Through Polarization with Philippa Hughes

    Social sculptor Philippa Hughes has been hosting dinners with Democrats and Republicans to discuss politics and break through polarization at a grassroots level since 2016. In this episode, Philippa discusses what she’s learned through her experiences and research, and how we can start to have meaningful discussions around polarizing topics in our communities and as communications professionals.

    • 34 min
    The Polarization Problem: Media Perspectives on Bridging the Divide with Christina Bellantoni

    The Polarization Problem: Media Perspectives on Bridging the Divide with Christina Bellantoni

    Director of the USC Annenberg Media Center and former L.A. Times politics editor Christina Bellantoni discusses the evolution of polarization in the nation, and how we might be able to remedy it, starting with investing in local news and forming coalitions with communications professionals in business, government and media.

    • 30 min
    A Conversation with NextGen PR Practitioners

    A Conversation with NextGen PR Practitioners

    As we wrap up our review of the 2021 Relevance Report, Fred Cook talks with our student contributors, USC Annenberg students Adrine Keosian, Melvin Dilanchian and ZaZu Lippert to get a pulse on the Millennial and Gen Z market, and where they think the PR industry is headed.

    • 29 min
    Inauguration Special: Communicating in the Divided States of America

    Inauguration Special: Communicating in the Divided States of America

    In this Inauguration Day special episode, Fred Cook discusses the preliminary results of the Center for Public Relations’ Global Communication Survey with our senior research fellow, Dr. Ulrike Gretzel. These findings reveal important information about the future of activism, political polarization and purpose under the Biden administration and their impacts on our industry.

    • 17 min
    The Time is Now: Diversity, Equity and Inclusion in 2021

    The Time is Now: Diversity, Equity and Inclusion in 2021

    Leading experts in diversity, equity and inclusion Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moore-Roberts, chief inclusion officer of Golin and IPG DXTRA, provide insight into the impact of the Black Lives Matter movement on our industry, and explain ways that we can improve equity and inclusion. This discussion is part of our series reviewing the 2021 Relevance Report, available for free download at annenberg.usc.edu/research/center-public-relations/relevance-report.

    • 35 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

JRCaesar ,

An inside look

The first episodes about March For Our Lives are the inside story of how their PR campaign was managed. Great listen.

cathygpark ,

so insightful

As a PR person, I've been looking for a podcast that will keep me updated and informed on industry trends, and I'm so glad I found this. highly recommend for all comms pros and students 🙌

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