Why You Hate Sales

Justine Beauregard
  • 5.0 (39)
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  • UPDATED WEEKLY

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

  1. 1D AGO

    Is Your Sales Process Unselling People After They Say Yes? | Episode 42

    You’re not losing sales because people aren’t interested. You’re losing them because your process is quietly talking buyers out of decisions they were already ready to make. On this episode of Why You Hate Sales, we’re breaking down one of the most frustrating patterns in business: Great calls. Qualified buyers. Real interest. …and still no sale. Inside this episode, we unpack: Why proposals add delays instead of moving sales alongHow follow-up can accidentally unsell a "yes"The subtle moments where buyers are ready and walkThe real skill of recognizing when a decision is madeIf you’ve ever had a call that should’ve closed or keep hearing “I’ll think about it” after great conversations, this will show you exactly where your process is breaking down and how to fix it. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  2. APR 28

    The Sentence That Made Them Say “Wow! I Need You” | Episode 41

    What if the reason people aren’t paying attention to you can be changed with one sentence? On this episode of Why You Hate Sales, I’m breaking down how a single shift in positioning can take you from feeling ignored…to having people say, “Wait… I need you.” Same offer. Same pricing. Same people to meet. Completely different way of positioning it. Inside this episode, we unpack: The difference between capturing interest and activating intent to buyHow “nice sounding” messaging quietly kills your salesA real before and after scenario so you can see what worksBecause buyers don’t respond to what makes sense. They respond to what feels relevant, specific, and personal to them. If you know you’re good but it’s not translating into demand, this episode will show you the exact shift to make. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  3. APR 21

    The 5 Words That Instantly Trigger Buyer Desire | Episode 40

    Most entrepreneurs think sales come down to saying something impressive or valuable. But that’s not what creates desire. On this episode of Why You Hate Sales, we’re unpacking a simple shift that changes everything. People don’t lean in because of what you explain. They lean in because of what they realize they’re missing. And there’s one phrase that triggers that instantly. Five words that open the gap between what someone knows and what they suddenly need to know. Inside this episode, I break down: The exact phrase that creates instant authority without forcing it How to turn passive listeners into active participants in seconds Why the best sales conversations feel like discovery, not persuasion Because curiosity is what moves people. Not facts. Not features. Not long explanations. If you’ve ever felt like your content or conversations are “good”…but not converting, this episode will show you what’s missing. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    9 min

  4. APR 14

    “Buyers Need Time to Decide” Is BS | Episode 39

    Ever hear "I just need some time to think about it” from a potential good-fit client at the end of a sales conversation? Sounds harmless, right? On this episode of Why You Hate Sales, we’re breaking down why that phrase is one of the most misunderstood signals in sales—and why it’s quietly killing your close rate. Because buyers don’t need time, or even reflection. They need clarity. Inside this episode, we unpack: Why “I need to think about it” is actually a signal of uncertainty—not interestThe 3 real reasons buyers hesitate (hint: none are time)What buyers are really scanning for before they buyThe simple shift that turns hesitation into an instant yesBecause decisions don’t take time. They demand alignment. And when the problem is clear, the solution feels doable, and the outcome feels believable, people decide fast. So, if you've been stuck in long sales cycles, getting ghosted, or hearing “I’ll get back to you” more than you’d like? This episode will show you exactly what’s missing—and how to fix it in the moment, not a week later. Because great sales conversations don’t push. They clarify. And when you get that right, you stop hearing, “I need time.” And start hearing, “How do we get started?” — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    10 min

  5. APR 7

    How to Speak About Your Business So People Listen (& Buy) | Episode 38

    Everyone says you need to “stand out.” Be different.Get better messaging.Say something unique.But what does that actually look like? And more importantly, why do so many entrepreneurs think they’re different…when they sound exactly like everyone else? On this episode of Why You Hate Sales, I sat down with Mike Verret — someone who has spent 25+ years helping entrepreneurs and speakers uncover what actually makes them memorable. And not in a fluffy, “be yourself” kind of way. In a way that’s sharp. Clear. And instantly magnetic. We talk about: What actually needs to be said in the first 10 seconds to stand out Why most entrepreneurs think they’re different (but aren’t) How to think like your audience, even if you’ve never met them And one of my favorite parts of this conversation? Breaking down the difference between being different…and being perceived as different. So, if your messaging feels “fine” but isn’t selling for you, or you know you’re good but still feel like a best kept secret, this episode will show you exactly where the gap is, and how to close it. Because standing out means speaking in a way your audience can’t ignore. More about Mike: Mike Verret has spent over 25 years in the brand marketing business and the hallmark of his career is his ability to understand an audience. Now he shows businesses how to talk about themselves to THEIR audience. His guiding philosophy honed with time and experience is simple: When it comes to your audience, you have to be seen as one of three things: First, Best, or Different. Mike shows you how to master “DIFFERENT” in the eyes of your consumer. Because your product or service is only as good as your ability to connect it to your audience. If that message isn’t memorable, you are leaving opportunities on the table. You can learn more about Mike at https://www.linkedin.com/in/mike-verret.   — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    30 min

  6. MAR 31

    3 Questions That Turn Any Conversation Into a Sales Call | Episode 37

    Sales conversations don't just start the moment you say, “Let me tell you about my offer.” They begin the moment the right question gets asked. On this episode of Why You Hate Sales, I’m sharing the 3 questions that can turn almost any conversation into a meaningful sales opportunity. Because the best salespeople aren’t the ones with the best pitch. They’re the ones asking the best questions. In this episode, you’ll learn: Why most questions keep you stuck at surface level The 3 questions that create clarity, insight, and desire How to instantly position yourself as the authority The psychological pattern that naturally moves people from casual chat…to qualified buyer These are the same types of conversations that helped me sell 204 spots in my first coaching program with an audience of just 60 people—mostly through simple coffee chats. No scripts.No pushy sales tactics. Just listening well and asking the right questions at the right time. If you’ve ever felt like you’re good at connecting with people but unsure how to naturally move a conversation toward working together, this episode will show you exactly how to bridge that gap. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  7. MAR 24

    Only 1% of People Buy Based on "Know, Like, Trust" | Episode 36

    What if one of the most repeated pieces of sales advice is...completely wrong? This week on Why You Hate Sales, we’re unpacking the idea that has shaped decades of marketing advice: “People buy from those they know, like, and trust.” But when you look at how people actually make buying decisions, it's actually backwards. Because all buyers want to know is, “Will this actually work for me?” In this episode, I break down why most purchasing decisions happen far faster than entrepreneurs think—and what buyers are really looking for before they say yes. Here's what we talk through in the episode: The 3 signals buyers actually look for before payingWhat really helps you dominate your industryHow to build trust in minutes, not monthsGet ready to completely change how you think about trust, authority, and what actually drives a yes. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  8. MAR 17

    This One Shift Will Make You An Instant Authority | Episode 35

    What separates an expert from someone buyers trust instantly? It’s not better marketing.It’s not posting more content.And it’s definitely not being louder online. On this episode of Why You Hate Sales, we’re talking about the single shift that moves you from experienced…to undeniable. Intellectual property. A named framework.A signature method.A defined process buyers can understand, trust, and repeat. Because buyers don’t just purchase expertise, they buy structure. In this episode, I break down: Why naming your process increases perceived authority The psychology behind why structured ideas feel more trustworthy How frameworks reduce friction and make decisions easier The difference between expert + authority positioning We’ll also talk about why ideas that are easier to understand automatically feel more believable. If you’ve ever felt like you’re great at what you do but still sound like “just another coach, consultant, or strategist,” this episode will show you how to package what you already know into something buyers instantly recognize as authority. Because the moment you name the pattern behind your results…you stop competing—and start leading your own category. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min
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39 Ratings

About

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

Information

  • Creator
    Justine Beauregard
  • Years Active
    2022 - 2026
  • Episodes
    190
  • Rating
    Clean
  • Copyright
    © Justine Beauregard
  • Show Website
    Why You Hate Sales

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