Zero to N

Rachid Labrik

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

Episodes

  1. MAY 4

    Zero to N - Ep 9 with Othman Benkirane - From Local Leader to African Visionary

    Imagine a global giant like IKEA entering your market, alongside a looming financial crisis that freezes bank loans. Most businesses would crumble, but Othman BENKIRANE and his company, Keishar, didn't just survive – they emerged victorious, achieving unprecedented growth and setting their sights on global domination. How did they do it? **In this electrifying episode of "Zero to N: The Real Code of Transformation," host Rachid sits down with the visionary CEO of Keishar, Othman BENKIRANE. Othman reveals the incredible, Harvard Business School-studied story of how his family-owned furniture company not only weathered the storm of fierce competition and a national financial crisis but leveraged these challenges to reinvent its operations, foster a unique, family-like company culture, and spearhead aggressive international expansion across the African continent. This isn't just a business story; it's a masterclass in resilience, innovation, and purpose-driven leadership against all odds.Culture & People First: Discover the secret behind building a "family-like" company where employees are empowered, talented, and deeply invested in collective success, even for a legacy business. 🤝 Don't miss out on this incredible journey of transformation! Hit that 'Follow' button on Spotify, leave us a 5-star rating, and share this episode with anyone ready to turn challenges into triumphs! Your support helps us bring more inspiring stories like Othman's to you.** ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N : The real code of transformation - YouTube➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/

    1h 12m

  2. APR 20

    From Wall Street to Moroccan Tech: Karim Amor Journey

    Karim Amor's entrepreneurial journey was brutally interrupted at 23 by a life-threatening brain tumor, forcing him to confront mortality and abandon a high-flying, money-driven career abroad. This harrowing experience became the unexpected catalyst for a radical personal and professional transformation, fundamentally reshaping his definition of success and his path to building impactful companies in Morocco. In this raw, unfiltered episode of Zero to N, we sit down with Karim Amor, a serial entrepreneur, investor, and deep tech founder at the intersection of technology and impact. From navigating the cutthroat world of corporate banking and oil & gas to becoming a pioneer in Morocco's tech landscape, Karim shares the unvarnished truth about founding multiple companies (and failing several times), his philosophy of growth, and his current mission to tackle humanity's biggest health and data challenges with Epinium. This is the real code of transformation, stripped of all hype. Connect with Zero to N: Stay ahead of the curve with more candid conversations from founders and operators shaping the future of the Middle East and Africa. ➡️ Subscribe to Zero to N for Bi - weekly insights: Zero to N : The real code of transformation - YouTube ➡️ Visit our website: Rachid | Growth, Leadership & Supply Chain ➡️ Follow us on LinkedIn: https://www.linkedin.com/company/zero-to-n-podcast/

    1h 21m

  3. APR 6

    Zero to N - Episode 7 with Moustafa Hamwi - Becoming Again - Lessons From a Life That Refused to Stay the Same

    Moustafa Hamwi built a multi-million-dollar events empire in Dubai, living a life envied by many. Yet, at the peak of his external success, he faced a profound internal emptiness and a severe medical crisis that forced him to abandon everything in search of true meaning. This is the story of how Moustafa Hamwi dismantled his identity, confronted mortality, and completely rebuilt his understanding of success. In this raw, unfiltered conversation, Moustafa Hamwi chronicles his extraordinary journey from a high-flying Dubai nightlife impresario drowning in material success and battling internal demons, to a profound spiritual quest in the Himalayas. He shares the brutal honesty behind shedding multiple professional and personal identities, navigating intense self-doubt, and finding his true purpose in helping leaders across the Middle East and Africa turn disruption into opportunity. This is the real code of transformation, no hype, no filters.

    1h 5m

  4. MAR 23

    Zero to N - Episode 6 with H.E Hussain Al Mahmoudi - The Long Horizon

    What does it mean to lead with the future in mind?In this episode of Zero to N, H.E. Hussain Al Mahmoudi shares a journey shaped by long-term vision over short-term gain. From key moments in his career to his decision to return and contribute to Sharjah, this is a story of building with purpose.We explore forward-thinking leadership in the UAE, the creation of private-sector innovation, and the intentional development of talent for the next generation. It’s about recognising what’s missing… and having the conviction to create it.Because real leadership isn’t measured by what you achieve today, it’s defined by what continues long after you’re gone.#zeroton #sharjah #uae #leadershipjourney #leadership #technology

    1h 7m

  5. MAR 9

    Zero to N - Episode 5 with Huda Al-Lawati - Conviction Without a Map

    The biggest challenge of entrepreneurship isn’t the market. It’s managing yourself. The pressure.The uncertainty.The responsibility for people who depend on you. Walking away from a prestigious leadership role to start something new wasn’t the easy path it was the riskier one. Because when you become a founder, the stakes change. Competence is necessary.Conviction is necessary.Perseverance is necessary. And sometimes, self-forgiveness is too. 0 to N - The Real Code of Transformation

    1h 6m

  6. FEB 23

    Zero to N - Episode 4 - The Discipline of Becoming

    Decisions define leaders. But legacy? That’s built in the quiet aftermath of your leadership. In a recent conversation between Hussein Wehbi and Rachid Labrik, one idea stood above the rest: Performance isn’t measured by dashboards alone. It’s measured by the calibre of the people who rise because you led them. Numbers fade. Titles change. Market cycles move on. But the strength you build in others?That compounds. Real leadership isn’t obsessed with reputation. It’s anchored in consequence. Not, “What do people think of me?” But, “What will they say I stood for when I’m no longer in the room?” That shift changes everything.Because impact is not noise. It’s imprint. 0 to N – The Real Code of Transformation.

    55 min

  7. FEB 9

    Zero to N - Episode 3 - I Didn't Break Everything Else Did

    Many leaders are defined by their titles. But for Mustafa, leadership was defined by the moments that broke him and the choices that rebuilt him. After 23 years in FMCG and multinational leadership across 20+ countries, Mustafa reached a turning point that changed everything. He risked it all. Lost it all. And learned that failure isn’t the end it’s the beginning of a deeper kind of wisdom. In this episode, we explore the moments that shaped him: bankruptcy, reinvention, resilience, and rediscovering purpose beyond success. It’s a story about what happens when experience meets humility, and ambition meets awareness. ⚡ 0 to N — The Real Code of Transformation 🎧 Listen now — and reflect on the moments that shaped your journey. #Leadership #Transformation #Entrepreneurship #Failure #Resilience #Growth #0toN

    1h 8m

  8. JAN 26

    Zero to N - Episode 2 - From Stones to a Road

    What makes someone walk away from success to start over? In this episode of Zero to N, Nisrine shares her journey from corporate stability to the uncertainty of building her own company all while stepping into motherhood. From the factory floors of France to the boardrooms of Dubai, her story is one of faith, resilience, and the courage to trust what’s unseen. Guided by her father’s belief that if you trust the process and keep moving forward, what’s meant for you will find its way Nisrine chose to leap before she was “ready.” This is a story about leaving comfort to find purpose, and about the power of conviction when everything else feels uncertain. ⚡ 0 to N - The Real Code of Transformation

    1h 20m

  9. JAN 19

    Zero to N - Episode 1 - From Desk to Destiny

    We begin our journey with Ahmed Khaled who’s seen both sides of growth, the wins and the wake-up calls.In this conversation, we unpack the real moments that shape leaders: • Making trade-offs under pressure • Leading through uncertainty • Balancing ambition with self-awareness No scripts. No highlight reels. Just honest stories from the people building across the Middle East and Africa. Zero to N — The Real Code of Transformation.

    1h 6m

  10. TRAILER

    Zero to N - The Trailer

    Before the conversations begin,there’s context.Months in the making, built deliberately, refined with intention.Not just a series of conversations,but a cinematic exploration of pressure, growth,and the moments that quietly change everything.The stories that define us.The climb from zero… to now.0 to N The Real Code of Transformation. The trailer is live.

    1 min

Trailer

About

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa. Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators. No hype. No filters. Just the real code of transformation from zero to N.

Information

  • Creator
    Rachid Labrik
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Rachid Labrik
  • Show Website
    Zero to N