Why You Hate Sales

Justine Beauregard
  • 5.0 (37)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

  1. 3D AGO

    Do You Need A New Offer, Or Just A New Way To Sell It? | Episode 30

    Ever feel the itch to scrap your offer and start over? On this episode of Why You Hate Sales, we’re tackling one of the most common, expensive mistakes entrepreneurs make: rebuilding offers instead of refining how they’re sold. Most offers don’t fail because they’re bad but because of how they’re positioned, messaged, and sold. In this episode, you’ll learn: How to instantly tell if your offer needs to change The only 3 places offers actually fail, and how to fix them The #1 killer of sales + how to avoid it or make changes quickly How to change perception of your offer for faster and easier sales If you’ve been questioning your offer, feeling resistant to selling it, or tempted to start from scratch, this episode will help you without adding a ton of work to your plate. Let’s sell what you’ve already built more confidently, clearly, and profitably. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    8 min

  2. FEB 3

    How to Win the Hour (and Stop Feeling Behind All Day) | Episode 29

    Want to stop feeling like you’re always behind—even when you’re working nonstop? On this episode of Why You Hate Sales, I’m joined by Kris Ward, systems expert and author of Win the Hour, Win the Day. We talk about everything from the struggles entrepreneurs face behind the scenes to what actually moves the needle in your business—and what quietly drains your time, energy, and momentum. You’ll love how she challenges the hustle-driven definition of productivity and replaces it with practical, sustainable ways to run your business without burning yourself out. Here’s what you’ll learn: Why most productivity advice just creates rigidity, not freedom Smarter ways to think about hiring, even before you feel “ready” Why doing more is rarely the answer + what to focus on instead If you’ve been craving more control over your time, clearer priorities, and a business that supports your life instead of consuming it, this episode will help you rethink productivity in a way that actually works—one hour, one decision, one day at a time. More about Kris: Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day philosophy, sharing stages with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co-Author and Joe Theismann - NFL All star and commentator. She is an acclaimed podcaster, author, business owner, and systems strategist. You can learn more about Kris and the work she does at freegiftfromkris.com. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    27 min

  3. JAN 27

    Why "Just Be More Confident" Isn't How to Close More Sales | Episode 28

    Ever been told you just need to “be more confident” to close more sales, but it didn't work? On this episode of Why You Hate Sales, I’m breaking down why confidence is one of the most misunderstood concepts in selling, especially for entrepreneurs. Here’s what you’ll learn: Why confidence is an output, and what creates itThe real reason people ramble or panic on sales callsHow to naturally tap into your confidence to close salesIf you’ve ever walked off a call thinking “UGH! Why did I do that?” this episode will help you stop chasing confidence and start building the conditions where it shows up naturally—so selling feels calm, grounded, and surprisingly easy. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    12 min

  4. JAN 20

    This One Question Has The Power To 10x Your Sales | Episode 27

    What if one question could do more for your sales than better scripts, tighter pitches, or more confidence ever could? On this episode of Why You Hate Sales, I’m breaking down the single sales question that consistently leads to a yes. Not because it’s clever or persuasive, but because it gives you the one thing every fast, aligned “yes” depends on: context. Once you understand why this question works and how to use it without rushing, rescuing, or filling the silence, selling gets so much easier. Here’s what you’ll learn: The exact question I ask to get yes's consistentlyWhy so many sales questions accidentally kill salesHow to stop over-explaining (+ unselling) on sales callsIf you wan to know how one well-placed question can do all the heavy lifting, so selling feels easier, this episode is for you. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    9 min

  5. JAN 13

    How Much Research Should I Do Before Sales Calls? | Episode 26

    Have you been opening 17 tabs before a call, scripting insights in your head, or trying to “figure them out” before they speak? On this episode of Why You Hate Sales, I’m unpacking a habit around call prep that I see smart, thoughtful entrepreneurs fall into constantly. Here’s what you’ll learn: The real reason you over-research or underprepare for sales callsHow preparation affects your close rate (and sales performance)3 questions that lead to better conversations + faster decisionsGet ready to reset and learn how to relax, listen better, and lead conversations that feel natural, confident, and human with minimal prep. This is how you build trust without memorizing someone’s entire online presence or needing to be the most prepared person in the room. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  6. JAN 6

    The 4 Sales Archetypes & How To Know Which Fits You Best | Episode 25

    Ever wonder why selling feels effortless for some people and exhausting for you, even when you’re doing everything right? After nearly 20 years of teaching sales, I’ve noticed a pattern of people hating sales simply because they’re trying to sell like someone they’re not. On this episode of Why You Hate Sales, you’ll learn: The 4 Sales Archetypes I see show up in every successful salespersonHow each archetype naturally builds trust and closes dealsHow to spot your dominant type and use it in your favorIf you’ve ever felt like selling requires you to be more confident, structured, outgoing, or “polished” than you actually are, your whole world is about to change. This episode will show you how to stop forcing it and start selling in a way that feels natural, aligned, and powerful…without becoming someone else. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    12 min

  7. 12/30/2025

    How to Downsell Without Accidently Unselling A Lead | Episode 24

    Want to downsell a lead without accidentally talking them out of working with you at all? On this episode of Why You Hate Sales, we’re diving into one of the most misunderstood (and misused) sales skills: downselling. We're also walking through how to do it in a way that builds trust, clarity, and long-term client loyalty. Here’s what you’ll learn: When downselling is the right move (and when it isn't)How to tell the difference between fear + misalignmentThe psychology behind buyer regret vs. buyer reliefHow to position a downsell to not feel like a downgradeIf you’ve ever rushed to a smaller offer in panic or felt worried you were either pushing too hard or giving up too fast…this episode will fix all that. It's time to sharpen your sales skills so you can sell like a true advocate with authority, confidence, and no remorse. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min

  8. 12/23/2025

    Why Sales Feel Impossible Even When You Give It 100% | Episode 23

    Want to stop feeling like sales are harder than they should be—even when you’re giving it everything you’ve got? On this episode of Why You Hate Sales, I’m breaking down one of the most overlooked reasons selling feels exhausting, frustrating, and impossible. And how all those “sales problems” you thought you had are actually something much simpler (and more fixable) than you’ve been led to believe. Here’s what you’ll learn: Why sales feel heavy and how to lighten the load How to make sure your actions fit your actual goals How to instantly make sales more natural, not forced Have you been showing up consistently, doing “all the right things”? This episode will help you pinpoint exactly why it's not paying off bigger, and how to adjust quickly for faster growth. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

    11 min
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About

You love what you do but hate having to sell it. Why You Hate Sales isn’t here to convince you that sales is easy, fun, or something to love. It’s about skill-building. Hosted by Sales Strategist and Award-Winning Sales Coach Justine Beauregard—a long-time entrepreneur who’s helped her clients generate millions more in sales without the ick—this show reframes everything you thought you knew about sales. Each episode unpacks the beliefs, habits, fears, and patterns keeping you from helping more people and making more money. Subscribe now, and let’s shift how you sell for good.

Information

  • Creator
    Justine Beauregard
  • Years Active
    2022 - 2026
  • Episodes
    178
  • Rating
    Clean
  • Copyright
    © Justine Beauregard
  • Show Website
    Why You Hate Sales