
19 episodes

Words To Win By Wonder Media Network
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- News
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4.9 • 334 Ratings
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Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.
*Formerly called Brave New Words
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BONUS: Teaching Texas: Chapter 1: Under God
Introducing Wonder Media Network's latest audio documentary, Teaching Texas. In 1961, Norma and Mel Gabler were a quiet couple living in Longview, Texas. One day, they noticed some factual errors in one of their sons’ textbooks. What began as a small complaint morphed into a multi-decade crusade to shape what children of Texas — and therefore the country — read in their textbooks. In an election year with raging debates around education, this audio documentary charts how Texas dictated American education over the last sixty years and examines how the fight over our children's classroom has only intensified today.
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Changing the Narrative About First Nations - Australia
Starting in 2019, Aboriginal and Torres Strait Islander advocates began an ambitious two year effort to flip the script on sovereignty, self-determination and justice for First Nations. Now, after comprehensive communications training and robust messaging research, campaigners are making new gains on land rights and tackling damage to the climate.
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Flipping the Senate through Georgia Runoffs - United States
In 2020, Georgia selected a Democrat for president for the first time since 1992. But the organizers who made this happen, having registered 800,000 new voters, had an arguably more daunting task ahead: winning two Senate runoff elections two months later. With unwavering commitment to Black, Latino and Asian American communities, organizers deployed best practices in voter mobilization across mediums to win both races and flip the balance of power in Congress.
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Legalizing Abortion - Argentina
At 4 a.m. on December 30th 2020, as crowds gathered in front of Congress awaiting the final vote, Argentina legalized abortion. This realized the hopes and validated the hard work of organizers and lawyers, politicians and medical providers, veteran feminist leaders and newly engaged teenage activists.
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Legalizando el aborto - Argentina
A las 4 de la mañana del 30 de diciembre del 2020, mientras las multitudes estaban reunidas al frente del Congreso esperando el voto final, Argentina legalizó el aborto. Se hicieron realidad las expectativas y se validó el trabajo arduo de las organizadoras y abogadas, políticos y proveedores de atención médica, líderes feministas veteranas y activistas adolescentes recientemente comprometidas.
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Striking for Public Education - West Virginia and Arizona
As we witness today’s rightwing attacks on our public schools, we consider what the 2018 educator strikes can teach us about formulating an effective response. This movement to secure better healthcare, classroom funding, and more equitable pay ignited in states you might not expect: West Virginia, Oklahoma, and Arizona. And from there, it took off and delivered wins across the nation.
Customer Reviews
Must listen
Calling all communications professionals - this brilliant podcast takes the mystery out of winning messaging. The right is masterful at strategy and messaging, and now progressives have practical guidance. Add it to your library, and you’ll keep coming back.
Words to Win By
Also heard Anat on Ezra Klein’s show and I vote for her to be put in charge of DNC messaging! Clear, smart and persuasive messaging that could unite our various interest groups and factions — to the extent that’s imaginable. 🤔🤞🏽
So good, so informative!
Heard Anat on Ezra Klein podcast and checked out Words To Win By. Really like it.