Why You Hate Sales

Justine Beauregard
  • 5.0 (40)
  • Entrepreneurship
  • Updated Weekly

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

  1. 6d ago

    Stop Trying to Convince Your Buyers To Say Yes | Episode 52

    The harder you try to convince someone to buy...the harder selling becomes. On this episode of Why You Hate Sales, you’ll learn once and for all why persuading people to say yes doesn’t work like you think it does. And that the moment you stop trying to convince buyers, and start helping them understand their own situation, everything changes. On today's episode of the podcast, we'll discuss things like: When explaining your offer actually hurts your close rate Questions that create more sales than even the best pitch The psychology behind why people don’t take your advice How to lead sales conversations that feel natural, not pushy If you've ever walked away from a sales call thinking, "I wish I'd explained it better," this episode will show you why explaining isn't the answer—and what to do instead. Get ready to stop convincing people to buy and start having sales conversations that feel calm, collaborative, and incredibly effective. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  2. Jul 7

    The Real Reason Selling Feels Harder Than It Needs To | Episode 51

    Do you know why people really buy from you, because it's probably not for the reasons you think. On this episode of Why You Hate Sales, we're talking about how people buy the fastest when you understand the deeper reason behind why they say yes. That's the moment selling becomes a whole lot easier. On today's episode, we'll discuss things like: Why buyers care more about their why than your pricingHow to uncover your clients' true motivations for buyingHow to identify what clients are really paying you to doA simple exercise to position you for instant easy salesIf you've ever felt like you're working too hard to sell an offer you know is valuable, this episode is for you. Get ready to discover the real reason people choose you, build offers around your unique strengths, and make selling feel more natural than ever before. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  3. Jun 30

    “I Suck At Lead Generation” … Or Do You? | Episode 50

    Do you think you're terrible at lead generation? On this episode of Why You Hate Sales, we're going to prove you're better than you think. And maybe you don't hate lead generation...maybe you just don't like the way others tell you it needs to be done. So, we'll discuss things like: How to uncover your natural lead generation strengthsThe difference between motivation + systems problems How to build lead generation around what you enjoyIf you've ever thought, "I'm not good at marketing" or "I suck at lead generation," this episode is for you. Get ready to rethink where your best clients really come from, build systems you actually enjoy using, and create a business that brings in opportunities without relying on constant hustle. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let's get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  4. Jun 23

    You Could Have Closed Them In One Call (Here's How) | Episode 49

    Have you ever had a sales call that felt like a guaranteed YES...only to spend the next few weeks following up? This is one of the many reasons entrepreneurs hate selling. On this episode of Why You Hate Sales, we're talking about why so many sales that could have closed on the first call end up taking weeks instead. Not because buyers weren't interested or couldn't afford it. But because of a handful of small, avoidable mistakes that quietly slow everything down. On today's episode, we'll discuss things like: Why proposals often kill momentum accidentlyThe simple question that can eliminate weeks of unnecessary follow-upThe kinds of messaging that can reduce pressure and move sales along simply (and quickly)If you've ever found yourself stuck in endless follow-up loops, sending proposals into the void, or wondering why interested buyers aren't moving faster, this episode is for you. Get ready to simplify your sales process, close deals faster, and make buying feel easier for everyone involved. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  5. Jun 16

    "What's Your Biggest Challenge?" Is The Worst Sales Question | Episode 48

    Do your sales calls feel longer, harder, and more exhausting than they should? You might be asking the wrong questions. On this episode of the Why You Hate Sales podcast, we're talking about the secret ways you’re sabotaging sales by asking buyers to diagnose their own problems. Questions like, "What's your biggest challenge right now?" sound helpful, but they often lead to vague answers, surface-level conversations, and sales calls that go absolutely nowhere. On today's episode, we'll discuss things like: Why broad questions create weak sales conversations How to uncover the real problem behind statements like "I need leads!" The difference between gathering information and recognizing patterns And examples of more specific questions that instantly build authority If you've ever walked away from a sales call feeling drained, confused, or unsure why someone didn't buy, this episode is for you. Get ready to ask better questions, create more clarity, and help buyers feel understood instead of sold to. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  6. Jun 9

    How To Build A Team That Builds Your Wealth | Episode 47

    Are you struggling through things you’re not great at that take all your time, energy, and attention away from things you enjoy? This is one of the many reasons you might hate selling. On this episode of Why You Hate Sales, we’re going to talk about it. Especially why building wealth has less to do with working harder and more to do with getting the right people in the right seats. On today's episode, we'll discuss things like: When and when not to DIY things in your businessHow to strategically accelerate your growthHow to identify hidden sales bottlenecksIf you’ve ever found yourself saying, “I should be able to figure this out myself,” this episode is for you. Get ready to finally learn how the right support can help you grow faster, make more money, and enjoy your business a whole lot more. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  7. Jun 2

    Is Your Content Built for Sales Decisions...or Validation? | Episode 46

    If your content is getting attention but not leading to sales, that's a problem. On this episode of Why You Hate Sales, we’re breaking down one of the biggest mistakes entrepreneurs make online, which is creating content for the wrong reasons accidently. Inside this episode, we unpack: Why content people LOVE still doesn’t always convertThe difference between Netflix + GPS contentWhy valuable posts often attract non-buyersHow to create content that sells like hotcakesIf you’ve ever thought, “People love my content…so why aren’t they buying?” this episode will show you exactly what’s happening and how to move people from desire to decision. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

  8. May 26

    Relying on Referrals For Sales Is Always A Sign of 2 Things | Episode 45

    Are you truly building a stable business if referrals are your only source of clients? And how can you be sure people remember and represent you enough to sustain your growth? On this episode of Why You Hate Sales, we’re breaking down the most misunderstood flex in entrepreneurship: building on word-of-mouth. Get ready because we're talking about it all: A one-line positioning shift that guarantees referralsThe #1 perk of strong word-of-mouth marketingHow awkward intros kill sales before they startIf you’ve ever felt grateful for referrals but secretly terrified by how inconsistent they feel, this episode will show you how to create demand intentionally instead of waiting to be mentioned in the right room. — Hey, wait! Don’t forget to hit “subscribe” so you never miss an episode! — Love this episode? Give us a 5-star rating + review on Apple Podcasts. — Oh, and let’s get social! Find me over on Instagram @SellWithJustine or search for me on LinkedIn!

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About

You love what you do, you just hate selling it (at least, you think you do). Welcome to *Why You Hate Sales*! I'm Justine Beauregard. After 20 years in sales, I think it's time to break down the beliefs, habits, and outdated tactics that make selling awkward and exhausting, and replace them with practical strategies that feel natural, enjoyable, and effective. If you want to have better sales conversations and close more clients without pressure, you're in the right place. Because when selling feels good, people buy faster. Follow Why You Hate Sales, and let's rewrite the rules together!

Information

  • Creator
    Justine Beauregard
  • Years Active
    2022 - 2026
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © Justine Beauregard
  • Show Website
    Why You Hate Sales

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